Selligent MC

Selligent MC

Omnichannel marketing solution fusing insight & engagement

4.7/5 (12 reviews)

Selligent MC Overview

Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.

With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.

Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.

Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.

Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Devices

Business size

S
M
L

Markets

Europe

Supported Languages

Dutch, English, French, German, Italian, Spanish

Selligent MC Reviews

Overall rating
4.7/5
100% positive reviews
8
Excellent
4
Very good
0
Average
0
Poor
0
Terrible
Anja S.

It is a very powerful tool with numerous features

Used Daily for 2+ years
Reviewed on 16/08/2017
Review Source: Capterra

Pros

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).

Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:

- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.

- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Cons

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Rating breakdown

Ease of Use
Customer Support

Nicola A.

One-Stop-Shop for CRM Campaign/Program Management

Used Daily for 2+ years
Reviewed on 03/08/2017
Review Source: Capterra

Pros

Complete campaign and CRM data management with limited need to involve IT.

Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Efficiency in campaign execution with templates and multiplicative work flows.

Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.

Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Cons

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jan B.

Flexible data model + open API can handle even the craziest campaign scenarios

Used Daily for 2+ years
Reviewed on 28/08/2017
Review Source: Capterra

Pros

- intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure

Cons

- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master

Rating breakdown

Value for Money
Ease of Use
Customer Support

Laura F.

Excellent Product and Relationship Management

Used Daily for 2+ years
Reviewed on 28/07/2017
Review Source: Capterra

Pros

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Cons

Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Matt R.

Efficient, Scalable Email Delivery Solution

Used Daily for 2+ years
Reviewed on 03/08/2017
Review Source: Capterra

Pros

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

Cons

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Selligent MC Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Contact Selligent for pricing information.

Selligent MC Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing
  • Multi-Channel Marketing
  • Real Time Data

  • Automatic Notifications
  • Campaign Analysis
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Selligent MC

Key features of Selligent MC

  • A/B testing
  • API
  • API availability
  • Activity dashboard
  • Activity logging
  • Application integration
  • Behavior tracking
  • Business intelligence
  • Business process control
  • CRM integration
  • Campaign management
  • Campaign planning
  • Campaign segmentation
  • Click-through tracking
  • Contact database
  • Content management
  • Conversion optimization tools
  • Customer experience management
  • Customer segmentation
  • Customizable templates
  • Dashboard creation
  • Data extraction
  • Data storage management
  • Drag & drop interface
  • Email distribution
  • Email marketing
  • Email tracking
  • Event triggered actions
  • Multi-campaign
  • Multi-channel distribution
  • Multi-channel marketing
  • Performance reports
  • Permission management
  • Real time data
  • Real time reporting
  • Real time updates
  • Role-based permissions
  • Rules based algorithms
  • SMS marketing
  • Self service portal
  • Social network marketing
  • Visitor targeting
  • Workflow management

Benefits

  • Selligent Marketing Cloud open API architecture allows users to integrate with other external applications and synchronize data across platforms.

  • Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

  • Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

  • Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

  • Users can create content such as communication streams, lifecycle campaigns, and omnichannel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.

  • Selligent MC FAQs

    Below are some frequently asked questions for Selligent MC.

    Q. What type of pricing plans does Selligent MC offer?

    Selligent MC offers the following pricing plans:

    Free Trial: Available

    Contact Selligent for pricing information.

    Q. What are the main features of Selligent MC?

    Selligent MC offers the following features:

    • A/B testing
    • API
    • API availability
    • Activity dashboard
    • Activity logging
    • Application integration
    • Behavior tracking
    • Business intelligence
    • Business process control
    • CRM integration
    • Campaign management
    • Campaign planning
    • Campaign segmentation
    • Click-through tracking
    • Contact database
    • Content management
    • Conversion optimization tools
    • Customer experience management
    • Customer segmentation
    • Customizable templates
    • Dashboard creation
    • Data extraction
    • Data storage management
    • Drag & drop interface
    • Email distribution
    • Email marketing
    • Email tracking
    • Event triggered actions
    • Multi-campaign
    • Multi-channel distribution
    • Multi-channel marketing
    • Performance reports
    • Permission management
    • Real time data
    • Real time reporting
    • Real time updates
    • Role-based permissions
    • Rules based algorithms
    • SMS marketing
    • Self service portal
    • Social network marketing
    • Visitor targeting
    • Workflow management

    Q. Who are the typical users of Selligent MC?

    Selligent MC has the following typical customers:

    Freelancers, Mid Size Business, Small Business

    Q. What languages does Selligent MC support?

    Selligent MC supports the following languages:

    Dutch, English, French, German, Italian, Spanish

    Q. What type of pricing plans does Selligent MC offer?

    We do not have any information about what Selligent MC pricing plans

    Q. Does Selligent MC support mobile devices?

    We do not have any information about what devices Selligent MC supports

    Q. What other apps does Selligent MC integrate with?

    Selligent MC integrates with the following applications:

    LoginRadius, Qualifio, Skedify, Tatango

    Q. What level of support does Selligent MC offer?

    Selligent MC offers the following support options:

    Knowledge Base, Online Support, Phone Support