Semrush

4.7 (2,257)
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SaaS solution for online content marketing

Overall rating

4.7 /5
(2,257)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

96%
recommended this app
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2257 Reviews

Brooks
Brooks
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Truly an all-in-one digital marketing platform

Reviewed on 20/11/2019

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as...

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.

Switched From

Moz Pro

Reasons for Switching to Semrush

Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.
Manuel Ángel
Manuel Ángel
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Semrush is an amazing SEO tool that has helped me improve my website's ranking in search...

Reviewed on 31/10/2022

Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and...

Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable seo specialist who can help you make your website popular among search engines, then you can consider hiring Semrush as your seo specialist. The company has been providing its services to many companies and has been successful in increasing the traffic and ranking of these websites. The company is also capable of providing its clients with customized reports so that they can track the progress of their website.

Pros

It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.

Cons

There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.

MacKenzie
MacKenzie
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

SEMrush makes a dissapointing turn for the worse with pricing and user interface

Reviewed on 25/08/2023

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but...

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)

Pros

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

Alternatives Considered

Moz Pro and Ranktracker

Reasons for Choosing Semrush

Price was cheaper at the time. No longer the case, SEMrush is massively overpriced for the value.

Switched From

Moz Pro

Reasons for Switching to Semrush

Because it used to be a lot cheaper. Not the case anymore. They broke user trust completely by starting to charge for the Social Media Poster (used to be free) and more than doubling the monthly rate that we used to pay when we initially subscribed to the tool
Advaldo
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Semrush - SEO

Reviewed on 31/07/2024

Semrush is the most powerful search engine optimization tool i used until now.

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Khan Md Mohaiuminul Islam
Khan Md Mohaiuminul Islam
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Keyword research made easy!

Reviewed on 10/09/2022

For my blog i was hesitating with keywords, when i input some ideas, it provides a tons of related...

For my blog i was hesitating with keywords, when i input some ideas, it provides a tons of related keyword and ranked website address plus what they are targeting .

After several day , i get myself in good position of planning.

I can easily find informative and commercial keyword and see the difficulties.
Even i can get full report of some competition websites, by analysis them i can easily made the roadmap for my blog.

Pros

I mainly use semruah for keyword research.
As a blogger picking best keyword is my priority.
Semrush is the top notch app for this work.
With the question keyword i can make tons of new article and provide quality articles to user.
User friendly interface and have lots of tools you can do seo for your blog.

My experiment with other tools ongoing, as soon as i get result i will share.

One thing they improve continuously, they upgrade themselves continuously.

Cons

First time when i login, it gives tons of information to me, as a beginner its hard to follow up.
Luckily they have good customer support, after discussing with them able to solve most of the major problem.

Response from Semrush

This is a fantastic review! Thanks so much for sharing how to use leverage Semrush for your digital strategies.
With over 55 tools, we understand that it is a lot to take in. We have plenty of resources to help make our platform more digestible—we're happy you've found your way around Semrush! :)

Soubhik
Soubhik
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Not customer friendly, limited usability

Reviewed on 08/11/2022

Good features, but pathetic policies and robbing people by suspending account when you've already...

Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.

Pros

Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.

Cons

What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables your account. It's not possible for a single person to work and access all the features given, and yet, even if you don't have multiple working at the same time, they want you to pay extra for every laptop that gets logged in. It's not like we had multiple people working together. SEMRush doesn't allow even two people at different time slots to log in and work.WOW! And that's not all - they disable the account that you paid for, for policy violations if you dont. Unethical, and corrupt.

Alternatives Considered

WebCEO and Ahrefs

Reasons for Switching to Semrush

Seemed more comprehensive range of features.

Response from Semrush

Hi Soubhik, thanks for your review! We want our software to be accessible to all, which is why we offer the free plan; we're glad you're able to leverage it for your business!
Collecting and filtering the data for all of our tools comes at a high cost to us, especially when we offer the most accurate data on the market! We've competitively priced ourselves in the market based on the accuracy and amount of data across our 55+ tools. Our team would be happy to talk with you more about your options to join our paid plans to increase your limits and tool access!
In our ToS, we state that each account allows limited number of devices and locations for simultaneous login. Otherwise, our security system is triggered since more logins could mean unauthorized access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password.
Hope this helps!

