---
description: Learn more about B2B Wave. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: B2B Wave Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Distribution Software](/directory/538/distributor/software) > [B2B Wave](/software/108587/b2b-wave)

# B2B Wave

Canonical: https://www.getapp.com.au/software/108587/b2b-wave

Page: 1 / 3\
Next: [Next page](https://www.getapp.com.au/software/108587/b2b-wave?page=2)

> Simple B2B eCommerce platform built for wholesalers with complex pricing and ordering.
> 
> Verdict: Rated **4.9/5** by 51 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of B2B Wave

Key capabilities&#10;• Branded B2B storefront and digital catalogs&#10;• Customer-specific pricing, catalogs, and quotes&#10;• Bulk ordering, quick reorders, and saved carts&#10;• Product and order management with bulk import/export&#10;• Sales, order, and inventory reporting&#10;• Mobile ordering app for sales reps (iOS/Android)

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 51 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: B2B Wave
- **Location**: London, UK
- **Founded**: 2016

## Commercial Context

- **Starting Price**: USD 350.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Try free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, South Africa, Spain, Switzerland, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Alerts/Notifications
- Backorder Management
- Barcode/Ticket Scanning
- Billing & Invoicing
- Bulk Ordering
- CRM
- Catalog Creation
- Catalog Management
- Categorisation/Grouping
- Communication Management
- Contact Database
- Content Library
- Content Management
- Customer Accounts
- Customer History

## Integrations (21 total)

- Adyen
- Avalara
- Brightpearl
- Fishbowl
- Mailchimp
- PayPal
- Paynote
- QuickBooks Enterprise
- QuickBooks Online
- Sage 200
- Sage 50 Accounting
- ShipStation
- Shopify
- Square Payments
- Stripe

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Distribution Software](https://www.getapp.com.au/directory/538/distributor/software)

## Related Categories

- [Distribution Software](https://www.getapp.com.au/directory/538/distributor/software)
- [Catalogue Management Software](https://www.getapp.com.au/directory/188/catalog-management/software)
- [B2B eCommerce Platform Software](https://www.getapp.com.au/directory/2627/b2b-ecommerce-platform/software)
- [Order Fulfillment Software](https://www.getapp.com.au/directory/3251/order-fulfillment/software)

## Alternatives

1. [Adobe Commerce](https://www.getapp.com.au/software/91008/magento-commerce) — 4.3/5 (655 reviews)
2. [Wholesale Suite](https://www.getapp.com.au/software/2052538/wholesale-suite) — 4.9/5 (88 reviews)
3. [Salesforce Commerce Cloud](https://www.getapp.com.au/software/133739/salesforce-b2c-commerce) — 4.6/5 (97 reviews)
4. [Shopamine](https://www.getapp.com.au/software/2067239/shopamine) — 5.0/5 (30 reviews)
5. [Cin7 Omni](https://www.getapp.com.au/software/102567/cin7) — 4.3/5 (600 reviews)

## Reviews

### "B2B Wave - Shot Scope" — 5.0/5

> **Gavin** | *23 May 2024* | Sporting Goods | Recommendation rating: 9.0/10
> 
> **Pros**: Simplicity - easy to set up and easy to train on
> 
> **Cons**: A few areas where there is a lack of functionality, but support does work on these.
> 
> Great - really enjoyed it. It has helped Shot Scope grow.

-----

### "Great Customer Service & Knowledge about the product/services they are offering." — 5.0/5

> **Tanner** | *24 March 2023* | Wholesale | Recommendation rating: 9.0/10
> 
> **Pros**: Ease of use and the ability to have someone talking through things with you if you need help.
> 
> **Cons**: At first customer service was an issue, but the rep that I was working with got replaced with someone I can really count on. Great company moving in the right direction\!
> 
> Its been great, my online sales have increased as well as overall customer base.

