--- description: Learn more about Brightcove. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brightcove Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Digital Magazine Software](/directory/162/publishing/software) > [Brightcove](/software/90909/brightcove-video-cloud) # Brightcove Canonical: https://www.getapp.com.au/software/90909/brightcove-video-cloud Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/90909/brightcove-video-cloud?page=2) > At Brightcove, we strive to deliver the highest quality, most scalable and secure streaming technology for any company, brand or creator to own their digital future. We combine the most complete solutions with curated content services and a team of experts to lead you through every stage. > > Verdict: Rated **4.2/5** by 17 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Brightcove Brightcove Once includes both a VOD and Live solution. Once LIVE gives you real-time analytics on video and ad performance, along with business intelligence that ensures optimal ad placement and supports FCC compliant multi-screen closed captions. Brightcove Video Cloud offers multi-channel upload, automatically propagating of encoded content to the Brightcove content delivery service system or directly to your own CDN. Schedule video launch time based on geographies and schedule roll-outs of global launches. Style and brand your video players based on templates, with Flash and HTML5 delivert and in-player social sharing. Brightcove offers HD video streaming with at least 6 different renditions for each video you upload. It automatically detects user bandwidth switching between renditions mid-stream to ensure the highest quality playback. Brightcove Video Cloud provides mobile-ready video encoding to reach mobile audiences. Use intelligent device detection and powerful mobile web player templates to deliver content to mobiles. The Universal Delivery Service allows you to upload your video once and have it be delivered across both desktop browsers and iOS devices. You can automatically sync your videos with your YouTube channel and create rules to automatically push your Brightcove videos to YouTube based on pre-defined metadata criteria. Video Cloud supports VAST 1.0, VAST 2.0, and VPAID. Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX. Insert in-player calls to action with point-and-click tools and a visual cue point editor. Brightcove Video Cloud offers real-time performance monitoring that can give hourly snapshots and detailed content performance reports. These reports include video impressions, video views and play rates, viewed minute, drop-off rates and Brightcove's proprietary engagement score as well as engagement analytics. For Media: We help you fully monetize your content, expand your reach and deepen engagement with the most cost-effective technology, the most complete solutions and the deepest expertise. For Enterprise: We help you attract new audiences sell more products, deepen employee engagement and grow your brands with the most complete digital marketing solution for a video-first content strategy. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 17 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Brightcove - **Founded**: 2004 ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Contact Brightcove for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Spanish, Traditional Chinese - **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands and 75 more ## Features - API - Access Controls/Permissions - Activity Tracking - Audience Analytics - Audience Engagement - Audience Targeting - Audio/video file upload - Brand Overlay - Bulk Uploading - Catalog Management - Categorisation/Grouping - Closed Captions - Content Library - Content Management - Customisable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop ## Integrations (17 total) - Adobe Analytics - Drupal - Google Analytics 360 - Google Tag Manager 360 - HubSpot CRM - Kollective - Marketo Engage - Marketo Sales Connect - Microsoft Teams - Oracle Eloqua Marketing Automation - Ramp - Salesforce Marketing Cloud Account Engagement - Tealium Customer Data Hub - Twitter/X - Webex Suite ... and 2 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Digital Magazine Software](https://www.getapp.com.au/directory/162/publishing/software) ## Related Categories - [Digital Magazine Software](https://www.getapp.com.au/directory/162/publishing/software) - [Video Management Software](https://www.getapp.com.au/directory/590/online-video-platform/software) - [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software) - [Live Streaming Software](https://www.getapp.com.au/directory/1715/live-streaming/software) - [Video Marketing Software](https://www.getapp.com.au/directory/1831/video-marketing/software) ## Alternatives 1. [Enterprise Video Platform](https://www.getapp.com.au/software/2052667/enterprise-video-suite) — 4.6/5 (15 reviews) 