Keap Reviews

Keap

4.1 (1,259)
An all-in-one CRM, sales and marketing automation software

Overall rating

4.1 /5
(1,259)
Value for Money
3.8/5
Features
4.1/5
Ease of Use
3.5/5
Customer Support
4.0/5

79%
recommended this app
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1259 Reviews

Jeff M
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in one business solution.

Reviewed on 04/11/2022

Its been good. The have helped me create over twenty one thriving businesses. I am still creating...

Its been good. The have helped me create over twenty one thriving businesses. I am still creating more.

Pros

The automation of all of the different Services needed to run a small business. CRM, phone, text in the app or desktop, email, scheduling, quotes, invoices, estorefront, Payment Gateway, Keap is all you need to run a local business.

Cons

The didn't have any pre configured solution for specific industry like contractors, handyman or brick and mortar stores, Doctors or Dentist, etc.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing Keap

No automation and cost is very different...

Switched From

Salesforce Sales Cloud

Reasons for Switching to Keap

The automation was limited and I get more complete service offering with Keap.
Denise
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Keap, a robust and user-friendly program

Reviewed on 06/09/2022

It provides us with the flexibility to perform a wide range of segmentation operations to meet our...

It provides us with the flexibility to perform a wide range of segmentation operations to meet our specific requirements; for example, when developing a marketing campaign, we can divide our target audience into subsets based on factors such as their level of product familiarity, the frequency with which they make purchases, and their potential lifetime value as customers. It also includes a customer relationship management system that lets us delegate work and monitor both individual and collective productivity.

Pros

With the support of Keap, I am able to automate my clients' operations. Through the use of numerous opt-in methods, I am able to collect leads, develop and release goods, and set up automated distribution schedules for both products and campaign emails. In order to streamline the referral procedure, you can use the referral partner function.

Cons

If a contact does not seem to be actively engaged, Keap will mark it as opted out. To fully take advantage of the program's features, I believe it requires a significant time commitment to study each module and tool.

Response from Keap

Hi Denise,
Thank you so much for taking the time to leave a review. I'm so glad to hear tha Keap is an effective solution in your business for lead management, SEO, and more.

Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Infusionsoft is Broken

Reviewed on 17/05/2019

As a customer of 7+ years who used to be 100% on-board, even going as far as to fly to Phoenix to...

As a customer of 7+ years who used to be 100% on-board, even going as far as to fly to Phoenix to attend Infusioncon, I would not recommend Infusionsoft anymore. Pains me to say this. Too many bugs, too many excuses for things not working, not worth the hassle anymore.

Pros

I liked what this product was many years ago. Not so much in recent times.

Cons

Infusionsoft is broken for a few reasons. The first is that all out emails to Yahoo and Telus are bouncing. This is a problem that Infusionsoft has and knows about and has been working on for well over a month. As a result, expect days where some of your emails to Yahoo to go through, and days where none go through at all. For Canadians, that means all Rogers emails will bounce.

The second issues is the lack of knowledge from Infusionsoft's customer service. Expect the person on the other end to have a very small amount of knowledge, and expect that they will go away and ask someone for an answer. If you speak to someone else 5 mins later then expect a completely different answer.

Expect bugs. Lots of bugs. For example, sometimes contact field merging just doesn't work at all. Their workaround solution was to not mention the customers name in the email. "Hello John" should be replaced with "Hello".

Another problem is merchant integration. Infusionsoft (now known as Keap) have slowly but surely been removing 3rd party merchants from working with Infusionsoft. If you use Keap payments which is their own merchanting, then you should be alright. If you use another merchant service then expect things to fail for you. As an example we used Beanstream as our payment gateway until one day we got a message saying that Infusionsoft hasn't been working correctly with Beanstream for a few weeks. I guess having their own merchant inhouse means they can have full control.

Response from Keap

Thank you for sharing your feedback. We are sorry that you've been impacted by the industry-wide challenges with email deliverability for Yahoo & AOL. Our team has worked diligently and quickly to improve deliverability by partnering with the Verizon Media group to obtain better insight and solutions in order to improve these rates and provide the best email deliverability possible for our customers. Our efforts are paying off and we are now seeing delivery rates up to 93% and should be entirely resolved in the near future. Regarding the merge issue earlier this year, it has been fixed, and we apologize for the inconvenience. Our QA team has made improvements to reduce the number of known issues for our customers. We would like to be able to provide you with additional assistance and welcome you to please reach out to [email protected] to connect you with a senior customer service support representative. We are here and your success matters to us.
Regards, Sarah, Keap Advocacy Mgr

Saskia
Overall rating
  • Industry: Restaurants
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

All the finest at one convenient location.

