Full Circle Response Management

What is Full Circle Response Management?

Response Management is Full Circle Insights' flagship Marketing Performance Management tool. It helps marketing teams to leverage their Salesforce Marketing Cloud data to drive revenue. With a powerful lead lifecycle module, Full Circle's Response Management enables marketers to get the data and analytics that they need. Full Circle's modern lifecycle marketing enables marketers to generate responses from new prospects, past prospects and existing customers. Full Circle's Marketing Response Lifecycle Management module transforms the current leads and contacts process from the traditional linear to circular for Salesforce and allows users to track the outcome of every response generated, from a history of campaigns. With modern marketing cycles, traditional campaign attribution and ROI metrics aren’t enough. Significant lead volume or long sales cycles need better data to tell marketers where to invest, for sales to close more deals. Full Circle Marketing Response gives marketers the opportunity to truly understand the impact each program has on revenue, through better campaign influence and attribution data in Salesforce. Full Circle Response Management gives marketers the data they need to understand how well their campaigns are performing. It extends the Salesforce1 platform and provides complete visibility into marketing and sales funnels. It integrates marketing data with sales data, tying marketing campaigns to pipeline and revenue whilst streamlining marketing to sales hand-off. Marketers can track funnel volume across different sources and see how fast leads convert through the funnel using Salesforce reports and dashboards. They can see what happens when a lead is passed to sales, looking beyond simple volume numbers to understand how each campaign influences pipeline and revenue. Full Circle Response Management's marketing data and marketing analytics are built right inside Salesforce. The software is also fully optimized for the Salesforce1 mobile app.