Eric
Eric
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SEMrush is a must-have

Reviewed on 27/04/2022

The overall experience has been extremely helpful & positive. This has helped us launch additional...

The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

Pros

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

Cons

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help)
- An aggregate dashboard would be helpful (to see the performance of all locations within an organization)
- Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Response from Semrush

Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!

Anuj
Anuj
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

comprehensive SEO Marketing Tool For Business Clients

Reviewed on 21/09/2021

Semrush is a comprehensive and easy to use marketing tool set that provides business owners and...

Semrush is a comprehensive and easy to use marketing tool set that provides business owners and marketing managers with all the essential information they need. The magic of Semrush is that it allows to track our competitors' exact SEO strategies, read their back-links profile and see what keywords they are ranking for in the search engines. This way, we can easily replicate their results and outrank them by implementing these strategies Ourself.

Pros

Semrush is the all-in-one marketing tool for search optimization. It helps to find best opportunities on the Internet, beat our competitors and stay ahead of Google search. It is a powerful and versatile suite of marketing tools designed to help search engine marketers and webmasters drive traffic, generate leads, and monitor their digital marketing campaigns. The SEMrush pro edition enables to take our SEO efforts to the next level with access to more data for better keyword research, content marketing tracking, local rankings monitoring and more.

Cons

No issue faced, It is best competitive research tool allowing people to track their keywords' positions on search engines.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

Semrush is cheapest than Ahrefs. Semrush is an all in one SEO tool that offers competitive research and website optimization. Not only we can track our own progress, but we can also analyze our competitors. Keep tabs on their backlinks, social media status, top performing keywords and much more.
Christopher
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most comprehensive tool on the market

Reviewed on 15/02/2024

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it...

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

Emily
Overall rating
  • Industry: Insurance
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great SEO tool that gives you the right insights!

Reviewed on 01/03/2024

Pros

- great for keyword and competitors analysis
- easy to implement
- great customer service!
- easy integration with google tooling

Cons

- accidental purchases are easily made
- look and feel of the dashboards

Amanda
Amanda
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Worth the purchase!!

Reviewed on 19/11/2019

If you run multiple websites and multiple social pages- this is absolutely the tool you need to...

If you run multiple websites and multiple social pages- this is absolutely the tool you need to invest in. ROI is completely possible from this tool if you dedicate enough time/effort to using it to the fullest. The SEO tools alone have proven awesome for us and the social poster tool is just the most convenient time-saver.

Pros

I use SEMrush daily for SEO on many sites and for posting on many social pages from one place. All of the SEO (site audits, keyword analyses, DEEP COMPETITOR ANALYSES) and social tools don't just make my job easier- they make me better. I get insights from SEMrush I wouldn't have otherwise had at my disposal. It is 100% possible to see ROI on this product.

Cons

I miss when it was free so many years ago, but C'est la Vie. Now that SEMrush is a paid platform, they also offer wayyyy more tools and they are constantly updating/adding features. They have a pretty responsive customer support, but I have had responses take 1-2 days to get back to me. However, I can't personally say that this response time has ever, in any way disrupted my flow of work and when I did have a more urgent issue they were great about helping me quickly.

Ariel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Marketing Software—Has Everything You Need

Reviewed on 29/05/2020

My overall experience with SEMRush is excellent. THere's a slight learning curve, as with most...

My overall experience with SEMRush is excellent. THere's a slight learning curve, as with most tools. But you get more value for your money. When you subscribe, you don't just have an SEO software; rather, you have access to the ultimate marketing toolkit.

Pros

What I liked most about SEMRush is its comprehensiveness as a marketing tool. Most people compare SEMRush as an SEO tool (for keyword research and backlinks). But it goes beyond that.

My favorite is the content marketing toolkit which is a suite of tools to help me beat the competition. It has all the tools you need to plan, research, execute and audit your content.

Once you have your awesome content, the next step is to distribute them. That's where its social media toolkit comes in. You can post, curate, and frequently publish (re-use) social media posts. Yes, that's right. No need for a separate social media scheduler.

