MailerLite

Email marketing software for smart business

4.5 /5 (334 reviews) Write a Review!

MailerLite Overview

What is MailerLite?

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

MailerLite Overview

Cost

Starting from
USD 10.00

Pricing options

Free Trial
Free
Subscription
Value for money

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails.


MailerLite Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, Finnish, French, Polish, Portuguese and 4 others, Russian, Spanish, Swedish, Ukrainian

Media

Live stats overview example
Drag and Drop editor
MailerLite video MailerLite screenshot: Live stats overview example MailerLite screenshot: Drag and Drop editor MailerLite screenshot: MailerLite screenshot: MailerLite screenshot:

MailerLite Reviews

MailerLite Reviews

Overall rating
4.5
/
5
Excellent
227

Very good
77

Average
12

Poor
3

Terrible
15

Value for Money
4.6
Features
4.4
Ease of Use
4.5
Customer Support
4.4
91% recommended this app
Heather jo F.

No ESP is perfect, but MailerLite comes the closest

Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.


James S.

Really Solid Software and Customer Service

Love it. Will be hard to ever leave.


Amir S.

My Horrifying experience with MailerLite

My experience with MailerLite.

After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

WOAH !!! what a great bargain. Right? Not that fast !

They were very quick to charge my business card for the $30.

I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

I hope this has helped you in your search. Good luck!


Maggie M.

Easy to use Email Campaign Builder

MailerLite is easy to use and their team has been very responsive. For example. when we had to upgrade our license as we had hit our subscriber count, last minute, on a Friday, I was stressing! They got our license updated quickly so I could get my time sensitive email out on time.


Emily B.

Begin Email Marketing With Mailerlite

I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.


Heather jo F.
Industry: E-Learning
Company size: Self Employed

No ESP is perfect, but MailerLite comes the closest

Used Daily for 1+ year
Reviewed on 27/03/2020
Review Source: Capterra

Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Pros

The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Cons

Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

Response from MailerLite

Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!

Irene

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

James S.
Industry: Food & Beverages
Company size: 2-10 Employees

Really Solid Software and Customer Service

Used Daily for 2+ years
Reviewed on 06/01/2021
Review Source: Capterra

Love it. Will be hard to ever leave.

Pros

Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons

I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Response from MailerLite

Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing!

- Lay

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Amir S.

My Horrifying experience with MailerLite

Reviewed on 03/08/2016
Review Source: GetApp

My experience with MailerLite.

After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

WOAH !!! what a great bargain. Right? Not that fast !

They were very quick to charge my business card for the $30.

I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

I hope this has helped you in your search. Good luck!

Pros

You would get a Cheap service

Cons

You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Maggie M.
Industry: Higher Education
Company size: 2-10 Employees

Easy to use Email Campaign Builder

Used Other for 1+ year
Reviewed on 09/10/2020
Review Source: Capterra

MailerLite is easy to use and their team has been very responsive. For example. when we had to upgrade our license as we had hit our subscriber count, last minute, on a Friday, I was stressing! They got our license updated quickly so I could get my time sensitive email out on time.

Pros

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.

Cons

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Emily B.
Industry: Financial Services
Company size: Self Employed

Begin Email Marketing With Mailerlite

Used Daily for 6-12 months
Reviewed on 30/12/2020
Review Source: Capterra

I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.

Pros

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

Cons

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.9/10
Based on 334 user ratings
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MailerLite Pricing

MailerLite Pricing

Starting from
USD 10.00
Free Trial
Free
Subscription
Value for money

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails.

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails.

