HubSpot Marketing Hub Reviews

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

HubSpot Marketing Hub has pretty much everything you might need from Email marketing to website/landingpage/blog management and social media postings. Having everything under one tool is very important for me

There are some limitations that come along the packages and can restrict the operations as some of the best features require an upgrade. But you definitely get started with the free/"cheap" packages as well.

Hubspot has a user friendly interface and was super easy to set up for my call center business. I like hubspot for its contact view options and the scheduling of email function. I also like how seamless it is to create automations and workflows.

The free version lets you do everything but set up automations. It is a fair trade off.

top level marketing & CRM tool, offer almost all the things required for marketing , like email marketing , landing page bulider, sorting contacts is also easy. Making new web forms is easy and straightword too.

The tool is great in terms of the things you need for marketing but kind of expensive for the small businesses.

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this.

Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email.

GoToWebinar integration. Key for our monthly webinars.

Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.

Considering these advanced features, it can be quite expensive. So it's not for every business.

We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.

There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.

HubSpot is fantastic and the MarketHub handles everything we do including Social Media, Ads, and emails. I love that we can easily create landing page that work with an email, track users and even add a code to our website to track where users have been on our site (Registered users)

The way they use contacts made the product VERY expensive. I would prefer to see a large bucket of users along with a way to keep users in our account when we don't use them for marketing. It was a significant cost to load users and then never market to them. I understand they maybe making some changes at this time but we chose to leave because of this cost.

- Very Powerful Software for the Value! - As a small small startup, we were really impressed with the value of the Starter CRM Suite bundle. We were able to get not only the marketing hub, but also sales hub, service hub and operations hub.
- Analytics - It is crazy how much you can do with their analytics! The reporting is very good for the value.
- Marketing Emails, Content Assistance - They do a great job with not only providing the above analytics, but they go over the top by providing resources (blogs, studies, etc.) within the analytics pages that can help with identifying how to improve.

- Support - knowledgable, but at times slow with response rates... If you don't get a hold of someone on their chat functionality right away, you likely will not hear back for a day. This proved to be difficult when setting up the account at times.
- Hubspot Marketing Academy - I was very excited to learn more about the tool with their educational academy videos. After going through the course, I saw that almost 30%-40% of the content was clearly focused on Hubspot account holders who had the two higher paid tiers (we have the "starter"). This was incredibly frustrating because in order to receive certification, you had to understand aspects of the platform that you didn't have... With that in mind, I was prepared to learn, but instead had to sit what felt like an informercial. This felt like a disconnect when there were other videos in the same academy course that emphasized how important it is to create content specific to your audience... I think they missed the boat on this. That said, I wish they had a way to have these certifications specific to your package. Last thing to note: it seems like this was the only certification that had this dynamic. Their other academy courses (thus far) have been good.

Hubspot is such and easy tool for marketers to utilize right out of the box without having to leverage the IT team or a group of developers unless you want to. If you are a small business, you get a robust solution right out of the box and can start deploying campaigns, emails, list management and more the day you start.

While there are many integrations the biggest thing missing is the integration with accounting solutions is the biggest short coming. Many small businesses could absolutely benefit from easy integrations for smaller cloud based accounting solutions like Wave App and more.

There isnt anything i DONT like about it, but my absolute favorite things is honestly the people. The service team is more than effective, attentive, and legit want to see you succeed. I LOVE the Hubspot academy courses. Hubspot is like an experience more than a platform.

I literally cant think of one thing that I dislike about Hubspot. But if i were required to say something here, I would say that I wish that there were more Certifications available outside of Hubspot. They could make their learning platform a more global education experience, instead of only focusing on how to use their platform.

Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox (Hubspots Chat) feature. Hubspot now tracks visitors and upon a form submission, checkout submission, a contact is created and we track the entire lifecycle from browser to buyer and retention. We can then record all interactions we have via email so the next person that touches that customer has the entire history. The workflow automations are fantastic for staying in touch with both clients and browsing visitors. We have 10 different workflows set up based our marketing goals to make sure subscribed clients are staying engaged with our product and then for leads we can add point values for every time a successful action is taken. I could write a sonnet on how much I love Hubspot's features and how easy they make it to love this tool. Hubspot easily replaces 5 other tools. What we use most is Landing Pages, Forms, Workflow Automations, Tasks triggered by website actions, and the dashboards. Dashboards are a reporting layout with widgets some of which are standard out of the box and the others are custom reports that we've created.

