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16535 Reviews

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Automation of emails necessary for companies and for those who are starting to market
Reviewed on 06/08/2021
Overall experience with the tool is very good, it was helpful in all aspects I needed.
Of course,...
Overall experience with the tool is very good, it was helpful in all aspects I needed.
Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.
But it is still an extraordinary and well-recognized tool.
I know a lot of people who use it and don't give up.
I still recommend it to many entrepreneurs who are starting out in online sales.
Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.
Pros
MailChimp appeared to me by chance,
And I chose to use it for my work.
A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.
Pluses: It's totally intuitive and has a top-notch layout.
It caught my attention when I created some Landing Pages and came across several models. Totally free.
Totally accurate and timely email sequence.
Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.
The tools are multi-channel, essential for any service.
In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.
Whether consulting a plan or making a budget, support and service are accurate and attentive.
intuitive tool;
excellent usability;
great cost / benefit;
very good delivery rate;
lots of free features (A/B testing, email automation and integrations)
good educational content.
Cons
It really is great marketing software though, even
there is automation,
The features are basic;
tool all in English and
it is not possible to create landing pages optimized for a higher return.
You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.
However, it is still useful for any service or company.
- Industry: Writing & Editing
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Mailchimp is Definitely Servicable
Reviewed on 27/11/2023
Mailchimp does what I need it to do and at a decent price. Especially important for someone just...
Mailchimp does what I need it to do and at a decent price. Especially important for someone just starting out.
Pros
After you learn how to work Mailchimp, it does a lot and is reliable. I like the automation it provides.
Cons
A bit of a learning curve but not too bad.
Reasons for Switching to Mailchimp
Looking over what these 3 products did and the cost, plus what I knew about each one...I've had some experience with Mailchimp, I decided on Mailchimp.- Industry: Nonprofit Organization Management
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Not great for non-profits
Reviewed on 27/11/2023
I have found MailChimp to be an unpleasant experience. I really don't like it for use in my...
I have found MailChimp to be an unpleasant experience. I really don't like it for use in my non-profit organization.
Pros
It has a good name in the industry and a solid track record.
Cons
The monthly cost of this service, and the ways in which MailChimp doesn't meet the specific needs of our organization.
- Industry: Publishing
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
MailChimp Review
Reviewed on 22/09/2023
Overall we are very satisfied with Mailchimp's ability to reach our readership, no matter where on...
Overall we are very satisfied with Mailchimp's ability to reach our readership, no matter where on the planet they are.
Pros
Mailchimp's integration with MPDX is what we like most. Updates in one system carry over to the other. We can track changes of address and contact information across desktop and mobile devices.
Cons
Innovations are constantly being offered. Experimenting with what works and what doesn't is time consuming. We're a small team and falling down the rabbit hole of Mailchimp is demanding work that sometimes fails to produce desired results.
Alternatives Considered
Constant ContactReasons for Choosing Mailchimp
We were working with graduate students and they recommended making the switch.Switched From
Constant ContactReasons for Switching to Mailchimp
We opted for the free version of Mailchimp.- Industry: Entertainment
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
MailChimp made my life easier
Reviewed on 28/11/2023
i love this tool, it has helped me make money, it has saved me time, it has made my life easy and...
i love this tool, it has helped me make money, it has saved me time, it has made my life easy and fast. it is affordable for me and above all,it gets the job done. so, yeah. this is a go-to software for anyone in marketing.
Pros
First, I love the automation tool literally, I get to automate everything, imagine sending emails for 6 months by working only 8 hours, yes, it is very easy because the drag-and-drop builder makes everything easy for anyone even those without any tech knowledge. you can create so many campaigns, for anyone into email marketing, this is your go too place. the pricing is also just fair and affordable for anyone, you literally get access to high-quality tools for a small amount. Reporting dashboards and analytics are very easy to read for anyone, literally, you are able to see how many people opened your emails, how many clicked on them, and how many unsubscribed, You can send up follow-up emails too with the automation tool and above all. with a small price to pay.
Cons
i can't think of any right now. besides, MailChimp is always improving. so, we shall see in the future.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Seamless Automation with Mailchimp
Reviewed on 28/11/2023
My overall experience with Mailchimp has been overwhelmingly positive. The platform's efficiency in...
My overall experience with Mailchimp has been overwhelmingly positive. The platform's efficiency in automating email campaigns has saved me a considerable amount of time and effort.
Pros
Mailchimp platform has a user-friendly interface that makes scheduling emails and setting up automation a breeze. One of the standout features for me is the drag-and-drop editor, which allows for easy and visually appealing email creation without the need for extensive design skills.
