Constant Contact Reviews

Overall rating

4.3 /5
(2,625)
Value for Money
4.1/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support
4.2/5

86%
recommended this app
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2625 Reviews

Rob
Overall rating
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Constant Contact Review

Reviewed on 24/08/2021

Very Good! It was easy to switch over and get everything going from the beginning.

Very Good! It was easy to switch over and get everything going from the beginning.

Pros

We use Constant Contact to create our Email Campaigns and also to schedule posts on our social media on a weekly basis.

Cons

We had no problems with Constant Contact at all.

Alternatives Considered

Brevo

Reasons for Choosing Constant Contact

Mailchimp has by far the worst customer service and has not been able to solve our problems - Constant Contact did their job in 5 minutes.

Switched From

Mailchimp

Reasons for Switching to Constant Contact

Customer Service
Roldan
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Constant improvements for Constant Contact!

Reviewed on 30/09/2022

Pricing might be competitive, but as a developer, it's not quite a nice experience integrating the...

Pricing might be competitive, but as a developer, it's not quite a nice experience integrating the email client. Specially when you are a developer trying to integrate it to your website. More in particular Elementor Pro integration. Hoping they already have reconciled this issue.

Pros

Just like any other email marketing tool, they can do the job. No complaints. Email creation for fast email campaign is a breeze. Templates are as well handfuls to choose from. Drag and drop features as well. And it seems that they have much more responsive email system compared to other clients.

Besides, you can use there service for user registration, A/B Testing and surveys.

Cons

First off, Constant Contact can do the job. No Problem. The problem comes when you deep dive into there system - technically taxing, not so user friendly interface, hard to implement branding etc...

Bugs, of course. When you drag a widget, it won't appear on the canvass. Exporting HTML version of the email is also a pain.

Alternatives Considered

Mailchimp

Reasons for Choosing Constant Contact

Well, to try the difference. Found out, they do have there own thurns and thissles with them. Pros and cons.

Switched From

Mailchimp

Reasons for Switching to Constant Contact

We are MailChimp user. We have been disgruntled with MailChimp for some reasons. Until, we try Constant Contact for a change. Only to know both of them has discripancies with them. Can't choose one from the other.
Jenny
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Constant Contact Is Okay; Improvements Needed

Reviewed on 26/10/2023

Honestly, Constant Contact is fairly infuriating when designing marketing emails, but it integrates...

Honestly, Constant Contact is fairly infuriating when designing marketing emails, but it integrates with our database, so we continue to use it. And even the integration is not perfect and any time I've found issues, Donor Perfect puts the blame on Constant Contact and Constant Contact puts the blame on Donor Perfect and if I ever press further, I've been told "It's two giant systems integrating, the integration will never be perfect." So guess we're stuck with Constant Contact for now, but it is rather annoying to use.

Pros

It integrates with our database, Donor Perfect, and syncs each night, which is helpful. The ability to segment and create lists is good and I appreciate that you cannot accidentally duplicate contacts. It's also nice to be able to schedule social media posts as well off the emails.

Cons

Designing emails in Constant Contact is such a pain. It always does SUPER weird things, which I suspect has to do with the way the emails auto code. Back in the day, you used to be able to manually go into the code and change it, which we would do regularly. But then they changed to this "simpler" format, and while it is more user friendly, they took away the option to manually change the code. When we asked them about getting that functionality back, we basically receive a big shrug. So now you have to deal with things like if you copy text from ANYWHERE (even Notepad, which has no formatting) and paste it into your email, the actual font, font color, and font size are NOWHERE NEAR the actual font, font color, and font size you have already in your email, so then you have to select that entire patch of text and redo it so that it matches whatever text you have, and sometimes it randomly bolds things too. It is such a pain. This happens too if God forbid you decide to actually TYPE in the box, the font attributes will all completely change, unless you type in the middle of your paragraph and then delete around it. It's maddening. Additionally, when you send tests to yourself and then forward them, the spacing completely changes, so I have to tell my bosses that no the actual email is not actually going to have giant spaces in it. And when you send an email from Constant Contact that has a background color and forward it (this is in Outlook), the background color comes with it, so you have to manually change the page color of your email, which is difficult for me to teach some of the older staff on our team to do.

