Klaviyo

4.6 (432)
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Power smarter digital relationships

About Klaviyo

Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.

Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.

And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why innovative companies like Unilever, Custom Ink and Glossier to sell more with Klaviyo.

With Klaviyo’s custom web tracking technology and ability to easily ingest data in real-time from over 300 integrations, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email and SMS autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.


Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails, sms, and push messages using events, properties and custom attributes from across their tech stack.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email and SMS lists and capture additional customer data.

  • Images

    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers
    View 9 more
    Klaviyo video
    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers

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    Reviews

    Overall rating

    4.6 /5
    (432)
    Value for Money
    4.3/5
    Features
    4.6/5
    Ease of Use
    4.4/5
    Customer Support
    4.3/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 432
    Dennis
    Dennis
    Overall rating
    • Industry: Computer Software
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A glowing beacon in a saturated market

    Reviewed on 11/08/2021

    Fantastic from beginning to end. I would suggest Klaviyo to anyone.

    Fantastic from beginning to end. I would suggest Klaviyo to anyone.

    Pros

    There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

    Cons

    When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

    Alternatives Considered

    Brevo

    Reasons for Choosing Klaviyo

    For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    Klaviyo is more focused on e-commerce which is my primary focus.
    Eszter
    Eszter
    Overall rating
    • Industry: Automotive
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best e-mail marketing solution for Shopify

    Reviewed on 28/09/2021

    I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers...

    I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable

    Pros

    Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly.

    They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

    Cons

    We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

    Alternatives Considered

    Sendlane and Mailchimp

    Reasons for Choosing Klaviyo

    MailChimp did not provide training and tech support.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    Mailchimp did not have an easy to reach customer service team and they did not offer a dedicated customer success manager like Klaviyo does.
    Jeremy
    Overall rating
    • Industry: Cosmetics
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Marketing Automation with support and deliverability concerns

    Reviewed on 09/12/2016

    In August 2015... I was convinced I needed a better email marketing solution with automation....

    In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

    I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

    Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

    10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

    Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

    In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

    SO the consensus was:
    Klaviyo usually works great
    Klaviyo has lousy support
    Klaviyo is relatively expensive as your customer list grows
    Klaviyo is very powerful.

    But Klaviyo *had* an issue with their email hitting a spam RBL...

    When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

    I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

    Then Cyber Monday's failure...

    I'm still a K customer for today, but I will probably not be a customer in 60 days.

    I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

    Pros

    Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

    Cons

    Deliverability is a concern. Support is slow to respond.

    RACEHL
    Overall rating
    • Industry: Retail
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    6+ Years on Klaviyo

    Reviewed on 29/02/2024

    Pros

    I love the ease of use, likely because we've used it for so long and I'm so familiar with the platform. When they do make updates, it's not too much at once in the way many companies go about updating. The email editor is simple, the ability to a/b test is as well. Overall great functionality.

    Cons

    I think the native content boxes can be more customizable although they are improving slowly. I'd love to be able to set the font sizes on mobile to be a percentage of the size on desktop instead of choosing multiple font sizes. They used to have amazing support, it's nowhere near where it used to be.

    Karan
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Pretty good software with just one reservation

    Reviewed on 08/11/2023

    Pros

    Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores.

    Cons

    Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month.

    Showing 5 reviews of 432 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: USD 20.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Chargebee, Classy, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoTab POS, Gorgias, Help Scout, Jebbit, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PAR Punchh, PadiAct, Postscript, PrestaShop, Privy, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools

    Klaviyo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

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