ActiveCampaign Reviews

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2501 Reviews

- Industry: Restaurants
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Highly recommended, user-friendly, and helpful
Reviewed on 15/08/2023
We can identify which contacts are most interested in our content and website thanks to Active...
We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.
Pros
We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.
Cons
We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.
- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A must have autoresponder
Reviewed on 07/04/2024
My overall experience with active campaign has been very good I've been with them for about 7 years...
My overall experience with active campaign has been very good I've been with them for about 7 years now I've never had any issues with the software it works perfectly fine I'm a happy customer five-star.
Pros
What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.
Cons
The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.
Alternatives Considered
MailchimpReasons for Switching to ActiveCampaign
I chose active campaign because I knew about the software from a long time and a friend of mine recommended it so I tried it.- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Terrible Product - Wastes Time with Constant Re-doing of Work
Reviewed on 19/06/2024
If I could tear this system out and start with a new marketing automation, I would do it yesterday....
If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area).
Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions.
Buy ANY other software, avoid this at all costs.
Pros
Absolutely nothing and I'm stuck using it because it was purchased before I started.
Cons
Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career.
Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.
Alternatives Considered
HubSpot Marketing HubReasons for Switching to ActiveCampaign
Price - but man are we paying for it in lack of efficiency.- Industry: Construction
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
ActiveCampaign is an advanced omni-channel marketing tool that you can't miss out.
Reviewed on 14/10/2024
ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up...
ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up and running within a short period of time. With ActiveCampaign, our campaigns has gotten an impressively positive reception from our target audience. It has helped us to use personalized campaigns to supercharge our marketing which has helped us grow our business.
Pros
The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.
Cons
No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.
- Industry: Semiconductors
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent marketing automation platform
Reviewed on 28/03/2024
I was able to get the platform fully functional within one week, including linking it with my...
I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.
Pros
Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!
Cons
While pretty good, the email marketing module is inferior to MailChimp.
Alternatives Considered
HubSpot Marketing HubReasons for Choosing ActiveCampaign
I was looking for more of a complete marketing automation platform.Switched From
MailchimpReasons for Switching to ActiveCampaign
Too expensive both in monthly and set up costs.- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Acheive Greatness from the App
Reviewed on 29/09/2024
ActiveCampaign has focused marketing measures from the tool.
ActiveCampaign has focused marketing measures from the tool.
Pros
ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.
Cons
ActiveCampaign is more helpful and no feature dislike.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Amazing product for the more experienced
Reviewed on 06/05/2024
Pros
I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.
Cons
It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.
Alternatives Considered
FlodeskReasons for Choosing ActiveCampaign
AC has a lot more options and works together with almost every softwareSwitched From
MailchimpReasons for Switching to ActiveCampaign
More options to build funnels and segment leads- Industry: Entertainment
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
ottimo tool
Reviewed on 03/09/2024
Pros
easy to use and very efficient, I use it every day
Cons
too expensive, would be great to have smaller amount of contacts to buying
Alternatives Considered
MailchimpReasons for Switching to ActiveCampaign
have been suggest from people older than me in the business- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
ActiveCampaign: good solution for next level online marketing
Reviewed on 02/04/2024
a good decision for my company, in order to manage newsletters and mail marketing
a good decision for my company, in order to manage newsletters and mail marketing
Pros
powerful automation features, good API for own extensions, many plugins available, good online documentation and training material
Cons
price is a bit high, website is not always updating correctly
Alternatives Considered
BrevoReasons for Switching to ActiveCampaign
was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Does the job
Reviewed on 23/06/2024
ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less...
ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.
Pros
I like the interface and functionality compared to some other email marketing software.
Cons
What I liked least is that as the subscriber list gets bigger it can become expensive to use.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Fragile System Resulted in Lost Revenue
Reviewed on 14/02/2024
We were reasonably satisfied with Active Campaign for the first two years. The system is very slow...
We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it.
Pros
I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.
Cons
The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.
- Industry: Education Management
- Company size: Self Employed
- Used Weekly for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Passing on This CRM Platform Might Be a Wiser Choice
Reviewed on 14/01/2024
Unfortunately, our experience with this platform was more than disappointing. Communication,...
Unfortunately, our experience with this platform was more than disappointing. Communication, charging methods, and pricing did not fit with with our company’s important needs
Pros
Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company
Cons
Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.)
Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.
Reasons for Switching to ActiveCampaign
Thought features & support would be much better. Began our subscription with phone support the 1st year but that was discontinued by the company shortly thereafter—-this did not help our company, our customers, nor our staff.- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Active Campaign is on the decline
Reviewed on 23/02/2024
Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature...
Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming.
Pros
It WAS easy to use. No longer the case.
Cons
Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.
- Industry: Transportation/Trucking/Railroad
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great things happens when we got the best marketing platform like ActiveCampaign.
Reviewed on 01/08/2024
ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from...
ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from them It allows us to personalize our campaigns which help us achieve strategized campaigns that are audience targeted. The experience we have had with ActiveCampaign has been so productive.
Pros
ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.
Cons
ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Powerful email marketing and automation
Reviewed on 12/11/2024
Overall, ActiveCampaign is an effective platform for those looking to automate their email...
Overall, ActiveCampaign is an effective platform for those looking to automate their email marketing and lead nurturing. Despite the initial learning curve, it’s rewarding once you get the hang of it, providing excellent functionality and flexibility.
Pros
The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.
Cons
While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Automation engine that helps our business growth.
Reviewed on 26/11/2024
It has transformed our marketing efforts. We've automated repetitive tasks, personalized our...
It has transformed our marketing efforts. We've automated repetitive tasks, personalized our customer journeys, and seen a significant increase in engagement and conversions.
Pros
ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.
Cons
The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
A productivity booster
Reviewed on 01/05/2024
Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for...
Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.
Pros
Save time with email automation and others
Cons
Not much else except for the price, which may still decrease to the delight of many

- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
ActiveCampaign: Elevate Your Email Marketing Game with Precision and Power
Reviewed on 12/02/2024
Pros
Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications.
Cons
A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases.
- Industry: Financial Services
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
E mail marketing
Reviewed on 05/04/2024
Overall experience is excellent I can give 3.5 stars to this tool
Overall experience is excellent I can give 3.5 stars to this tool
Pros
It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth
Cons
It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least
- Industry: Translation & Localization
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A solid tool that makes marketing so simple.
Reviewed on 11/06/2024
It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our...
It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our marketing campaigns and make more successful. It helps us engage well with leads which is a great step to turning them to actual customers.
Pros
ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.
Cons
ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.

- Industry: Printing
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
My Experience Of Active Campaign Goodness
Reviewed on 23/10/2023
Apart from being an employee, I do creative graphic design as an independent designer and that's...
Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting
Pros
ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs
Cons
In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use

- Industry: Printing
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Marketing with passion and purpose, ActiveCampaign is a deal-breaker.
Reviewed on 07/11/2023
Marketing is the heart of any business and achieving well performing marketing activities that are...
Marketing is the heart of any business and achieving well performing marketing activities that are yielding results is something we can attribute to ActiveCampaign. It helps us have more yielding marketing activities which has seen us improve on our customers attraction and retention.
Pros
ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.
Cons
Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.

- Industry: Machinery
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
ActiveCampaign is the assured way to flourish in marketing campaigns.
Reviewed on 14/11/2023
The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the...
The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the impacts it has made when it comes to marketing. It has helped us adopt new and more improved strategies to run marketing campaigns which results to us getting more customers into our business.
Pros
Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.
Cons
I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A Robust Platform for Personalized Email Campaigns
Reviewed on 11/09/2024
Pros
ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.
Cons
The landing page builder feels a bit basic compared to similar tools.
- Industry: Sports
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Tricky to get going, but once you do, you'll not regret it
Reviewed on 14/09/2023
What started out as an inquiry continued into a full fledged partnership and this helped shape our...
What started out as an inquiry continued into a full fledged partnership and this helped shape our now-standard targeted marketing strategy as a company
Pros
The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we were a much bigger company than we actually were at the time
Cons
It was tricky to get started -- the help features were nice -- but we found ourselves struggling to get going for at least a few weeks before we grasped the whole platform