Adjust

Adjust

Business intelligence solution for mobile app marketers

4.3/5 (6 reviews)
Vishwanath K.

Adjust is a business insight stage for versatile applications.

Used Weekly for 1-5 months
Reviewed on 29/03/2018
Review Source: Capterra

Pros

Change is a business knowledge stage for portable applications, giving the most astounding quality investigation and attribution answers for organizations around the world.

Cons

Adjust is the main attribution supplier to actively prevent mobile performance promotion extortion etc.

Rating breakdown

Ease of Use

Ozan O.
Industry: Computer Software
Company size: 13-50 Employees

Valuable tracking information for your mobile app

Used Weekly for 6-12 months
Reviewed on 23/10/2019
Review Source: Capterra

Adjust gives great audience data with ad intelligence. But it is not very easy to implement and use. And it should be really expensive when you activated tracking of all of the ad channels you used.

Pros

Adjust is a valuable tracking tool for your mobile applications. When it comes to sales, attribution and conversion data Adjust gives really good and detailed information. You can also track custom links for conversion which is really essential when working with social media influencers. You can create a link and track which one generates more sales, downloads etc.
Maybe the best part of Adjust is generating lookalike audiences for converting users so you can use it any ad platform supporting to import lookalike audiences.

Cons

The user interface of admin panel is far away from being easy to use. Setup SDK should be another headache. It is ok that Adjust serves great insights but the price should be very very high when you activated the ad channel tracking.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Computer Games
Company size: 13-50 Employees

A Necessary Evil

Used Daily for 2+ years
Reviewed on 12/12/2018
Review Source: Capterra

It's a necessary evil when you need attribution data. There are others, but most of our partners use Adjust. I really don't like the UI where you must click on an item a second time to get it to go away. It's difficult to learn and even the best / most experienced engineers seem to set it up wrong. Be ready to reach out to support if you're new to the platform as they are good.

Pros

When set up correctly, it does provide attribution data...but there must be a better way!
Good technical support

Cons

- the UI is clunky and non-intuitive
- it's overpriced for what you get

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 4.0/10

Alex G.
Industry: Marketing & Advertising
Company size: 1,001-5,000 Employees

Great Mobile Tracking App

Used Weekly for 1+ year
Reviewed on 22/08/2018
Review Source: Capterra

Adjust is a great mobile tracking software. Lacks the ability to do web attribution, so the only customer journey contacts you will see are mobile ones.

Pros

Ease of use
Flexibility among apps
API integration in order to facilitate work
Client Service
Has improved the UI significantly

Cons

Complicated measurement system.
It's not easy to find a particular segment.
When looking for a specific campaign it's complicated to find it because the search bar does not have the best capabilities.
Does not have any tool/report to find untracked campaigns.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Allen M.
Industry: Marketing & Advertising
Company size: 5,001-10,000 Employees

Difficult to setup properly but works well once that is done

Used Weekly for 6-12 months
Reviewed on 27/11/2019
Review Source: Capterra

Great for mobile event tracking, but hard to set up initially

Pros

Adjust makes it simple to track link clicks/installs/purchases or any other down-funnel metric once set up properly.

Cons

User interface is a little difficult to navigate, multiple clicks to get to one action. Also, set up can be difficult for engineers to nail the first time

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

Beth K.
Industry: Marketing & Advertising
Company size: Self Employed

A little confusing but valuable

Used Weekly for 1-5 months
Reviewed on 26/11/2018
Review Source: Capterra

Really looking forward to see how powerful this thing is.

Pros

Adjust makes it super easy to create trackable links by campaign

Cons

Adjust is super valuable to my clients, but is not extremely easy to navigate

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 6.0/10