The segmentation options enable me to tailor my messages to specific groups within my subscriber base. Additionally, the analytics tools offered by Mailchimp provide valuable insights into the performance of my email campaigns. Being able to track open rates, click-through rates, and subscriber behavior has been crucial in refining and optimizing my email marketing strategy.
Cons
Direct customer support sometimes takes longer to address queries. A more responsive support system would contribute to a smoother user experience.
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mailchimp
Reviewed on 28/11/2023
It’s been good and smooth The integration with other tools like Canva, Salesforce, and Google...
It’s been good and smooth The integration with other tools like Canva, Salesforce, and Google Analytics has made my marketing efforts more efficient and effective
Pros
Every thing is good Thave been using Mailchimp for my email marketing needs, and I must say it's an excellent platform. The automation features are top-notch, allowing me to set up post-purchase follow-up emails to request customer reviews
Cons
It’s a little bit slow The ability to segment customers based on various criteria has been incredibly helpful in targeting specific groups and optimizing engagement
- Industry: Financial Services
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Review of Mailchimp
Reviewed on 27/11/2023
Among the Finest Software for Email Marketing
My business has greatly benefited from Mailchimp....
Among the Finest Software for Email Marketing
My business has greatly benefited from Mailchimp. With a few clicks, I can quickly create, schedule, and send business-like emails to hundreds of clients on my contact list. The ability to select and modify attractive templates is a feature I really enjoy.
Pros
It offers a very simple price structure along with a fantastic customer support system. This tool is quite helpful, in my opinion."I've had a generally good experience with Mailchimp. In my opinion, it's still the greatest platform with some of the greatest email templates, automation, and connectors available.
Cons
The most amazing thing about Mailchimp is how simple it is to set up and start interacting with your subscribers. Subscribers can subscribe and unsubscribe in a straightforward and easy manner. Mailchimp is much more than just a tool for sending out emails.
- Industry: Architecture & Planning
- Company size: 5,001–10,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
It's my favorite digital gadget.
Reviewed on 24/10/2023
Great experience and I recommend using it
Great experience and I recommend using it
Pros
make it easy for me E-Marketing Campaigns It gives me great statistics To know what I'm going to do, effective or not. I liked the automatic reply very much tooIt also has a large database and it makes me feel very safe
Cons
I was hoping that he would support the Arabic languageThe paid plan is very high
- Industry: Sports
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Useful experience
Reviewed on 26/11/2023
Pros
I liked the ease of use and simplicity, the email templates are great, and the marketing center is in everything
Cons
Email templates are fairly rigid Plus the cost is a little high but other than that it is good
- Industry: Online Media
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle
Reviewed on 06/08/2022
Pros
What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.
Cons
Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.
Reasons for Choosing Mailchimp
We wanted a less cumbersome, user friendly option that had a good reputation and didn't skimp on the features.
- Industry: Media Production
- Company size: Self Employed
- Used for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best option for mailing automatization
Reviewed on 08/11/2020
I started using Mailchimp a few years ago for my wedding photography business, we were two users...
I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.
Pros
Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers.
Cons
It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option.
Reasons for Choosing Mailchimp
Mailchimp is much more friendly and easy tu use.Switched From
GetResponseReasons for Switching to Mailchimp
It has free options for my personal projects, and I find it easy to use specially with the email templates.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver
Reviewed on 30/07/2019
I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma...
I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.
Pros
Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).
Cons
Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.
- Industry: Music
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Super-Appealing. Informative. Eclectic.
Reviewed on 05/11/2020
It’s my vehicle for marketing. I can communicate everything I need in one letter to lots of people....
It’s my vehicle for marketing. I can communicate everything I need in one letter to lots of people. I switched to another product because it was connected with my website, but their newsletter features were too difficult for me to learn. I dropped them and demanded my money back. Mail Chimp is the way to go.
Pros
If I can use it, ANYONE can use it! Seriously! I am a music guy with a growing music school. I don’t read directions. Mail Chimp is very intuitive. I can gather all sorts of related information in one attractive newsletter for all my clients, instructors, performers, performances, and theater staff. It allows everyone to see what’s going on, find out more about one or all items, and it’s presented in a way that doesn’t cram a million words and pics into one page.
Cons
Mail Chimp has added tons of features since I started. Along with the added features, the price went up. I only use the newsletter feature but Mail Chimp offers website creation which I’m considering switching to.
Alternatives Considered
Constant ContactReasons for Choosing Mailchimp
GoDaddy (For newsletters) was too difficult to use and I had to demand my money back.Switched From
GoDaddy Website BuilderReasons for Switching to Mailchimp
Mail Chimp was my first choice and is simply intuitive for me.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Robust feature set, but overly expensive for startups and developers
Reviewed on 24/08/2020
Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set...
Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.
Pros
This is probably the easiest mailing list platform out there. It takes minutes to set up your account and get started sending emails to a list. For developers, the Mailchimp API is a dream. It's incredibly well documented and there are dozens of integrations already built in almost every platform and language to make integration into your software even easier. Contact management is simple with access to things like custom fields in a user's profile. Groups and segments are also easy to manage, though it can be confusing at first since there are multiple ways to segment an audience. There's also an option to do transactional emails through mandrill...but this actually turns out to be an issue when you look at the cost.
Cons
The cost of the product is its main issue. For starters, Mailchimp recently changed its cost structure to include unsubscribed customers as part of the total customers you pay for. That means for a small company with a low customer adoption rate, you either end up spending way more than you want for a small list, or you have to spend way too much time pruning your list constantly to save money. It's a huge waste of time and/or money. The second main issue, and actually the larger issue to me as a developer, is the cost of sending transactional emails. If you want to send your customers a password reset email or a account verification email (both very common in almost all applications) you have to have a paid account AND you have to pay for a chunk of transactional emails. It ends up costing a small company over $30/mth just to send password reset emails through Mailchimp. The cost makes more sense at scale, but this software seems built to get the small guys started. It's really a deal breaker for me.
Reasons for Switching to Mailchimp
Ease of use and a great developer API are the primary reasons I choose this product.- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Not for a Beginner
Reviewed on 13/01/2021
I like how versatile to create your email templates with different designs but I really dislike the...
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
Pros
It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.
Cons
Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.
It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.
As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.
- Industry: Business Supplies & Equipment
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Why get Mailchimp
Reviewed on 31/03/2023
Ovall I love it! and it helps my business grow a lot.
Ovall I love it! and it helps my business grow a lot.
Pros
Mailchimps helps to manage your business web. Mailchimp distribution is effortless and also provides transparency when used. It also captures your orders whenever you connect them to your business. The app helps to keep a tag on your account activity and is very safe. Mailchimp has all your orders and helps to keep you in touch. It also helps to create room for you to focus on your strategy. This app helps to track your orders and send notifications as well. All announcements for this app show what is happening and give you real-time reports about your business. This app makes making different orders easy because the data is easily exported. The fields also help keep your data organized and easily found.
Cons
The only thing that I do not like is that some data goes in the Spam and I need to check it frequently.
Alternatives Considered
Boomerang for GmailReasons for Choosing Mailchimp
I switch because Mailchimps provide great service and get the job done.Switched From
Google SheetsReasons for Switching to Mailchimp
I love that other person benifit from it.- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A must-have for the start-up email marketer or business just starting in email marketing
Reviewed on 01/01/2020
I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp....
I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.
Pros
Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.
Cons
Two things:
1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed.
2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.
Alternatives Considered
KlaviyoReasons for Choosing Mailchimp
Mailchimp was both cheaper, and more robust for what we needed. Additionally, the Constant Contact revenue tracking (through custom UTMs per campaign) was a mess.Switched From
Constant ContactReasons for Switching to Mailchimp
We still use Klaviyo a lot (and love it) but for the business that is just getting started in email marketing, Klaviyo's cost is too high and it comes with features that likely won't be needed in Year 1.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
MailChimp made email marketing very easy and cheap
Reviewed on 21/08/2019
I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've...
I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice even when I'm teaching my digital marketing students.
Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome software.
Pros
MailChimp is an email marketing software. I so much love this software for so many reasons. These reasons include:
1. Easy to learn: MailChimp was the very first email marketing software I used. Even though I was only a newbie in email marketing when I started using it, it was so easy for me to learn.
2. Easy to use: Using MailChimp for email marketing is very easy. It has templates that only need to be edited to give beautiful email outlook. There's no need to do html coding of the email - this could have needed some technical know-how.
3. Landing Page Builder: With MailChimp I'm able to build landing pages for products. I didn't need a website to build a landing page. I used MailChimp for that.
4. Facebook Integration: It's possible to Integrate Facebook to MailChimp. This is very easy. No programming knowledge is required. By integrating Facebook to MailChimp, it was very easy to run Facebook adverts for custom and lookalike audiences using my email subscribers list. It's also easy to run Facebook adverts with lead generation objective right from MailChimp.
5. Free to start: Something very beautiful about MailChimp is that it can allow a user to have up to 2,000 subscribers, and be able to send up to 12,000 emails per month on the free mode. This was very helpful as I never had to spend any money on email marketing for my startup. MailChimp helped me save cost.