-----

### "Want to scale your B2B online sales and impress your customers? B2B Wave is the answer." — 4.0/5

> **Lindsey** | *24 May 2023* | Alternative Medicine | Recommendation rating: 9.0/10
> 
> **Pros**: Product support is top notch. We have also been able to scale our sales three fold by implementing this solution and maintaining it on a daily basis. Was an easy implementation and has served us well in all areas we have needed, customer management, order management, integrations with ShipStation and QBO are a huge plus as well as ability to link merchant processor and freight shipping partner.
> 
> **Cons**: Wish there was a portal for marketing materials as well as an easy way to process returns. In an ideal world there would be a more robust discount configuration for products as well as a bulk add option for quotes when creating those in the field.
> 
> 9/10 So many positive factors about this solution including the team you interact with and product enhancements. Highly recommend, a great starting platform for wanting to boost B2B sales while giving your customers visibility to their past orders and account as well as outstanding dues for past orders.

-----

### "Great platform\!" — 5.0/5

> **Simon** | *3 October 2023* | Furniture | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, customers love it, very friendly and capable customer service.
> 
> **Cons**: Could be more visually appealing---I still feel I need to have a geared-to-consumer website in addition to the B2B Wave site because I don't think it's as visually enticing as other platforms.
> 
> No issues\!  Customer service has always been great and helpful if I need to contact them.

-----

### "B2B Wave is a great and practical solution for B2B business" — 5.0/5

> **Debbie** | *2 February 2023* | Apparel & Fashion | Recommendation rating: 9.0/10
> 
> **Pros**: I like how organized it keeps me. All the information  is in one place and it doesn’t interfere with my B2C website although it is integrated easily with my bookkeeping and website software
> 
> **Cons**: I least like that there is no “help” page and that support always needs to be notified although they usually get back within 24 hours.
> 
> My experience has been great\!

-----

Page: 1 / 3\
Next: [Next page](https://www.getapp.com.au/software/108587/b2b-wave?page=2)

## Links

- [View on GetApp](https://www.getapp.com.au/software/108587/b2b-wave)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/108587/b2b-wave> |
| de-AT | <https://www.getapp.at/software/108587/b2b-wave> |
| en | <https://www.getapp.com/website-ecommerce-software/a/b2b-wave/> |
| en-AE | <https://www.getapp.ae/software/108587/b2b-wave> |
| en-AU | <https://www.getapp.com.au/software/108587/b2b-wave> |
| en-CA | <https://www.getapp.ca/software/108587/b2b-wave> |
| en-GB | <https://www.getapp.co.uk/software/108587/b2b-wave> |
| en-IE | <https://www.getapp.ie/software/108587/b2b-wave> |
| en-NZ | <https://www.getapp.co.nz/software/108587/b2b-wave> |
| en-SG | <https://www.getapp.sg/software/108587/b2b-wave> |
| en-ZA | <https://www.getapp.za.com/software/108587/b2b-wave> |
| es | <https://www.getapp.es/software/108587/b2b-wave> |
| es-CL | <https://www.getapp.cl/software/108587/b2b-wave> |
| es-CO | <https://www.getapp.com.co/software/108587/b2b-wave> |
| es-MX | <https://www.getapp.com.mx/software/108587/b2b-wave> |
| fr | <https://www.getapp.fr/software/108587/b2b-wave> |
| fr-BE | <https://fr.getapp.be/software/108587/b2b-wave> |
| fr-CA | <https://fr.getapp.ca/software/108587/b2b-wave> |
| nl | <https://www.getapp.nl/software/108587/b2b-wave> |
| nl-BE | <https://www.getapp.be/software/108587/b2b-wave> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.com.au/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"B2B Wave","description":"B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. \n\nIt helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce.\n\nThe platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations.\n\nB2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.\n\nB2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1f53da9c-d5d5-4ebc-91ec-0793d06d8b8c.webp","url":"https://www.getapp.com.au/software/108587/b2b-wave","@id":"https://www.getapp.com.au/software/108587/b2b-wave#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":51},"offers":{"price":"350","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.com.au/software/108587/b2b-wave#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Distribution Software","position":2,"item":"/directory/538/distributor/software","@type":"ListItem"},{"name":"B2B Wave","position":3,"item":"/software/108587/b2b-wave","@type":"ListItem"}]}]}
</script>