David
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Lots of unnecessary work to get reasonable results

Reviewed on 25/01/2021

Nice emails that go out on schedule, with ability to see who is responding to what.
Its usefulness...

Nice emails that go out on schedule, with ability to see who is responding to what.
Its usefulness is severely limited by its awkward and painful interfaces.
Company responsiveness seems non-existent.

Pros

Link tracking, see immediate responses easily, some updates to email editor that have helped, look and feel of emails is good, importing and exporting contacts is fairly pain free.

Cons

Email editor shortcomings: no way to create reusable items to be used across emails; hard to get to html when editor features are insufficient or inaccurate.

Folder management and use: site does not remember when you work in a folder, always starts at the "All folders" level, forcing repeated navigation steps to continue working in the desired folder.

Contact management is awkward: working with large contact lists to clean up/reorganize is a nearly futile effort if contacts are part of multiple lists.
Even though emails can be scheduled in advance, Contact lists are attached to emails at the time of sending, no option to change this. So when sending a templated email with contact group dependent links and content, there must be a separate email/campaign created, plus a separate contact list to be used with it. Dead lists and emails are a quickly a mile deep if not regularly purged.

Reporting on results over multiple email campaigns appears to be non-existent.

Lack of responsiveness by vendor to problems. Feedback and problem reports get an autogenerated email. No other response is ever apparent.

Alternatives Considered

Zoho CRM and Mailchimp

Reasons for Switching to Constant Contact

Franchisor support of templates.
Ngala Emmanuel
Overall rating
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

It's easy to use

Reviewed on 06/09/2023

Constant Contact is good when it comes to handling small amounts of data. It's a great tool for...

Constant Contact is good when it comes to handling small amounts of data. It's a great tool for designing landing pages and lead collection forms.

Pros

In my online venture, I've been doing a lot of testing & trying. I tested out several email marketing tools including Constant Contact and even though it's not excellent I found a few amazing features in this tool.It has the most user-friendly interface ever. It all starts with - Constant Contact having every single feature within the user interface organized properly. It's great as I don't have to stress a lot to get familiar with it.Secondly, It offers a wide range of pre-designed email templates to start a project off the ground with. I mean, this sharpens my creativity and makes me more productive.Thirdly, List management is extremely easy and fascinating since it segments them properly based on the various criteria provided.I also love its reporting & analytical capabilities as it provides detailed metrics per our campaign performances which are vital adjustments.

Cons

We switch from using Constant Contact to a better alternative because of :- Limited automation and autoresponders. We have experienced failures with email autoresponders several times. We tried setting up several automation but didn't get results as expected. This is quite frustrating as sometimes we work under pressure from customers. Almost 55 -60% of businesses in Cameroon today depend on online ads for traffic and sales and the majority of these clients work directly with us.- Despite the lack of advanced automaton features, Constant Contact charges high service fees which can sometimes be overwhelming. Well, I'm not saying that its tool is not worth the actual price, however, It's more flexible to pay for something that brings another return- Additionally, I find Constant Contact to be limited in integration. There aren't more options available like with MailChimp. This is challenging as our business relies on several tools for proper functioning.

Aline
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Tried it and was not for me

Reviewed on 14/05/2021

Good in the beginning. Lots of promises. From a small company point of view, I expected more. Do...

Good in the beginning. Lots of promises. From a small company point of view, I expected more. Do what you say you are going to do!

Pros

It was an easy process setup with all documentation and videos available. Options were clear for each step.

Cons

I was told and online, it indicates easy syncing with Woocommerce. When trying to do so, my account got stuck at updating. I was told I had to purchase another app to enable the sync. Nowhere was that indicated.

Richard
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Product - Easy to Use!

Reviewed on 26/10/2023

Pros

CC is super-user friendly and you can set up professional e-mails with their templates in a matter of minutes. It's also easy to upload your own images for a custom look.

Cons

Sometimes the list management is gummy in the sense that the search feature leaves something to be desired, so you have to go down the list manually to find the email address you want to remove.