Do you do link building? SEMRush also has its own link building tool built-in. You can perform all the "search operations" right within, which then plugs into a workflow where you can send out emails (from templates). It allows you to monitor everything inside one place. Pretty neat!

Cons

The one thing I didn't like is the setup process. I can't remember having some sort of onboarding experience (or maybe i just skipped it). I had to learn by going through other tutorials and help docs.

Another thing i didn't like was integrating with Google Analytics/Search Console. My experience is that i have to connect it once per tool. Instead of only doing it once, every tool has to be setup like this.

That said, it's still totally worth learning as it has pretty much everything you need.

Alternatives Considered

Moz Pro and Ahrefs

Switched From

Moz Pro and Ahrefs

Reasons for Switching to Semrush

I chose SEMRush primarily because of the content marketing toolkit. I write content on my own site plus for my clients. The tools help me speed up the research process while maintaining a relatively high quality.

Response from Semrush

Hi Ariel! Thanks for giving us such an awesome review! As for the setup process, you can request a free online demo and one of our representatives will conduct a walkthrough about all tools we have. We appreciate you enjoy using the tool, and will keep working on improvements!

Steve
Steve
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

All Your SEO Base Are Belong To Us!

Reviewed on 16/06/2020

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including...

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.

Pros

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

More features in SEMRush, fewer restrictions on usage.

Switched From

Ahrefs

Reasons for Switching to Semrush

Ease of use, new feature set, added integrations, fewer restrictions, and overall better user experience for both myself and my client.

Response from Semrush

Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.

Susan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Product for SEO

Reviewed on 12/10/2020

Overall it is great and the software is really excacly what I need for doing my SEO work. . The...

Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO.

Pros

I like how easy it is to use, it makes my job much easier. I am able to get the info quickly send to trello for the team to work on some items and it's great for giving me ideas for keywords, content and article writing.

Cons

My only con for this item is the AMP and needing to have the highest plan to access the amp info. I am on the mid tier and I can't access the pages with Amp errors. Since AMP is so important right now I would think that info would start at the mid-tier level.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

I just felt SEMRush was easier to use, give me what I am looking for and has useful suggestions.

Switched From

Moz Pro

Reasons for Switching to Semrush

I like the UI better and the information that was provided. I had a hard time getting around the other software.
Yassine
Yassine
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A real tresor of Content marketing strategy tool!

Reviewed on 04/09/2021

In my experience in getting accurate data, I always need to utilize the right instrument. My...

In my experience in getting accurate data, I always need to utilize the right instrument. My approach's success depends on the correctness of the data i'm willing to collet, insights, and intelligence. For keyword research, backlink analysis, and competitor analysis, Semrush was a critical choice and so the right tool. To get results, I'm always searching for trustworthy data and actionable insights. That what makes Semrush my go-to tool for content research and optimization. As such, an SEO strategy must be comprehensive.

Pros

When it comes to search engine optimization, digital marketing, and business intelligence, Semrush is the one-stop solution for all of your requirements. Semrush allows me to get a better understanding of my customers or targets' demographics, such as their age, gender, and location, so that I can provide them with the most appropriate products and services.
Day after day I'm more and more surprised to learn that spamming backlinks might do more harm than good to my search engine rankings. The Semrush Backlink Audit tool was the best assist for me in identifying and removing them, as well as a variety of other harmful elements.
IMO all options are reasonably priced, with the exception of the Semrush Pro plan, which is prohibitively expensive for small and medium-sized businesses.

Cons

The product's friendly UI takes some expertise and awareness. Beginning SEO and digital marketing learners might take a cours on technical keywords, but overall it's not that big of a problem. What I didn't like the most about Semrush is that you can only log into one account at a time. However, if you share it and someone else logs in with the same account, the original user loses access. It would be nice if Semrush could fix this issue and notify any future users of unauthorized access.

