---
description: Learn more about Sofon Guided Selling. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Sofon Guided Selling Reviews, Cost & Features | GetApp Australia 2026
---

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# Sofon Guided Selling

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> Sofon helps sales employees to easily and quickly translate customer requirements into error-free professional proposals and quotations
> 
> Verdict: Rated **4.7/5** by 26 users. Top-rated for **Ease of Use**.

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## Overview

### Key benefits of Sofon Guided Selling

In short&#10;- With Sofon you easily produce error-free, well-presented proposals&#10;- With Sofon you generate quotations and commissions more rapidly&#10;- With Sofon you control your sales process from contact to contract&#10;- Because of Sofon, all your orders are complete and feasible&#10;&#10;Sales&#10;Sofon Guided Selling helps sales departments maximize their sales opportunities and better manage the sales process as a whole. Dealers and other agents can also depend on problem-free sales of new and existing products and services and will need less support. All that with fewer risks in less time. Sofon makes sure of:&#10;&#10;Connection - between client demand and product possibilities&#10;Knowledge - complete and error-free quotations with less knowledge&#10;Speed - no waiting for information from others&#10;Impact - solid, attractive and competitive offers&#10;Quality - faultless tenders, commissions and contracts&#10;Effectiveness - fewer (manual) steps, so more time for clients&#10;Competitive edge - best price/performance&#10;Overview - full overview of sales process&#10;&#10;Marketing&#10;Sofon Guided Selling offers extensive report and selection possibilities. In this way, marketing can be targeted and so undertaken more effectively. &#10;&#10;Furthermore, Sofon Guided Selling makes sure that all documents are always presented in the correct house style. If changes are needed, they can be made easily in all documents generated in Sofon with a simple command. Thus, a correct and uniform image is guaranteed at all times. Sofon takes care of:&#10;&#10;Recognition - strict uniformity of house style, in the local language wherever you are&#10;Interaction - targeted interaction with clients possible (e-commerce)&#10;Insight - more insight gained into (purchasing) behavior and (potential) clients&#10;Focus - targeted marketing possible&#10;&#10;Management&#10;A company’s continuity is determined by the factors of predictability and liability, apart from a healthy business model. Sofon contributes directly to the predictability of turnover and related income by making sure of insight into outstanding tenders and orders. &#10;&#10;Because only feasible products and deliverable services are offered and contracted, the risk of product liability decreases considerably. And because only correct offers are made, margins are ascertained beforehand for every order. In this way, you completely fulfill client expectations. Sofon takes care of:&#10;&#10;Cost reduction - costs, margins and turnover are immediately clear&#10;Predictability - fewer overhead costs because sales reps produce their own offers&#10;Less risk - less chance of mistakes (product liability, cost of returned products)&#10;Teamwork - improved cooperation between sales, development and production&#10;Image - consistent, professional communication&#10;Control - authorization of important sales decisions&#10;&#10;Production&#10;Sofon Guided Selling brings you faster production, improved manufacturing and less failure costs. Sofon enables sales staff to generate complete and correct orders for deliverable products. Anything else is impossible. This creates predictability and therefore calm during the production process. Sofon takes care of:&#10;&#10;Accuracy - complete and correctly specified commissions&#10;Realism - all sales orders are based on feasible products&#10;Predictability - no changes during production as orders are immediately completed

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 26 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 3.0/5 | Based on overall reviews |
| Recommendation percentage | - | ( Likelihood to recommend) |

## About the vendor

- **Company**: Sofon Guided Solutions
- **Founded**: 1998

## Commercial Context

- **Starting Price**: USD 30,000.00
- **Pricing model**: Per Feature
- **Pricing Details**: User + server based license or subscription model
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop)
- **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Polish, Spanish
- **Available Countries**: Germany, Netherlands, United Kingdom

## Features

- 2D Drawing
- 3D Digital Asset Management
- 3D Imaging
- API
- Approval Workflow
- Audit Trail
- Bills of Material
- Business Process Control
- CRM
- Campaign Management
- Channel Management
- Client Portal
- Commission Management
- Configuration Management
- Contact Management
- Content Library
- Contract/License Management
- Customer Database
- Customer History
- Customisable Branding

## Integrations (3 total)

- Oracle CRM On Demand
- SAP Customer Experience
- Salesforce Sales Cloud

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Sales Force Automation Software](https://www.getapp.com.au/directory/338/sales-force-automation/software)

## Related Categories

- [Sales Force Automation Software](https://www.getapp.com.au/directory/338/sales-force-automation/software)
- [Lead Management Software](https://www.getapp.com.au/directory/339/lead-management/software)
- [Proposal Management Software](https://www.getapp.com.au/directory/340/proposal-management/software)
- [Quoting Software](https://www.getapp.com.au/directory/341/quoting/software)
- [CPQ Software](https://www.getapp.com.au/directory/627/configure-price-quote/software)

