MailerLite

4.7 (2,060)
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Email marketing software for smart business

About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.


Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

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    Not sure about MailerLite? Compare with a popular alternative

    MailerLite

    4.7 (2,060)
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    Starting Price

    USD 10.00
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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

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    Reviews

    Overall rating

    4.7 /5
    (2,060)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support
    4.8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,060
    Maurice
    Maurice
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    With MailerLite, your email marketing will

    Reviewed on 12/01/2023

    The overall experience with MailerLite is very, very smooth. Especially after using a variety of...

    The overall experience with MailerLite is very, very smooth. Especially after using a variety of other mailing platforms, who sometimes have a difficult setup process.

    Pros

    The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

    Cons

    If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

    Alternatives Considered

    ConvertKit

    Reasons for Choosing MailerLite

    I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.
    Gábor
    Overall rating
    • Industry: Internet
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Effortless Email Marketing with MailerLite

    Reviewed on 09/02/2024

    My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies...

    My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

    Pros

    What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

    Cons

    While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

    Alternatives Considered

    Wix

    Reasons for Choosing MailerLite

    Mailerlite is just more useful and easy to use.

    Switched From

    MailTrack and Mailchimp

    Reasons for Switching to MailerLite

    Mailerlite is easier to use for us and for our client base.
    Amir
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    My Horrifying experience with MailerLite

    Reviewed on 03/08/2016

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how...

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

    WOAH !!! what a great bargain. Right? Not that fast !

    They were very quick to charge my business card for the $30.

    I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

    When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

    After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

    Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

    Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

    Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

    Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

    If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

    I hope this has helped you in your search. Good luck!

    Pros

    You would get a Cheap service

    Cons

    You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

    Charles
    Charles
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Mailerlite is Pretty Good

    Reviewed on 23/05/2024

    It's been good. But I feel it's pricy. I may even exceed the current price if my list grows.

    It's been good. But I feel it's pricy. I may even exceed the current price if my list grows.

    Pros

    I like the templates I can create for various email functions like welcoming and inviting subscribers.

    Cons

    Trying to integrate it with WordPress was an ordeal. Why was I required to know how to set up DNS records and all of that tech stuff? But the Customer service via chat was able to resolve issues.

    Jamie
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Top notch support

    Reviewed on 17/02/2024

    Pros

    Wow! I have been working with BlueHost for the better part of the last year fussing to get my domain authenticated but each time I reach out, I'm told the issue is resolved when it's not. When MailerLite finally stopped allowing me to send campaigns due to not being authenticated, I reached out to support and they were able to do in 20 minutes what Bluehost failed to do after a year. My guy was so amazing and friendly. He put a smile on my face when I was on the verge of tears. 10/10! Keep up the great work!

    Cons

    I have played with importing/exporting lists of email addresses from spreadsheets and so far have been unsuccessful. Haven't looked into finding any tutorials or troubleshooting for this issue, but if such does not exist, I would love to see that change so I can use this feature more regularly.

    Showing 5 reviews of 2,060 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: USD 10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    MailerLite supports the following languages:

    English, Polish, Spanish

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    500Apps, Adobe Commerce, Airtable, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, Getsitecontrol, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork.com, Thrive, Todoist, Trackify X, Trello, Twitter/X, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom Workplace, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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