What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise. I probably wouldn't have signed up for hubspot with the price I'm paying now... so they make you love them and you willing fork over tons of cash to keep their brilliant shiny tool. The other feature that was a bit combersome at first was the landing pages. The few they give you are super blah... but they have free templates you can download. What they don't tell you is you need to edit the master files in the template to change the logo, footer, etc.... and that was super hard at first. I wanted to throw my laptop the first few times I build a landing page in Hub.

Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.

Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.

-Perfect platform for creating and managing all your marketing campaigns.
-Offers great integration with other platforms.
-Offers great UX/UI, with plenty of free training available at Hubspot academy
-Easy to manage leads, segment your audiences
-Easy to create landing pages, workflows for marketing automation, and emails
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-The feature for managing social media is not the best, does good scheduling but could be improved
-The pricing is too much, as you move forward to the next tier - it is very expensive
-Reporting is confusing, there are limits on reports and dashboards and they are very basic

1. Easy to use and navigate: HubSpot’s marketing hub is designed with a user-friendly interface, making it simple to use and navigate.2. Comprehensive range of features: The platform offers a comprehensive range of features for marketers, including content creation, SEO, analytics, and email automation.3. Automation capabilities: HubSpot’s marketing automation capabilities enable marketers to streamline their workflow and get more out of their campaigns.4. Integrated marketing platform: HubSpot’s integrated marketing platform allows marketers to manage their campaigns from one central location.5. Scalable solution: HubSpot’s marketing hub is a scalable solution that can be used for businesses of any size.6. Free trial: HubSpot’s free trial offer allows you to test out the platform and see how it works for your business before committing to a paid subscription.

1. Expensive: The HubSpot Marketing Hub is one of the most expensive marketing platforms on the market. It has a wide range of features, but this means you’ll be paying a premium for those features.2. Limited Reporting Features: The HubSpot Marketing Hub is not the most comprehensive in terms of reporting features. It does not have the ability to track user behavior, for example, or be able to provide detailed segmentation for customers.3. Limited Automation: Automation is a key component of any successful marketing strategy, and the HubSpot Marketing Hub does not offer the same level of automation as other platforms. This means that many of your marketing processes may need to be done manually.4. Limited Integration: The HubSpot Marketing Hub does not have the same level of integration with other platforms or marketing systems as some other solutions. This could limit the effectiveness of your marketing efforts.

I like that it hosts literally everything you need tool wise to help you execute your marketing strategy. Having the blogging and social sharing platforms in one place has been extremely easy to use. They truly set you up for success by having tons of resources, checklists, etc. available so that you know how to market and connect with your audience.

Specifically for the software, I do not understand the Design Manager. This directly affects your marketing because if you are editing a template so that it is unique for the campaign you are working on you have to use the design manager. I think it is confusing to anyone who does not understand coding. The old design manager made way more sense to me. Looking at HubSpot as a product it is not convenient that their tier metric is contacts and the annual payment is inconvenient. As a HubSpot partner, we sell this to customers and lose a bunch of them because the annual price or we lose customers from going to Pro rather than basic because the contact metric will screw them over and they will wind up paying more.

Their support answers questions fairly quickly and accurately.

They are always coming out with new features.

Limited.

Hubspot allows you to filter out visitors so they don't skew your analytics. Great.

However, you can't filter out countries.

Even though, they know based on the IP address the country of the person who submits a form or visits a site, they can't filter it out (won't filter it out). Even though all my clients are from the US, visitors from India who visit my site and try to sell me stuff all the time are skewing my analytics and making it look like my conversions are higher than they really are. Can't filter out by country.

You also can't change the source of a lead.

True story:
I host podcast. A listener stumbled upon my podcast, went online, googled my name and found my website.

Hubspot now classifies this as an 'organic lead'. The worst part is I can't change it. I've brought this up with Hubspot, and they said that they don't allow it to be changed 'to protect the integrity of the data'..... Hmm. So they'd rather have incorrect data than wrong data? So forever my analytics will be off because I can't change the source.

This happens also on referrals. Somebody is referred to me, they then google my name or business and fill out a contact form, and Hubspot classifies it as organic, but really, it's not. (They don't even have a field for referral in the source).

Another downside is you can't create your own lead status. So, if you get a lead to your site, and they will never buy (say they are a spammer of competitor or former customer you had a falling out with), you can't change their status to say for example:

No Opportunity-Former Client
No Opportunity-Marketing Agency
No Opportunity-Spammer

This is just the tip of the iceberg as far as cons.

Still even with all these cons. they offer a great product. That said, for the price and these limitations, I will be looking around when I am close to up on my agreement.