Salesforce Marketing Cloud Reviews

Salesforce Marketing Cloud

4.2 (513)
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Overall rating

4.2 /5
(513)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support
3.9/5
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513 Reviews

Imran
Imran
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Comprehensive Marketing Automation Tool with Powerful Features

Reviewed on 23/03/2023

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs,...

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

Pros

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Cons

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

SFMC is a great tool!

Reviewed on 16/10/2023

Overall the experience is great. Support is great and quick and it works great for more complex...

Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Pros

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Cons

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Verified Reviewer
Overall rating
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Everything broke all the time and it had a significant negative impact on revenue

Reviewed on 04/02/2022

Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing...

Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages.

Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market

Pros

Robust data features, but difficult to deploy without technical resource

Cons

- Transactional emails randomly turned off for months
- error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages
- no conversion tracking
- very little integration with company or Google analytics
- implementation was a nightmare and was never completed
- DMARC/DKIM/SPF never set up
- UX/UI difficult to use
- support was terrible and couldn't even help us set up an abandoned cart email

Steve
Overall rating
  • Industry: Machinery
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Salesforce Marketing Tool

Reviewed on 20/09/2024

Using this program to keep track of pending sales and track completed orders, also able to set...

Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors

Pros

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Cons

Nothing is wrong with this service, I would recommend it.

Verified Reviewer
Overall rating
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketing in one platform

Reviewed on 07/12/2022

Pros

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Cons

i do not have anything i dislike so far, we constantly use this feature

Alternatives Considered

Outreach

Reasons for Choosing Salesforce Marketing Cloud

functionality, price and staying within 1 platform

Switched From

Groove
Verified Reviewer
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Streer clear of Marketing Cloud if you're a small company

Reviewed on 31/07/2020

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a...

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Brandon
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Salesforce is simply the best

Reviewed on 25/02/2022

The best thing I can say about our decision to use Salesforce is it has made our company more...

The best thing I can say about our decision to use Salesforce is it has made our company more attractive to potential buyers since we are "already on the same platform." There is power in the crowd.

Pros

Our team loved its usability and intuitive framework. There are other modules we want to buy as soon as we are ready.

Cons

Honestly, there is a lot of work that the third-party consultant had to do to make SF work the way we wanted it to. And this can be expensive.

Alternatives Considered

Zoho CRM

Reasons for Switching to Salesforce Marketing Cloud

We felt that by choosing Salesforce we would always have enough support since so many people use it. We definitely could have chosen something cheaper at the beginning; but I doubt it would have been cheaper in the long run.
Verified Reviewer
Overall rating
  • Industry: Insurance
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Definitely a step up from MailChimp

Reviewed on 05/09/2019

Pros

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons

IT is sometimes hard to organize and sort files

Richard
Richard
Overall rating
  • Industry: Telecommunications
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Knowledge of customer and company information

Reviewed on 04/04/2023

It is the basis for activity and project information linked to daily reporting information from...

It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Pros

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Cons

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Iyer
Iyer
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Salesforce Marketing Cloud - The best in the game!

Reviewed on 19/09/2024

Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation...

Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Pros

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Cons

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Jacob
Jacob
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Industry leader... So you pay for that.

Reviewed on 23/06/2023

I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past...

I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for.

Pros

If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.

Cons

If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

Alternatives Considered

Total Expert and HubSpot CRM
Verified Reviewer
Overall rating
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Reviewed on 02/05/2018

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and...

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pros

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Jamie
Overall rating
  • Industry: Primary/Secondary Education
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A heavy hitter, but work to be done in UX

Reviewed on 10/01/2018

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite...

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Pros

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Cons

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

Noel
Overall rating
  • Industry: Computer & Network Security
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

My Salesforce Marketing Cloud review 2023

Reviewed on 03/05/2023

Pros

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

Cons

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

Mason
Mason
Overall rating
  • Company size: 11–50 Employees
  • Review Source

Overall rating

The worst....

Reviewed on 19/02/2015

Going to do a short list here...

-No consistent browser compatibility/takes two browsers to send...

Going to do a short list here...

-No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab, so I'm basically sending blindly once I've created the email in Chrome.

-Lag time: It can take up to one minute for pages to load within the platform. The platform times out on me at least 3 or 4 times a day when trying to navigate through different pages in the console.

-Customer service: Non-existent. The service our account manager has provided has been abysmal. When I tried to communicate these issues they were ignored until I said something on Twitter. He then took them seriously, but to the day, has still never provided me with a resolution, and would not even follow up on progress unless I prompted him by asking where we're at in the process. We also received 3 invoices after paying a massive lump sum, that are apparently due payments on the invoice we've already paid. I've been trying to get ahold of accounting there for a week to no avail. This afternoon I was even transferred to HP (the computer company) when I asked to speak to accounts payable dept. No lie. That really happened.

