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57 Reviews

- Industry: Media Production
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
When data is the name of the game, privacy is everything; enter, Matomo!
Reviewed on 15/05/2021
- Keeping data private.
- Not letting other analytics' companies follow the consumer around.
-...
- Keeping data private.
- Not letting other analytics' companies follow the consumer around.
- Letting people know that their data will never be sold to a 3rd party and that their data is theirs
Pros
The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.
Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!
Cons
There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Awesome Open Source and Privacy-Conscious Alternative to Google Analytics
Reviewed on 04/09/2019
Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients...
Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.
Pros
Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.
Cons
There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!
Reasons for Choosing Matomo
With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.Switched From
Google Analytics 360Reasons for Switching to Matomo
I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
A comprehensive and customizable self hosted web analytics platform
Reviewed on 29/12/2022
Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools...
Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.
Pros
Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.
Cons
Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.
- Industry: Banking
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent cost-benefit ratio
Reviewed on 14/07/2021
Pros
We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.
Cons
If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.
Alternatives Considered
Google Search ConsoleReasons for Choosing Matomo
GSA was discontinued.Switched From
Google Analytics 360Reasons for Switching to Matomo
Excellent cost-benefit ratio and very similar reports.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Good replacement for Google Analytics
Reviewed on 13/11/2022
We’re using it since early Piwik days. Never stopped working.
We’re using it since early Piwik days. Never stopped working.
Pros
Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.
Cons
UI is a bit outdated atm. Can be improved, but works.
Alternatives Considered
Zoho AnalyticsReasons for Choosing Matomo
GDPR forced us to switch. But the switch was good.Switched From
Google Analytics 360Reasons for Switching to Matomo
Can be On premise.- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Ethical webtracking made easy
Reviewed on 08/07/2021
I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.
I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.
Pros
I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.
Cons
I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.
Alternatives Considered
Google Analytics 360Reasons for Switching to Matomo
Using both Google Analytics and Matomo, Matomo for projects with a tight data protection policy.- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
An excellent telemetry tool
Reviewed on 30/10/2019
Pros
I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.
Cons
The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Easy and your data is safe
Reviewed on 21/04/2021
We use it for onlinestatistiks for our website and also for our customers.
We use it for onlinestatistiks for our website and also for our customers.
Pros
Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.
Cons
As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.

- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best free open source websites and apps users analytics system.
Reviewed on 29/06/2022
I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always...
I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable.
Pros
Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.
Cons
I don't think there is any significant cons that Matomo has.

- Industry: Aviation & Aerospace
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Very good software for analytics
Reviewed on 17/04/2020
Good experience, you are provided with the code easily and open source, you have all the necessary...
Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.
Pros
Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.
Cons
The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe
Alternatives Considered
Google Analytics 360- Industry: Furniture
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great for GDPR-compliant web analytics
Reviewed on 30/04/2022
We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us...
We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.
Pros
If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.
Cons
It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.
- Industry: Computer & Network Security
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
If you need a analytics tool that keeps all data in house
Reviewed on 11/08/2020
Overall I like to work with matomo. We own the data and the handling is easy enough. There is still...
Overall I like to work with matomo. We own the data and the handling is easy enough. There is still some slack for approvement, but I guess the need for a secure analytics tool while rise in future and so matomo will have more resources to improve as well. Will see :)
Pros
I love the fact that we can self host matomo and don't have to worry about our analytics data leaving the EU.
Cons
It's still not as good as google analytics. You have to work a lot with segments to get the data you want. The Matomo Tag manager ist alright but is less intuitiv to handle then the google tag manager. But after a while I got used to it.
- Industry: Government Administration
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Efficient software
Reviewed on 07/09/2021
Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your...
Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your communication with potential customers.
Pros
It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites.
Cons
There's lots of different indicators to understand.
Alternatives Considered
Google Analytics 360Reasons for Switching to Matomo
Open-source and more efficient- Industry: Furniture
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Web analysis and monitoring at the highest level
Reviewed on 24/11/2021
If you don't want to use another well-known monitoring tool or place particular value on the server...
If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.
Pros
What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.
Cons
The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data.
What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The best Web Analytics Platform out there
Reviewed on 30/05/2022
Pros
I have tried many other Web Analytics platforms, as. a user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo!
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Real alternative to Google Analytics and rGP compliant
Reviewed on 26/10/2020
8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA
8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA
Pros
Total control on datas
RGPD compliant
Best dashboard, more clear than GA
Cons
Have to learn on how to install it (but so easy)
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Awesome analytics for self-hosters
Reviewed on 28/07/2019
Matomo offers a simple setup, a huge amount of features, steady updates and respects the privacy of...
Matomo offers a simple setup, a huge amount of features, steady updates and respects the privacy of my users. I really love Matomo.
Pros
- Free to host on-premise
- Many hosting companies offer a 1-click-installation for Matomo
- Easy & straightforward setup
- Comprehensive UX
- Managed paid plan for people that do not wish to host themselves
Cons
- Integration with Google, Facebook & Bing Ads not ready yet (but will be released quite soon)
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Best Web Analytics
Reviewed on 28/10/2019
Pros
I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports.
Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep.
thanx
Cons
Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work.

- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Simple program, providing all the necessary data
Reviewed on 09/11/2021
Very positive
Very positive
Pros
Ease of adding to WordPress, or installing on cloud
Cons
Quite a difficult connection to Google Analytics

- Industry: Nonprofit Organization Management
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Easy to use
Reviewed on 01/06/2020
Pros
Easy to use and easy to learn. Its got everything you need out of the box.
Cons
Google won't release their serch data to Matomo.

- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
The alternative for in-house / intranet analytics
Reviewed on 21/01/2020
Pros
We chose Piwik (Matomo) to track in-house analytics and be independent to other analytics tools.
Cons
On the 5+ years, haven't encountered a con.
Alternatives Considered
Google Analytics 360Reasons for Switching to Matomo
Most feature complete and API complete- Industry: Utilities
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
The best Google Analytics alternative
Reviewed on 26/03/2019
Pros
This is definitely the best alternative for Google Analytics. I've been using it for a long time and more frequently than mentioned Google Analytics. It's not MA or GA to be used. I use them both. They give me different type of data. I totally recommend it.
Cons
Database swells as more data come. This is normal, but be aware.

- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Google Analytics Redefined
Reviewed on 02/07/2019
Great I love it and totally recommend it. 👍
Great I love it and totally recommend it. 👍
Pros
1. You get to own your data
2. It's more clear and better UX
3. It's open source and you can host it on your own server
4. Since you own your data, you can use it for data mining and custom faster data processing
Cons
Nothing on my mind right now, I can say more plugins can be developed
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Thanks a lot
Reviewed on 31/01/2022
Pros
A good replacement to Google Analytics that respect privacy
Cons
Nothing, it's perfect for us and for or needs
- Industry: Internet
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
complete and user friendly
Reviewed on 24/10/2020
Pros
easy and simple but yet enough informations
Cons
sometimes hard to find some options, the report could have more options