## Alternatives

1. [Merkato](https://www.getapp.com.au/software/130023/merkato) — 4.1/5 (14 reviews)
2. [Odoo](https://www.getapp.com.au/software/102445/odoo) — 4.2/5 (1294 reviews)
3. [Cincom CPQ](https://www.getapp.com.au/software/9403/cincom-cpq) — 4.4/5 (8 reviews)
4. [Salesforce CPQ & Billing](https://www.getapp.com.au/software/100165/steelbrick-cpq) — 4.0/5 (11 reviews)
5. [Quoter](https://www.getapp.com.au/software/10349/quoter) — 4.6/5 (54 reviews)

## Reviews

### "Unbeaten in ease of use and value for money\!" — 5.0/5

> **Pieter** | *27 April 2011*
> 
> **Pros**: The Aebi Schmidt Group (www.aebi-schmidt.com) manufactures outstanding, world-wide-distributed agricultural, municipal and special equipment. &#10;With a customized range of products and services we offer our customers appropriate solutions for almost every problem. &#10;&#10;All our products (silo spreaders, snowploughs, snow clearing machines, compact sweepers, mounted sweepers, implement carriers, transporters and mowers) are configurable, from a few options to many highly complex options with multi-level dependencies and calculations. We use Sofon to maintain and spread the product knowledge amongst all our sales offices all over Europe. With Sofon a salesman is able to make a good-looking quotation in a short time without much product knowledge. Sofon supports the whole quotation process, and when a quotation becomes an order, a sales order and the complete bill of material and routing is created in our ERP system (SAP). Changes are handled too.
> 
> **Cons**: no real Cons
> 
> The product data and rules are maintained by the people that have the knowledge, not by it-people. Though 'off-the-shelf', the tool is highly flexible and easy to use. We could not perform without it.

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### "Our price agreements with our various customers are now clearly defined" — 5.0/5

> **Marion** | *1 May 2013*
> 
> **Pros**: Quickly produce uniform and error-free quotations&#10;Offers insight into the quotations we have issued to date and the effectiveness of our sales reps&#10;Price agreements are now clearly defined and our price adjustments are greatly simplified
> 
> **Cons**: no real Cons
> 
> E. van Wijk Logistics is an international logistics service company with branches in the Netherlands, Romania, Moldavia and Ukraine. Before Sofon our quotations and calculations were produced manually in Excel. This was time-consuming and prone to errors; it was for example easy to forget a change in rates. This is why we wanted to simplify the way the rates were put together. We also wanted more insight into client-specific rates and outstanding quotations. We now make use of the Sofon Sales Organizer (CRM package) and the Sofon Proposal Organizer (quotation generator). We use Sofon to quickly produce uniform and error-free quotations, including the accompanying calculations. Our price agreements with our various customers are now clearly defined and our price adjustments are greatly simplified. Sofon also offers us insight into the quotations we have issued to date and the effectiveness of our sales reps.

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### "Most poorly designed software I have ever used…" — 1.0/5

> **Robert - Philips Healthcare** | *5 April 2013*
> 
> **Pros**: None
> 
> **Cons**: Far too many to list, see above.
> 
> I use SOFON as an end user.  There is NO possible way to overstate how VERY bad this product is.  It is counter-intuitive, buggy, and designed in such a way as to require massive amounts of additional unneeded keystrokes ans rework.  Run the other direction.

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### "All the Sofon-users in our company are very pleased" — 4.0/5

> **Robert** | *8 April 2013*
> 
> **Pros**: Quick implementation  (only a few months)&#13;&#10;Ease of use the system &#13;&#10;Customer history visible at a glance&#13;&#10;Link to and synchronization of our e-marketing package
> 
> Voortman develops, manufactures, installs and maintains CNC controlled processing machines for the steel fabricating industry and steel service centers. Because of our growing international clientele, we were looking for a complete sales support system. Sofon turned out to be very complete, so we use all of Sofon: from CRM to quotation generation ¿ and everything in between. The implementation of Sofon took only a few months. I had expected that we would need far more time, but my expectations were definitely proved wrong. All the Sofon-users in our company are very pleased with the ease of use the system offers. Since the introduction of Sofon we have the years of customer history visible at a glance. We also have a link to and synchronization of our e-marketing package, we have the possibility to manage our opportunities and our management reports are available, thanks to Sofon.

-----

### "Sofon offers Voortman complete sales support system" — 5.0/5

> **Robert Oude** | *8 February 2013*
> 
> **Pros**: quick implementation&#13;&#10;ease of use the system&#13;&#10;customer history visible at a glance
> 
> **Cons**: No major cons.
> 
> Voortman develops, manufactures, installs and maintains CNC controlled processing machines for the steel fabricating industry and steel service centers. Because of our growing international clientele, we were looking for a complete sales support system. Sofon turned out to be very complete, so we use all of Sofon: from CRM to quotation generation  and everything in between. The implementation of Sofon took only a few months. I had expected that we would need far more time, but my expectations were definitely proved wrong. All the Sofon-users in our company are very pleased with the ease of use the system offers. Since the introduction of Sofon we have the years of customer history visible at a glance. We also have a link to and synchronization of our e-marketing package, we have the possibility to manage our opportunities and our management reports are available, thanks to Sofon.

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