---
description: Learn more about Book It Now. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Book It Now Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Online Booking Systems](/directory/83/reservation-online-booking/software) > [Book It Now](/software/120459/book-it-now)

# Book It Now

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> Book It Now is a cloud-based online reservation system designed for B\&amp;B's, boutique hotels and cottages.  Owners can manage reservations from any device.  Easily move, change, or cancel a reservation, spot change rates, take notes, process payments and more, all from the reservation calendar.
> 
> Verdict: Rated **5.0/5** by 12 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Book It Now

• Guests can easily book by room or room type from their desktop or mobile phone. &#10;• Fully self check-in enabled. &#10;• Users can offer online add-ons and specials for exact rooms (units), dates and booking conditions&#10;• Most daily functions like changing, moving or cancelling a reservation, spot changing rates and minimums or blocking can be performed from the drag and drop reservation calendar. &#10;• Mobile administrative interface enables users to easily take reservations or check availability on their phone.&#10;• Users can set precise seasonal or holiday rate \&amp; minimum night schedules that automatically repeat every year, even when holiday dates vary.  &#10;• Rules-based Yield Management can substantially increase revenue.  &#10;• The channel manager automatically updates the OTA rates and availability, and properly handles reservations and OTA tax collection. &#10;• Automatically block or unblock OTA’s to increase direct bookings and maintain OTA presence when you need it. &#10;• Automatically calculate deposit and final payment amounts due, then batch process or individually process payments. &#10;• Issue a gift certificate refund with one click. &#10;• Users can create suites from adjoining rooms or convert the entire property into a whole house rental as required. The system prevents component rooms from being booked when the suite or whole house is booked and vice versa.  &#10;• Automatically send branded email or text messages to guests before, during and after the stay. &#10;• Housekeeping and arrival reporting included. &#10;• Extensive financial, tax and performance reports.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 12 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Impactiv
- **Location**: Wexford, US
- **Founded**: 2006

## Commercial Context

- **Starting Price**: USD 51.95
- **Pricing model**: Other
- **Pricing Details**: Pricing is available on a monthly subscription basis, depending on the number of rooms, starting at $51.95 per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: Canada, US Virgin Islands, United States

## Features

- Alerts/Notifications
- Availability Management
- Billing & Invoicing
- Billing Rate Management
- Booking Management
- Booking Notes
- CRM
- Calendar Management
- Channel Analytics
- Channel Management
- Contact Management
- Credit Card Processing
- Customer Database
- Customer History
- Customer Support
- Customisable Branding
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Data Import/Export

## Integrations (5 total)

- Google Ads
- Google Analytics 360
- QuickBooks Online
- SignRequest
- Twilio

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Online Booking Systems](https://www.getapp.com.au/directory/83/reservation-online-booking/software)

## Related Categories

- [Online Booking Systems](https://www.getapp.com.au/directory/83/reservation-online-booking/software)
- [Hotel Channel Management Software](https://www.getapp.com.au/directory/1663/hotel-channel-management/software)
- [Hospitality Property Management Software](https://www.getapp.com.au/directory/81/hospitality-property-management/software)

## Alternatives

1. [Hostaway](https://www.getapp.com.au/software/106989/hostaway) — 4.8/5 (1524 reviews)
2. [Lodgify](https://www.getapp.com.au/software/91252/lodgify) — 4.5/5 (1282 reviews)
3. [Booqable](https://www.getapp.com.au/software/108821/booqable) — 4.8/5 (1126 reviews)
4. [Eventbrite](https://www.getapp.com.au/software/91490/eventbrite) — 4.6/5 (5748 reviews)
5. [OpenTable](https://www.getapp.com.au/software/2044651/opentable-for-restaurants) — 4.7/5 (1317 reviews)

## Reviews

### "Book It Now is the best bang for the buck\!" — 5.0/5

> **Geoffrey** | *19 September 2025* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Excellent customer service and a great value\!  The transition to Book It Now was smooth and easy.  We now have a comprehensive reservation system that provides our guests with an easy method of booking online, as well as a rich tool set to help us manage our business.
> 
> **Cons**: Whilst the interface is a little dated, it is easy to use and provides all the necessary attributes required for a lodging reservation and guest management system.
> 
> After working with other hotel reservation systems, I find Book It Now to be the best bang for the buck.  It provides a rich toolset that makes managing our reservations and guests almost effortless, while providing our guests with a user friendly booking experience that integrates nicely with our website.  The customer service and tech support are 5-star across the board\!