Alternatives Considered

Serpstat and Conductor

Reasons for Switching to Semrush

In my point of view, Semrush does more than just help you analyze your competitors. Semrush can assist you in conducting competitive research. It enables you to do competition research on your competitors. In essence, it discovers all websites that perform well for related keywords and provides an accurate estimate of traffic for the top 20 keywords that each of these websites uses. You will not an all in one tool but Semrush.
Steven
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SEMRush Rocks

Reviewed on 17/01/2022

Overall, I am happy and have found many uses for this software. I want better reporting for the...

Overall, I am happy and have found many uses for this software. I want better reporting for the nearly $230/month our small company pays though.

Pros

Support on the Rep side, instant data points with a single click, simple reporting

Cons

Some features have been removed with the price changes, mainly in the reporting section - Reporting is important in my industry and SEMRush has removed many of the options here for small business to take advantage of your reporting services due to the price point being too high on the "next level up."

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

Raven's reporting began to falter in places we needed it to become more robust for our clients, becoming more difficult overall.

Switched From

Raven Tools

Reasons for Switching to Semrush

I can rely on the Google Data and compare in GA easily for tracking issues
Bjorn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Poor customer support

Reviewed on 02/08/2023

Pretty bad customer support and a very bad mouthing account executive named [sensitive content...

Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

I like the product. But in the end it is more than the product.

Response from Semrush

Hi Bjorn, we're sorry to hear about your negative experience with our Support team.
We appreciate you working with us to get your account issues resolved and we look forward to our continued success together.

Md. Tanvir Bin
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best for SEO and Promotional purpose

Reviewed on 30/10/2023

It gives me a platform that not only gives our competitors in that area insights, but also helps us...

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

lack of advanced features to perform outstanding SEO

Switched From

Sitechecker.pro

Reasons for Switching to Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Response from Semrush

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Alex
Alex
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Invaluable marketing data all bundled into one uber-powerful tool

Reviewed on 19/12/2019

We can manage all of our clients from a central dashboard, receive reports when we want them and...

We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful. However, a decent SEO expert will know where to go to provide a broader scope of analysis, and this CAN be achieved for free in many cases.

Ultimately, SEMrush is the Swiss Army Knife of SEO tools; it does almost everything you could need, and they provide plenty of training through their Academy to get you used to it all. Time and patience with SEMrush now will save far more time in the future, and the subscription will certainly pay for itself many times over.

In fact, insights and actions we've been able to take using the data on SEMrush has led to us gaining more clients over the years, simply because an exisiting client has referred us on based on out success with them.

Learn the tools, and you won't be disappointed!

Pros

- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible.
- Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching.
- Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings online is a huge time and headache saver! It's extra per client, per month (only $20), but it's worth every penny - it costs the client more in our time to do it all manually!
- Their auditing tools are second-to-none, whether it's backlinks, on-page SEO or tech SEO - their insights go deep and their suggestions on how to fix issues are extremely well explained
- Competitor analytics go hand-in-hand with their backlink building tools, suggesting the best sites to obtain quality backlinks from based on what your competitors are getting - again, hours and hours saved!

Cons

Only a couple, considering everything it does, but being picky:
- The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation)
- It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes

Laura
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Comprehensive & reliable SEO tool

Reviewed on 12/10/2020

Pros

It's a great tool for doing keyword research and for tracking keyword visibility across a number of projects. This is the main reason why we are using this product, so that we can monitor and report on the evolution of our website's visibility across our targeted keywords.

Cons

1) I don't like the fact that even with the Business subscription, there's only one user that can access the software at one time. I think there should be at least 2 users added to the Business account.

2) In the Keyword research section, it would be good to see an actual trend of the keywords that are being displayed (not just a trend chart) and to see this trend displayed in percentages (e.g. 10% growth in search volume MoM)

3) In the SERP analysis section, it would be good to see the SERP exactly as it is shown in Google or other search engines, with meta titles, with featured snippets, with PPA boxes etc. The more detailed information we can have in the SERP section, the better.

4) In the Topic Research section, it would be useful to have the option to save cards and view them later

Alternatives Considered

SEOmonitor

Reasons for Switching to Semrush

Overall, better value.

Response from Semrush

Hi Laura, thank you so much for your review! We are happy to know you enjoy SEMrush tools. And thank you so much for the detailed feedback on the features - it is very appreciated and I will pass it to the teams!

