Act!

3.8 (806)
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CRM, marketing automation, and business insights for SMBs

Overall rating

3.8 /5
(806)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.8/5
Customer Support
3.5/5

69%
recommended this app
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806 Reviews

Ulrich
Ulrich
Overall rating
  • Industry: Medical Practice
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Magical Act !

Reviewed on 23/11/2023

My experience with Act has been wonderful. This software is a real gift, a real treat. It's so...

My experience with Act has been wonderful. This software is a real gift, a real treat. It's so fantastic how it allows me to automate my business. Very easy to use, I can easily retrieve information on customers; I also have a history of my mails, calls and letters.

Pros

I like this software. Being able to improve my communication, increase my sales and ensure the loyalty of my customers is so magical! And the ease of remote tasks is just incredible. And to think it's so easy to use!

Cons

Nothing to complain about! This software works like a charm and is easy to use.

Response from Act!

Thank you, Ulrich! We love hearing from our customers and enjoy learning that Act! has improved your customer communications and customer loyalty! We'd love to learn more about your business. If you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Claire
Overall rating
  • Industry: Public Relations & Communications
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Feels like home

Reviewed on 15/04/2024

Loving it so far - feels like coming home.

Loving it so far - feels like coming home.

Pros

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Response from Act!

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

bruce
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Act! Review

Reviewed on 14/06/2024

Hmm. I pay a lot for something that does not change.

Hmm. I pay a lot for something that does not change.

Pros

n/a.

Cons

the format design seems to have been taken away from a salesperson and given to a techie. The history now can be tricky to follow. It used to be very straight forward with corresponding dates/times per entry. No lomger the case you can have multiple entries per date so not accurate any more. also changing date for mat for future task was much easier, now you have to scroll through to get to a date. Painful, again a techie must have taken over design role, a sales guy would keep in nimple.

Response from Act!

Bruce, we're sorry to hear that you're not having a great experience right now. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Lance
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

To The Rescue once again!

Reviewed on 26/09/2024

I have been an ACT user for many years and as a contact manager and word processor it is at the...

I have been an ACT user for many years and as a contact manager and word processor it is at the core of our Wedding Photography business other than our photography tools.
As with any electronic program, for time to time there are hick-ups and in most cases a call to the technical support department fixes or corrects the issue. However, on occasion something more difficult to rectify occurs. In two such cases, on in early 2022, which pretty much shut us down and currently one less serious, but bothersome currently.
In the 1st situation, candidly we were very perplexed as none of the standard technical community, could aid in resolving the issue. My frustration was so high that I started contacting members of the ACT management team, up to including the [sensitive content hidden] and staff. Shortly thereafter I was contacted by members of that team and directed to one portion of the technical organization in The United Kingdom. They were aware of the issue and worked tirelessly to develop a work around for our Company. Awesome job, which I sang their praises about back up the management chain.
Currently, between a new laptop and an upgrade to my ACT system I was having an issue accessing my account in a timely manner. During that time frame and technicians tried to assist me, so even helped streamline other portions of the ACT system, but no relief in the issue at hand. Finally, I turned back to the team in The United Kingdom. Surprisingly my 1st contact remembered our situation and indicated that he would have someone investigate it, which was done expeditiously. After much research my technical contact determined that is issue was not that of the ACT software but probably that of another existing program that was interfering with ACT because of the transfer from my previous laptop to the present and to further assist provided a document for my support IT department to consider.
Once again, this organization went over and above, which based on my experience is their norm – another 5 Stars in my book – thanks again!

Lance W Ek
Owner/Photographer
Reflections Creative Photography LLC
www.ReflectionsCreativePhotography.com

Pros

There to explain and assist, wherever I have needed them to be.

Cons

My only comment is about a design change in 2022, but as indicated, with the help of this organization it was resolved.

Response from Act!

We are happy to hear that your technical issues were identified and resolved and we appreciate you taking the time to share your support experience with us. We really appreciate the feedback, it made our day, Lance!

