Classy

4.3 (119)
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Mobilize and Empower the World for Good

About Classy

Classy is a comprehensive fundraising platform on a mission to mobilize and empower the world for good. From direct giving to peer-to-peer fundraising, recurring donations, and event management, Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Together, Classy and GoFundMe have raised over $25 billion for good, collectively supporting the largest giving community in the world.
Learn more at www.classy.org.


Key benefits of Classy

  • Direct Donations: Create high-performing donation pages that engage your supporters and make it easy for people to give.
  • Recurring Donations: Establish predictable funding for your mission that allows supporters to manage their preferences and give effortlessly over time.
  • Peer-to-Peer: Mobilize supporters to spread your message, build your community, and fundraise on your behalf
  • Fundraising Events: Connect supporters with more opportunities to get involved through in-person, virtual, and hybrid fundraising events.
  • Donation and Supporter Management: See a holistic view of supporter behaviors across previous campaigns to understand how to engage them and be more relevant.
  • Powerful Data Insights: Use insights from your campaigns to make more informed decisions. Incorporate data and benchmarking to make your fundraising efforts more intelligent and impactful.
  • Integrations to Unite Your Giving Experiences: Gain a comprehensive view of your supporters and streamline your efforts through thoughtful integrations and award-winning APIs.

  • Images

    Classy Software - Campaign Designer: Campaign pages allow you to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.
    Classy Software - Peer-to-Peer: Mobilize your supporters and give them the tools to fundraise on your behalf.
    Classy Software - Recurring Giving: Build a reliable revenue stream and appeal to more donors for ongoing support.
    Classy Software - Classy Live: Power events of any size and location with an event fundraising platform that unites donors around a customized experience.
    Classy Software - Embedded Donation Forms: Maximize conversion and revenue on your website using an all-new form built for performance.
    Classy Software - Crowdfunding: Tell your story and inspire support for your cause with conversion-optimized crowdfunding campaigns.
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    Classy video
    Classy Software - Campaign Designer: Campaign pages allow you to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.
    Classy Software - Peer-to-Peer: Mobilize your supporters and give them the tools to fundraise on your behalf.
    Classy Software - Recurring Giving: Build a reliable revenue stream and appeal to more donors for ongoing support.
    Classy Software - Classy Live: Power events of any size and location with an event fundraising platform that unites donors around a customized experience.
    Classy Software - Embedded Donation Forms: Maximize conversion and revenue on your website using an all-new form built for performance.
    Classy Software - Crowdfunding: Tell your story and inspire support for your cause with conversion-optimized crowdfunding campaigns.

    Not sure about Classy? Compare with a popular alternative

    Classy

    4.3 (119)
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    USD 299.00
    month
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    year

    Pricing Options

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    Features

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    Integrations

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    Ease of Use

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    Value for Money

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    Reviews

    Overall rating

    4.3 /5
    (119)
    Value for Money
    3.9/5
    Features
    4.1/5
    Ease of Use
    4.3/5
    Customer Support
    4.3/5

    Already have Classy?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 119
    Rachael
    Rachael
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Perfect online fundraising solution for small nonprofits

    Reviewed on 20/10/2019

    We love hosting all our online giving through one platform and giving our fundraisers tools like...

    We love hosting all our online giving through one platform and giving our fundraisers tools like classy to raise money on their own.

    Pros

    I love the all the different fundraising campaigns, especially the peer to peer campaigns! You can create a fundraiser goal and have people create their own personal fundraising pages and/or create teams to fundraise together. The reporting is really nice as well on the back end.

    Cons

    There are paid plans and also a fee per transaction that can be difficult for small nonprofits, but the rates are competitive

    Nikicha
    Overall rating
    • Industry: Civic & Social Organization
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Simple, modern platform that makes processing online gifts a breeze!

    Reviewed on 21/02/2019

    Pros

    We had been using Classy for a few years and then decided to switch to a different platform. That was a HUGE mistake. We ended up switching almost immediately (even paying for two platforms at once). We love Classy's modern design for it's fundraising and event pages. We love how simple it is to edit the design of these pages and doesn't require any knowledge of HTML or really graphic design experience.

    The best part of Classy is how smooth the integration is with Salesforce. While we have had some issues with certain data not being pushed in, the team is always responsive in trying to correct the error. The chat function is especially useful when I have small questions to ask.

