MailerLite

4.7 (2,044)
Write a Review!
Email marketing software for smart business

About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.


Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

  • Images

    MailerLite Software - 1
    MailerLite Software - 2
    MailerLite Software - 3
    MailerLite Software - 4
    MailerLite Software - 5
    MailerLite Software - 6
    MailerLite Software - 7
    MailerLite Software - 8
    MailerLite Software - 9
    MailerLite Software - 10
    MailerLite Software - 11
    View 17 more
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite Software - 1
    MailerLite Software - 2
    MailerLite Software - 3
    MailerLite Software - 4
    MailerLite Software - 5
    MailerLite Software - 6
    MailerLite Software - 7
    MailerLite Software - 8
    MailerLite Software - 9
    MailerLite Software - 10
    MailerLite Software - 11

    Not sure about MailerLite? Compare with a popular alternative

    MailerLite

    4.7 (2,044)
    VS.
    Most reviewed

    Starting Price

    USD 10.00
    month
    USD 14.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    85
    202

    Integrations

    65
    70

    Ease of Use

    4.6 (2,044)
    4.1 (6,749)

    Value for Money

    4.7 (2,044)
    4.3 (6,749)

    Customer Service

    4.8 (2,044)
    4.1 (6,749)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    Zoho CRM

    4.3
    #1 Alternative to MailerLite
    Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

    Pipedrive

    4.5
    #2 Alternative to MailerLite
    Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions...

    Campaign Monitor by Marigold

    4.5
    #3 Alternative to MailerLite
    Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and...

    Kartra

    4.5
    #4 Alternative to MailerLite
    Kartra is the all-in-one sales and marketing business platform for experienced creators, coaches, and experts to...

    Reviews

    Overall rating

    4.7 /5
    (2,044)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support
    4.8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,044
    Tiffany
    Tiffany
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Amaaazing service, so easy to use and must have features

    Reviewed on 06/10/2022

    I have been using Mailerlite for myself and clients for years and find it so easy to use and their...

    I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

    Pros

    Mailerlite automations are super easy to set up, the interface makes it clear and friction free

    Cons

    I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

    Alternatives Considered

    ConvertKit, ActiveCampaign and Mailchimp

    Reasons for Choosing MailerLite

    Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Price, user experience and support

    Response from MailerLite

    Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

    Jamie
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Top notch support

    Reviewed on 17/02/2024

    Pros

    Wow! I have been working with BlueHost for the better part of the last year fussing to get my domain authenticated but each time I reach out, I'm told the issue is resolved when it's not. When MailerLite finally stopped allowing me to send campaigns due to not being authenticated, I reached out to support and they were able to do in 20 minutes what Bluehost failed to do after a year. My guy was so amazing and friendly. He put a smile on my face when I was on the verge of tears. 10/10! Keep up the great work!

    Cons

    I have played with importing/exporting lists of email addresses from spreadsheets and so far have been unsuccessful. Haven't looked into finding any tutorials or troubleshooting for this issue, but if such does not exist, I would love to see that change so I can use this feature more regularly.

    Darien
    Darien
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    The new version is not worth it

    Reviewed on 28/05/2022

    Pros

    The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

    Cons

    Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

    Tydie
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Easy to Use - Switched from MailChimp

    Reviewed on 01/04/2024

    Pros

    Love how easy it is to set up email campaigns, track engaged users, and create landing pages. I was really able to customize everything to my business branding.

    Cons

    Very few cons. One is the pricing. I think it is very akin to other email management providers, just wish it was cheaper. I wish you could track the origin of clicks to a landing page - that would be fabulous. Instead, I used Milkshake for that.

    Verified Reviewer
    Overall rating
    • Industry: Publishing
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Well priced email automation for beginner email marketing

    Reviewed on 27/03/2024

    I'm happy with MailerLite experience. I had good support and they reply fast. I had some misundersta...

    I'm happy with MailerLite experience. I had good support and they reply fast. I had some misunderstandings with them, but the communication about it was done with care.

    Pros

    At the moment of signing up the offer was better than competition, pricing is good too. There are all the basic to medium features someone would need to set up automated email campaigns with low cost entrance, that includes hosting and editor for landing pages.

    Cons

    Pricing has increased during my time of using it, and new competition appeared with better cost to features ratio, where you don't really pay monthly, but it depends on number of emails sent. So it depends on what type of pricing you need and how many emails you send.

    Showing 5 reviews of 2,044 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: USD 10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    MailerLite supports the following languages:

    English, Polish, Spanish

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    500Apps, Adobe Commerce, Airtable, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, Getsitecontrol, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork.com, Thrive, Todoist, Trackify X, Trello, Twitter/X, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom Workplace, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for MailerLite.