Value for Money
4.6/5
Based on 334 user ratings
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MailerLite Features

MailerLite Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
4.4/5
Based on 334 user ratings
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Categories

Additional information for MailerLite

Additional information for MailerLite

Key features of MailerLite

  • A/B split testing
  • Activity dashboard
  • Activity tracking
  • Auto resend
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing feature
  • CRM integration
  • Campaign analysis & reporting
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click maps
  • Click-through tracking
  • Contact database
  • Contact history
  • Contact management
  • Custom HTML editor
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Custom user interface
  • Customer analysis
  • Customer loyalty
  • Customer segmentation
  • Customizable templates
  • Data import / export
  • Delivery tracking
  • Design management
  • Drag & drop editor
  • Drip email marketing
  • Email archiving
  • Email autoresponders
  • Email integration
  • Email marketing
  • Email templates
  • Email tracking
  • Embeddable web forms
  • Engagement analytics
  • File management
  • File manager
  • Forms management
  • Free newsletter design templates
  • Geolocation
  • Graphical data presentation
  • HTLML5 technology
  • Landing pages
  • Lead capture
  • Lead generation
  • Lessons learned
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Multi-campaign
  • Multi-location
  • Multiple user accounts
  • Newsletter management
  • Performance reports
  • Permission management
  • Personalized emails
  • Popups
  • Progress reports
  • Progress tracking
  • RSS campaigns
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Rich text editor
  • Safe and fast mail servers
  • Scheduled emails
  • Social media integration
  • Subscriber management
  • Subscription services
  • Template management
  • Third party integrations
  • Unsubscribe page builder
  • User activity monitoring
  • User permissions
  • Video support
  • Website integration
  • eCommerce integration

Benefits

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

  • MailerLite FAQs

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    Q. What type of pricing plans does MailerLite offer?

    MailerLite offers the following pricing plans:

    Starting from: USD 10.00

    Pricing model: Free, Subscription

    Free Trial: Available

    Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features) $15/month for 1,001-2,500 subscribers and unlimited emails.  $30/month for 2,501-5,000 subscribers and unlimited emails.  $50/month for 5,001-10,000 subscribers and unlimited emails.  $75/month for 10,001-15,000 subscribers and unlimited emails.

    Q. What are the main features of MailerLite?

    MailerLite offers the following features:

    • A/B split testing
    • Activity dashboard
    • Activity tracking
    • Auto resend
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing feature
    • CRM integration
    • Campaign analysis & reporting
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Campaign segmentation
    • Click maps
    • Click-through tracking
    • Contact database
    • Contact history
    • Contact management
    • Custom HTML editor
    • Custom fields
    • Custom forms
    • Custom landing pages
    • Custom user interface
    • Customer analysis
    • Customer loyalty
    • Customer segmentation
    • Customizable templates
    • Data import / export
    • Delivery tracking
    • Design management
    • Drag & drop editor
    • Drip email marketing
    • Email archiving
    • Email autoresponders
    • Email integration
    • Email marketing
    • Email templates
    • Email tracking
    • Embeddable web forms
    • Engagement analytics
    • File management
    • File manager
    • Forms management
    • Free newsletter design templates
    • Geolocation
    • Graphical data presentation
    • HTLML5 technology
    • Landing pages
    • Lead capture
    • Lead generation
    • Lessons learned
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Multi-campaign
    • Multi-location
    • Multiple user accounts
    • Newsletter management
    • Performance reports
    • Permission management
    • Personalized emails
    • Popups
    • Progress reports
    • Progress tracking
    • RSS campaigns
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Real time updates
    • Reporting & statistics
    • Rich text editor
    • Safe and fast mail servers
    • Scheduled emails
    • Social media integration
    • Subscriber management
    • Subscription services
    • Template management
    • Third party integrations
    • Unsubscribe page builder
    • User activity monitoring
    • User permissions
    • Video support
    • Website integration
    • eCommerce integration

    Q. Who are the typical users of MailerLite?

    MailerLite has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does MailerLite support?

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    Q. What type of pricing plans does MailerLite offer?

    MailerLite has the following pricing plans:

    Free, Subscription

    Q. Does MailerLite support mobile devices?

    MailerLite supports the following devices:

    iPad

    Q. What other apps does MailerLite integrate with?

    MailerLite integrates with the following applications:

    Akita, GetSiteControl, GloboMailer, LeadsBridge, OptinMonster, PieSync, Privy, ProjectManager.com, Sumo, Teamleader

    Q. What level of support does MailerLite offer?

    MailerLite offers the following support options:

    Online Support, Knowledge Base, Video Tutorials, FAQs