Matthew
Overall rating
  • Industry: Chemicals
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in One CRM for Sales & Marketing Teams

Reviewed on 27/02/2024

Very good, ideal for storing contacts, opportunities and making use of grouping contacts for...

Very good, ideal for storing contacts, opportunities and making use of grouping contacts for marketing emails - a nice function.

Pros

Main features are easy to use such as adding companies and contacts. Lots of training videos available.

Cons

Some features feel a bit clunky but this could be a system issue rather than the software itself.

Reasons for Switching to Act!

Price - Most of the alternative products out there have multiple subscription fees for different teams, Act was a universal CRM and for a small business this is just what we need. Act was also a more cost effective product.

Response from Act!

Hi Matthew, It's great to hear that you're enjoying Act!'s combined CRM and marketing automation features and using it to manage your contacts and opportunities and easily segment them for email communications. We love hearing from our customers and greatly appreciate your feedback!

Nita
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Dependable and Easy

Reviewed on 01/08/2024

I have use ACT! since 2001. It has made a lot of improvements over the years. I would highly...

I have use ACT! since 2001. It has made a lot of improvements over the years. I would highly recommend the product! It does everything we need and more!

Pros

I like the different sorting options. The mail merge is also a good tool for us.

Cons

The synchronization feature does not work after 2:30 pm for us.

Alternatives Considered

Maximizer CRM

Reasons for Switching to Act!

It came as a recommendation from an insurance agent

Response from Act!

It's great to hear, Nita, that Act! is helping you grow and manage your construction business. We love our long-term customers and really value your feedback!

Daniel
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

good CRM for the money

Reviewed on 15/05/2024

using it since v2.0. using it since v2.0

using it since v2.0. using it since v2.0

Pros

the basic CRM function, the basic CRM function

Cons

priced a little high, some minor bugs still in the product, differences between Web and local PC app

Response from Act!

Thanks for taking the time to share your review, Daniel. We really appreciate hearing from our long-term and loyal customers!

David
David
Overall rating
  • Industry: Medical Devices
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Good As A Contact Manager, Not As A 2020 CRM

Reviewed on 30/12/2020

ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on...

ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us.

Pros

I used ACT daily for years. It works well as a contact manager and can help track email conversions through an Outlook plugin.

Cons

The program lacks the advanced functionality you would expect with a modern day customer relationship management software. The design is also extremely dated.

Raymond
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

President and CEO

Reviewed on 23/08/2024

Had the product since 2006 and only one time was the a small problem fixed that day! A great...

Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Response from Act!

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Debbie
Overall rating
  • Industry: Museums & Institutions
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple to Start Using!

Reviewed on 16/09/2024

I have used ACT! in three different businesses. One of them eventually bought a much more complex...

I have used ACT! in three different businesses. One of them eventually bought a much more complex database and I was so pleased how well all my ACT! info was integrated into the new system. Another was a non-profit that didn't think they could EVER afford a sales database. They are now using ACT!

Pros

I love how simple it is to get started with this program. It is a great database for the business that has NEVER used one. It keeps all my information, notes, contact information and documents all in one place. I have used it in three business that previously had nothing but spreadsheets.

Cons

The program does so much, that someone is not technologically savvy has trouble using all the features. I think more people would be willing to "give it a "try" if tech support was free.

Response from Act!

It means a lot to us, Debbie, that you took the time to let us know how Act! is helping you organize these businesses! We love hearing from our longtime customers!

Jerry
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

ACT! in action

Reviewed on 13/07/2024

So far food customer service and technical support

So far food customer service and technical support

Pros

Contact management across numerous platforms.

Cons

Mobile app needs work. Too cumbersome to enter contact data and tracking.

Response from Act!

Thank you for letting us know, Jerry, that you're using Act! to manage your contacts across multiple platforms. We see you have experienced some issues with Companion, our older mobile app, and we hope you'll try Act! Premium Cloud Mobile, our new mobile app for all our Act! Premium Cloud users. Built to the latest accessibility and useability standards, Act! Premium Cloud Mobile provides seamless contact management, activity & calendar coordination, and sales pipeline management, from your preferred mobile device. Learn more at https://www.act.com/products/act-mobile-apps/

Martin
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Act imports large data at once

Reviewed on 24/07/2024

I have been using this for 25 years...since 1999. It's been a help to my business.