Reviewed on 08/08/2023

Keap helps us streamline our CRM procedures, thus it's in regular use here. Keap aids us in solving...

Keap helps us streamline our CRM procedures, thus it's in regular use here. Keap aids us in solving company issues including lead management, marketing campaign automation, and client communication management. We want to use Keap to improve productivity and patron happiness by collecting and following up on leads, monitoring sales activity, and keeping in touch with patrons on an individual basis.

Pros

You may program your advertising push with keap. The system automatically stores the produced leads where users may access them. The administrator may monitor every aspect of the delivered emails, from when they were opened to which links were clicked and for how long. The information provided here will allow users to adjust their campaign accordingly.

Cons

There are per-customer and per-subscriber costs for integrating keap with other applications. In exchange for a restricted number of users and page views, it offers free data movement.

Response from Keap

Hello Saskia!

We're so happy to hear that Keap has been helpful to you and your business! Thank you for taking the time to leave us a review.

Sarah
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It is easy to use and effective for automating campaigns

Reviewed on 17/03/2023

For tiny, high-tech businesses, we leverage Keap's automatic lead follow-up features. It's an...

For tiny, high-tech businesses, we leverage Keap's automatic lead follow-up features. It's an excellent method to keep track of leads and customers, stay organized, and know who to reach first thing in the morning. It can also be used to promote and follow up after trade shows, webinars, and the combination of text and email message marketing.

Pros

For times when I need to take a break from work, it's helpful to have a system in place that automatically follows up with leads. I really like the automated email and text message sending, lead scoring, and reports on who is signing up for webinars.

Cons

Keap is missing crucial functionality and customer support that are essential for any expanding firm. As soon as they left the CRM, all outgoing emails were flagged as spam. The interfaces for their template makers were equally unattractive.

Response from Keap

Hello Sarah,

We're glad to hear that you're pleased with Keap! Thank you for taking the time to share your experience. We love hearing from users who use automation to give themselves time back.

Bob
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I love Infusionsoft

Reviewed on 16/08/2019

I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is...

I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is costly but monthly fees are reasonable. Support is mostly provided by 3rd parties.

Pros

Easy to use.
I can create Campaigns and email marketing
Does a great job of segmenting customers

Cons

Search options are limited
Onboarding costs are high

Response from Keap

Bob,
Thank you so much for the high marks and your valuable feedback! So glad to hear the power of the product is beneficial to you and your business!

All the best,
Paige, Social Media Specialist at Keap

Joane DanElle
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Designed for advanced marketers!

Reviewed on 09/08/2022

Overall, I see the benefits of Keap/Infusionsoft and if I had the big budget to hire someone to set...

Overall, I see the benefits of Keap/Infusionsoft and if I had the big budget to hire someone to set it all up, I can see how powerful it could be. But unfortunately, I was sold a solution that I was no where near ready for. I think this is perfect for the advanced marketer who has plenty of experience with funnels, CRM, automation etc. Unfortunately for me, it was too much, too soon!

Pros

I loved how it was an all-in-one platform!

Cons

It was incredibly hard to set up and use because the sales person forgot to mention that it was a robust solution for the more experienced marketer. So when I was first learning to create funnels, Keap/Infusionsoft was just too advanced for me.

Alternatives Considered

ActiveCampaign, ClickFunnels, Ontraport, Kartra, Kajabi and Leadpages

Reasons for Choosing Keap

I was looking for an all-in-one marketing platform.

Switched From

Ontraport and Mailchimp

Reasons for Switching to Keap

It seemed like the best option at the time, however, I didn't realize how advanced I had to be (at the time).

Response from Keap

Hi Joane,
I'm sorry to hear that you found Keap difficult to set up in your business. I encourage you to check out some of our resources - including our onboarding coaching options, our live events designed to help you in your Keap app (https://keap.com/resources/events) and the Keap help center (https://help.keap.com/help) to get better acclimated in your app.

