Vagaro

Vagaro

Beauty, wellness & fitness appointment & business software

About Vagaro

Vagaro is a web-based solution for salon and fitness center owners to promote their services and connect with customers through ‘Vagaro.Com’ website and Vagaro’s mobile app. It is a B2C platform wherein salons, spa and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customized website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post feedback on a Salon's Vagaoro page, for them to view. Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro solution offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.


Key benefits of Vagaro

• Vagaro's salon, wellness and fitness software allows users to create a personalized website fully managed and hosted by Vagaro, and customize it with their service menu, staff bios, venue pics & videos for brand promotion.

• Users can send booking confirmation and reminders to customers via email or text message.

• Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

• The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

• Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.


Images

Vagaro Software - Get Booked & Paid 24/7
Vagaro Software - Run Reports
Vagaro Software - Automated Notifications
Vagaro Software - POS System
Vagaro Software - Apps for business and clients
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Vagaro video
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Vagaro Software - Get Booked & Paid 24/7
Vagaro Software - Run Reports
Vagaro Software - Automated Notifications
Vagaro Software - POS System
Vagaro Software - Apps for business and clients

Not sure about Vagaro? Compare with a popular alternative

Vagaro

4.7 (3,293)
VS.

Starting Price

$45.00
month
USD 110.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

217
102

Integrations

10
5

Ease of Use

4.6 (3,293)
4.5 (298)

Value for Money

4.7 (3,293)
4.2 (298)

Customer Service

4.7 (3,293)
4.5 (298)

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Reviews

Overall rating

4.7 /5
(3,293)
Value for Money
4.7/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.7/5

Already have Vagaro?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 3,293
Sean A
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good value for the price

Reviewed on 04/02/2019

Pros

I set this software up for a massage therapist shop. It was for an individual who needed to contract out 2 services, yoga and massage therapy. In order to do that, we had to buy 2 subscriptions what was sort of a pain. However, the ease of use of software was great. There's integration into yelp and facebook. It integrates right into your google calendar which is super important for people that are really busy. Also its way cheaper than mind body so that's a bonus.

They provide everything you need in order to setup a successful massage shop or whatever in fitness you are doing. They even take credit card for services. If you swipe it on your phone in the mobile app, it will ask you for a tip. On ipad, it doesn't.

Also vagaro allows you to rebook an appointment on the spot which I found very convenient for rebookings.

Cons

It was really hard to setup multiple services within the shop. I had to setup yoga and massage under 2 different employees but the same name, with 2 different google calendars. It was really messy. It works best when you have employees and can set them up under services they provide, if your solo and provide more than 1 service that aren't related, its hard.

Tynne
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Customer Service Knows Me Well!

Reviewed on 31/08/2016

We've been using Vagaro since opening in Feb 2015 and we've seen many changes and updates and 99%...

We've been using Vagaro since opening in Feb 2015 and we've seen many changes and updates and 99% of them have been fabulous. The development team is pretty receptive to new ideas and I see requests that we've made become a "new feature" many times so I know they are listening to the needs of their customer.
Customer Service Chat knows me well... even though I wonder if they do a quick game of "Rock...Paper....Scissors" when they see me pop up on chat they're always happy to answer a question and walk us through something. :)
The software itself is very user friendly and most of our clients say that the online booking features are fast and easy!
I have no doubt that Vagaro will get better as they grow more customers. I'm sure for the independent service provider the core needs are 100% met. As larger salons join Vagaro the features that bigger salon/spas need and want will be added.
Thanks Team Vagaro for a great booking/business software!
~Tyne & Team Zoi'A Spa & Salon

Pros

Easy to use for both Staff and Online Booking for Clients.
Staff loves the App to keep an eye on booking.
Marketing tools are a good business driver.
Business reports are getting better with every update.
Online tutorials are great for new staff learning system.
Online chat option is AWESOME!
Customer Service is A+

Cons

-Cancelation/ Waiting List needs to be better- it's currently not useable for the large number of requests we have for a cancelation list.
-We've had some retail snafu's but those are getting better as well.
-Marketing promos could use a "retail" option.
-Checkout could have some updated options like a "hold in cart" so if you have to interrupt a sale you don't lose everything you put in checkout screen.

Shakeela
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Multi-faceted Retail and Salon Setup

Reviewed on 09/10/2023

Pros

I was a Square user with multiple apps to run my business. I utilized the Square Invoices/Square appointments/Square Checkout paying $31.00/mo.;HOWEVER, the price instantly jumped when adding contractors so I decided to go with this platform and have one app to run my business from.