I have been using this for 25 years...since 1999. It's been a help to my business.

Pros

Act imports large data at once... without loss of any records. Stable, desktop version. Create shortcuts.

Cons

Everything is fine. It was hard to contact sales department due to high call volume but they did get back to me quickly.

Response from Act!

Thank you, Martin! We love hearing from our customers and we're happy to hear Act! is helping you run your real estate business. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Paul
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT! Excellence

Reviewed on 10/04/2024

I have been using ACT for over 30 years and have recommended it to hundreds of people and companies.

I have been using ACT for over 30 years and have recommended it to hundreds of people and companies.

Pros

It literally runs all aspects of my life seamlessly.
The recent upgrade was assisted by your technician, [sensitive content hidden]. I have been resisting an upgrade for years (I think I was on 20 because I was concerned of a failure during the process. He was outstanding and to sum up my impression of him in succinctly:
very Patient, very intelligent and very knowledgeable

Cons

Nothing

Response from Act!

Thank you Paul, for taking the time to leave this review. It's so great to hear that Act! is helping you manage a wide range of activities! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Richard
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Companion for a Small Business Owner

Reviewed on 19/06/2024

I have used it for as long as I have been in business and it has allowed me to be very successful...

I have used it for as long as I have been in business and it has allowed me to be very successful and reach my goals.

Pros

To use as a true CRM to manage my relationship with my clients.

Cons

Problems with the integration with Microsoft

Response from Act!

Thank you for letting us know that Act! is helping you manage your client relationships, Richard. We hope that you'll reach out to our Support team if you have continued issues with your Microsoft integration. We're here to help and can be reached at https://www.act.com/resources/contact/ or give us a call at 866-873-2006.

Harvey
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I live on ACT all day long

Reviewed on 08/07/2024

I have been using ACT since it was a DOS program.

I have been using ACT since it was a DOS program.

Pros

Keeps everthing in one place for my business.

Cons

Can be a little slow and drags on my computers resources

Response from Act!

We love our long-time customers, Harvey, and appreciate you taking the time to let us know that Act! is still helping you organize your business.

Steven
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ACT is a great product

Reviewed on 27/08/2024

Over the last 30+ years of using ACT I have been totally satisfied, and I have found nothing better.

Over the last 30+ years of using ACT I have been totally satisfied, and I have found nothing better.

Pros

I have been using ACT for over 30 years, it is easy to use, comprehensive, works great either on my PC or with the Cloud. ACT's customer support is the best I have ever used.

Cons

Actually, nothing!

Response from Act!

We are happy to hear that Act! continues to help you and your business, Steven. After 30+ years! Woo-hoo! And thanks for the feedback about our Support team. We take supporting our customers' success seriously and strive to provide an exemplary experience. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Chris
Overall rating
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ACT Contact Management Software

Reviewed on 23/07/2024

Good overall, except for the times that it hangs when using it, and I have to close the application...

Good overall, except for the times that it hangs when using it, and I have to close the application and start again.

Pros

Easy to use for my purposes. I only use it to store contacts and create history files

Cons

I have had many cases where the remote database would stop working with the cloud. Always fixed by ACT, but frustrating. Also, I repeatedly have situations where ACT hangs, and often I have to close it out and start again. This has probably happened over 50 times. When I call ACT for support, it gets resolved, but I never get a good answer why it is doing this.

Response from Act!

We appreciate your review and feedback, Chris and while we are happy to hear that Act! is meeting your needs, we are forwarding your performance-related feedback to our product team.

Don
Overall rating
  • Industry: Oil & Energy
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Degree Cooling Towers

Reviewed on 20/08/2024

It has been great, so I have to give it a 10

It has been great, so I have to give it a 10

Pros

I have all of my contacts and call notes in one organized location

Cons

So far, I have no negative comments to make regarding the act program

Response from Act!

