ConvertKit

4.7 (209)
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Email marketing for online creators

About ConvertKit

ConvertKit is an email marketing platform for creators like online coaches, authors, podcasters, course creators and content-driven business owners. With tools and features like email automations, commerce, customizable forms, landing pages, and email templates, ConvertKit empowers the creator community to connect with the audience and earn a living online.


Key benefits of ConvertKit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.

  • Images

    ConvertKit Software - Email Marketing
    ConvertKit Software - Customizable Landing Pages + Forms
    ConvertKit Software - Beautiful Email Templates + Easy Email Builder
    ConvertKit Software - Simple Visual Email Automations
    ConvertKit Software - Integrations with 100+ Apps
    ConvertKit Software - Seamless Digital Commerce
    View 7 more
    ConvertKit video
    ConvertKit Software - Email Marketing
    ConvertKit Software - Customizable Landing Pages + Forms
    ConvertKit Software - Beautiful Email Templates + Easy Email Builder
    ConvertKit Software - Simple Visual Email Automations
    ConvertKit Software - Integrations with 100+ Apps
    ConvertKit Software - Seamless Digital Commerce

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    Features

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    Integrations

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    Ease of Use

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    Reviews

    Overall rating

    4.7 /5
    (209)
    Value for Money
    4.3/5
    Features
    4.5/5
    Ease of Use
    4.4/5
    Customer Support
    4.5/5

    Already have ConvertKit?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 209
    Stephanie
    Stephanie
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Life Saver

    Reviewed on 07/09/2018

    Due to the ease of ConvertKit I email way more. I am not getting fancy yet with sequences, but in a...

    Due to the ease of ConvertKit I email way more. I am not getting fancy yet with sequences, but in a matter of using it only for 2 weeks, the way the software is set up, I am begging to formulate big picture sequences, strategize campaigns and IN TRUTH, I was never able to look at my health coaching service and online webinars like this because my background is education. As a educator we don't think like this because our students just come to us, the stress of "getting clients" was so large and overwhelming until I found something like convert kit to make me BE more present and visible online. I AM SO GRATEFUL!

    Pros

    As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching up with the scope of what you want to do with it. I initially used it to organize and gather emails and do live broadcast, but together with Leadpages these two have been my go to towards launching my first webinar only using emails in my direct network and slotting 8 out of 10 seats for my webinar. I really was lost in terms of how to manage all these emails and in truth they manage themselves. I What I love the most is how it auto tags/sorts the emails so I can see who responds to what funnel and make me a better and more strategic entrepreneur.

    Cons

    Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast.

    Monica
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    ConvertKit saves time, effort and money. Check it out.

    Reviewed on 05/07/2023

    I've had a great experience. There is a bit of a learning curve when you first start, but CK is a...

    I've had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it.

    Pros

    CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question.

    Cons

    CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though!

    Alternatives Considered

    ActiveCampaign, MailerLite and Mailchimp

    Reasons for Choosing ConvertKit

    CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce.

    Switched From

    Constant Contact

    Reasons for Switching to ConvertKit

    CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce.
    Verified Reviewer
    Overall rating
    • Industry: Real Estate
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    WORST Support and Customer Service I have Ever Come Across

    Reviewed on 06/06/2020

    Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a .org was...

    Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a .org was not an acceptable email to mail out from and my entire campaign that was to be sent out over a 10day period never was sent out at ALL. NO ALERTS NO NOTIFICATION.. figured it out ON MY OWN after it was too late to do anything about it

    Pros

    Had a good workflow component as far as building the workflow ...but that is where anything good ended !

    Cons

    EVERYTHING .. The Support Team took days to answer and when they did it was as though they were buying more time by asking a question which only repeated the question you asked in the first place.
    They SHOW OFF IN WEBINAR invites about features they do not even OFFER ! Misleading!
    And when you need to do anything in a batch it takes forever! Its very expensive and not nearly developed enough to charge for their features .. which are half baked..

    Olga
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The email marketing software that will make your content shine

    Reviewed on 05/08/2022

    We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re...

    We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re looking for an email marketing platform that grows with your business and subscriber list, and that’s straightforward to use as well as efficient, then you don’t need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best!

    Pros

    It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

    Cons

    I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

    Reasons for Switching to ConvertKit

    Honestly, after having tested out other software, we found that ConvertKit delivers on their promises, and that we can worry less about emails being delivered and focus on the content and conversion aspect.
    Michelle
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best email marketing platform I've found for marketing my online courses

    Reviewed on 11/02/2021

    Great experience overall. My sales are better because I can be super specific with who I'm...

    Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too.

    Pros

    I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes.

    Cons

    There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful!

    Alternatives Considered

    GetResponse and Keap

    Reasons for Choosing ConvertKit

    ConvertKit has many more features / more capabilities than Mad Mimi. Mad Mimi is a great platform for what it does - but it's pretty basic. I wanted something where I could get specific and nitty-gritty with my sales funnels.

    Switched From

    Mad Mimi

    Reasons for Switching to ConvertKit

    ConvertKit is not cheap, but it's well worth the investment, and for everything it is able to do, it's a way better price than the other email marketing platforms I looked at.
    Showing 5 reviews of 209 Read all reviews

    ConvertKit FAQs

    Below are some frequently asked questions for ConvertKit.

    ConvertKit offers the following pricing plans:

    • Starting from: USD 15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on the number of email subscribers. Some example pricing tiers: - Up to 1000 subscribers: $29 per month - Up to 5000 subscribers: $79 per month - Up to 10000 subscribers: $119 per month - Up to 25000 subscribers: $199 per month - Up to 55000 subscribers: $379 per month - Up to 105000 subscribers: $679 per month

    ConvertKit has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    ConvertKit supports the following languages:

    English

    ConvertKit supports the following devices:

    ConvertKit integrates with the following applications:

    Acuity Scheduling, Gravity Forms, Leadpages, MailMunch, MemberMouse, OptimizePress, RainMaker, Shopify, Sumo, Teachable, Thinkific, Unbounce, Wistia, WooCommerce, WordPress, Wunderkind, Zapier, aMember Pro

    ConvertKit offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

    Related categories

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