Joseph
Overall rating
  • Industry: Information Technology & Services
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

"Very complete program I highly recommend."

Reviewed on 03/02/2023

I have mastered it to the point of obsession and thoroughly enjoy it. It has helped me organize and...

I have mastered it to the point of obsession and thoroughly enjoy it. It has helped me organize and maintain thousands of data while allowing me to create and send out countless unique marketing campaigns. It's been a long process, and it might be challenging to keep everyone who has to be involved in it well-trained. However, it serves its purpose as a sophisticated customer relationship management system.

Pros

Keap is a great tool for innovative marketing and commercial strategies due to its many compatible connectors. Keap not only meets but also makes it simple to integrate beyond our immediate needs, including lead management, email campaigns, VOIP, and Gmail.

Cons

There isn't anything I don't like, however it would save time if you could import numerous emails into a campaign instead of having to write each email from scratch. Also, a simplified contact view would be helpful for basic users who only need access to contact records. Lower-level Keap users get access to a very beautiful basic view, but individuals who need the full suite of features offered by the Keap/Infusionsoft integration will not be able to use it.

Response from Keap

Hello Joseph!

We appreciate the review. We love hearing about how people use Keap to better their businesses.

We are working to further simplify the contact view for Max Classic, be sure to keep an eye out for it in the coming months!

Sai
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Perfect for streamlining operations

Reviewed on 19/07/2023

The experience has been very positive and productive

The experience has been very positive and productive

Pros

Keap is an amazing platform for simplifying and effectively managing customers, leads, and prospects. The support team is exceptional to help you scale and grow your processes.

Cons

There haven’t been too many factors or features to dislike about Keap

Response from Keap

Hello Sai,

We appreciate you taking the time to leave us a review! We're glad to hear that your experience has been very positive and productive. We'll be sure to pass along that you have found our support team to be exceptional.

Jay
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Lacked Features Needed

Reviewed on 14/07/2022

You have to pay for customer support. You get only so many hours of help and then every hour after...

You have to pay for customer support. You get only so many hours of help and then every hour after you need to pay. The system was constantly breaking - the Facebook group was filled with irate customers, and we were missing core features that I was very surprised were missing. Overall, we left after 2 months.

Pros

Its CRM is very user-friendly and mobile friendly

Cons

It was missing core automation segmentation features

Response from Keap

Hi Jay. I'm sorry to hear that Keap's feature set didn't fulfill your needs. However, our customer support is free and unlimited for all customers. It's possible that you could be referring to Coaching sessions, which are a paid program.

Colette
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Came to Keap for Price. Leaving because not keeping up with our needs.

Reviewed on 10/05/2022

Customer support is really good with Keap. I do appreciate that. When we moved from HubSpot, I...

Customer support is really good with Keap. I do appreciate that. When we moved from HubSpot, I really missed the features they provided--just simple things but when adding a photo to a campaign, I could see a thumbnail. With Keap, you always have to know the exact name of the image, etc. Keap needs to update the site to make it more robust and intuitive like their competitors.

Pros

Have been using Infusionsoft ---> Keap for 6+ years. We initially moved from HubSpot to Infusionsoft simply because HubSpot was too expensive for the size of our company or what we were looking to accomplish with simple campaigns.

Cons

I feel like Keap has not stayed on the cutting edge--seems a little behind the times now, honestly. We're looking at Klaviyo now and it seems like their campaigns, analytics and action sets will be easier to execute.

Alternatives Considered

Klaviyo

Reasons for Choosing Keap

Price brought us to Infusionsoft (Keap).

Reasons for Switching to Keap

We will probably be switching from Keap to Klaviyo.

Response from Keap

Hi Colette,
Thank you so much for taking the time to leave a review. We're glad to hear that Keap has been an affordable solution for your business, but I am sorry that you feel our product has not stayed on the cutting edge. Our product team consistently has new updates in the works, and we are always working to ensure that we are making the user experience easier for our customers.

Daniel
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Well thought out and executed CRM

Reviewed on 20/09/2019

Having a central place for all of our information, and the ability to tag people automatically has...

Having a central place for all of our information, and the ability to tag people automatically has saved lots of time and definitely increased or ability to connect with clients and sell.

