--- description: Learn more about Workflow. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Workflow Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Content Management Systems](/directory/276/content-management-system-cms/software) > [Workflow](/software/119043/contentools) # Workflow Canonical: https://www.getapp.com.au/software/119043/contentools Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/119043/contentools?page=2) > Contentools is a content marketing platform for creating, collaborating on, publishing, and analyzing content for marketing campaigns. Designed for mid-sized and enterprise companies, Contentools allows users to plan, distribute and measure campaigns from one cloud-based platform. > > Verdict: Rated **4.6/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 12 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: GrowthHackers - **Location**: San Francsisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 199.00 - **Pricing model**: Per Feature (Free version available) (Free Trial) - **Pricing Details**: Contact Contentools for pricing information. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Portuguese - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Audience Targeting - Calendar Management - Campaign Management - Categorisation/Grouping - Collaboration Tools - Content Management - Content Publishing Options - Data Visualization - Document Management - Drag & Drop - Editorial Calendar - Email Marketing - Multi-Channel Campaigns - Publish Scheduling - SEO Management - Social Media Integration - Text Editing ## Integrations (43 total) - Airtable - Asana - Buffer - Campaign Monitor by Marigold - Contentful - Dropbox Business - Evernote Teams - Feedly - Freshdesk - Gmail - Google Calendar - Google Docs - Google Drive - Google Forms - Gravity Forms ... and 28 more integrations ## Support Options - Email/Help Desk - Phone Support - 24/7 (Live rep) - Chat ## Category - [Content Management Systems](https://www.getapp.com.au/directory/276/content-management-system-cms/software) ## Related Categories - [Content Management Systems](https://www.getapp.com.au/directory/276/content-management-system-cms/software) - [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software) ## Alternatives 1. [Jasper](https://www.getapp.com.au/software/2061966/jasper) — 4.8/5 (1854 reviews) 2. [Interacty](https://www.getapp.com.au/software/2057168/interacty) — 4.7/5 (151 reviews) 3. [Levitate](https://www.getapp.com.au/software/2054994/levitate) — 4.8/5 (333 reviews) 4. [Writesonic](https://www.getapp.com.au/software/2052811/writesonic) — 4.8/5 (2102 reviews) 5. [Wix](https://www.getapp.com.au/software/90955/wix) — 4.4/5 (10606 reviews) ## Reviews ### "Excellent support, good software." — 4.0/5 > **Petra** | *27 August 2018* | E-Learning | Recommendation rating: 8.0/10 > > **Pros**: What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help\! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content. > > **Cons**: There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it. They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds\! Other than that there is nothing alarming worth mentioning. > > Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely​ scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team\! ----- ### "Workflow Review" — 5.0/5 > **Tami** | *8 June 2021* | Retail | Recommendation rating: 10.0/10 > > **Pros**: I use workflow daily, and the scope of tasks it is vital for ranges from small changes on the PDP to updating entire C links on the live site. What I love most is how intuitive the interface is to use, I get so frustrated with programs that are not instinctive to use, and that is not the case with Workflow. All interfaces and links are laid out clearly, the SAVE button is in a convenient spot and you can easily navigate between 30+ tabs (which i do very frequently) and if you forget to save before closing a tab you are prompted to save or delete changes. This sounds like a small feature but it is a LIFESAVER when you're going through a repetitive task quickly. The updates made in WF flow through to the live site almost immediately and it's very simple to make additional updates quickly. > > **Cons**: The only big con I associate with workflow is that the system glitches out when you are uploading more than 300 lines at a time. Most of the time the files still get uploaded when you receive this error message but occasionally you'l need to clear the job and start over, which literally just takes a few seconds but it's still a feature i wish they would update. I think it would be ideal wo upload at least 1000 lines at once. > > Like I said above I use workflow for almost all of my site updates, from small things like re-sorting the order in which product images are on the site to big things like create manually curated links. I also use it to create landing pages and export styles from links \& events to use for other reporting purposes. ----- ### "Decided against this content production platform" — 2.0/5 > **Stephanie** | *12 July 2017* | Internet | Recommendation rating: 3.0/10 > > **Pros**: I liked the price point and overall simple user experience and the very supportive customer team. They were very helpful by email and very quick to respond when I reported an issue. I was looking to set this up to extend to our content production and SEO team, so the features were mostly there for that, but not all the way. The collaboration features were just a little too light. > > **Cons**: For starters, I constantly received broken/errant email alerts. The emails were alternately being sent in Portuguese, despite being English language software, and I don't speak Portuguese. I felt like the product was very much still in Beta, in that regards. Also, I was comparing this tool with DivvyHQ and felt Contentools did not have enough collaboration and SEO features, and that workflow would not be as simple as with Divvy. ----- ### "The ultimate money and time saver" — 5.0/5 > **Thiago** | *2 May 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Very easy to use; Very organized; Full of measurement features; Fair to the hired professionals; > > **Cons**: It ocasionally crashes, though you never lose any work on those cases; The layout could be a little more modern; It's hard to setup non HTTPS blogs (not the platform's fault, really) > > Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could. Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers. In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy. ----- ### "Recommend for all our customers" — 5.0/5 > **Chris** | *1 October 2018* | Internet | Recommendation rating: 10.0/10 > > **Pros**: This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production. > > **Cons**: I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like. > > Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)\! ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/119043/contentools?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/119043/contentools) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data