--- description: Learn more about Boulevard. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Boulevard Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Massage Therapy Software](/directory/975/massage-therapy/software) > [Boulevard](/software/2009767/boulevard) # Boulevard Canonical: https://www.getapp.com.au/software/2009767/boulevard Page: 1 / 16\ Next: [Next page](https://www.getapp.com.au/software/2009767/boulevard?page=2) > Boulevard offers the only modern, intuitive client experience platform that streamlines bookings, payments, marketing, and business management. Make every moment matter with an easy-to-use platform that works as beautifully as you do. > > Verdict: Rated **4.6/5** by 364 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Boulevard • Give clients a fast, simple online booking experience • Engage clients with true two-way messaging • Keep the spark alive with automated email and text marketing • Empower your staff with Boulevard’s mobile app • Streamline payments and reports with our all-in-one point of sale ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 364 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Boulevard Labs - **Founded**: 2016 ## Commercial Context - **Starting Price**: USD 176.00 - **Pricing model**: Other - **Pricing Details**: Boulevard offers tailored software solutions for self-care businesses with four different pricing plans designed to meet varying operational needs. The plans—Essentials, Premier, Prestige, and Enterprise—are structured to accommodate small teams, growing businesses, sophisticated operations, and enterprises with bespoke requirements. Visit joinblvd.com/pricing to find the right plan for your business. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - Appointment Management - Appointment Scheduling - Automated Scheduling - Availability Management - Barcode/Ticket Scanning - Before & After Pictures - Billing & Invoicing - Booking Management - Booth Rental Management - Calendar Management - Calendar Sync - Class Scheduling - Client Database - Client Management - Client Portal - Client Profiles ## Integrations (6 total) - Google Calendar - Mailchimp - NetSuite - Okta - Vish - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - 24/7 (Live rep) - Chat ## Category - [Massage Therapy Software](https://www.getapp.com.au/directory/975/massage-therapy/software) ## Related Categories - [Massage Therapy Software](https://www.getapp.com.au/directory/975/massage-therapy/software) - [Barbershop Software](https://www.getapp.com.au/directory/1567/barbershop/software) - [Spa Software](https://www.getapp.com.au/directory/69/spa-management/software) - [POS Systems](https://www.getapp.com.au/directory/195/point-of-sale/software) - [Salon Software](https://www.getapp.com.au/directory/212/salon/software) ## Alternatives 1. [Calendly](https://www.getapp.com.au/software/102609/calendly) — 4.7/5 (4084 reviews) 2. [Google Calendar](https://www.getapp.com.au/software/91461/google-calendar) — 4.8/5 (4021 reviews) 3. [Goldie](https://www.getapp.com.au/software/2061688/goldie) — 4.8/5 (1129 reviews) 4. [GlossGenius](https://www.getapp.com.au/software/2034787/glossgenius) — 4.8/5 (348 reviews) 5. [Vagaro](https://www.getapp.com.au/software/103275/vagaro) — 4.7/5 (3479 reviews) ## Reviews ### "Boulevard elevates our customer experience, giving us a competitive edge" — 5.0/5 > **James** | *23 September 2021* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: The single unified design, the built in messenger and online booking workflow. Compared with many established players who patch together different features with different user interface designs, Boulevard has one easy to use design. There is no jarring for the user when they switch features. It is all seamless. The Messenger has helped reduce telephone time significantly and has about a 90% open rate. It also provides a detailed record or client requests, issues and concerns. With voice calls, notes are not always taken. The online booking workflow has helped us increase self booking, allowing front desk to refocus time in other areas. > > **Cons**: Boulevard feature development is continuous so I always feel confident that features and improvements will be added. One area that could do with improvement is the Guest Account Management. Ideally guests would like the ability to log in and see their service history and transactions in addition to being about to book. I know though that this is an area receiving some focus now and look forward to seeing improvements in 2022. > > Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I hear the horror stories from other Main Street owners using the more established incumbents in the space and I am glad I made the right decision to choose Boulevard\! ----- ### "10/10 Boulevard is the Best" — 5.0/5 > **Lauren** | *9 April 2025* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Boulevard is that its easy to use for both clients and staff. The Boulevard staff is also great. I always get a quick response if I ever have a question. I also like that they have a resources page and blog. Clients love how seamless it is to schedule and reschedule their appointments. The team loves how easy it is to view their bookings, client profiles and product purchases. > > **Cons**: I do not have anything negative to say about Boulevard. I have tried with many booking sites and nothing compares to Boulevard. > > Boulevard is all about supporting salons and small businesses. They want to help you grow and be successful without the headache of a faulty booking system thats difficult for clients to navigate. I highly recommend them. ----- ### "Boulevard - its like the mafia, there's no getting out." — 1.0/5 > **Harry** | *4 February 2025* | Retail | Recommendation rating: 0.0/10 > > **Pros**: Software is easy to use, and online booking works well. > > **Cons**: Boulevard tries to literally extort you on the way out the door. For me, after having been with the company for a year and half, way past my initial one year contract, they told me my contract had automatically renewed (with not reminders or promts from them asking if I in fact wanted to renew) and that if I wanted to take my data (appointment history, client history, forms and charts) I would have to pay out the remainder of my contract. And their emails are pretty clear, either payout the entire contract even though you no longer plan to use the software, or "work with us to stay". This is simply extorsion put nicely. Plus when you join, you sign a I one year contract, they NEVER tell you that contact will renew automatically and for the same period of time once the year is up. > > My experience with the software was pretty average until I tried to leave the platform. Once you communicate to them you are leaving, they try everything in their power to make switching as hard as possible. From trying to charge you for months and months of a software you are not going to use, to holding your client data hostage. ----- ### "Well worth it\!" — 5.0/5 > **Samantha** | *4 August 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: I am able to ask a question and speak to a person any time, especially when I am working late hours until 9pm. I feel supported and the technology makes the client experience look and feel thoughtful and well-planned. > > **Cons**: It does come at a price but it is worth it. I budget in different ways because it is an asset to have such a seamless way to book, purchase, and get that professional first-time experience I need as a new business. > > I felt very prepared in using the product especially since we started training 2-3 months before I even had my first client. Everyone is friendly and supportive. ----- ### "Boulevard is innovation and automation" — 5.0/5 > **Brianna** | *26 March 2025* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: I love the automated features that Boulevard provides. Boulevard makes the booking and management of services easier for the salon, stylists, and our clients. > > **Cons**: My only wish is that I could view and modify existing staff schedule patterns rather than starting over. I also wish it was easier to close the business for holidays rather than having to manage individual stylist schedules. > > Overall, I LOVE Boulevard. It is constantly evolving and enhancing features and processes. ----- Page: 1 / 16\ Next: [Next page](https://www.getapp.com.au/software/2009767/boulevard?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/2009767/boulevard) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | pt | | | pt-PT | | ----- ## Structured Data