Similarweb
About Similarweb
SimilarWeb Pro is used to access in-depth data insights pertaining to the performance of your <b>competitors’ website traffic</b> and <b>mobile applications</b>. SimilarWeb Pro allows you to carry out an analysis of any website or industry.
By simply searching for a website within the control panel of SimilarWeb Pro you get full access to complete analytics data of that site, including user engagement metrics such as monthly visits, visit duration, pageviews, and bounce rate; along with geographic traffic details and audience interests.
You can also see a breakdown of all traffic sources to that site, including referrals, organic search, social channels and display advertising. Furthermore, you can see which ad networks they use and view their actual ads.
SimilarWeb Pro not only shows data on the origin of traffic coming to a site, it also shows the behaviour of traffic upon leaving a site, showing all outgoing links. The app offers further competitor analysis by showing a list of similar sites to the website you are analyzing, and their search competitors.
Along with individual website analysis, SimilarWeb Pro also lets you carry out industry analysis for a wide range of categories, from architecture to entertainment. Through this feature you can see a complete, month-by-month traffic analysis for a given industry, including industry leaders, keywords and traffic sources.
SimilarWeb Pro also offers a competitive mobile app analytics module. The app analysis branch of SimilarWeb Pro gives you data on the performance of the top apps on both the Apple App Store and Google Play.
This feature can be used to see the top trending keywords on Google Play broken down by country, category and time frame. You can also see which apps popular keywords are driving traffic for. You can also see traffic source and keyword data from Apple´s App Store, and see the ranking and rating for all mobile apps in any category and country.
Key benefits of Similarweb
See monthly visits, geographic details, search terms, social traffic, referring sites, traffic broken down by device, organic vs paid traffic, top keywords and audience interest for any website. Compare up to 5 competitors’ sites side-by-side.
See hundreds of organic and paid keywords for your site or your competitors’ sites. See the percentage of traffic you and your competitors get for each keyword. Compare the performance of top keywords overtime. You can also see “not set” and “not provided” keywords from Google Analytics
Measure the performance of your PPC keywords against organic traffic. See the keywords and PPC campaigns of your competitors. See the display ads and the landing pages the competition are getting paid traffic from. Recruit new affiliates or advertising partners by analysing your competitors display ads and paid traffic sources.
Get in-depth industry metrics to analyze the size and KPIs for any given industry. Get data on visits, organic vs paid traffic, top countries and traffic sources. With traffic source breakdown you can see an industry’s top influencers, and sort this data by the performance of their advertising, social networks, email campaigns and more.
See the top searched-for keywords for any category on Google Play and see the most popular apps for a given search query. See traffic sources and keyword data from both Apple App Store and Google Play. See ranking trends across both categories and countries.
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- Industry: Internet
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Easily get access to competitor's traffic
Reviewed on 31/01/2023
Traffic derived from SimilarWebs is seen as the most authentic source of traffic (globally). The...
Traffic derived from SimilarWebs is seen as the most authentic source of traffic (globally). The platform gives you bifurcation of traffic across multiple channels.
Pros
SimilarWebs can give traffic for any website on the internet. You can also do keyword research for any given topic.
Cons
It does not store historical traffic numbers.
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
good to go
Reviewed on 16/07/2024
Pros
checking branded company for reviewing campaign
Cons
checking branded company for reviewing campaign
- Industry: Online Media
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Untrustworthy Information
Reviewed on 11/09/2017
The few benefits included a great way of easily seeing how your website traffic compares to...
The few benefits included a great way of easily seeing how your website traffic compares to competitors
Pros
The feature of being able to see a competitors traffic and where you are listed per country.
This info when first seen is easy to follow and understand
Cons
The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts.
Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Great tool for competitive analysis
Reviewed on 03/07/2024
Pros
Similarweb excels in providing comprehensive analytics data and competitive insights, making it a vital tool for businesses. Its detailed metrics on traffic sources and user engagement, combined with powerful competitive analysis capabilities, allow users to benchmark against competitors and identify industry trends. The user-friendly interface ensures that even complex data is easy to interpret, making Similarweb an indispensable resource for any business aiming to enhance its digital strategy.
Cons
While Similarweb offers exceptional analytics data and competitive insights, one notable drawback is its limited data period. Users can only access data for up to one year, which can be restrictive for businesses needing to analyze longer-term trends and historical performance.
- Industry: Public Relations & Communications
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Comprehensive Web Analytics with Room for Improvement
Reviewed on 10/07/2024
My overall experience with Similarweb has been positive. Despite some limitations, it’s a powerful...
My overall experience with Similarweb has been positive. Despite some limitations, it’s a powerful tool for understanding web traffic and industry trends.
Pros
What I liked most about Similarweb is its extensive data coverage. The platform provides a wealth of information about website traffic, audience demographics, and competitor analysis. The user interface is intuitive and easy to navigate, making it simple to find the data I need.
Cons
What I liked least about Similarweb is the limited data for smaller websites and niche industries. The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups. Additionally, the pricing can be prohibitive for smaller companies or individual users.
Similarweb FAQs
Below are some frequently asked questions for Similarweb.Q. What type of pricing plans does Similarweb offer?
Similarweb offers the following pricing plans:
- Starting from: USD 125.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Advanced and Enterprise plans. Free Demo: Available (No Credit Card required) Contact SimilarWeb for more information or to setup a live demonstration.
Q. Who are the typical users of Similarweb?
Similarweb has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Similarweb support?
Similarweb supports the following languages:
Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish
Q. Does Similarweb support mobile devices?
Similarweb supports the following devices:
Q. What other apps does Similarweb integrate with?
Similarweb integrates with the following applications:
Google Analytics 360, Salesforce Marketing Cloud, Salesforce Sales Cloud, Snowflake
Q. What level of support does Similarweb offer?
Similarweb offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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