--- description: Learn more about Mailchimp. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.com.au/software/8268/mailchimp Page: 1 / 704\ Next: [Next page](https://www.getapp.com.au/software/8268/mailchimp?page=2) > Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels. > > Verdict: Rated **4.5/5** by 17572 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Mailchimp Enables data-driven marketing through real-time user behavior insights and artificial intelligence tools. Offers integrated email and SMS campaigns to reach audiences across multiple channels. Provides intuitive automations and analytics to optimize marketing performance and save time. Features a drag-and-drop builder and a wide selection of templates for easy content creation. Supports seamless integration with over three hundred apps and platforms for enhanced workflow. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17572 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: USD 13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioral Analytics - Behavioral Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) ## Related Categories - [Email Management Software](https://www.getapp.com.au/directory/306/email-management/software) - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) - [All-in-One Marketing Tools](https://www.getapp.com.au/directory/310/online-marketing/software) - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.getapp.com.au/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3408 reviews) 3. [ActiveCampaign](https://www.getapp.com.au/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "Efficient and versatile email marketing solution" — 5.0/5 > **Imanol Alfonso** | *27 October 2025* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Mailchimp offers a clean, intuitive user interface with plenty of powerful features. It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms. > > **Cons**: While Mailchimp is excellent overall, the pricing can become expensive as subscriber lists grow, and mastering some of the more advanced automation features takes time. > > I've been using Mailchimp for several months and it has streamlined my email marketing efforts. The templates look professional and the automation features save a lot of time. Reporting is also insightful and easy to understand. ----- ### "My honest thoughts about Mailchimp" — 4.0/5 > **Maksim** | *31 March 2026* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid. > > **Cons**: They can definitely improve their app, as well as the user interface on their website when using a phone. App is very basic and does not have all the tools like the website does, defeating the purpose of the app. Setting up a campaign on a mobile device is impossible on their website, as it is not sized correctly, making last minute campaigns difficult to create. The customer support chat was also kind of hard to use. I had a couple errors with my text message campaigns, and after contacting support, they told me they couldn’t reimburse my credits. This was frustrating because most of my customers didn’t receive the text that time. > > Overall, Mailchimp is crucial to my business and I believe the pricing for my needs is fair. Id like to see more changes made to simplify some of the tools they offer. Would recommend to a friend\! ----- ### "Stuck with this tool" — 3.0/5 > **Verified Reviewer** | *18 January 2026* | Education Management | Recommendation rating: 3.0/10 > > **Pros**: Plenty of tools available to the user. It keeps acrew a large audience even if you don't pay for a higher plan, but will block you from sending emails without paying. > > **Cons**: The interface is very busy and the webpage is frustrating to navigate on older hardware. The way I want to use it and the way it wants me to work seem to be at odds with each other. > > Overall, it's quite a frustrating experience. I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one. ----- ### "Reliable Marketing Tool But some improvement needed" — 5.0/5 > **Adel** | *22 December 2025* | Internet | Recommendation rating: 8.0/10 > > **Pros**: Mailchimp offers solid value, especially for small teams or organizations that need an all‑in‑one marketing platform. The free and lower‑tier plans cover most essential features, though costs can rise quickly as your audience grows. > > **Cons**: The need to upgrade whenever you need to do anything beyond basic. Their customer support is slow to respond to issues. > > Mailchimp is a dependable, well‑designed platform that works especially well for small businesses, nonprofits, and teams that want a simple, effective way to manage email marketing. It’s not perfect—pricing and data management can be pain points—but overall, it delivers strong value and a smooth user experience. ----- ### "A Solid Starting Point That Gets Expensive Fast" — 4.0/5 > **Amanda** | *17 March 2026* | Nonprofit Organization Management | Recommendation rating: 6.0/10 > > **Pros**: The drag-and-drop email editor is genuinely easy to use. All the features integrate relatively smoothly. The creation process is pretty straightforward, and the builder is fast and easy to use. Appreciate the analytics functions that give you a solid 360-degree view of email campaign performance. > > **Cons**: Pricing gets expensive as the number of contacts in your account increases, and you're restricted from accessing all features unless you upgrade to a higher plan. Mailchimp charges double or more for contacts if the same email address is added to more than one list, and it still counts cleaned contacts toward your total even though you can no longer send to them which is a huge complaint of mine. Customer support is also not reliable, I have to rely more on internet chat rooms and googling. > > Mailchimp is easy to use and well-known, but it gets expensive as lists grow, and deliverability and AI personalization lag behind other tools (thinking of switching, actually). It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides. That said, what was once a simple-to-use platform now has this mess of bundled-together features, and I can see us quickly outgrowing it in a couple years as our contact list scales up. ----- Page: 1 / 704\ Next: [Next page](https://www.getapp.com.au/software/8268/mailchimp?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/8268/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data