---
description: Learn more about Wati. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Wati Reviews, Cost & Features | GetApp Australia 2026
---

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# Wati

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> The AI-Powered Customer Engagement Platform built for Revenue Growth
> 
> Verdict: Rated **4.6/5** by 203 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Wati

Drive Revenue with Wati for Marketing 
Turn traffic into transactions with targeted Broadcasts and Campaigns.
- Broadcasts \& Catalog Broadcasts — primary feature; mass outreach with product showcases
- CTWA (Click-to-WhatsApp) Ad tracking — captures inbound ad leads directly into WhatsApp
- Automations — welcome flows, drip sequences, keyword triggers
- Integrations (Shopify, Google Sheets) — syncs customer and order data for targeted campaigns
- Astra (AI Agent) — qualifies inbound leads automatically at scale

Accelerate Revenue with Wati for Sales
Shorten sales cycles with instant lead qualification, Sales Analytics, and seamless human handovers.
- Team Inbox — all conversations in one place, assign to the right rep
- Integrations (HubSpot, Salesforce, Zoho) — pushes leads and notes directly into CRM
- Automations — follow-up sequences, abandoned cart, re-engagement
- Coexistence — teams using both WhatsApp Business App and API without disruption
- Astra (AI Agent) — instant lead qualification, follow-up, meeting booking

Protect Revenue with Wati for Customer Support
Maximize retention with 24/7 instant replies, automated FAQs, and proactive support flows across channels. 
- Team Inbox — shared inbox across WhatsApp, Instagram, Facebook, TikTok, SMS for full visibility
- Automations — auto-replies, OOO messages, routing rules
- Wati Pay — resolve payment issues or process refunds in-conversation
- Integrations — pulls customer history from CRM for context before agents respond
- Astra (AI Agent) — 24/7 automated FAQ handling, instant first response

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 203 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: WATI.io
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 59.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Additional Users @ $39/user/month for Pro plan
Additional Users @ $89/user/month for Business plan
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, English, European Portuguese, Hindi, Portuguese, Spanish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- AI Copilot
- AI/Machine Learning
- API
- Activity Dashboard
- Automated Responses
- Autoresponders
- CRM
- Chat Transcript
- Chat/Messaging
- Chatbot
- Code-free Development
- Communication Management
- Contact Management
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Service Analytics
- Customer Support
- Dashboard

## Integrations (10 total)

- Google Sheets
- HubSpot Content Hub
- Klaviyo
- Pabbly Connect
- Shopify
- WhatsApp
- WooCommerce
- Zapier
- Zoho CRM Plus
- Zoho Flow

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Chatbot Software](https://www.getapp.com.au/directory/2795/chatbot/software)

## Related Categories

- [Chatbot Software](https://www.getapp.com.au/directory/2795/chatbot/software)
- [Customer Engagement Software](https://www.getapp.com.au/directory/650/customer-engagement/software)
- [SMS Marketing Software](https://www.getapp.com.au/directory/1291/sms-marketing/software)
- [Mobile Marketing Software](https://www.getapp.com.au/directory/309/mobile-marketing/software)
- [Customer Support Software](https://www.getapp.com.au/directory/562/customer-support/software)

## Alternatives

1. [Viber](https://www.getapp.com.au/software/2049588/viber) — 4.4/5 (4059 reviews)
2. [Text Request](https://www.getapp.com.au/software/2051851/text-request) — 4.6/5 (1193 reviews)
3. [Slack](https://www.getapp.com.au/software/91563/slack) — 4.7/5 (24098 reviews)
4. [LiveAgent](https://www.getapp.com.au/software/91301/liveagent) — 4.7/5 (1780 reviews)
5. [LiveChat](https://www.getapp.com.au/software/8385/livechat) — 4.6/5 (1721 reviews)