I could go on for hours... but I have to struggle through their platform to get some more emails out for the rest of the day. We're moving platforms next week and I cannot wait. Our annual cost with the new platform will be less than one quarter with Exacttarget.

tl;dr version: The UX is terrible, customer service is non-existent, and it's massively overpriced. Look elsewhere - avoid at all costs.

Pros

You can send emails....

Cons

Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively.

Response from Salesforce

Hi Mason,
We are sorry to hear that you're experiencing these issues, and I’m continuing to escalate with our internal team based on your feedback. Would you be willing to share some screen captures of the issues so that we can send them over to our product team?
Thanks,
Katie

Renly
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

An Amzing Marketing Analytics Solution

Reviewed on 08/02/2024

Pros

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy

Cons

No issues with Salesforce Marketing Cloud as it meets the need

Robert
Overall rating
  • Industry: Primary/Secondary Education
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 1.0 /10

Great for managers to pull reports - HORRIBLE for salespeople who create teh informationi on...

Reviewed on 10/10/2017

As I said, this produces great reports for managers.
And managment is the deparmtnet that ends up...

As I said, this produces great reports for managers.
And managment is the deparmtnet that ends up making purchases of solutions like this.
Without ever consulting the actual in-the-trenches sales team.
So they buy it for their needs butn not for the needs of their sales reps.
Consequently, the number of meetings increases trying to fiuge re out why sales have dropeed and outbound calls have dropped, etc.
And this takes motre time away from active selling.
Salesforce creates a downward spirtal in sales.

Pros

It's better than using 3 x 5 index cards

Cons

Too many boxes to be checked on every single contact attempt that is made.
Difficult to use.
Extremely slow for a sales rep trying to mak any number of calls.
I used to use GOLDMINE and made twice the number of calls daily than I could when I had to use SaleForce.
These are very true numbers. easily made 70 - 100 calls a day with Goldmaine.
Only able to make about 30-35 tops using Sales Force.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Complete Platform for growing Marketing needs. Empower you to make right decisions!

Reviewed on 19/04/2019

I am very happy using salesforce marketing cloud and have been using for years now. We are able to...

I am very happy using salesforce marketing cloud and have been using for years now. We are able to manage all our marketing effort in a more efficient and discipline manner and support our sales team throughout the sales cycle. It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results.

Pros

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

Cons

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Sarah
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Powerful tool but a steep learning curve

Reviewed on 03/09/2024

Pros

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Cons

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Verified Reviewer
Overall rating
  • Industry: Oil & Energy
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Salesforce Marketing Cloud Review

Reviewed on 05/12/2018

I love Salesforce products. I think investing in the cloud solutions was one of the best decisions...

I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Pros

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Cons

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

Lindsey Raye
Lindsey Raye
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

SFMC is a robust system great for dynamic development

Reviewed on 19/02/2024

Pros

The ability to test emails with different dev ops test files

Cons

Cumbersome and a lot of repetitive tasks

Rhonda
Overall rating
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

There is a reason everyone recognizes the name!

Reviewed on 21/12/2018

We recently implemented the SalesForce marketing cloud platform and have had great success. The...

We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

Pros

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Cons

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Nathan
Overall rating
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Powerful Marketing Solution

Reviewed on 17/04/2018

Pros

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Cons

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

Emma
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketing Cloud

Reviewed on 18/03/2022

Pros

The best feature about Marketing Cloud is Journey Builder - this allows us to automatically schedule sends, conduct A/B testing and it provides overall metrics for your email sends. There is also an immense amount of documentation on the product which makes troubleshooting eassy.

Cons

Certifications aren't very easy to get and how they conduct the tests aren't the best. You're monitored through your webcam for the duration of the exam and the questions seem like they're intentionally trying to trip you up.

Vinay
Overall rating
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Partner Community from Salesforce Community Cloud

Reviewed on 16/01/2019

As the Partners performance is critical for company growth, Partner community presents a powerful...

As the Partners performance is critical for company growth, Partner community presents a powerful way to collaborate with Partners and share the required information to them on a timely basis to make them successful. The partner can see the Quota and current status through the community on a real-time basis through powerful analytics tool and help to grow your company.

Partner Community helps a company to optimize every stage of partner lifecycle in easy and quick way

Pros

1. Easy to Setup and rollout - Drag and Drop
2. Deep integration with Salesforce Sales cloud
3. Readily available Partner engagement analytics
4. Cost Effective
5. Easy to share files through Sharepoint and external sources through community
6. Step by Step setup tutorial available

Cons

1. Partner Community is still new in the market and hence it is not the complete solution, Feature and still being developed and deployed every passing release