CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.
CoolTool helps research agencies in questionnaire creation, data collection, data processing, and analysis. Researchers can customize the questionnaire and select the question type from various options including multiple answers, single answer, open-ended, ranking, rating slider, external URL redirect, and eye tracking. Users can also insert images, videos, logos, and other media files to make the questionnaire more interactive.
CoolTool lets organizations collect primary data by providing assistance for fieldwork, calculation of sample size, and the creation of sample plan according to survey objectives. Survey data is further cleaned by the research agencies and then exported to Excel or SPSS for analysis purposes. CoolTool provides real-time reports which include charts, tables, diagrams, and other visualizations to analyze survey results.
CoolTool also offers additional features including questionnaire translation, built-in templates, customizable branding, and sharing of survey results with other stakeholders. The solution also provides a survey scripting engine that enables research organizations to control the questionnaire at runtime. CoolTool offers APIs that let technology providers integrate their services or technology into the solution.
Experience with a new technology and understanding of its best applications in market research.
The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.
Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.
Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.
Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.
The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.
Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.
Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.
added service besides standard market research
It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.
some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.
Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.
This software is good for researchers who are starting to introduce neuromarketing projects on their organizations.
1. Easy building platform for neuro projects
2. Allows several analysis for different neuro metrics especially for eye tracking
3. Software is able to integrate data for different metrics and devices
1. Some features for data build is not available
2. Raw data is not usable.
3. EEG is only limited to one hardware. Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode
4. Limited analytics for EEG
Thanks, we are working on our EEG offer and hope you will be pleased with our changes very soon. As for RAW data, we will be eager to hear your wishes in more detail. Please write to us at [email protected]
Build learning about how to use Neuro tools, translate measurement into actions that clients perceive as practical and valuable
Build credibility of the agency
Get businesses, but we expect slow pickup
All in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations
It's great to see such a positive review! We are happy to have you on board, Sami!
Guru: Contact CoolTool for pricing details
• CoolTool enables research providers to list their services on an online marketplace and connect with multiple clients to execute survey projects, collect responses, analyze results, and deliver reports through a single interface.
• The solution allows organizations and freelancers to outsource complete research projects or select tasks such as translation, questionnaire assistance, or data cleaning.
• CoolTool helps businesses send survey requests to a select few suppliers or publish their RFQ on the marketplace so that any competent supplier can view and apply for it.
• The solution lets users publish supplier reviews which are accessible in read-only mode to all new as well as old users.
• CoolTool lists various suppliers that provide advanced data analytics services such as regression analysis, segmentation, PSM, and others.
Below are some frequently asked questions for CoolTool.
CoolTool offers the following pricing plans:
Starting from: $299/month
Pricing model: Free, Subscription
Free Trial: Available
Guru: Contact CoolTool for pricing details
CoolTool offers the following features:
CoolTool has the following typical customers:
Large Enterprises, Mid Size Business, Public Administrations, Small Business
CoolTool supports the following languages:
CoolTool has the following pricing plans:
We do not have any information about what devices CoolTool supports
We do not have any information about what integrations CoolTool has
CoolTool offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials