---
description: Learn more about Serpwatch. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Serpwatch Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [Serpwatch](/software/2050214/serpwatch)

# Serpwatch

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> SerpWatch is a modern SEO tool that monitors search engine rankings and allows marketers and agencies to reverse engineer their search performance.

Users can customize rank notifications, integrate with GA, GSC, Zapier, and API, monitor competitors, white-label their client dashboard, and more.
> 
> Verdict: Rated **3.9/5** by 17 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Serpwatch

\- Monitor project-level rankings from Intelligence Hub which features an interactive graph with 6 tabs (Rankings, Revenue, SW Score, SERP features, Analytics, and GSC).
- Compare different SEO points on the same graph without switching between the tabs.
- Customize rank notifications and event triggers and choose the delivery method that suits you best (Slack, email, or one of the 1500+ Zapier-supported apps).
- Track the same set of keywords for multiple locations, domains, search engines, and devices.
- Monitor competitors’ rankings at keyword level and reverse engineer their SEO success.
- Customize your keyword check frequency - from monthly to up to hourly.
- Manage multiple clients from a white-labeled dashboard and add your brand colors and logo.
- Send or schedule insightful SEO reports for team members and clients.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 17 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 3.9/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 3.6/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Serpwatch

## Commercial Context

- **Starting Price**: USD 29.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: SerpWatch pricing is based on the number of keyword checks per month. Users can choose one of the three feature-rich plans that best suits their business needs and upgrade or downgrade their plan at any time.
- **Target Audience**: Self Employed, 2–10, 11–50, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Dutch, English, Estonian, French, German, Italian, Russian, Spanish
- **Available Countries**: United States

## Features

- API
- Alerts/Notifications
- Click Tracking
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Visualization
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Multi-Language
- Multi-Location
- Performance Metrics
- Real-Time Data

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [SEO Software](https://www.getapp.com.au/directory/312/search-marketing/software)

## Alternatives

1. [Semrush](https://www.getapp.com.au/software/91634/semrush) — 4.6/5 (2316 reviews)
2. [Ranktracker](https://www.getapp.com.au/software/2055728/rank-tracker) — 4.0/5 (247 reviews)
3. [Wix](https://www.getapp.com.au/software/90955/wix) — 4.4/5 (10606 reviews)
4. [Seodity](https://www.getapp.com.au/software/2066620/seodity) — 4.7/5 (130 reviews)
5. [SiteGuru](https://www.getapp.com.au/software/123887/siteguru) — 4.8/5 (177 reviews)

## Reviews

### "Excellent search ranking tracker" — 5.0/5

> **Ahmed** | *4 February 2023* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: It's easy to set up, works well, and I love the daily automated emails so I don't have to login to the dashboard all the time.
> 
> **Cons**: - add a technical SEO audit tool and a website auditor with more than 180 ranking factors (this is available in the Labrika service);

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### "Hope it will be better in the future" — 4.0/5

> **Verified Reviewer** | *20 August 2021* | Internet | Recommendation rating: 5.0/10
> 
> **Pros**: The price at the time and the idea of using one tool just for rank tracking and reporting
> 
> **Cons**: Reporting, this part is designed very poorly and renders the solution useless for now. They are working on a new reporting module (they say) but the fact that they did not give this part a high priority and went for KW research instead seems to me they lost focus.
> 
> Support is friendly and response-times are good. Experience with the software is that it is not used at all due to reporting. My clients would not like it.

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### "A tool that shows promise but still has a long way to go." — 3.0/5

> **Dunia** | *22 July 2021* | Marketing & Advertising | Recommendation rating: 3.0/10
> 
> **Pros**: Serpwatch has very attractive functionalities in a keyword tracking tool. 
I especially like that you can add notes to the position graph and that supposedly, every time Google makes a big update, the Serpwatch graph shows it. This way you can know if the update affected you or not.
> 
> **Cons**: This tool has a lot of problems. I have spent days without updating the positions of my keywords even though I have established a daily frequency. 
The platform is extremely slow and many times it does not load the elements that it is supposed to load, such as the list of keywords or the position graph.
> 
> Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has caused me is frustration and I can't recommend it to anyone. 
If in the future they manage to solve all the current problems, I have no doubt that it will be a great keyword tracking tool.

-----

### "Decent rank tracker, litimited in functionality, but useful for" — 4.0/5

> **Marco** | *26 April 2022* | Design | Recommendation rating: 7.0/10
> 
> **Pros**: It has an incredible UI and a smooth UX. It's really easy to set up, and great to share reports with clients.
Concept wise is a solid tool.
> 
> **Cons**: It often didn't deliver precise results. It became time-consuming to update and maintain the keyword group.
> 
> It was decent, but we end up switching to True Ranker since we found a better fit with them.

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### "Great Tool and Trustworthy Rank Tracking System" — 5.0/5

> **Claudiu** | *23 December 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I'm only using the Keyword Tracking Tool, which is all I need.- Easy to use- Nice interface- The dashboard on my mobile phone looks and works fantastic.- I'm a heavy Slack user, and I find the integration with this tool handy and time-saving. - The keyword tracking is accurate. I tried some open-source KW trackers, but if you want a helpful product, you need an established one, like Serpwatch.
> 
> **Cons**: - I wish that the app would be a little faster. When I navigate thru all my projects, I feel it's slow. But this can be improved by the Devs.- The keywords calculator can sometimes misfire, showing you the wrong forecast for one of the projects.
> 
> I own several sites, each with over 20,000 KW indexed in Google, and I find it very hard to keep track of them. I chose Serpwatch because it allows me to keep up with the most important ones and have confidence that the data I see is the real thing, without having to check the SERP myself.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2050214/serpwatch)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/serpwatch/> |
| en-AE | <https://www.getapp.ae/software/2050214/serpwatch> |
| en-AU | <https://www.getapp.com.au/software/2050214/serpwatch> |
| en-CA | <https://www.getapp.ca/software/2050214/serpwatch> |
| en-GB | <https://www.getapp.co.uk/software/2050214/serpwatch> |
| en-IE | <https://www.getapp.ie/software/2050214/serpwatch> |
| en-NZ | <https://www.getapp.co.nz/software/2050214/serpwatch> |
| en-SG | <https://www.getapp.sg/software/2050214/serpwatch> |
| en-ZA | <https://www.getapp.za.com/software/2050214/serpwatch> |
| fr | <https://www.getapp.fr/software/2050214/serpwatch> |
| fr-BE | <https://fr.getapp.be/software/2050214/serpwatch> |
| fr-CA | <https://fr.getapp.ca/software/2050214/serpwatch> |

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