Adobe Campaign
About Adobe Campaign
Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Campaign gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Campaign automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.
Adobe Campaign is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.
With Adobe Campaign, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Campaign solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
Key benefits of Adobe Campaign
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Reviews
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- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Intuitive Marketing Campaign Management product.
Reviewed on 27/08/2022
Adobe Campaign is quite a reliable marketing content creation and management software which also...
Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.
Pros
This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.
The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.
Cons
Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great tool, slow customer service.
Reviewed on 20/01/2018
Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.
Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.
- Industry: Media Production
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Film maker
Reviewed on 09/12/2018
Pros
Adobe tools have everything film maker needs.
Cons
This is not a fault of Adobe alone, but the stability issues usually kick in during every project. Nvidia GPU drivers crashes and you are forced to reboot your computer.
- Industry: Staffing & Recruiting
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Most helpful email marketing tool
Reviewed on 30/08/2019
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising...
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.
Pros
Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.
Cons
The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.
- Industry: Entertainment
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
"It controls you all the time in marketing or advertising."
Reviewed on 25/07/2020
Controls marketing or advertising campaigns to identify customers and allow for direct communication...
Controls marketing or advertising campaigns to identify customers and allow for direct communication.
Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.
Adobe Campaign FAQs
Below are some frequently asked questions for Adobe Campaign.Q. What type of pricing plans does Adobe Campaign offer?
Adobe Campaign offers the following pricing plans:
- Free Trial: Available
Contact Adobe directly for pricing information.
Q. Who are the typical users of Adobe Campaign?
Adobe Campaign has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Adobe Campaign support?
Adobe Campaign supports the following languages:
English
Q. Does Adobe Campaign support mobile devices?
Adobe Campaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Adobe Campaign integrate with?
Adobe Campaign integrates with the following applications:
ClickTale, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Smartling, Tableau, XM for Strategy & Research
Q. What level of support does Adobe Campaign offer?
Adobe Campaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat
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