Using the automated email campaigns and sequences to offer automated free trials as opposed to having to manually send out emails has been a lifesaver.

Pros

The customization options are nearly endless.

The embeddable forms, that can trigger tags, which can trigger sequences such as email campaigns, have saved us hours of formerly manual work every day. The campaign builder is incredibly deep and robust, allowing for anything you can imagine.

The thought given to different ways to do nearly everything is great.

They have a /Tellus page and are responsive to suggestions. I recently mentioned on the that when adding a contact, the email field should automatically trim whitespace from each end, because when copying and pasting it often have an error. Within 2 weeks, that change had been implemented.

The import from CSV file options are very robust.

Lots of third party integrations, and a robust API. Very helpful community for questions with actual developers there.

Cons

The search is a little clunky. It's great if you're searching name, phone number or email address, but to search anything else like custom fields requires going to a separate page and finding that field. Would be great if there was an option to "search all the things", or to add custom fields to the default search.

Not really their fault, but because we sell products in both Canada and the US in 2 different currencies, we're unable to use their ordering forms.

When you leave it idle, rather than timing out gracefully, you lose any unsaved info. I know that's more of a "my workflow, why the hell aren't you saving your work" issue, but it's still annoying.

Campaign builder doesn't work in Firefox, so I'm forced to use Chrome for that...

Lynne
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Infusionsoft - A great CRM

Reviewed on 08/08/2019

Moving from Dynamics to Infusionsoft was a great move on behalf of our company. We are a small...

Moving from Dynamics to Infusionsoft was a great move on behalf of our company. We are a small company and the Dynamics CRM was just to "heavy" for our use. From our initial calls, to the setup to our daily use, we are very pleased with Infusionsoft and it's substantially less expensive than Dynamics.

Pros

We love Infusionsoft because it is user friendly, intuitive and we have been able to combine our marketing campaigns into the software.

Cons

I can't really say anything negative about Infusionsoft.

Alternatives Considered

Dynamics 365

Reasons for Choosing Keap

Dynamics was not user friendly to us - it's a very big product and we are a small company and didn't utilize even a quarter of what Dynamics had to offer plus it was expensive.

Switched From

Dynamics 365

Response from Keap

Lynne,

We love hearing this! Thanks for sharing your review.

All the best,
Paige, Social Media Specialist

Damian
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Too complicated and hidden $$$ - you'll spend thousands more.

Reviewed on 07/10/2020

1. The logic of the CRM was so complicated, that you need to talk to your "expert" if you want to...

1. The logic of the CRM was so complicated, that you need to talk to your "expert" if you want to make any adjustments.

2. My email deliverability was not good - in fact there were a few months where the links in my emails that had the Keap training code (which was all of them) were seen as MALWARE by google chrome. Keap took NO accountability. Even though they sent me a support message detailing the issue.

Pros

I thought it was going to manage all of my CRM, Email Marketing and Reporting...but in order to interface with the Infusionsoft/Keap platform I needed to continually hire experts who tried charging me $3,500 per month on top of what I was paying Keap.

Cons

Way too complicated. When you sign up, included in your set up is the cost for an expert -- who you think is working for Keap...but they're an independent contractor who is being paid a cut rate to get you up and running. After your set up, they will charge you THOUSANDS to fix and adjust your account.

Wendell
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The CRM that Keaps giving

Reviewed on 25/07/2022

Keap is a great CRM that has helped me take my follow up with clients and prospects to another...

Keap is a great CRM that has helped me take my follow up with clients and prospects to another level. As a serial CRM user this is by far the most robust CRM I have used that wasn't 2x the price of Keap.

Pros

I love how easy it has been to get this system up and running. Email marketing, scheduling appointment and keeping up with my prospects and clients has been seamless.My favorite feature is the phone number that was included with my plan.

Cons

The invoicing has been rough, some glitches with entering payment information. The appointments feature could use some more flexibility but is overall good.

Alternatives Considered

ActiveCampaign and Pipedrive

Reasons for Choosing Keap

The free version was no longer cutting it, the paid versions were too expensive.

