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About Thinkific

Thinkific is an award-winning learning commerce platform where courses and community come together to power business growth. Thinkific gives academies, experts, and businesses everything they need to create and sell online learning experiences, build communities, and grow their revenue — all from one platform. More than 35,000 customers — including companies like GoDaddy, Nasdaq, and ActiveCampaign — have generated billions in revenue using Thinkific, impacting more than 200 million people worldwide.


Key benefits of Thinkific

  • Offers custom web themes and domains for a personalized learning environment and single sign on functionality to drive adoption.

  • Teams can migrate existing SCORM-compliant courses into Thinkific and leverage third party authoring tools to create interactive learning experiences

  • The system enables complete control over the learning and marketing experience and offers bundles, coupons, and cross-selling options to boost course sales.

  • It provides a mobile app for course and community access on-the-go and enables drip scheduling for structured content release.

  • The system supports live lessons and events for real-time engagement and includes quizzes and assignments to enhance learning.

  • Thinkific offers the ability to build custom analytics dashboards and schedule reports straight to the inbox.

  • It allows teams to create unique learning journeys for different student segments.

  • Administrators can motivate and reward students for achievements, gamifying the learning experience.

  • Supervisors can accept payments, automate taxes, boost sales conversions, and increase the value of every order with the suite of proven selling solutions.

  • Images

    Thinkific Software - Thinker - AI Teaching Assistant
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    Not sure about Thinkific? Compare with a popular alternative Show more details

    Thinkific

    4.4 (203)
    VS.

    Starting Price

    No pricing found
    USD 29.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    103
    182

    Integrations

    34
    52

    Ease of Use

    4.4 (203)
    4.5 (190)

    Value for Money

    4.2 (203)
    4.5 (190)

    Customer Service

    4.2 (203)
    4.7 (190)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    Overall rating

    4.4 /5
    (203)
    Value for Money
    4.2/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    86%
    recommended this app
    Sort by

    203 Reviews

    Michelle
    Michelle Show more details
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source Show more details

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Outstanding course-hosting platform that makes your life easy

    Reviewed on 21/01/2021

    Overall the experience has been excellent over the past four years. I have to add that the...

    Overall the experience has been excellent over the past four years. I have to add that the Thinkific Helpdesk is genuinely helpful, and their response time is lightning fast. They have an option for "how urgent is your issue?" when you submit your help ticket, and if you select "urgent," they actually get back to you very quickly, as in, within a few hours. This is essential when your income comes from your course website and you need help updating or fixing something!

    Pros

    I love that Thinkific is comprehensive so I get to focus on content creation and student outreach. Thinkific manages the payment portal and moves students smoothly through the course experience. In a lot of ways, it's set-it-and-forget-it, meaning - once you have a course set up the way you want inside Thinkific, students move through it beautifully and all you have to worry about is getting new students!

    Cons

    My only suggestion for Thinkific would be to provide a few more options for testimonials layouts on the sales/landing pages. I'd like more flexibility and options to showcase or emphasize certain student experiences... but otherwise, I wouldn't change anything.

    Jacob
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source Show more details

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    We Love Thinkific!

    Reviewed on 16/12/2024

    Excellent. They are very responsive to any issues and have real experts answering the support...

    Excellent. They are very responsive to any issues and have real experts answering the support questions.

    Pros

    So easy to get started. Adding creator content is simple and the designing aspect is also very intuitive.

    Cons

    The limitations to customize the course player. There are types of lessons, but other than that you are stuck using their templates.

    Chad
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source Show more details

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Unfortunately a big disappointment and wasted investment

    Reviewed on 19/02/2025

    Their sales team is great at what they do, but that actual service and platform are unfortunately...

    Their sales team is great at what they do, but that actual service and platform are unfortunately not good.

    Pros

    Easy to get set up and upload a course. It offers a wide range of features.

    Cons

    The features aren't customizable and some don't even work. Also terrible customer service. There has been a bug in one of their core features for almost a full month now, and customer service only sends templated responses with no details about when it will be fixed. Many of their features also don't allow for any customization, and the dashboard is not very easy to navigate.

    Yadah
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used for 6-12 months
    • Review Source Show more details

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Beautiful Course Platform for Online Education

    Reviewed on 26/04/2021

    A stunning product which I would have been happy to use (even with all the workarounds for...

    A stunning product which I would have been happy to use (even with all the workarounds for certificates, email and quizzes). The support is quick with responses and the tutorials provided really are next-level amazing. A consistent and impressive LMS.