It's great to hear that Act! is helping you manage all of your contacts and call notes and stay organized, Don. Thank you for your review!

Kaleb
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

UI Improvements

Reviewed on 20/03/2024

Great. I've been working with [sensitive content hidden] for the past few weeks and he's been...

Great. I've been working with [sensitive content hidden] for the past few weeks and he's been extremely helpful. We are only a small organisation but he has taken care to guide me through the transition step by step. He couldn't have communicated

Pros

Online features make it easy to access data.

Cons

The UI could have some significant improvements. Immediate suggestions for the online version would be:

- Include keyboard shortcuts
- Ability to clear the search function with the click of a button
- Improve layout editing more user friendly

Response from Act!

We appreciate your review, Kaleb, and your letting us know your feature suggestions. This has been shared with our product team, and if there are additional features you’d like to see in Act!, we invite you to please submit a feature request by visiting this URL. Thank you again for your feedback.
https://actlink.info/40XVmWQ

Cyndy
Overall rating
  • Industry: Industrial Automation
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Ease of Use

Reviewed on 04/06/2024

Pros

I've been using Act for many years and the ease of use and synchronizing to Outlook makes it a very convenient tool for managing customer databases.

Cons

Act tends to be behind in keeping up with being compatible with new releases of Windows and Windows-related programs.

Response from Act!

It's great to hear, Cyndy, that Act! continues to help you manage your customer data. Thank you for your review.

Justin
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Cloud version a little clunky

Reviewed on 11/09/2024

Whilst it does have CRM and email marketing capaibilities, it needs some work to make the UX more...

Whilst it does have CRM and email marketing capaibilities, it needs some work to make the UX more user friendly and easy to navigate

Pros

Has some good capabilities in CRM and email marketing

Cons

Its a little clunky the interface and could do with some redesign to make it more streamlined and user friendly

Response from Act!

We appreciate your review, Justin, and would like to ensure you're running the latest version of Act! We hope you'll give us a call at 866-873-2006 reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

Neil
Overall rating
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT Database Is #1

Reviewed on 11/06/2024

Superb ... Excellent ... Outstanding ... The Very Best!

Superb ... Excellent ... Outstanding ... The Very Best!

Pros

Always adding information regarding individuals, couples, and families that I have helped, or will help to buy and/or sell a home.

Cons

All Good!

Response from Act!

Thank you, Neil! We love hearing from our customers and enjoy learning how Act! is helping their businesses worldwide. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Melindi
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A vital part of of our business

Reviewed on 22/11/2023

Very confident - the support team make sure of that

Very confident - the support team make sure of that

Pros

It does everything I do - but better. Marketing automation and data capture has transformed how we work

Cons

There's nothing not to like about ACT! At all.

Response from Act!

Thank you Melindi for taking the time to leave this review. We'd love to learn more about how you're using Act! Marketing Automation to transform your business. If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Vincent
Overall rating
  • Industry: Food Production
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Software that has help me accelerate my business

Reviewed on 20/09/2023

Overall, I have been able to track and provide my sales and marketing success to my owners. It's...

Overall, I have been able to track and provide my sales and marketing success to my owners. It's important to measure your success and Act! has made it simple and easy to use.

Pros

I enjoy having task and opportunity options. It makes me organized and I can manage my time. I love marketing automation as it's difficult to reach out to hundreds of contacts at a time.

Cons

I would like to change the colors of the program. The blue and white are a little too overwhelming for my eyes. I would like "Dark Mode" if that would be possible.

Response from Act!

Thank you, Vincent, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Robin
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Act CRM Excellent

Reviewed on 11/04/2024

Pros

Ease of use for controlling customer service

Cons

Increasing cost of the product other than that great product

Response from Act!

It's great to hear, Robin, that Act!'s ease of use is helping you manage customer service for your real estate business. Thank you for letting us know!