Switched From

HubSpot CRM

Response from Keap

Hi Wendell,
Thank you so much for taking the time to leave a review! I'm so glad to hear that Keap is an affordable and easy to use solution for your business.
I will share your feedback about our appointments and invoicing features with the right teams here so we can create a better experience for our customers.

Marek
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Keap Review

Reviewed on 26/05/2023

The software offered a powerful CRM solution that helped me streamline my sales and marketing...

The software offered a powerful CRM solution that helped me streamline my sales and marketing processes. The centralized customer data and automation features greatly improved my ability to manage and nurture leads. The user-friendly interface made it easy to navigate and utilize the various features of the software. However, the limited customization options and relatively basic reporting capabilities were areas that could be improved. Nonetheless, Keap proved to be a valuable tool for managing customer relationships and driving business growth.

Pros

One of the things I liked most about Keap was its robust customer relationship management (CRM) features. The software provided a comprehensive set of tools for managing customer interactions, tracking leads, and automating sales and marketing processes. The ability to centralize customer data, including contact information, communication history, and purchase behavior, allowed for better customer segmentation and personalized communication. The automation features, such as email marketing campaigns and lead scoring, helped streamline workflows and improve efficiency. Additionally, the intuitive user interface made it easy to navigate and quickly access the information and features I needed.

Cons

One thing I liked least was the limited customization options within the software. There were some instances where I wanted to tailor certain features or workflows to better align with my specific business needs, but the flexibility to customize was somewhat restricted. Additionally, the reporting and analytics capabilities, although useful, could have been more advanced and comprehensive. More advanced reporting options would have provided deeper insights into sales performance and campaign effectiveness.

Response from Keap

Thank you for sharing your review of Keap and highlighting its robust features! It's great to hear that the software provided you with a comprehensive set of tools for managing customer interactions, tracking leads, and automating sales and marketing processes.

Your feedback on the limitations of customization and reporting capabilities is valuable, as it provides insights for potential improvements in these areas. Thank you for sharing your experience with Keap, and we hope it continues to support your business's success.

Leslie
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Gave me my life back

Reviewed on 10/01/2019

It was worth all the time and effort it took to set up. I've generated over a million dollars as a...

It was worth all the time and effort it took to set up. I've generated over a million dollars as a stay at home mom of seven children thanks to Infusionsoft and the power of automation. Now I make good money while I tend to my family. I set my own hours. I love what I do. With my campaigns in place, I can build an email, send a broadcast, and watch the system do the rest while I go enjoy my life. Thank you!

Pros

There are so many ways to engage my subscribers. I use what works for me. I know I'm not using all the features, but it's nice to know there is no limit to all the ways I can increase my revenue. I've just made it a practice to try a feature, fine tune it, and then integrate another feature... and my income grows. Super powerful! And because Infusionsoft has established itself so well in the marketplace, there are so many partner apps available across so many different kinds of platforms, which help me understand, reach, and serve my audience even better.

Cons

I am not a fan of the new landing pages. I think they're supposed to be a friendlier interface but instead they feel more limiting.

I am also disappointed in the quality of tech support, especially chat. I can't fault the employees - I've spent thousands of hours in the software over the last 10 years, so most of the time it feels like I have to wait for them to catch up to what I know before I can finally get an answer to my question. Phone support is usually better.

I also wish I could go into my Email Builder (Previously Sent) and more quickly find an old email from which to build a new one. It takes too long to load the visual thumbnails, and the search option never works. It appears to only search previous emails whose thumbnails have already loaded. All the others seem to be ignored.

OH! My biggest peeve is with chat support. It's maddening how long it takes for the rep to get underway. "Hi, thank you for contacting Infusionsoft Support today. My name is ___. I hope you're doing well today." I don't have time to be chatty, so I go straight to the question. I wait for a reply, but then they greet me again. If I'm feeling patient I'll greet them back. If not, I'll ask the question again. I wait for a reply, and they tell me something like they'll do their best to assist me. I wait for an answer, and then they repeat my question and ask if that's right. PLEASE teach the rep to REFLECT the customer's chattiness. If I'm being brief, be brief. If I'm chatty, be chatty.

Nathan
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

InfusionSoft - Great CRM software

Reviewed on 04/12/2018

The overall experience has been quite enlightening on how process flows are vital to making your...