    Pros

    This is an absolutely beautiful platform. Thinkific has been in the elearning industry for years and it shows - the portal is easy to navigate and set up courses. The tutorials section is robust and detailed, giving step-by-step information on how to set up various course features and troubleshoot any issues that may come up. There is the ability to issue certificates of completion, add an assignment section for students to upload their work, basic quiz functionality, drip-scheduling as well as compulsory lessons which need to be completed before the student can move on. The lessons can consist of videos, text, PDF's (which can be downloadable or not), or quizzes. You can embed videos and links from other sites too. The course analytics allow you to see how much of a course/lesson was completed before a student drops off, giving valuable insight which enables the course creator to edit and adapt the courses to make them more engaging for the students. There is also a 'community' feature which gives students the chance to chat and give/feedback away from an external site (like a Facebook group). Thinkific does not take any of the course fees and allows the course creator to keep 100% of the profits earned. There is also a free version which has a lot of features included.

    Cons

    The certificates are quite basic and it's necessary to be design-savvy and tech-savvy to create a certificate which would be accepted in the upload process. The quizzes are very basic and do not support time-limits, limited retries or anything more robust than true/false or multiple choice. Should you want to integrate with a more robust quiz software, their native integrative party is quite pricey! There is no built-in email functionality aside from the notifications that can be sent to existing students. As email is becoming more popular among other learning management systems this is quite a big negative point against them. The option to whitelabel the site completely is only available on the 'Growth' plan which over and above the 'Pro' plan which is already $99.

    Alternatives Considered

    Ruzuku, Podia, Kajabi and LearnWorlds

    Reasons for Choosing Thinkific

    Option to do upsells and order bumps with Thinkific. Option for assignment uploads for students. All-round more robust LMS.

    Switched From

    Teachable

    Reasons for Switching to Thinkific

    Value for money and number of features offered. It's an established product with years of market research and expertise.
    Lucas
    Overall rating
    • Industry: Management Consulting
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source Show more details

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Thinkific Rocks!

    Reviewed on 19/03/2021

    Excellent! I appreciate the outstanding product, fair prices, ease of interface and ability to...

    Excellent! I appreciate the outstanding product, fair prices, ease of interface and ability to easily build and delivery QUALITY courses. I haven't required customer service (that's a good sign!). I love the product and will definitely stay here!

    Pros

    The intuitive nature of your interface is extremely helpful for both course designers and students. As a site and course administrator, I'm exceptionally impressed with the ease of use. Thank you for incorporating finance management functions. Sleek design, ease of use, great price point. Don't change the price, it's one of your best market differentiators. I switched to Thinkific for the Pro Growth plan which was the key difference for me from other providers like Matrix.

    Cons

    I really need to market courses via social media with the least number of accounts and steps. It would be awesome if you could integrate some social media marketing tools into the site rather than link accompanying providers. The more I can do WITHIN thinkific, the better. The same applies for business functions like website management, sales of non-course materials (e.g., printed books, e-books), and perhaps QuickBooks

    Alternatives Considered

    CYPHER Learning and Blackboard

    Reasons for Choosing Thinkific

    Price and ability to scale my costs via the Pro Growth plan. I really liked the Matrix site itself but couldn't justify the price as soon as I saw the Thinkific plans and the product. Your site is excellent!

    Switched From

    CYPHER Learning

    Reasons for Switching to Thinkific

    Price and ability to scale my costs via the Pro Growth plan. I really liked the Matrix site itself but couldn't justify the price as soon as I saw the Thinkific plans and the product. Your site is excellent!

    Thinkific FAQs

    Below are some frequently asked questions for Thinkific.

    Thinkific offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    Thinkific has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Thinkific supports the following languages:

    English

    Thinkific supports the following devices:

    Thinkific integrates with the following applications:

    AWeber, Accredible, ActiveCampaign, Brillium Solution, CartStack, Constant Contact, Google Analytics 360, Google Tag Manager 360, HubSpot CRM, Intercom, Invoicebus, Keap, Kit, Lessonspace, Mailchimp, Meta for Business, Mixpanel, OAuth, PayPal, Poptin, ProveSource, Quaderno, Qualaroo, Salesforce Sales Cloud, Segment, Shopify, Stripe, Sumo, ThingLink, Typeform, Zapier, Zoom Workplace, eWebinar, wizBank

    Thinkific offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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