---
description: Learn more about Magnolia. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Magnolia Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Content Management Systems](/directory/276/content-management-system-cms/software) > [Magnolia](/software/127215/magnolia)

# Magnolia

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> Magnolia gives you composable digital experiences made for your real-world needs with hybrid headless CMS, easy integrations, and unified authoring.
> 
> Verdict: Rated **4.7/5** by 23 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Magnolia

\- Content can be served on any device or channel&#10;- World-class WYSIWYG visual editing experience for authors and editors&#10;- Low-code integrations with leading marketing automation, analytics, digital asset management, CRM, and optimization tools&#10;- Complete entire projects using front-end frameworks&#10;- Customizable workflows&#10;- Full multi-site and multi-language capabilities

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 23 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Magnolia
- **Location**: Münchenstein (Basel), Switzerland
- **Founded**: 1997

## Commercial Context

- **Starting Price**: USD 6,000.00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Contact Magnolia for pricing details
- **Target Audience**: 11–50, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: Chinese, Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Norwegian, Portuguese, Russian, Spanish, Swedish
- **Available Countries**: Argentina, Australia, Austria, Belgium, Canada, Chile, China, Colombia, Costa Rica, France, Germany, Guernsey, Hong Kong SAR China, Ireland, Isle of Man, Italy, Jersey, Malaysia, Mexico, Netherlands and 14 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Analytics
- Approval Process Control
- Archiving & Retention
- Asset Lifecycle Management
- Audio File Management
- Audit Trail
- Brand Management
- Campaign Management
- Categorisation/Grouping
- Collaboration Tools
- Configurable Workflow
- Content Library
- Content Management
- Content Publishing Options
- Customisable Branding

## Integrations (41 total)

- Adobe Analytics
- Adobe Commerce
- Adyen
- Algolia
- Amazon Bedrock
- Amazon Comprehend
- Amazon Redshift
- Amazon Rekognition
- Amazon S3
- BSI Connect Plus
- BigCommerce
- Bynder
- CELUM
- Cloudinary
- DeepL Pro

... and 26 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Content Management Systems](https://www.getapp.com.au/directory/276/content-management-system-cms/software)

## Related Categories

- [Content Management Systems](https://www.getapp.com.au/directory/276/content-management-system-cms/software)
- [Java Content Management Systems](https://www.getapp.com.au/directory/1367/java-cms/software)
- [Headless CMS Platforms](https://www.getapp.com.au/directory/2027/headless-cms-platform/software)
- [Enterprise Content Management Software](https://www.getapp.com.au/directory/1261/enterprise-content-management/software)
- [Digital Experience Platforms (DXP)](https://www.getapp.com.au/directory/3784/digital-experience-platforms-dxp/software)

## Alternatives

1. [dotCMS](https://www.getapp.com.au/software/103591/dotcms) — 4.2/5 (39 reviews)
2. [Enonic XP](https://www.getapp.com.au/software/2038127/enonic-xp) — 5.0/5 (1 reviews)
3. [Bloomreach](https://www.getapp.com.au/software/2046593/bloomreach) — 4.8/5 (56 reviews)
4. [Jahia](https://www.getapp.com.au/software/146843/jahia) — 4.6/5 (59 reviews)
5. [Kontent.ai](https://www.getapp.com.au/software/123655/kentico-kontent) — 4.5/5 (48 reviews)

## Reviews

### "Our go-to CMS platform" — 5.0/5

> **Andrew** | *17 April 2020* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: We implement a number of different CMS platforms and the team have been doing this for over twenty years. Magnolia is a system we keep coming back to because it's reliable, easy to work with and contains the right balance of features to help us give clients the functionality they want without adding extraneous features. For an enterprise grade system, it's also pretty good from a budget point of view. Our clients respond positively to the intuitive interface and that means a lower support overhead for us.
> 
> **Cons**: Up until the last year or two, the company were not particularly customer or indeed integrator friendly. Thankfully this has since changed.
> 
> Our primary goal is unifying data and making it easy for clients to manage their various pieces of data and assets which are often scattered across various systems. Having a centralised interface with one set of logins and where applicable one set of design templates makes it easier to extend applications and keep things tidy. We also don't have to put a lot of effort in to infrastructure as the system performs pretty well without having lots of additional reverse proxies and caches in place. It just works. That's all we and indeed our clients want.

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### "Clean and high performance open source CMS" — 5.0/5

> **Joaquin** | *14 June 2020* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: From the point of view of a software engineer what I like more is the architecture and design of the product - it is simple and brilliant - and also the cleanliness of the code and the usage of design principles and recommendations for Java developing.&#10;The above pros allows Magnolia to be robust, reliable and at the same time dynamic and flexible because it is really easy to customize and adapt the product to the requirements of the installation.&#10;As standard java product it is really easy to deploy it in any IT infrastructure:  cloud, cluster of dockers, on premise etc.&#10;Another feature I like is headless that allows you to integrate Magnolia with other services to consume and expose contents from/to other services or systems.&#10;As a user, Magnolia is simple to use and easy to learn - it remembers me the "Kiss" principle - and full of features that helps content editors.
> 
> **Cons**: The community of Magnolia is active but It is small, there is a lot of help and docs from official community but non-official or partners are not so involved.
> 
> I met Magnolia because I was required for a company to evaluate it. I started from the commercial website of Magnolia and it was enough to create the POC and deploy the product in a few time.

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### "Few issues over the years" — 4.0/5

> **Le Vin** | *23 July 2021* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: As someone who had used other CMS before, Magnolia is very easy to grasp and use.  over the past 6 years, there have been almost no occasions where we needed  the helpline - we always solved the problems internally.
> 
> **Cons**: Our website is coded such that use beyond standard settings requires a developer to create new templates or adjust settings.

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### "Why Magnolia" — 5.0/5

> **Leigh** | *8 June 2020* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: When evaluating CMS's it is important to consider the end user needs, the people that will be using it on a day to day basis. Whilst having all of the Enterprise features Magnolia wins on ease of use, logically laid out the user interface empowers content editors, and authors to get on with telling stories and day to day marketing/merchandising of the website whether Ecommerce or B2B. Add to ease of use features like campaign management and personalisation along with open integration and tools then the platform becomes very powerful.
> 
> **Cons**: Like most Enterprise CMS platforms there is a lot of functionality under the bonnet and it requires expertise to ensure that the approach taken for a particular part of a site development is the right one, but once selected provides a firm foundation to build upon.
> 
> Running an Agency Magnolia stands out because of the ease of use, empowerment and speed of development, 3 things which are important in ensuring client deliveries and retaining customers.

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### "Magnolia CMS provides a great digital experience" — 5.0/5

> **Ricardo** | *15 January 2021* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Magnolia has an extremely modular structure that enabled it to be integrated to our current business management infrastructure. Magnolia helps us to deliver our central content any end user distribution channel.
> 
> **Cons**: Magnolia is really an extemely huge CRM that requires a considerable amount of time and efford to have an expertise on all features of the platform.
> 
> Magnolia CRM was a great complement on our current content management infrstructure. Thanks to its highly modular structure we could implement it with ease.

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## Links

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