Supermetrics Reviews

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

It's pricey, specially for brazilian users like me.

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.

The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur.

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics. Reports can be scheduled and shared via email on daily or recurring basis.

Supermetrics is quite expensive in comparison with other tool available in the market. There can be no more than one user can allowed to use this tool at one time.

This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.

- Perfect integration with all our marketing channels
- Flexible reporting & automation (saves time)
- Easy to use to create tables & dashboards

- It's expensive (with all the extra add-ons )
- Gathering data takes time (from different API's)

The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done.

There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked

Don't need to do any development, love to use products' API in google sheets. Also automation is another good point which saves time.

It is very expensive also they are packages arent clear. User numbers are extremely low even if you pay 300+ USD/month

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.

There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.

Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.

I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.

It's great for importing data from an excel source to GDS. It is a life saver to be able to export data from a tool and then push it back into reporting.

Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the website and email response. Live chat would be helpful.

Easy to use, can connect to multiple data connectors. We use it for the google suite & social media.

Sometimes can be prone to errors, would like a few more connectors available. Socialbakers etc.

Automation is important when you have a lot going on. Supermetrics, makes setting up automated reports simple and fast

Price, supermetrics previously was 50% the current cost. The increase came out of nowhere and it makes it difficult for individual/freelancer usage

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

This has saved our teams 30+ hours a month that used to be used to pull data manually. These data connectors now pull everything into our dashboards with ease. It's an amazing time saver and connects with the majority of our platforms.

Some of the social metrics can get a little weird, I think that's more of the platforms than Supermetrics, though.

Very basic software, that does exactly what I need it to do. It expands the capacity of google data studio exponentially, and it's very affordable. I mean, any integration you need, it's there. A very valuable tool for anyone who needs to analyze data for multiple clients

Pricing is a bit confusing, I signed up for a free trial but I'm not sure when it ends, I don't seem to have created an account or given my credit card info. It still seems to be working in Google data studio. Seems a bit confusing. So far no one has reached out to me. Also some integrations don't work. I tried to use it to connect to a separate google analytics account, and it kept timing out when it tried to connect.

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly.

Easy to use, good integration with Google BigQuery

Location region is by deafult US for facebook ads data In BQ, I can't change it to montreal