6. Analytics: MailChimp have provision for email analytics. This helped me measure some metrics.
Cons
Not withstanding all those benefits, I have some things I don't like about MailChimp.
1. Affiliate marketing: I'm also an affiliate marketer. I've read that MailChimp is not very kind to affiliate marketers. They imposed a very strict measure on the type of product to be marketed. This has made me not to consider it in my affiliate marketing venture.
2. Cost on the long run: Another thing is that after a business has exceeded the 2,000 subscribers, or 12,000 emails per month benchmark on the free mode, one will have to purchase a package to keep using the software.
Apart from those two cons, MailChimp is generally an awesome email marketing software.
- Industry: Machinery
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great quality for the investment
Reviewed on 20/09/2018
Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going...
Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.
Pros
MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.
Cons
While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.
Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.
I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.
While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

- Industry: Design
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
All-In-One News Latter and Email Marketing Platform
Reviewed on 29/11/2020
It's a very useful platform for business owners, and it can help to improve the performance of a...
It's a very useful platform for business owners, and it can help to improve the performance of a marketing campaign by giving us some insights about the campaign.
It helped me a lot to build a strong repetition and to be able to not spam my customers and let them run away.
I wish they can add more features and keep updating this great platform and we will keep talking about it and recommending it to our friends.
Pros
They have a Free plan and I really like it because It allows me to send up to 2000 emails monthly.
Very easy to use and the UI is very clean and it's for everyone.
Mailchimp Drag and Drop option are great because it's very simple.
I really like their Integrations with a wide range of popular platforms.
Everything is in one place and you really don't need any other Platforms.
I can create and build a contact list for my marketing campaigns/promotions and to reach out to my customers.
It allows me to automate my emails and get an analysis of the performance of my campaigns.
They have a lot of templates, and you don't need to create anything from scratch.
I'm getting a lot of information about my promotions, and which one is performing very well and this helped me to focus more on some "winning products".
They really helped to solve my Marketing problems, and they really helped me to reach my business goals and to build a good repetition and I really can't change it to another platform because my customers already recognize MailChimp emails.
They have also, a great support team and they offer a lot of tutorials and blog posts to help us understand how Mailchimp works.
Cons
They can improve their reporting system because it's not accurate sometimes.
They can give us more control to build an email automation system.
After all, they are doing a great job, and they keep adding some great features and I feel like they are listing to us and giving us what we need exactly for a better experience.
- Industry: Sports
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Simple, Customizable & Cost Effective
Reviewed on 08/01/2022
Pros
When we first started looking for mass-mailing software about 8 years ago, there were very few 'cloud' solutions - with many sending hundreds of emails from our home/small-business connection. Aside from the lacklustre options provided by those programs - it also wasn't ideal to be sent from an IP address we had little control over at the time (now we've moved to an enterprise-grade static fibre line this is less of an issue). However, before we landed on Mailchimp we'd first use a program to design the newsletter and then copy the static HTML into our 'send' program to mass deliver - this left a lot to be desired, and with Mailchimp being one of the first to streamline this process meant we could offer personalised emails - and also offload a huge amount of work on our end.
Cons
There are very few negatives that I'd have about Mailchimp, I think most of mine are to do with integrations - and all of those issues have been on the integrators side rather than Mailchimps. Very occasionally I've had issues with the web editor, but its auto-saving and normal stability have more than made up for those issues.

- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Expensive but Effective! The first Newsletter tool that comes to mind.
Reviewed on 18/02/2019
MailChimp is quite a popular tool that is frequently used by budding enterprises because of it's...
MailChimp is quite a popular tool that is frequently used by budding enterprises because of it's generous Freemium model. I started using MailChimp around 3 years ago and I've never been happier. This tool helped me understand where I went wrong with my campaigns, improve them and made me save a LOT of money by deciding not to hire a separate design team. After using it for a few months, I realized that switching to one of MailChimp's paid models would benefit me way more.
Pros
1) Template Compatibility: The templates that you choose in MailChimp are optimized to fit on all screen sizes. Whether the recipient has a smartphone, a desktop, a laptop or even a tablet, your content will be delivered to him/her the way you want it to be.
2) Scope for better future campaigns: What I mean by this is - MailChimp gives you an edge or an insight into how your campaigns are doing. Based on the statistic report, you can refine and optimize your campaigns and make them more effective.
3) Engendering Interaction: Creating a Survey or a User Form has never been easier.
