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Instapage

Instapage

4.5 (363)
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Create landing pages without limits.
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About Instapage

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.

Key benefits of Instapage

  • Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

  • Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

  • A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all published pages.

  • Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

  • Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

  • Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

  • Track campaign performance with a dashboard that shows all leads generated from your landing pages.

    • Images

    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
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    Instapage video
    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

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    Reviews

    Overall rating

    4.5 /5
    (363)
    Value for Money
    4.0/5
    Features
    4.2/5
    Ease of Use
    4.6/5
    Customer Support
    4.3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 363 Read all reviews
    Showing 5 reviews of 363
    Subash
    Subash
    Overall rating
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Develop Awesome Landing Pages at Scale

    Reviewed on 28/04/2018

    Easy, feature rich & effective.

    Easy, feature rich & effective.

    Pros

    Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

    Cons

    Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

    Garrett
    Garrett
    Overall rating
    • Industry: Computer Software
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Fantastic way to build landing pages for PPC and other programs

    Reviewed on 03/08/2018

    I really enjoy building landing pages in Instapage. They look great and function really well....

    I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.

    Pros

    Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

    Cons

    The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

    One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

    Alex
    Alex
    Overall rating
    • Industry: Internet
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Good product with super BAD reliability

    Reviewed on 08/10/2018

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you...

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

    Pros

    Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

    Cons

    Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

    Eric
    Eric
    Overall rating
    • Industry: Internet
    • Review Source

    Overall rating

    Great Customer Service, Super Easy to Use. Has a few limitations

    Reviewed on 04/05/2015

    This site is awesome. Let me tell you its so easy to set up a landing page and their templates are...

    This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site

    Pros

    Easy to use
    Fast to setup
    Great looking templates
    Awesome Customer Service

    Cons

    Hard to build multiple connecting pages (even if only a couple)
    Really designed as a single page builder for one specific product
    Hard to use if trying to build out a business site for an App.

    Response from airSlate

    Thank you so much for the review Eric!

    Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test.

    It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL.

    We created a demo video for you here that shows you how to quickly do both options:

    http://screencast.com/t/5fyT2FXxR

    Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page):

    http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission

    All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device:

    https://www.youtube.com/watch?v=N65o1pD0KHQ

    We hope this helped! Thank you again for your feedback :)

    Mercedes
    Mercedes
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Time saver!!

    Reviewed on 06/02/2020

    Instapage gives our developer a break from small site projects and allows for the rest of our team...

    Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

    Pros

    Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

    Cons

    I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

    Showing 5 reviews of 363 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: USD 79.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, CallRail, Campaign Monitor by Marigold, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter/X, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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