2. [Vimeo](https://www.getapp.com.au/software/122755/vimeo-pro) — 4.6/5 (1045 reviews) 3. [Wistia](https://www.getapp.com.au/software/91511/wistia) — 4.7/5 (172 reviews) 4. [Watchity](https://www.getapp.com.au/software/2051340/watchity) — 4.6/5 (8 reviews) 5. [Dailymotion](https://www.getapp.com.au/software/2066665/dailymotion) — 4.4/5 (40 reviews) ## Reviews ### "Good video management platform that could use better reporting" — 4.0/5 > **Tanner** | *5 March 2018* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: Easy to use video hosting platform. Many upload customization options, and a great one-click landing page option. Easy to implement on landing pages and track within playlists. > > **Cons**: Reporting methods are hard to get video-to-video comparison reports without using workarounds that involve a ton of manual work. ----- ### "Amazing solution to upload and track video marketing metrics" — 5.0/5 > **Verified Reviewer** | *13 January 2021* | Information Services | Recommendation rating: 9.0/10 > > **Pros**: The ability to quickly and efficiently upload larger video files and mp4 files, create a video library and copy video embed code that content can be leveraged and published across other platforms. It is a very modernized and robust solution that stands out from similar tools in the market. > > **Cons**: The ability to customize user permission and settings is something that I would like to see improved. I would like to have the ability to create customized permissions based on roles like marketing, content creator and admin roles. > > Overall I have had a very positive experience and Brightcove as a product has really exceeded my expectations as far as user interface, video uploading process, reporting by individual video content and metrics sharing and exporting. ----- ### "Good except for the reporting functionality" — 3.0/5 > **Michael** | *13 November 2023* | Biotechnology | Recommendation rating: 6.0/10 > > **Pros**: For the most part, it allows me to host \& edit the videos that I embed on the web pages that I create. > > **Cons**: I find your reporting interface to be pretty horrible for my use case. If given the opportunity, I would ask Brightcove or one of your UX people, who your intended customer base is and how you expect a customer with many videos to navigate through your reporting functionality? Being able to visualize the most popular videos is helpful but not the only question I'm trying to answer. Also, there doesn't seem to be a way for me to customize my interface. Again, for instances with many users and videos, what is your expectation of how these disparate users will engage with the platform? > > I'd give it a 3 out of 5. The basic functionality of video hosting is acceptable but the reporting is poor. I was hired into this organization and Brightcove was the video hosting platform in use. I have previously used Wistia and had a reasonably good experience with it. ----- ### "Acquistion to Unbeatable Platform" — 5.0/5 > **Jared** | *12 March 2024* | Sports | Recommendation rating: 10.0/10 > > **Pros**: Brightcove is the only platform that we have found that checks all of our livestreaming and video needs in a single platform. And the needs they didn't meet in the beginning they quickly developed to beat out the competition. > > **Cons**: Everything I didn't like about Brightcove, they have made a conscious effort to develop, fix, or improve. I wish it was a little cheaper, but it's still a great price and cheaper than their competitors for what we get. > > We used Ooyala, then it was bought out by Brightcove. They initially wanted us to jump from Ooyala to the Brightcove platform, but didn't have all the feature we needed. Instead of just telling us, "this is how it's going to be" Brightcove connected me with their engineering team so that they could build what we needed in fuctionality so that we would be able to move off of Ooyala to Brightcove instead of moving to a different company. This has been the case ever since. If another company can offer something Brightcove can't they just build it for us, and usually build it better. And if a company comes in cheaper, Bightcove has always beat their competition's pricing. So while I have had moments of frustration with Brightcove, they always make it right and do it quickly. ----- ### "Excellent platform and support" — 4.0/5 > **Jason** | *17 November 2023* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: Ease of deployment and strong stability of the platform. This is key when doing a large amount of consumer facing video. > > **Cons**: Would like to see better QoE analytics from the platform. Helps know how the user experience is. > > Very happy. Great support, excellent platform and features. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/90909/brightcove-video-cloud?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/90909/brightcove-video-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data