Christina
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

The Best for Email Marketing

Reviewed on 01/10/2023

Pros

Constant Contact was the first email marketing program I had ever used and by far the easiest and most intuitive. There are a lot of useful features to help you make very successful email campaigns. I never had to look up how to do anything which I have definitely had to do with other programs. It was very easy to customize templates and create great looking emails. Analytics are easy to view and understand. Overall great program.

Cons

Honestly, my only problem with it was price. As a very small business, it's hard to justify any cost when there are free options out there. While none of them are as easy to use, the end result is pretty much the same.

Alternatives Considered

Mailchimp
Selasi
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Constant Contact good for a variety of basic features for smaller orgs

Reviewed on 23/10/2023

Pros

Many different functionalities to take advantage of besides email, like surveys, CRM management, landing pages, etc.

Cons

Some of the features are still a little clunky and the wide variety makes for lack of depth within each (e.g. you can schedule a post to social media, but you can't tag accounts or edit articles). Sometimes the email editor can be a little clunky as well, but it is a drag and drop interface.

Wesley
Overall rating
  • Industry: Retail
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Truly necessary.

Reviewed on 27/10/2023

My experience with Constant Contact has been wonderful. It’s been painless to integrate into the...

My experience with Constant Contact has been wonderful. It’s been painless to integrate into the company, easily learned by the staff, intuitive and facilitates growth on a large and measurable scale.

Pros

I love the ease with which it is usable. It’s highly intuitive and easily picked up.

Cons

The initial adaptation of Constant Contact was a bit slow. But no more than the usual level of integration usage/adapting of any new system or software.

Angelica
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 501–1,000 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Building Lasting Connections: Unveiling the Power of Constant Contact

Reviewed on 13/06/2023

I had the chance to use Constant Contact during my internship at the university's Department of...

I had the chance to use Constant Contact during my internship at the university's Department of Pharmaceutical Development and Research for email communications and engagement with numerous stakeholders. The platform worked wonders in effectively distributing newsletters, invites to events, and research updates. Constant Contact's user-friendly interface and editable templates made creating and branding emails simple. The platform's automation features allowed for individualized communication and targeted messaging, assuring prompt follow-ups and engagement. We were able to track email campaign performance and gauge the effectiveness of our messaging thanks to its analytics and reporting features. The help of Constant Contact was essential to advancing our research goals and preserving solid relationships with the pharmaceutical industry.

Pros

Constant Contact provides organizations with an extensive email marketing platform that enables them to engage their audience in meaningful ways. Making emails that seem professional is simple thanks to a user interface that is easy to use and a large selection of templates that are customisable. Businesses may send subscribers targeted, personalized messages thanks to the platform's powerful automation tools, which improve client connections. Constant Contact offers thorough analytics and reporting that give useful information about subscriber behavior and campaign performance. It also has other capabilities like event management and social media integration, which makes it a flexible marketing solution. Constant Contact is a great option for companies looking to boost their email marketing tactics because of its dependable delivery rates and helpful customer service.

Cons

Although Constant Contact has many advantages, there are a few things to keep in mind. Comparing the interface to more contemporary email marketing tools, some consumers might find it a little old. Because the platform's pricing is determined on the amount of contacts, it may not be advantageous for companies with lists that are expanding quickly. While adequate for the majority of applications, Constant Contact's automation capabilities might not be as sophisticated as those of certain rivals. The template modification choices may not offer as much freedom as other software options, but being adequate for the majority of users. Despite these drawbacks, Constant Contact is a great option for organizations looking for efficient email marketing solutions due to its wide range of capabilities, high deliverability rates, and customer service.

Feyisayo
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Bulk Email Marketing At Its Best

Reviewed on 09/07/2020

I like using Constant Contact and the experience has been good especially with bulk email sending.

I like using Constant Contact and the experience has been good especially with bulk email sending.

Pros

1. Constant Contact makes it easy for me to send bulk email that goes straight to inbox and that what got me entangled with it.

2. I noticed a very rare feature that Constant Contact have that many other doesnt have. Constant Contact, allows me to collect donations from people. Many of the clients i have helped setup Constant Contact like the donation feature part so much too.

