Salesforce Marketing Cloud Reviews

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Our team loved its usability and intuitive framework. There are other modules we want to buy as soon as we are ready.

Honestly, there is a lot of work that the third-party consultant had to do to make SF work the way we wanted it to. And this can be expensive.

I like to go over every data points very easily

I do not like the limits on the reports, it's up to 4.

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

IT is sometimes hard to organize and sort files

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy

No issues with Salesforce Marketing Cloud as it meets the need

The ability to test emails with different dev ops test files

Cumbersome and a lot of repetitive tasks

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website.

There are no features I disliked about Salesforce Experience Cloud

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

I really like the data and analytics features. The customizable feedback was very helpful for my team.

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions