---
description: Learn more about Opal. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Opal Reviews, Cost & Features | GetApp Australia 2026
---

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# Opal

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> Opal is the planning platform that helps marketing and communications teams bridge the gap between strategy and execution.
> 
> Verdict: Rated **4.3/5** by 35 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Opal

Visibility: See all your channels and marketing activities in one place with a bird’s eye to understand the big picture, then zero in on a detailed view of every campaign, moment, and creative asset—past, present, and future.

Alignment: Opal is the single source of truth for marketing and comms work, bringing order to your team’s day and keeping messaging aligned and on-brand across every channel. 

Efficiency: Create better work, faster with all the information your teams need in one place—with easy ways to review, share, and repurpose work.

Approvals: Manage creative review, feedback, and approvals all in one place, with streamlined workflows that keep projects moving in the right direction.
Presentations: Create and share dynamic presentation links that automatically update with the latest creative work.

Stamps: Create and use templates for your oft-repeated tasks, saving valuable time and reducing human error.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 35 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Opal Labs
- **Location**: Portland, US

## Commercial Context

- **Starting Price**: USD 12,000.00
- **Pricing model**: Other (Free Trial)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- @mentions
- API
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Artwork Management
- Assignment Management
- Brainstorming
- Brand Tracking
- Budget Management
- Budgeting/Forecasting
- Calendar Management
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Change Management
- Channel Management
- Chat/Messaging

## Integrations (6 total)

- Dash Social
- Hootsuite
- Jira
- Khoros Marketing
- Sprinklr
- Wrike

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [All-in-One Marketing Tools](https://www.getapp.com.au/directory/310/online-marketing/software)

## Related Categories

- [All-in-One Marketing Tools](https://www.getapp.com.au/directory/310/online-marketing/software)
- [Marketing Planning Tools](https://www.getapp.com.au/directory/999/marketing-planning/software)
- [Social Media Management Tools](https://www.getapp.com.au/directory/927/social-media-management/software)
- [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software)
- [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software)

## Alternatives

1. [Asana](https://www.getapp.com.au/software/90584/asana) — 4.5/5 (13547 reviews)
2. [monday.com](https://www.getapp.com.au/software/91734/monday-com) — 4.6/5 (5726 reviews)
3. [Wrike](https://www.getapp.com.au/software/9964/wrike) — 4.4/5 (2887 reviews)
4. [Bitrix24](https://www.getapp.com.au/software/90602/bitrix24) — 4.2/5 (984 reviews)
5. [Airtable](https://www.getapp.com.au/software/106031/airtable) — 4.6/5 (2222 reviews)

## Reviews

### "Manage All Social Media with Opal" — 4.0/5

> **Taylor** | *4 January 2022* | Public Relations & Communications | Recommendation rating: 8.0/10
> 
> **Pros**: The UX/UI is pretty easy to use and it keeps our social media content synced.
> 
> **Cons**: Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture. You have to specify picture ad and that's kind of redundant.
> 
> I've been using Opal for almost a year and I'd recommend it to any business looking to organize their social posting better.

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### "Opal for Social Media" — 4.0/5

> **Mercedes** | *28 December 2021* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: It's easy to visualize the content and tag collaborators
> 
> **Cons**: It can get glitchy when porting to schedule via Sprinklr

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### "Opal user feedback" — 4.0/5

> **Isabel** | *10 January 2022* | Computer Software | Recommendation rating: 6.0/10
> 
> **Pros**: A clear calendar view of the content scheduled to be published
> 
> **Cons**: the search result is not shown chronologically

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### "Opal is a great tool for your brand\!" — 4.0/5

> **Christine** | *7 January 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Pros: easy to navigate and site is user-friendly
> 
> **Cons**: Cons: The green dot approval process can be difficult to apply  -- I wish there was a way it can be more seamless

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### "The best way to organize content across channels\!" — 5.0/5

> **Morgan** | *6 January 2022* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: It is so easy to see at a high level what content is coming up for the week. Everyone can use it easily and make updates to content. Most importantly we use this during our approval process with executives - so much easier than creating a deck\!
> 
> **Cons**: I wish there were easier ways to search for past content. Maybe there is, I just don't know it.
> 
> Great\! Would recommend.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2049005/opal)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/project-management-planning-software/a/opal/> |
| en-AE | <https://www.getapp.ae/software/2049005/opal> |
| en-AU | <https://www.getapp.com.au/software/2049005/opal> |
| en-CA | <https://www.getapp.ca/software/2049005/opal> |
| en-GB | <https://www.getapp.co.uk/software/2049005/opal> |
| en-IE | <https://www.getapp.ie/software/2049005/opal> |
| en-NZ | <https://www.getapp.co.nz/software/2049005/opal> |
| en-SG | <https://www.getapp.sg/software/2049005/opal> |
| en-ZA | <https://www.getapp.za.com/software/2049005/opal> |
| pt | <https://www.getapp.com.br/software/2049005/opal> |
| pt-PT | <https://www.getapp.pt/software/2049005/opal> |

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