3. Constant Contact allows me create absolutely any kind of form that is needed for my list building.

Cons

Constant Contact doesnt have a free forever basic plan. Although they give first month free but I think they should have a plan for small businesses starting out who cannot afford their $20 a month.

Alternatives Considered

Brevo

Reasons for Switching to Constant Contact

Sendinblue plan doesn't fit my budget, its too high compared to Constant Contact. Also, Sendinblue free plan is not encouraging. It says I can only send 300 emails per day.
Andrea
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Don’t sleep on Constant Contact!!!!

Reviewed on 16/07/2021

We love Constant Contact! The decision to switch to CC last year was the best decision that we made...

We love Constant Contact! The decision to switch to CC last year was the best decision that we made all year! It’s made our lives so much easier and we are definitely reaching more people!

Pros

Ease of use
Beautifully organized with list/ calendar views, folders, and list management attributes
Automated social media and email scheduling
Campaign management
Landing pages
Forms
Lead Ads
Reporting both original and resends in detail with drill downs so that you can see who exactly clicked!

Cons

There is some room for improvement in the ability to tag other pages in the social media posting section. When I post, I have to leave the site to find the social handles of the people/businesses that I’m trying to tag. If it could auto populate like it does in the social media sites that would be amazing!

More lead ad options other than just Facebook.

Integrate with AirTable!

Sheri
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An email marketing platform that works!

Reviewed on 29/08/2019

Pros

We signed up with Constant Contact in somewhat a state of desperation, after having no luck with other platforms to do what we wanted them to. We were looking for an email marketing platform that would effectively take our data and create merge fields that worked, had the ability to segment lists, and also provided detailed reports including who had opened it, who had not unopened it and had the ability to re-send with one-click to everyone who had not opened a specific email. We also wanted a platform where we could create our own customizable template that still had a professional appearance. Constant Contact did all this for us, and our customers have been commenting on how the communication we're sending them "looks professional, has a consistent look, and always has relevant content". We couldn't have achieved this without Constant Contact!

Cons

The one disadvantage with Constant Contact is that anyone that has the same email address is merged into one contact. This has been a small issue for us where we want to keep both contacts names even though they have the same email address. We have been able to work around this by asking all our customers with duplicate email addresses to update their email address.

David
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Constant Contact Review 2022.

Reviewed on 15/09/2022

As a small business owner, I wear a lot of hats. I'm responsible for everything from customer...

As a small business owner, I wear a lot of hats. I'm responsible for everything from customer service to product development, and that can make it hard to find time for marketing. That's where Constant Contact comes in. Their platform makes it easy to create beautiful emails and track their performance. I can see who's opening my emails and clicking on my links, and that helps me to adjust my strategy on the fly. Plus, their live chat support is always there to help me when I need it. Thanks to Constant Contact, I'm able to connect with my customers and grow my business - without spending all of my time on marketing.

Pros

Constant Contact is one of the most popular email marketing platforms. It offers a wide range of features and is very user-friendly. I have been using Constant Contact for a few months now and I am very happy with it. Here are some of the pros: 1) It is very easy to use; even someone with no technical skills can easily create beautiful emails. 2) It offers a lot of templates and stock images, so you can create professional-looking emails without having to hire a designer. 3) It allows you to easily segment your list, so you can send targeted emails to different groups of people. 4) It includes powerful tools for tracking email opens, clicks, and bounces, so you can see how your campaigns are performing. 5) It integrates with many third-party services, such as Salesforce and Google Analytics. Overall, I am very pleased with Constant Contact and I would recommend it to anyone looking for an email marketing platform.

Cons

Overall, I was pleased with Constant Contact. The software is easy to use and navigate, and the email templates are attractive and customizable. I also appreciated the ability to track opens and clicks, as well as to segment my contacts into different groups. However, there are a few areas where Constant Contact could improve. First, I would like the ability to schedule emails in advance. This would be helpful for times when I know I won't be able to check my email for a few days. Second, I would like more options for automation. For example, it would be useful to be able to automatically send a follow-up email to people who didn't open my first email. Overall, Constant Contact is a good option for small businesses or individuals who want to send attractive emails with minimal hassle. However, there are a few areas where the software could be improved.