    Additionally, I enjoy their blog posts and resource emails and can always count on their site to have resources to download for all our communication and fundraising needs. Overall we have had a great experience using Classy and will continue to use their platform to manage our online giving.

    Cons

    We do wish there was a bit more flexibility in the kinds of things we can edit when designing campaigns but it gets the job done well as is. For example, we often wish to customize certain colors on one button vs. a theme but are unable to do so.

    Another small con is that we have donors who sometimes mail in their credit card information to us but with no email address. This means we have to use an email associated with our organization, which sometimes causes classy to join or replace users who have had that email associated with their record as well. This is just the nature of basing users off email addresses as well as our fault for not indicating that we need a donors email to process online gifts. This is usually pretty simple to fix.

    Pete
    Overall rating
    • Industry: Arts & Crafts
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Inaccurate reporting. Possible Legal issues.

    Reviewed on 31/10/2017

    Donations

    Donations

    Pros

    Easy to set up and use. Looks nice. Lots of options. The support team is initially responsive and friendly.

    Cons

    The reports the Classy system generates are not accurate. It's impossible to track donations with any confidence. The amounts are reported wrong. Recurring donations often do not recur. Failed transactions do not recapture once info is updated (meaning you lose a monthly donation). Tons of issues. I've audited our donations each month this year and reported to Classy with the discrepancies and each time they have been nice and helpful but have produced no fixes. Their support team is as confused by the problems as I am. We are currently consulting our legal team over these problems as we are concerned about tax ramifications in lieu of Classy's inability to accurately report donations. Scary stuff. Avoid Classy.

    David
    Overall rating
    • Industry: Religious Institutions
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Highly recommended!

    Reviewed on 22/07/2021

    Our experience has been very good with Classy—so good that we regularly suggest to other non-profits...

    Our experience has been very good with Classy—so good that we regularly suggest to other non-profits who are friends of ours to consider Classy if they are not already working with them.

    Pros

    We love the simplicity of page design, the self-service aspect is a big positive (see below), and the fact that we have dedicated customer service pros assigned to our account who provide monthly consultation is a bonus. Classy's integration with SalesForce (our CRM) and other third parties helps us to design and manage our own ecosystem of, for us, best-in-class platforms. Classy also provides, for a fee, an internal design team that can further customize donation web pages for unique situations.

    Cons

    The platform is still evolving and we find that the self-service aspect of the software (which in aggregate is a huge plus) doesn't allow for as much customization as we would like. Their customer care is very responsive, however, and always forwards our suggestions/concerns to the tech team.

    Kris
    Overall rating
    • Industry: Fund-Raising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Effective Tool and Consultative Team to Help Grow Donations

    Reviewed on 29/11/2021

    Pros

    Classy as a donation tool is highly effective and the support team is highly consultative and responsive – and really want us to do well in raising funds for our cause. They also offer webinars and an ever-expanding set of tools with their users in mind, including the recent integration offering with Double the Donation, making it very easy to impact donations in a very easy-to-use tool. As an organization, Classy transactions sync with Salesforce, enabling us to centralize donation activity.

    Cons

    Reporting capability is limited, but helpful at a high-level, including trending, specific campaign performance, and the like. While syncing with Salesforce is very important and works well for online donations, there is some inconsistency in syncing of offline transactions and the detail that is carried over. Transaction edit flexibility would also be helpful – e.g., when a donor registers for an event and is unable to attend, rather than being able to edit the mode of the transaction (e.g., from event ticket to donation), a new transaction must be created. These are enhancements. Classy is a great value and partner for our organization!

    Showing 5 reviews of 119 Read all reviews

    Classy FAQs

    Below are some frequently asked questions for Classy.

    Classy offers the following pricing plans:

    • Starting from: USD 299.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    With a donor-first user experience, industry-leading conversion rates, and an ROI focus, Classy offers pricing options to scale with any sized nonprofit.

    Classy has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Classy supports the following languages:

    English

    Classy supports the following devices:

    Classy integrates with the following applications:

    Amply, Blackbaud Raiser's Edge NXT, Bonfire, Charity Auctions Today, ClickBid, Constant Contact, DonorDock, Google Analytics 360, HubSpot CRM, ImportOmatic, Kindful, Mailchimp, Meta for Business, PayPal, RSVPify, Salesforce Marketing Cloud, Stripe, Venmo, Virtuous

    Classy offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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