Exponea

Customer Data Platform with campaign execution capabilities

4.9 /5 (24 reviews) Write a Review!

Exponea Overview

What is Exponea?

Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

Exponea Overview

Cost

Starting from
EUR 0.01/month

Pricing options

Free Trial
Subscription
Value for money

Pricing based on the number of events tracked so it scales with client's traffic or number of campaigns


Exponea Features

Devices
Business size
S M L
Markets
Asia, Australia, Europe, Germany, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, German

Screenshots

Exponea screenshot:
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Exponea Reviews

Exponea Reviews

Overall rating
4.9
/
5
Excellent
22

Very good
2

Average
0

Poor
0

Terrible
0

Value for Money
4.8
Features
4.9
Ease of Use
4.7
Customer Support
5
100% recommended this app
Branislav K.

Exponea

With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.


Verified Reviewer

Incredibly powerful software, great design, great support


Ondra N.

Mailing


Andrej M.

Incredibly helpful!

Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!


Verified Reviewer

Exponea

I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)


Branislav K.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Exponea

Used Daily for 6-12 months
Reviewed on 02/08/2016
Review Source: GetApp

With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Hospital & Health Care
Company size: 13-50 Employees

Incredibly powerful software, great design, great support

Used Daily for 1+ year
Reviewed on 19/04/2019
Review Source: Capterra

Pros

It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.

Cons

Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ondra N.
Industry: Apparel & Fashion
Company size: 51-200 Employees

Mailing

Used Weekly for 1+ year
Reviewed on 21/11/2018
Review Source: Capterra

Pros

Great options
Very customizable
Great design

Cons

Not easy to use
You have to learn a lot about it
Crashes sometimes
Not working as imagined Every time

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Andrej M.
Industry: Hospitality
Company size: 501-1,000 Employees

Incredibly helpful!

Used Daily for 6-12 months
Reviewed on 16/06/2016
Review Source: Capterra

Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!

Pros

-easy integration
-segmentations based on whatever you specify
-e-mail service direct integration
-custom scenarios and campaigns
-advanced analytics of sales funnel based on occams razor
-if integrated intelligently, not blocked by tracker blockers

Cons

-UI still in evolution process
-mobile version (but 99% of time, you do not do analytics on your mobile :))

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Banking
Company size: 13-50 Employees

Exponea

Used Daily for 1-5 months
Reviewed on 10/12/2019
Review Source: Capterra

I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)

Pros

I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look.
Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.

Cons

I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9/10
Based on 24 user ratings
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Exponea Pricing

Exponea Pricing

Starting from
EUR 0.01/month
Free Trial
Subscription
Value for money

Pricing based on the number of events tracked so it scales with client's traffic or number of campaigns

Pricing based on the number of events tracked so it scales with client's traffic or number of campaigns

Value for Money
4.8/5
Based on 24 user ratings
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Exponea Features

Exponea Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Drag & Drop Interface
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4.9/5
Based on 24 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Exponea

Additional information for Exponea

Key features of Exponea

  • All data in Exponea are in the real time, no delay
  • Analyze customer attributes and actions
  • Analyze online behavior of your customers
  • Any action can be A/B tested
  • Attribution models
  • Banner personalization
  • Create reports with data you care about the most
  • Create your own reporting dashboards
  • Cross-device identification
  • Customizable dynamic dashboard
  • Drag & drop scenario designer
  • Email automation
  • Evaluate propensity to a purchase easily
  • Evaluate your online campaigns
  • Full customer profile including activity history
  • Get notification if pre-set event happens via wmail or Slack
  • Look at long-term trends
  • Manage retention via automated customer journey
  • Prediction models
  • Send out quick surveys
  • Send personalized newsletters automatically
  • Track any action your customer may take
  • Track any event that may happen on your website or in app
  • Use prediction models to see how customers will behave
  • Use the most advanced segmentation
  • WYSIWYG banners
  • Website personalization
  • You can fully automize actions based on customer behavior
  • send newsletters or abandoned cart reminders automatically

Benefits

> True Real-Time Data Across the Whole Platform
All data is tracked in real-time. This means that the moment the data is captured and stored in the unified single customer view, the whole platform immediately considers this data.

> CDP with Built-in Marketing Automation Capabilities
The additional layers of marketing automation capabilities built on the top of the CDP are able to access, enrich and exchange the unified customer data across the whole platform. This ensures consistent and relevant omni-channel communication.

> Live Predictive Model
Our unified single customer view is enriched of predictive data using a live predictive model. The model captures any changes in the probability, and immediately updates the data in the customer profile in real-time.

> Integrated Consent Management
An integrated consent management feature helps you comply with the GDPR requirements by easily and effectively managing subscription policies, and tracking any changes to customer consents, directly within the unified single customer view.

Exponea FAQs

Exponea FAQs

Below are some frequently asked questions for Exponea.

Q. What type of pricing plans does Exponea offer?

Exponea offers the following pricing plans:

Starting from: EUR 0.01/month

Pricing model: Subscription

Free Trial: Not Available

Pricing based on the number of events tracked so it scales with client's traffic or number of campaigns

Q. What are the main features of Exponea?

Exponea offers the following features:

  • All data in Exponea are in the real time, no delay
  • Analyze customer attributes and actions
  • Analyze online behavior of your customers
  • Any action can be A/B tested
  • Attribution models
  • Banner personalization
  • Create reports with data you care about the most
  • Create your own reporting dashboards
  • Cross-device identification
  • Customizable dynamic dashboard
  • Drag & drop scenario designer
  • Email automation
  • Evaluate propensity to a purchase easily
  • Evaluate your online campaigns
  • Full customer profile including activity history
  • Get notification if pre-set event happens via wmail or Slack
  • Look at long-term trends
  • Manage retention via automated customer journey
  • Prediction models
  • Send out quick surveys
  • Send personalized newsletters automatically
  • Track any action your customer may take
  • Track any event that may happen on your website or in app
  • Use prediction models to see how customers will behave
  • Use the most advanced segmentation
  • WYSIWYG banners
  • Website personalization
  • You can fully automize actions based on customer behavior
  • send newsletters or abandoned cart reminders automatically

Q. Who are the typical users of Exponea?

Exponea has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Exponea support?

Exponea supports the following languages:

English, German

Q. What type of pricing plans does Exponea offer?

Exponea has the following pricing plans:

Subscription

Q. Does Exponea support mobile devices?

We do not have any information about what devices Exponea supports

Q. What other apps does Exponea integrate with?

Exponea integrates with the following applications:

Facebook, Google AdWords, Mailchimp, Mailchimp Transactional Email, Mailgun, Mailjet, Shopify, Slack, Zapier

Q. What level of support does Exponea offer?

Exponea offers the following support options:

Forum, Online Support, Phone Support, Knowledge Base