The overall experience has been quite enlightening on how process flows are vital to making your business function correctly. My application is primarily used as a lead management system and not all our employees use InfusionSoft, which meant I had to integrate InfusionSoft with Google Sheets which makes it easier for my sales team to acquire data to leads as they come in. Most of my time is spent in campaign builder and I am currently overhauling our current lead process and I keep learning new things everyday on how to program logic to suit our business needs.

Pros

What I like most about InfusionSoft is the functionality and its endless possibilities. The Campaign Builder has an easy to use interface with limitless possibilities that can be constructed to suit your unique business needs. With a great email builder as well to create those beautiful calls to action that will surely ignite your leads' desire to buy whatever you are selling. I specifically manage the database of leads and users and find it to be quite user friendly, InfusionSoft will warn you about an increase in bad email addresses, allowing you enough time to clean it up before it affects your business badly. Another great aspect is the help provided by agents via the Chat facility, you can chat live with an InfusionSoft assistant to help you with any problems you might have. I find it extremely helpful in times when I am unsure of what to do.

Cons

While I do have high praise for the campaign builder and its limitless possibilities, this can also be a problem as when I first started using the software; I didn't know what was what. There is basic training available, but I don't feel it adequately explains the possibilities of what can be done. To fully unlock the potential of InfusionSoft, some additional training will be required.

Response from Keap

Hi Nathan,

Thank you so much for taking the time to write such a thoughtful review. We truly appreciate your input - especially hearing from what I would call a "power user" :)

Cheers,
Sarah, Advocacy Manager at Infusionsoft

Andron
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful and flexible engine for a tech-savvy business

Reviewed on 01/03/2019

Infusionsoft by Keap (AKA the "classic Infusionsoft") has been on top of the small business...

Infusionsoft by Keap (AKA the "classic Infusionsoft") has been on top of the small business automation marketplace for years, and for good reason. In the right hands, it's a perfect marriage of automation + CRM. Its strengths are best-in-class, and it is refreshingly light on gimmick features that claim to fulfill a business need without offering real capability. That said, there are some noteworthy holes in functionality.

Caveat: the power comes with a substantial learning curve, and you *do* need to learn the software well to use it effectively. Campaign builder has many quirks, there are multiple ways to accomplish any result, and the number of settings is astonishing. Infusionsoft's own (paid + mandatory) onboarding at the time we started using it was insufficient. Fortunately, its history means there are many good Certified Partners and tons of free blogs, videos, and other resources to guide your implementation.

I recommend having at least one person on your team who can take on the role of Infusionsoft expert and take responsibility for configuring, organizing, and maintaining the app. For a solopreneur whose time is better spent doing the business, or a small organization that's just beginning to figure out its digital processes, IS is likely to be too overpowered and cumbersome. (FWIW, we started with IS too early ourselves. We've grown into it and are now very happy, but the first couple years were frustrating.)

Pros

The campaign builder is an unmatched canvas for automating almost any business process imaginable. It doesn't restrict you to a single workflow paradigm, so you have the freedom to design systems to match your business AND organize them how you want. I love the options of using tags, custom fields, notes, and API goals for storing data on the contact record, segmenting contacts, or automating based on that info/event. Plus, all of this feeds a reporting system that can track any aspect of a business's growth and health (with some configuration). The extensive API and HTTP post automation supercharge all of this with custom development or addon tools.

The new responsive email builder is extremely user-friendly, and has a nice assortment of premade templates, as well as letting you build a library of your own custom templates.

Lastly, the Infusionsoft community is deep and extremely knowledgeable. Practically any question you have, you can find an answer to. Infusionsoft's own support is solid and generally satisfactory, but the breadth of experience available from other users is an incredible resource.

Cons

Over the past year, a lot of development resources were directed toward the creation of the new, entry-level Keap product, so Infusionsoft has gotten a bit dusty. Reportedly this has changed now that Keap is launched, and Infusionsoft development is once again getting its fair share of attention. This means, however, that there are a number of modern marketing functions that IS cannot handle natively. Examples are Facebook custom audience syncing, SMS messaging, website event tracking (unlike Drip, for instance, there is no JavaScript API that can be used to trigger automations inside IS as a result of a contact's activity on a webpage). Web forms and order forms are dated. Tracking online orders made through 3rd party shopping carts is complicated and frustrating. Reporting, though *immensely* capable, is hampered by the lack of built-in charts or graphs. Stripe is not natively supported as a payment processor.