## Reviews

### "AMAZING APP FOR USING WHATSAPP FOR BUSINESS" — 5.0/5

> **Thomson** | *15 December 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: 1. give us an option to communicate with customers through whatsapp as a team
2. you can run ads.
3. all the automation options.
> 
> **Cons**: i felt not able to make a call using whatsapp was con about wati but they have even figured that out.
> 
> Amazing customer service, Amazing application to use whatsapp. I strongly recommend any business with team to use wati

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### "Wati helped us to improve connection with learners" — 5.0/5

> **Verified Reviewer** | *24 December 2025* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about WATI is how easily it manages WhatsApp conversations in one place. The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners.
> 
> **Cons**: Easy to handle, very good interface, easy to send messages to learners, and easy analysis of the campaign, like how many read, delivered, and failed
> 
> I have been using Wati for 2 years. My experience with Wati is very good. From this, it's easy to connect with learners and also get responses

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### "Lack of transparency and unnecessarily complicated cancellation process" — 1.0/5

> **Marco** | *19 May 2025* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: The system itself works and delivers the expected functionalities. Nothing more. I'm only writing this last sentence to reach the 100-character minimum required by this site.
> 
> Lack of transparency and unnecessarily complicated cancellation process

I used Wati for only one month, and I encountered several critical issues that potential users should be aware of:

The credit system is not clearly explained, making it difficult to understand what you are actually paying for.

There is no option to cancel directly from the platform. Instead, users are required to send an email, and cancellation must be requested at least two days in advance, which is highly inconvenient.

The information on how to cancel is not easily accessible, and this seems designed to make the process more difficult than necessary.

This type of commercial practice may be considered unfair under EU consumer protection laws, especially given the lack of transparency and the deliberate friction in the cancellation process.

It is, at the very least, surprising that Meta lists Wati as an authorized partner, considering the user experience related to subscription management.

-----

### "Great WhatsApp Automation Platform" — 5.0/5

> **Verified Reviewer** | *23 December 2025* | Graphic Design | Recommendation rating: 10.0/10
> 
> **Pros**: WATI is a trusted and robust platform for WhatsApp Business automation.
Its strength is at the intersection of automation, flexibility and scalability.

This enables us to develop next-level WhatsApp flows, templates and customer journeys while also maintaining a personalized experience.
It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.
> 
> **Cons**: Currently, I have not faced any serious cons.

Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system.
> 
> WATI has worked really well for handling support at scale using WhatsApp.

It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction.

-----

### "Wati is a good tool for my business" — 4.0/5

> **Verified Reviewer** | *29 December 2025* | Cosmetics | Recommendation rating: 8.0/10
> 
> **Pros**: I like that Wati enables us to aggregate our social media activity into one place.
it also allows us to monitor 'different' types of engagement and assign different types of responses accordingly.
> 
> **Cons**: The bugs\! Unfortunately, we've had a few this year.
Starting with the names of the clients displayed all the way to broken connections to other social media accounts
> 
> Overall positive.
I would like to have 'easier' ways to keep conversations open as well as more advanced features to 'follow-up' with my engaging clients.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2068239/wati)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/emerging-technology-software/a/wati/> |
| en-AE | <https://www.getapp.ae/software/2068239/wati> |
| en-AU | <https://www.getapp.com.au/software/2068239/wati> |
| en-CA | <https://www.getapp.ca/software/2068239/wati> |
| en-GB | <https://www.getapp.co.uk/software/2068239/wati> |
| en-IE | <https://www.getapp.ie/software/2068239/wati> |
| en-NZ | <https://www.getapp.co.nz/software/2068239/wati> |
| en-SG | <https://www.getapp.sg/software/2068239/wati> |
| en-ZA | <https://www.getapp.za.com/software/2068239/wati> |
| es | <https://www.getapp.es/software/2068239/wati> |
| es-CL | <https://www.getapp.cl/software/2068239/wati> |
| es-CO | <https://www.getapp.com.co/software/2068239/wati> |
| es-MX | <https://www.getapp.com.mx/software/2068239/wati> |
| pt | <https://www.getapp.com.br/software/2068239/wati> |
| pt-PT | <https://www.getapp.pt/software/2068239/wati> |

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