Marah
Overall rating
  • Industry: Restaurants
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A central area to control all stages of preparing and publishing marketing campaigns

Reviewed on 16/03/2023

It is good to have a wide range of capabilities that help in controlling all stages of preparing...

It is good to have a wide range of capabilities that help in controlling all stages of preparing advertising campaigns and scheduling their publication through emails and social media platforms. With Constant Contact, we obtained comprehensive reports and analyzes that showed our ability to reach, and contributed to guiding us towards the required corrective actions.

Pros

Constant Contact makes it easy to create and manage email campaigns and customer satisfaction surveys from one central area. I like how the contact lists are prepared and the same campaign is customized to suit the interests of each list, which exempts us from preparing separate campaigns for each list as it is enough to take a copy of the main campaign and make adjustments easily. I also like that Constant Contact has a lot of powerful features, especially ready-made templates that can be modified easily, and I love how they add animations that catch customers' eyes. Scheduling is very efficient and enables us to set exact posting times. It also helps us a lot in managing posts on social media. Reports and dashboards are useful; through them, we can track openings and clicks, which gives us an informed view of the success of our campaigns.

Cons

There is nothing to dislike about Constant Contact; I just want more templates and ready-made components to be able to improve the quality of our campaigns, and some restrictions need to be removed so that we can export the data we need at once.

Neffer
Overall rating
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fashionable and Functional. Your correspondence will

Reviewed on 10/07/2018

I do independent contracting for a nonprofit and have been using Constant Contact for about 4 years...

I do independent contracting for a nonprofit and have been using Constant Contact for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out.

What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Pros

I do independent contracting for a nonprofit and have been using Constant Constant for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out.

What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Cons

I don't like that the only videos that I can embed into the mailings have to be a Youtube link. But other than that, there isn't much that I do not like about using this software.

Ngenge
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Constant Contact

Reviewed on 07/07/2022

Constant contact is the ideal marketing tool for you ( whether you run a small or large size...

Constant contact is the ideal marketing tool for you ( whether you run a small or large size business). I rate this tool 5/5 with no cons and highly recommend it. No matter your level in marketing, you'll get quality results working with it.

Pros

There is no other features marketer research in marketing tools other, then simplicity, affordability, and effectiveness- and that's exactly what makes up Constant contact.

Constant Contact is one of my favorite marketing automation tools by far most importantly for landing pages. It's cheap and affordable with superintensive features.

It has a ton of professional pre-built email templates and provides great email management possibilities.

One that brainstorms me most is the 2-month free trial it offers. I was very excited to learn that I could actually test out the tool for a couple of months before paying. This is what most competitors do not offer.

I highly rate its automation capacities in terms of simplicity and effectiveness plus, list management is super easy too. I get on-time notifications and complete metrics on the various conversions my campaigns perform.

The tool is user-friendly( I mean, from signup to user-dashboard). The team made everything super easy and they offer quality customer support.

Integration with analytic tools like MonsterInsiggt and Mixpanel is super-easy and these tools are very collaborative.

Cons

It's awesome and offers a great fascinating user experience and I have no conservatives with it yet.

Kaitlyn
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Increased customer base

Reviewed on 02/08/2022

We love to reward returning customers, we know there are a lot of choices in clothing and jewelry....

We love to reward returning customers, we know there are a lot of choices in clothing and jewelry. We used constant contact to make sure all of our customers know about our rewards and have the opportunity to use them in store and online.
As a boutique it's important that we have items our customers are looking for but may not be able find in a mainstream store. We use the surveys to find out what styles our customers are most interested in, which also makes the customer feel valued and included. We discovered that out customers were looking for different styles than what we had originally anticipated.
The pricing makes all of this a bit irrelevant since I can purchase the same services for much less from another software company.

Pros

The amount of new customers we brought in was awesome, we kept in touch with past or current customers, meaning they're more likely to become repeat customers.
Email tracking and email automation, surveys (or polls), high deliverability rate, click tracking, insights, and ease of use are all pros. Customer service is very responsive.