At some point, it becomes essential to start using "satellite" helper tools, like PlusThis or MyFusionHelper, to address some of Infusionsoft's shortcomings, manage data more effectively, build graphic reports, or create custom automations. This adds to the baseline cost.

Jacob
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

With the right customization, 3rd-party add-ons, and time... it can do anything

Reviewed on 01/08/2022

Personally, I've become an expert in it and love it. It allows me to customize and produce a high...

Personally, I've become an expert in it and love it. It allows me to customize and produce a high volume of marketing campaigns and keep thousands of records pretty clean. It's taken a long time to get there, and can be hard to keep everyone who needs to have their hands in it trained up well. But if you need an advanced CRM it does the job.

Pros

Incredibly high level of customization. Automation options are way above your beginner CRMs. Deliverability & email server reputation seem good. There are reports about everything imaginable (almost). Also over the last several years, they've been extremely active in adding new features and modernizing the platform.

Cons

To really use this to its full potential takes a LOT of learning or training. After years of being neck-deep in it, I can do a lot of things but it's sometimes difficult to train other people on the team to have the same level of use. This can be limiting if dealing with a large team. Improvements are being made but I wouldn't call this user friendly yet (using Max Classic version). If you're going to jump into this you should have a really competent marketing operations person who can lead the technical implementation and ongoing needs. Certain helpful features require 3rd party connections that cost extra but at the same time, they seem to be getting closer and closer to eliminating that with new features.

Response from Keap

Hi Jacob,
Thank you so much for taking the time to leave a review! We're glad to hear that Keap is such a great solution for you.
We do offer a variety of ways for customers to get trained on using Keap - including onboarding coaching, webinars, and more! We encourage anyone looking to get acclimated with Keap to take advantage of these resources.

Matt
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Diverge Performance Therapy Review

Reviewed on 28/12/2018

The biggest problems Infusionsoft has solved for me has been easily tracking and managing all new...

The biggest problems Infusionsoft has solved for me has been easily tracking and managing all new leads coming into my business, as well as giving me an easy way to stay in touch with and market to everyone on my email list. It's also allowed me to build out nurture systems to automatically send out emails and communications to new leads who haven't quite made the decision to book with me. The best part is all of this is working for me 24/7 behind the scenes without any work on my part now, so it allows me to focus my time on growing my business and working with my clients.

Pros

Infusionsoft has been invaluable for the growth of my business. As a one man show currently running a cash based physical therapy practice, the biggest struggle I had prior to Infusionsoft was organizing and tracking all of my new leads, and implementing an easily trackable and repeated follow-up system. With Infusionsoft, I'm now able to tag and track every single lead that inquires about my services from the initial touch point all the way up to becoming a paying client. It's taken the stress out of managing new leads and follow-ups and has given me the freedom to focus on my clients. Not only that, but I've also been able to create campaigns that target patients after they're done working with me in addition to easily sending out broadcast emails weekly, which allows me to easily stay in touch with all the people that I've worked with. This helps me to stay top of mind so that when something does pop-up, or a friend of theirs has a need, I'm the first person they think of. In short. Infusionsoft has been invaluable for the growth of my business and I'd highly recommend it to any small business who is serious about growing.

Cons

The only con to speak of would be the learning curve. Luckily, I had some professional training to start my Infusionsoft experience, otherwise learning the ins and outs of the system would have been a little overwhelming. That said, it's completely worth investing the time to learn because once you've learned the system, it makes the day to day operations of running your business SO much easier.

Response from Keap

Hi Matt,

Wow, thank you so much for taking the time to write us a detailed review on Capterra! We appreciate your input and the high marks!

Cheers,
Sarah, Advocacy Manager at Infusionsoft

Lloyd
Overall rating
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Keap Max Classic: Painfully powerful

Reviewed on 22/09/2023

Keap Max Classic: It does the job supporting our business. But none of us like using it. We have...

Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.

Pros

Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.

Cons

Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.

Response from Keap

Hello Lloyd,

Thank you for sharing your thoughts on Keap Max Classic! We appreciate your feedback on both the pros and cons.