Tom
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

After 4 years being a customer this company rips me off

Reviewed on 11/11/2020

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one...

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from Semrush

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Vasilis
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Rank with Semrush

Reviewed on 23/02/2021

Let's suppose you have a blog. You are adding information and content, but you have no traffic and...

Let's suppose you have a blog. You are adding information and content, but you have no traffic and no idea where you exist in search engines.
Semrush TOGETHER with a SEO Optimiser like Yoast SEO and better with Gramarly, will give you immediately a 'map' where you rank and what to do.
This is a good tool, not so many 'how to do SEO' articles like Ahrefs, but really OK.
However - don't expect to see results fast. You will be happy to see that your page exist in google, even in top 20 for a keyword, your rank grow from 0.16 to 0.17 , and your estimated traffic is 0.002 visits / month!

Pros

Semrush has a huge database for keyword search. However, there are many cases the Magic Keyword Tool doesn't bring results even for not-so-long-tail or unusual keywords.
If you want to rank your website fast this is a correct tool with reasonable price. Daily reports show your best ranking pages. Then you can fine-tune text to help your best pages to go up in Google Top 3,10,20 and top 100.
That can be done further with other tools like Yoast Seo. There are some features inside Semrush but much more expensive so I didn't try them.
Semrush is giving you as many crawls as you want a serious edge above competition.
A newer feature are proposed ideas to rank better. Although in my cases, most of the proposals are not realistic, they are good as guideline and some are applicable. At the end, these are suggestions, not an autopilot system to rank.
As usual you have to know your business.
Another important feature is backlink builder, proposing you thousands of sites to build your links based from the backlinks of your competitors.
I can definitely tell you that most of those proposed links are really impossible to build. Either coming from friends, or from advertorials or irrelevant sites. But again this is a positive list you may filter and use.
Here is an internal "organiser'" allowing you to mark whatever you consider important, and the way to build your backling ie, call owner, post comment etc.
There are many features, even in the starter plan 99$+vat / montly

Cons

Daily reports are giving errors that are not errors and someone needs to know the site well to understand .
There is also a robots.txt report error, that I found it was not really an error of the site.
The Keyword Difficulty tool, is impressive but (in my case ) never gave me a useful information.
That is becasue, the 'easy to rank ' keywords, don't have traffic.
The keywords with traffic are all red - practically impossible to rank
And the middle list of medium difficulty is empty - not even long tail words are there.
That is a serious problem with the tool.

Verified Reviewer
Overall rating
  • Industry: Computer Hardware
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

An SEO platform that grows in strength and capability

Reviewed on 03/03/2022

After almost a decade of using SEMrush, I can't recommend it highly enough. For a serious marketing...

After almost a decade of using SEMrush, I can't recommend it highly enough. For a serious marketing research, it should be an essential component. There are many different types of data available in SEMrush. Being able to turn data into actionable KPIs is essential. SEMrush provides you with the information you need to make wise decisions and to do so daily. When it comes to creating a website, there are a lot of moving parts. With so many data points, creating a visual model is essential if you want to use the information proactively. SEMrush gives me the tools I need to improve the performance, speed, and intelligence of my websites.

Pros

Any software has both internal and external benefits. On the exterior, I like to see good design, good navigation, and a good rate of work. It has one of the largest keyword databases among similar tools, as well as all the essential configurations like keyword magic tools that allow you to add stop words and all the other features that a current SEO tool should have. To keep our SEM and SEO teams in touch, we use SEMrush to get a lot of information regarding keywords, technical, and competition data. When we first started using SEMrush, we utilized it as an "add-on" to other products, but now it is our primary tool. SEMrush's API access is just another perk of an enterprise-level subscription. In addition, we use the organic research tool a lot to learn about our domain as well as our competitors'. While researching their competition and the market, the SEM team makes use of the "Competitive Intelligence Add-On" offered by SEMrush to gather information.

Cons

A lot of expertise and attention is required because the product's UI is so simple to use. A class of keywords may be necessary if you are new to digital marketing or SEO. Ultimately, it's not a huge problem. SEMrush has one flaw that irked me. At any given moment, you can only have one account open in your browser. When someone else logs in using the same account as you, you can't get back in.

