--- description: Learn more about SendGrid. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: SendGrid Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/1409/email-tracking/software) > [SendGrid](/software/20507/sendgrid) # SendGrid Canonical: https://www.getapp.com.au/software/20507/sendgrid Page: 1 / 31\ Next: [Next page](https://www.getapp.com.au/software/20507/sendgrid?page=2) > SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java. > > Verdict: Rated **4.2/5** by 752 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of SendGrid Reliable email delivery at scale, built to handle high volumes with proven deliverability rates Integration for developers with APIs, SMTP service, and libraries supporting multiple programming languages Marketing tools for creating, automating, and analyzing engaging email campaigns, including dynamic templates and detailed statistics Expert support and consulting services available to help optimize email programs and resolve deliverability challenges Flexible solutions designed for startups, enterprises, marketers, and eCommerce businesses, with a free plan ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 752 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Twilio - **Location**: San Francisco, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: USD 15.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free Plan: up to 100 emails per day. Paid plans available beginning at $14.95/mo. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, France, Germany, Hong Kong SAR China, India, Ireland, Israel, Japan, Mexico, New Zealand, Singapore, Switzerland, Taiwan and 2 more ## Features - A/B Testing - API - Alerts/Notifications - Audience Targeting - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Catch-all Server Detection - Chat/Messaging - Click Tracking - Communication Management - Contact Database - Contact Management - Customer History - Customer Journey Mapping - Customer Segmentation ## Integrations (6 total) - Google Analytics 360 - Google Cloud - Heroku - IBM Cloud - Microsoft Azure - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Tracking Software](https://www.getapp.com.au/directory/1409/email-tracking/software) ## Related Categories - [Email Management Software](https://www.getapp.com.au/directory/306/email-management/software) - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Email Tracking Software](https://www.getapp.com.au/directory/1409/email-tracking/software) - [Email Validation Tools](https://www.getapp.com.au/directory/1469/email-verification-tools/software) - [Transactional Email Software](https://www.getapp.com.au/directory/1707/transactional-email/software) ## Alternatives 1. [Gmail](https://www.getapp.com.au/software/91602/gmail) — 4.8/5 (13327 reviews) 2. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "Pretty solid product with a good reputation, but can be pricey" — 5.0/5 > **Dylan** | *18 December 2023* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space. > > **Cons**: The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold. > > My overall experience with SendGrid has been positive. I appreciate its reliability, detailed analytics, and user-friendly interface. My only concerns are with pricing scalability and occasional customer support challenges, but the platform consistently delivers effective and impactful email campaigns. ----- ### "Sendgrid is a great tool for program driven emails." — 5.0/5 > **Ben** | *5 January 2024* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services. > > **Cons**: The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good. ----- ### "WE'VE LOST COMPLETE TRUST IN SENDGRID" — 1.0/5 > **Tyler** | *30 December 2024* | Translation & Localization | Recommendation rating: 0.0/10 > > **Pros**: Nothing at all. > > **Cons**: Customer support; proactive communication; troubleshooting; reliability > > Horrible email sender\! We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was exhibiting suspicious behavior. We use SendGrid to support email sending for our online software application. This unexpected and unwarranted outage impacted our clients and operations. We immediately reached out to customer support for assistance and received the most unhelpful and incompetent support, repeatedly being told that the Compliance Team would review our case. In the meantime, we now have to explain to our customers that we are experiencing an outage that we have no control over and no estimation on the resolution. It's incredible that a vendor would suspend services without a single warning email. We have lost complete trust in SendGrid and are now opting to switch to a different email sender. ----- ### "Sending SaaS emails through the service is the best option." — 4.0/5 > **Orianne** | *5 September 2022* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered. > > **Cons**: Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary. > > Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible. MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control. ----- ### "SendGrid : Perfect and easy to use tool for Precision and Scalibility of Marketing campaigns" — 5.0/5 > **Raxit** | *24 March 2025* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates. > > **Cons**: Sendgrid provides excellent services but the pricing point might become higher when high tier plans are considered which unlocks advanced features. > > Overall, highly recommended tool for your business for your notification emails or marketing emails. it has some very useful features like open rates and unique customers to track progress of the campaigns. ----- Page: 1 / 31\ Next: [Next page](https://www.getapp.com.au/software/20507/sendgrid?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/20507/sendgrid) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data