It's great to hear that you find the software to be powerful and that it has a lot of features to support businesses as they scale up.

Our team is working to update Max Classic further to add more powerful features and improve ease of use across the board. We also offer free courses from our Keap Academy team, which may prove useful to your team members if they need extra knowledge on the software to make their day to day easier.

We encourage you to reach out to support so that we can get you in touch with your account manager. They should be able to get you some help and resources.

Thank you again for the feedback!

Shawn
Overall rating
  • Industry: Internet
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Infusionsoft is a complete, powerful marketing tool that can automate businesses.

Reviewed on 23/07/2018

As an email marketing system, marketing and business automation tool, crm, and order processing...

As an email marketing system, marketing and business automation tool, crm, and order processing Infusionsoft is very functional and powerful. It is a complex system, by it's very nature because it is so powerful and the functionality available. I have clients set up with powerful automation, business processes that simplify their efforts, and integration with other systems that can handle their financial accounting, etc... At this point Infusionsoft is simplifying the front end User Interface so it is easier for end users and have also made entry cost much less for entry level.

Pros

Infusionsoft is very, very powerful when the implementation is thought out, most functions are used, and it is maintained in the marketing programs of businesses. The Campaign Builder has incredible power in building marketing and business automation for a business. I've built a lot of automation for my clients that takes much of the workload of staff and owners. It also provides ways to provide information to staff and management without them having to log in constantly.

Infusionsoft has an APi that makes specific customizations possible and allows for numerous external apps that add function, value, and ease to Infusionsoft.

Cons

The ecommerce shopping cart has always come up short for processing multiple products. The single order forms are functional and useful. Again, Infusionsoft's API and developer relationships provide for enhancements and substitutions for areas that might be lacking.

Janine
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I have been an Infusionsoft users for longer than 8 years and now as a business coach I am...

Reviewed on 22/09/2017

Generally I feel sorry for a business that doesnt have a CRM in place like Infusionsoft. I have...

Generally I feel sorry for a business that doesnt have a CRM in place like Infusionsoft. I have seen many businesses that have been in "The land of paper" or working from dodgy old excel databases have such great growth and it really streamlines their business and brings it into the NOW! Infusionsoft really does automate your business which allows a business owner more time for what they should be doing nad less time bogged down with paperwork. It also allows a business owner to have a birds-eye-view of all the activity in their business which is crucial for business growth!

Pros

I got hooked by the automation as follow-up is so important in business and is often overlooked or forgotten by a business. Set it up right and your clients will love how attentive you are ( and you haven't thought about them once!)
I love the easy build newsletter templates and the webforms are great for building your database and getting enquiries! Plus there is the benefit of the online wall.

Cons

Sometimes email broadcasts don't make it through company firewalls and simply hard bounce. And the fact that I live in Australia and we still have to call and liase at silly times (6am or 11pm) to get support is not cool.

Response from Keap

Hi Janine,
Thank you for leaving a review and for your kind words. If you need to contact support during your business hours in Australia, we have 24/7 support chat that can help you! Here is some more information. http://help.infusionsoft.com/userguides/get-started/initial-setup-checklist/get-more-help-and-support. Thank you!

Jennifer
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent and Continuing Landing Pages, Drag & Drop Email Builder & E-Commerce Additions &...

Reviewed on 25/04/2018

Pros

Infusionsoft has been working to improve their existing features, like the functionality and customization capability of their Responsive Drag & Drop email builder and the improvements in building more complex products and upsells in their E-commerce platform, they are quickly beginning to eliminate the need for many of the 3rd party integrations and plug-ins, and truly becoming an all-in-one solution for marketing, CRM, e-commerce and more for your business.

Cons

Even with Infusionsoft's many improvements of the last 6-12 months, often there are still barriers to the software's functionality and communication to other programs and plug-ins (integrations) that require yet another purchase or subscription to use. Some of these 3rd party applications offer free integrations, but they are often unreliable or simply non-existent. As an Infusionsoft user who handles multiple accounts for my clients, it is frustrating to have to go to clients again and again with news that they need to spend more money (when Infusionsoft is plenty pricey already) in order to achieve the results they were hoping. Infusionsoft has long been touted as the all-in-one solution, but at this point, and in order to achieve true, full functionality, this is not yet the case.