Response from Semrush

Hello there! Thank you very much for your detailed review & for sharing your concerns. In our ToS, we state that each account allows limited number of devices and locations for simultaneous login - otherwise, our security system is triggered since more logins could mean unauthorised access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password.

Muzamil
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Powerful SEO tool with great capabilities

Reviewed on 21/07/2022

We wanted a tool that can help us fill in our gaps in the industry on the side of SEO, SEMRUSH has...

We wanted a tool that can help us fill in our gaps in the industry on the side of SEO, SEMRUSH has helped us to optimize all our on-site pages, off-site and technical SEOs for the website. The tool helps in conducting keyword analysis and compares us with others in the market.

Pros

The platform is great for many things such as website audit, link building, conducting backlink analysis, finding the keyword and backlinks gap, conducting competitive analysis, and finding the correct keywords for website optimization and website analytics.

Cons

Too many features can confuse the starters, and do require proper induction and training to be able to utilize everything within the platform. SEMRUSH only focuses on Google rankings, it would have been great to see other search engines too (Yahoo, bing, safari, etc).

And it is a bit pricey and if one needs every feature then Guru gets more expensive.

Response from Semrush

Thanks for using our tool to fill in all the SEO data you could need! With over 55+ tools, we understand it can be a lot. We have created resources in our Knowledge Base and have links to "User Manual" in most of our tools. When you first sign up for an account, we can provide you with a live demo which will help make the interface easier to navigate :)

Patrick
Patrick
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Digital Marketing Tool That Helps To Create Website Analysis Report

Reviewed on 15/04/2023

The Semrush is a great tool to analyze, track and improve website the performance. With the help of...

The Semrush is a great tool to analyze, track and improve website the performance. With the help of its intuitive interface, we can easily access data related to organic traffic, keyword rankings, backlinks and many other important SEO metrics. We can also use tools such as Site Audit and Position Tracking to better understand how their website is performing in search results. In addition to providing detailed analytics data on a company’s current performance We can also get insights into areas where improvements need to be made by leveraging reports such as Competitor Research & Analysis or Keyword Research & Discovery. All of these features are easy to navigate which makes them perfect for any size business from small startups all the way up through enterprise level companies who rely heavily on SEO optimization. Semrush even allows agencies with multiple clients manage their accounts with ease thanks to flexible pricing tiers that include white labeling options so each client's account looks like it belongs exclusively with them rather than being managed by an outside agency at first glance. This helps build trust between both parties which ultimately leads to better long-term relationships. Overall, Semrush provides an excellent user experience for anyone looking for comprehensive services when it comes time develop and optimize an effective digital marketing strategy that includes a strong focus on search engine optimization.

Pros

SEMrush is a powerful digital marketing tool that offers a wide range of features to help businesses improve their online presence. One of the biggest pros of SEMrush is its ability to provide valuable insights into a business's SEO and PPC campaigns, as well as their competitors'. With SEMrush, users can conduct in-depth keyword research, track keyword rankings, and analyze their website's backlinks. Additionally, SEMrush offers a comprehensive social media management tool, allowing users to schedule posts, track engagement, and monitor their competitors' social media activity. Another benefit of SEMrush is its intuitive user interface, making it easy for even novice users to navigate and make use of its features. SEMrush also offers customizable reporting, allowing users to create and share reports tailored to their specific needs. Overall, SEMrush is a versatile and powerful tool that can greatly benefit businesses looking to improve their digital marketing efforts.

Cons

Users can track website's performance and gain valuable insights into their competitors' strategies. We can also find best keywords for business traffic.

Response from Semrush

Hi there. Thank you so much for the extensive review! We're glad our tool has been a valuable asset in analyzing and improving website performance. Our user-friendly interface provides easy access to crucial SEO metrics like organic traffic, keyword rankings, and backlinks. With features like Site Audit and Position Tracking, you can gain insights into your search performance. Whether you're a small startup or a big enterprise, Semrush has you covered. Thanks for being part of our journey, and feel free to reach out if you need any support!