Cons

Constant contact costs more and provides less for the price than most of the other email marketing software I've used. I'm absolutely fine with paying more to get more but it doesn't make sense to pay more to get less. Business 101...
Depending on who the recipient has their email address with, more or less of the emails from constant contact may to wind up in the promotions label vs primary.

Violeta
Overall rating
  • Industry: Computer Hardware
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good platform for email campaigns

Reviewed on 29/07/2021

Pros

What I like most about this platform is the fact that I can classify the list of subscribers according to my needs. When sending email campaigns, I can select which group to target instead of sending it to all of my leads. Their analytics is very clear and easy to understand. They provide tips to improve campaigns and stats to measure your effectiveness on each campaign.

Cons

I wish this platform would have more innovative features to make more powerful campaigns. For example,
adding videos or gifs. I usually design my campaigns on Canva and then add it in Constant Contact as an image because their designing tool is very limited. It will also be very useful if they would add a link for calls as they do to direct people to websites and emails.

Alternatives Considered

Mailchimp

Reasons for Choosing Constant Contact

Constant Contact is easier to use.

Switched From

Mailchimp

Reasons for Switching to Constant Contact

Easier to use
Erica
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

It keeps getting better!

Reviewed on 27/02/2018

Constant Contact is the standard for email marketing, and you can see why! It allows you to quickly...

Constant Contact is the standard for email marketing, and you can see why! It allows you to quickly upload your email contacts and create professional email marketing. We've been able to see how many people open each of our email campaigns, and which campaigns are most successful, making future marketing more targeted.

Pros

Love the ease of use - whether you want to send a quick email using a premade template, or customize every part of your message, Constant Contact gives you the tools. It's easy to find what you need, and you don't need to know anything about pixel size or the HTML color codes to create professional emails.

Constant Contact just introduced A/B testing, so you can better gauge the headings and send times that get your audience to open the emails.

Constant Contact is a very solid platform - I've yet to see any service outages, or experience any features that feel buggy, unstable, or like they're still in beta testing. If you have access to a feature on Constant Contact, you know that it will work.

Cons

It's difficult to manage old campaigns. Want to see what your message was last time, what template you used, or how long ago you sent an email to a particular group? Good luck - you'll be scrolling through pages of old campaigns by hand.

At this time, you can't run reports to compare the percentage of opens/click-throughs per recipient group, or to compare how various keywords or send-times compare. To really analyze your marketing approach, you'll have to extract this data by hand.

Some of the updates (i.e. A/B testing, custom template options) have been available to users of free competitor services for years. It would be nice to see Constant Contact take a more proactive approach to innovation and updates.

Sonia Del Valle
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best way to promote your company by email is with Constant Contact

Reviewed on 06/12/2018

Constant Contact has been very helpful for our company, it is an excellent marketing tool that has...

Constant Contact has been very helpful for our company, it is an excellent marketing tool that has allowed us to increase our customers and sales significantly.
It is a very complete and effective system but at the same time a little expensive if you have many contacts, but I think it is worth the investment.

Pros

Constant Contact has many features and functionalities that allow us to effectively promote any product, business or company.

It's easy to start creating email marketing campaigns with Constant Contact. It is intuitive and easy to use, its interface is simple and allows us to adapt easily to your work environment.

You can create effective campaigns with a pleasant and innovative visual style since the system has a large number of templates that we can customize and adapt to any type of campaign, there are many different designs that we can choose from.

Constant Contact will allow us to direct our campaigns to one or more contact lists that we have since we can segment our contacts very easily, simply creating different lists for each group of contacts that we need

We can perform an analysis on the campaigns sent through the option of reports, being able to quickly verify the percentages of opening, clicks, rebounds and unsubscriptions and thus we can be improving the effectiveness of our campaigns
 
Constant Contact allows integration with other systems such as Shopify, Wordpress, BigCommerce, facebook and others.

Cons

I think your support staff are not so good, when we call support it is difficult to find an operator that speaks Spanish and we lose a lot of time on the call, I also think that Constant Contact is a bit expensive system.

