Matomo Reviews

It's easier to analyze than Google Analytics 4.

Support is by email but they do respond. Just not round the clock.

We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.

We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.
Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.

Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.

As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.

Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.

I don't think there is any significant cons that Matomo has.

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data.
What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.

Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

Ease of adding to WordPress, or installing on cloud

Quite a difficult connection to Google Analytics

I have tried many other Web Analytics platforms, as. a user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo!

It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites.

There's lots of different indicators to understand.

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

1. You get to own your data
2. It's more clear and better UX
3. It's open source and you can host it on your own server
4. Since you own your data, you can use it for data mining and custom faster data processing

Nothing on my mind right now, I can say more plugins can be developed

If you've used Google Analytics (who hasn't at this point) the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it.

The reporting capability is a bit weak, but you can fully export the data in order to use anything you want, anything from Tableau to Excel. Using this with a non-traditional web page such as a React app will require more work to either understand Matomo's behavior and/or generate custom events instead, but this is also true for GA.

Easy to use and easy to learn. Its got everything you need out of the box.

Google won't release their serch data to Matomo.

Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take.

With the number of metrics the software tends to slow down. Especially if multiple user try to evaluate different campaigns you can notice the strain on the hardware.

With matomo, you own your data, unlike every other analytics platform. You can tweak as you like, extend its functionality.

Nothing actually yet. The team loves it.

I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports.

Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep.

thanx

Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work.