Cons

I do not think that there should be additional charges for adding contractors/employees to the calendar.

Alternatives Considered

Fresha

Reasons for Choosing Vagaro

The cost and ease of use

Switched From

Square Point of Sale

Reasons for Switching to Vagaro

Familiarity of the product.
Verified Reviewer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Okay, but only because the competition is more terrible.

Reviewed on 13/11/2018

Customer service can be spotty. Their support site is reasonable for the basic cases but is...

Customer service can be spotty. Their support site is reasonable for the basic cases but is severely lacking in the actual nitty gritty of running the operations-- for example issuing refunds and voiding transacions is non-intuitive. Support team ignored my request for a demo. Support team dropped entirely off of my live chat and after ignoring half of my questions, and when they were responsive didn't actually address my full question. Their 30 day trial is a bait and switch since you can't actually test or try the billing flow from the customer's prospective without paying for the first month. I wouldn't go as far as to say that they are scammy but it certainly does not leave a good impression.

Their software is feels designed for salons with a minimal attempt to hamstring it into a fitness scenarios. It can work ok for a sole proprietor in this sense but for anyone who is running a gym with more than one instructor you're stuck between a reasonably good looking piece of software lacking in many features for a reasonable(ish) price and other dated alternatives which checks for more boxes but comes with it's own baggage.

It pains me to says that I'm with this company despite all of their shortcomings. Interactions with support can be pleasant punctuated by frustration. Fairly basic things which are missing is, again frustrating. Choosing Vagaro over the competition is like choosing Comcast because the only other option is get dial up.

Pros

Vagaro is bette price than competitors and has a pretty up to date UI. It makes online reservation reasonably which is a must when trying to attract millennials. It tries to bring everything in house which could create opportunities for tighter integration. There is some hope that the software will improve as there is a lot of low hanging fruit and their CEO/Head of product has a clear strategy on how to take on the market. Support can be pleasant and responsive if you encounter the right staff. They have a lot of advanced features (though they are missing a lot of polish an finesse-- see below)

Cons

Some of the ui is non intuitive but with creative searching of the support site you can find the answer. It's better if you can get someone to handhold you through the process--- and that's a big if. Software is missing some pretty basic features:
1/ Unable to link directly to a service provider, class, workshop, package, etc. It makes it very difficult to promote these things via ads or social media
2/ E-mails lack calendar reminder attachment for people to add to their calendar
3/ Lack of a list for classes/workshops. Older populations have difficulty finding or seeing the search bar for the classes.
4/ Lacking HIPAA support despite having SOAP note support
5/ Inability to customize new client email, appointment reminders etc.
6/ Inability to run new client discounts.
7/ Inability to actually see how the customers will actually interact with the platform as documentation / demo is woefully inadequate.
8/ Workshops feature is pretty haphazardly put together. It's just a class that runs over a series of dates. No options for early bird pricing. No options for custom dates. You're better off handling workshops through eventbrite or eventbee.
9/ Inability to provide detailed feed back such as this. I'm a customer who's paying _despite_ their shortcomings. I may have even conducted more user testing on Vagaro than the employees. They seem content in having their dirty laundry aired in a public medium.

Elizabeth
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Huge impact on my business

Reviewed on 04/10/2023

I wish I would have gotten Vagaro sooner. It has made my business more profitable and easier on me...

I wish I would have gotten Vagaro sooner. It has made my business more profitable and easier on me as a sole proprietor.

Pros

Online payments and membership renewals are the most beneficial things for me and have increased my revenue!

Cons

My members without auto renewal do not consistently get emails of membership expiring. I do not know if it is the difference of their online submission versus me checking them out or invoicing them.

Showing 5 reviews of 3,293 Read all reviews

Vagaro FAQs

Below are some frequently asked questions for Vagaro.

Vagaro offers the following pricing plans:

  • Starting from: $45.00/month
  • Pricing model: Subscription
  • Free Trial: Available

1 user: $45 / mo 2: $60 / mo 3: $75 / mo 4: $90 / mo 5: $105 / mo 6: $120 / mo 7+: $135 /mo

Vagaro has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Vagaro supports the following languages:

English

Vagaro supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Vagaro integrates with the following applications:

Google Calendar, Gusto, Instagram, Meta for Business, Microsoft Excel, Microsoft Outlook, Quickbooks Online, WordPress, Xero, Zoom Meetings

Vagaro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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