Jeff
Overall rating
  • Industry: Broadcast Media
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A nimble framework with solid variety

Reviewed on 17/01/2020

Over all, it satisfies with tons of options and features. It's been around for quite a while so it...

Over all, it satisfies with tons of options and features. It's been around for quite a while so it has maturity. I like that, because it's less likely to drop off the grid and force me to learn a different application. With the savings of a few home-made cappuccinos instead spending at the coffee stand, you can easily afford this!

Pros

Constant Contact has a smooth feel and almost always gives back more than I put into it. It's simple, solid, and scores big with me in mass management of details, as well as private and public listings. From crafting a simple update, to publishing an intricate periodical, it does the trick. The better your skills in composition and design, the better this suite will engage your craft. If you're not really into complex "back end" matters, like analytics, CTA, efficiency, and delivery success, that's ok. You'll still be able to feel the "pulse"; and like many things, the rest will come with time. The best part is that it grows on you over time, instead of impressing you upfront, and then disappointing. This "work-on-it-anywhere" app is chock full of tools for social marketing, surveys and campaigns, monitoring, scheduling, automation and similar workflows, to design, custom templates, storage, libraries, and hosting, etc. However, don't ease up on your final proof, because that's where I make the "best" mistakes! The more polished it is, the more embarrassing that typo will be! Constant Contact is a multi-level mobile tool, with plans that meet well.

Cons

While I don't always anticipate maintenance down-times, a more diverse notification system of maintenance times would be nice. I also believe a "pay-per-use" option for a reasonable time-frame would be great for businesses with less predictable budgets, trying to get off the ground. Also, sometimes design tools aren't as pliable as I'd like sometimes (I'm a so-so perfectionist). But for the price, that's ok!

Jonathan
Overall rating
  • Industry: Capital Markets
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Constant Contact is a necessary addition to your business...

Reviewed on 19/08/2022

I've used Constant Contact for years and we have a bit of a love/hate relationship. Though my shop...

I've used Constant Contact for years and we have a bit of a love/hate relationship. Though my shop doesn't focus on MarCom efforts, by any means, we have won awards for our work with Constant Contact campaigns. The platform is a necessary part of any digital marketing plan.

The backend is easy to use. The design templates are generally quite useful and they are semi-customizable. We've put out very professional pieces - some quite visually appealing - with their templates as a base and our clients have been very pleased with the fact that they get metrics back on open rates and click-through rates. They can see direct results of tweaks in the campaign.

On the downside, a sizeable distribution list comes with a sizable cost increase. Stay under 500 and it's about the cost of a cup of coffee; go over that and it's looking more like the cost of covering the office's coffee at the team meeting (back in the days of in-person meetings - ahhh nostolgia). That doesn't hurt us when we do our own thing... but some clients balk a bit at the expense being passed on when we open their company-specific account. Those concerns reduce the larger a company's overall monthly expenditures are.

All-in-all, Constant contact is a great arrow to add to your quiver. Thee may be cheaper alternatives and there may be more technically advanced options in 2022... but it's always good to have a reliable standby that has been used by companies of all sizes, throughout the globe.

Pros

Outstanding deliverability rates.
Great backend metrics to manage your email campaigns.
Professional looking templates.
Ease of use when building email pieces.

Cons

Quickly rising price with additional contacts on distribution lists.
Customer service is not that effective w/ either technical or billing questions.
Automations are basic when compared to some other possible tools.

Imran
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

All-in-one Email Marketing Solution - A Review of Constant Contact

Reviewed on 31/03/2023

Despite the pricing and analytics drawbacks, I found Constant Contact to be an effective email...

Despite the pricing and analytics drawbacks, I found Constant Contact to be an effective email marketing solution that provides all the necessary tools for creating and tracking successful email campaigns. The platform's intuitive interface and wide range of features make it a top choice for businesses of all sizes.

Pros

I found Constant Contact to be a robust email marketing solution with a wide range of features that are easy to use, even for beginners. The email builder and pre-made templates make it simple to create professional-looking emails, and the automation features, including triggered emails and list segmentation, help to increase engagement rates.

Cons

Analytics and reporting features could be more detailed.

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