4) No HTML knowledge required: As I mentioned earlier, MailChimp has a myriad of optimized templates to choose from which helps you become much more creative with your campaigns. There is no need for a separate Design Team unless you don't already like the templates that are available.
Cons
1) User Interface: MailChimp does have a user-friendly interface(s). However, the problem is that they change the User Interface every time they roll in a new update. Yes, this will be easy to master in a short while, but that still requires a NewsLetter team to get accustomed to the new interface. This wastes a lot of time.
2) Zero Tolerance to Affiliate Marketers: If you're an affiliate marketer and you've just stumbled upon MailChimp, turn the other way. I'm not sure what the penalties are but I know they're quite severe.
3) Expensive: Though the Freemium version of MailChimp is rather generous, the paid subscriptions can surely burn a hole in your pocket when you find yourself wanting to send more emails and build your subscription list.

- Industry: Graphic Design
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
All-in-one marketing Software even for independent busineses.
Reviewed on 06/09/2023
It's our favorite. I work with it, the team works with it. We design lead forms, and marketing...
It's our favorite. I work with it, the team works with it. We design lead forms, and marketing templates with MailChimp -it's an amazing tool to try.
Pros
MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.
Cons
While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A great Email marketing platform to achieve successful Email marketing for Small Businesses.
Reviewed on 04/07/2023
I think Mailchimp is a great email marketing platform for small businesses and nonprofits. It...
I think Mailchimp is a great email marketing platform for small businesses and nonprofits. It offers a wide range of features at a reasonable price, and it is easy to use. However, if I have a large business, I may want to consider a more expensive platform with better customer support and email deliverability &I like that Mailchimp offers a free plan for small businesses. This is a great way to get started with email marketing without having to spend any money &I also like that Mailchimp has a wide range of templates that I can use to create my emails. This can save me a lot of time and effort, especially if I’m not a designer &I find the automation features in Mailchimp to be very useful. This allows me to set up rules so that emails are sent out automatically based on certain criteria. This can help me to save time and improve the efficiency of my email marketing campaigns &I also like the reporting and analytics tools in Mailchimp. This allows me to track the performance of my emails so that I can see what is working and what is not. This information can help me to improve my future email marketing campaigns.Overall, I think Mailchimp is a great email marketing platform. It offers a wide range of features, it is easy to use, and it is affordable. If I’m looking for an email marketing platform, I would definitely recommend giving Mailchimp a try.
Pros
Mailchimp is a powerful and affordable email marketing platform that is easy to use. It offers a wide range of features and integrations, and its customer support is excellent because of some important issues like,Ease of use, Mailchimp is a very easy-to-use platform, even for beginners. The drag-and-drop editor makes it simple to create beautiful emails, and the templates are a great starting point for creating my own designs&Affordability, Mailchimp offers a variety of pricing plans to fit any budget. The free plan is a great option for small businesses, and the paid plans offer more features and storage space &Powerful features, Mailchimp offers a wide range of features, including email automation, segmentation, and A/B testing. These features can help me create more effective email campaigns and improve my results &Integrations, Mailchimp integrates with a variety of other popular apps, such as Salesforce, Shopify, and WordPress. This makes it easy to connect my email marketing with my other business systems &Support, Mailchimp offers excellent customer support. I can get help through their website, email, or phone &Support, Mailchimp offers 24/7 support via email, chat, and phone &Mobile-friendly, it's platform is mobile-friendly, so I can create and send emails from my phone or tablet &Analytics, Mailchimp provides detailed analytics so I can track the performance of my email campaigns &Templates, it offers a library of over 100 templates that I can use to cr
Cons
As I’m a digital marketing specialist with +2 years of experience in email marketing using Mailchimp I like least aboutLimited automation features on the free plan, The free plan only allows me to create basic automation, such as sending a welcome email when someone subscribes to my list. If I want to create more complex automation, I'll need to upgrade to a paid plan &Higher pricing compared to some competitors, Mailchimp's pricing is on the higher-end compared to some other email marketing platforms. If I’m on a tight budget, I may want to consider a different platform &Occasional deliverability issues, Mailchimp has a good reputation for deliverability, but some users have reported occasional issues. If I’m concerned about deliverability, I may want to consider a different platform.Restrictions on certain industries and content types, Mailchimp has some restrictions on certain industries and content types. For example, they don't allow me to send emails that promote alcohol, tobacco, or gambling &A mobile app, The Mailchimp mobile app is not as powerful as the web app. I can't create or edit campaigns from the app, and I have limited access to analytics.Overall, Mailchimp is a good email marketing platform, but it's not perfect. If I’m on a tight budget or I’m concerned about deliverability, I may want to consider a different platform.