--- description: Learn more about Marketo Engage. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Marketo Engage Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Marketo Engage](/software/990/marketo-lead-management) # Marketo Engage Canonical: https://www.getapp.com.au/software/990/marketo-lead-management Page: 1 / 30\ Next: [Next page](https://www.getapp.com.au/software/990/marketo-lead-management?page=2) > Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue. > > Verdict: Rated **4.3/5** by 710 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Marketo Engage Enables marketing teams to scale personalized campaigns and engage audiences across multiple channels with AI-driven automation Aligns sales and marketing efforts through unified data, bi-directional CRM integration, and shared buyer insights Streamlines campaign management with intuitive tools for building, automating, and measuring complex marketing workflows Delivers actionable analytics and multi-touch attribution to optimize marketing strategies and demonstrate business impact Supports secure, scalable operations with pre-built integrations and compliance-ready architecture ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 710 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \& Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Account Based Marketing - Action Management - Activity Dashboard - Activity Tracking - Advertising Management - Alerts/Notifications - Attribution Modeling - Audience Targeting - Automated Publishing - Automated Scheduling - Autoresponders - Backlink Monitoring - Behavior Analytics - Behavior Tracking - Behavioral Analytics - Behavioral Targeting ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) ## Related Categories - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) - [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) - [Lead Management Software](https://www.getapp.com.au/directory/339/lead-management/software) ## Alternatives 1. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2912 reviews) 2. [EmailOctopus](https://www.getapp.com.au/software/111489/emailoctopus) — 4.8/5 (654 reviews) 3. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3408 reviews) 4. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17572 reviews) 5. [ActiveCampaign](https://www.getapp.com.au/software/2348/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Definitely one of the top Marketing automation tools out there." — 4.0/5 > **Emma** | *16 August 2023* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. > > **Cons**: Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. > > Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. ----- ### "Email marketing with a wide array of versatile features." — 5.0/5 > **Jose Manuel** | *7 December 2023* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > **Cons**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right. ----- ### "Marketo Looks Simple but Isn't" — 2.0/5 > **kathryn** | *24 February 2021* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up. > > **Cons**: Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective. > > We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while. ----- ### "Very powerful, not the most user-friendly tool out there." — 5.0/5 > **Verified Reviewer** | *6 January 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. > > **Cons**: Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. > > We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. ----- ### "OMG\! Best Software for Email Automation" — 5.0/5 > **Verified Reviewer** | *14 September 2022* | Food & Beverages | Recommendation rating: 9.0/10 > > **Pros**: One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails. > > **Cons**: Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners. > > My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing. ----- Page: 1 / 30\ Next: [Next page](https://www.getapp.com.au/software/990/marketo-lead-management?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/990/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data