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### "Love them\!" — 5.0/5

> **Carrie** | *8 October 2025* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Very helpful in all aspects, especially for us who are technically challenged. Whenever we have a problem, we get answers and helpful advice.
> 
> **Cons**: None-they have always been there for us when we need help and advice. I have no interest in looking at any other booking agency.
> 
> They are there for us whenever we need them. If they’re not available, they get back to us shortly. Can’t say enough good things about \[sensitive content hidden\]&#10; and the team\!

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### "Highly recommend\!" — 5.0/5

> **Shawn** | *7 October 2025* | Hospitality | Recommendation rating: 9.0/10
> 
> **Pros**: A business consultant recommended Book It Now after researching our options for vacation rental management.  I've utilized Book It Now for my vacation rental business for many years now and have been pleased with the secure site, outstanding support, housekeeping task management, and new features that they've rolled out during this time.  Affordable price and absolutely BEST customer service on the planet\!
> 
> **Cons**: From the management perspective, the mobile app is not as user-friendly as I'd like.  From the guest perspective, we get occasional complaints that the site is not as intuitive as they'd like, and some customers have difficulty identifying availability and booking their stay.
> 
> A business consultant recommended Book It Now after researching our options for vacation rental management. I've utilized Book It Now for my vacation rental business for many years and have been pleased with the secure site, outstanding support, housekeeping task management, and new features that they've rolled out during this time.

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### "Barkwells depends on Book It Now" — 5.0/5

> **Michael** | *21 December 2021* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Having total control of reservation availability is exceedingly important to us.  Innkeepers gives us total control over the occupancy map.  We can set different minimum stays, restrict check in and check out days for different units and override those to fill vacancies and minimize unrentable holes in the calendar.  This total flexibility has been instrumental in eliminating vacant nights, maximizing revenue and pays for itself, many times over.
> 
> **Cons**: There is a depth of functionality and it takes a little more training for our front desk staff than the previous system.
> 
> All in all, it has been a pleasure.  With our previous service, we kept saying “We wish we had this capability.  Now, we frequently say, “Wow, this is great, we can do that…and also this\!”

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### "I love Book-It-Now (a.k.a. Inn Keepers Advantage)" — 5.0/5

> **Lory** | *28 July 2020* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Awesome customer service\!\!\! Ease of use overall, the way the reservations are laid out on the board and the price - is what we can afford\!  Being able to hook into other OTA's and have one calendar is very helpful.  Also being able to hook into a different credit card company at a lower price and integrate it with our reservation system is wonderful as well. I really like the nice way it integrates into our website and has a ease of use for our guests to make a reservation. Also I love the text service as well.
> 
> **Cons**: I don't feel there are any cons. Haven't found any yet and this is my second year of using this system. In the beginning I found it a little hard to learn at first.  However, I think that is my fault coming from a real  bare bones basic reservation system into a much better reservation system.  However now that I am comfortable, I hope I never have to find another reservation system again.  This is it\!
> 
> I was able to solve my reservation system problem when I lost the other system.  We  choose to only use the basics of this system for now and look forward to using more of the features they offer in the future.  I am very grateful that I was able to find  Book It Now because it was exactly what I was hoping for at the right price. After I got used to using this new system, I absolutely love it.  I found many others that were a lot higher in price with features I didn't need.

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## Links

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| de-AT | <https://www.getapp.at/software/120459/book-it-now> |
| en | <https://www.getapp.com/customer-service-support-software/a/book-it-now/> |
| en-AE | <https://www.getapp.ae/software/120459/book-it-now> |
| en-AU | <https://www.getapp.com.au/software/120459/book-it-now> |
| en-CA | <https://www.getapp.ca/software/120459/book-it-now> |
| en-GB | <https://www.getapp.co.uk/software/120459/book-it-now> |
| en-IE | <https://www.getapp.ie/software/120459/book-it-now> |
| en-NZ | <https://www.getapp.co.nz/software/120459/book-it-now> |
| en-SG | <https://www.getapp.sg/software/120459/book-it-now> |
| en-ZA | <https://www.getapp.za.com/software/120459/book-it-now> |
| es | <https://www.getapp.es/software/120459/book-it-now> |
| es-CL | <https://www.getapp.cl/software/120459/book-it-now> |
| es-CO | <https://www.getapp.com.co/software/120459/book-it-now> |
| es-MX | <https://www.getapp.com.mx/software/120459/book-it-now> |
| fr | <https://www.getapp.fr/software/120459/book-it-now> |
| fr-BE | <https://fr.getapp.be/software/120459/book-it-now> |
| fr-CA | <https://fr.getapp.ca/software/120459/book-it-now> |
| nl | <https://www.getapp.nl/software/120459/book-it-now> |
| nl-BE | <https://www.getapp.be/software/120459/book-it-now> |

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