Fullstory

4.6 (66)
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Every data point has a story to tell

Overall rating

4.6 /5
(66)
Value for Money
4.1/5
Features
4.5/5
Ease of Use
4.4/5
Customer Support
4.3/5

94%
recommended this app
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66 Reviews

Frank
Frank
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Fullstory ushers in a new era of live data analytics

Reviewed on 29/01/2019

The ability to see exactly how your users are struggling with a particular element of your website...

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

Verified Reviewer
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product for learning about your customer usage! Highly recommend for any product team!

Reviewed on 03/12/2022

Excellent, Highly recommend it to any product out there trying to understand their product and...

Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Pros

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps [SENSITIVE CONTENT] 5 star support!

Alternatives Considered

Hotjar and Mouseflow

Reasons for Choosing Fullstory

Embedded/Widget recordings work through Fullstory but not Hotjar.

Switched From

Hotjar

Reasons for Switching to Fullstory

Great support and assistance from the Fullstory team.
Bharath
Bharath
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Too pricey for the features and functionality it supports

Reviewed on 18/08/2017

Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Thomas
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

State of the art product, but poor customer service and retention, unjustified price increase

Reviewed on 21/11/2019

Everything about the software itself was great, unfortunately the service and pricing packages...

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception.

First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives Considered

Hotjar

Reasons for Switching to Fullstory

It was easy to go onboard, and was able to identify users by passing in some parameters.
Kyle
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

LOVE this tool, helps me be so much better at my job

Reviewed on 27/11/2023

I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for...

I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc. I Love the weekly reports and all the benefits that this tool has brought me as a product manager.

Pros

I love the ability to go in and find specific user sessions on different products I'm working on and watch exactly what the users went and clicked, where they got stuck....etc. I also love seeing the dead clicks and the rage clicks...etc.

Cons

The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.

Monish
Monish
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Track the User session and watch them use your product to identify there pain points

Reviewed on 27/04/2020

FullStory has been a really useful tool for analysing the user experience on the Website

FullStory has been a really useful tool for analysing the user experience on the Website

Pros

FullStory records the live session of the user who uses the fullstory integrated web application,

It records lots of other useful metrics which can be used for analysis these metrics can be customised,

The integration of fullStory to the product is simple and easy due to the good documentation an good customer support,

The FullStory provides some inbuilt analysis trends which is pretty useful,

FullStory provides API's for data extraction,

Cons

I wold like to move the metric data collected to a analytic platform like tableau, which is not achievable right now,

i recommend fullStory to provide a inbuilt environment such as tableau for further analysis on the data collected,

The metrics stored dose not last for a longer than 90 to 100 days, so we had to write java code to move data from fullStory to databases, fullStory has provided api's to support this data movement

Andrew
Andrew
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Fullstory offers real time information, automated screen capturing of system issues, and...

Reviewed on 20/04/2018

Being able to better aid support departments by viewing exact client actions as well as providing...

Being able to better aid support departments by viewing exact client actions as well as providing product teams, better understanding of platform usage/problem areas.

Pros

Rich visualizations while providing accurate data and allowing the admins to comb through data, view problem areas, as well as exactly what some of our client's were doing. This is tremendous from a support stand point, giving us the ability to view the exact actions/keystrokes the end user took.

Cons

No real qualms. Sometimes what the system deems as a 'Rage Click' can be inaccurate. I have investigated a large number and do not have full confidence in the accuracy.

Chen
Chen
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

If you’re a startup - this one’s for you!

Reviewed on 14/11/2018

Pros

Fullstory makes it easy to watch sessions recording over your website or product. We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable. We use it on a daily basis and it helped us improve so much in our product, I can’t stress it enough. Highly recommended!

Cons

I wish there was a more friendly mobile experience.. an app or a responsive mobile website. That said, if I must watch something on the mobile web browser it will get the job done, but can get a bit better.

Phil
Phil
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

DON'T BE A FOOL; get the full story

Reviewed on 17/10/2018

When a Customer sends a feedback to us about problems during their visit, such as not being able to...

When a Customer sends a feedback to us about problems during their visit, such as not being able to find where a feature should have been out is ordinarily easily located, I can see exactly what happened to him or her when it should have worked

Pros

I can not only see everything a customer did, I can track past visits off their IP, Cookie, etc and keep a trail

Cons

I personally find it a little clunky. But that's just me

Wes
Wes
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Unbelievable what this thing can do

Reviewed on 02/08/2018

Pros

They give you such good bug tracking tools. You won't regret the purchase just because of how powerful their tools are

Cons

They're expensive. For a young company growing quickly, it's hard to keep up with the sessions counts that they base price on. Maybe different pricing structure?

Verified Reviewer
Overall rating
  • Industry: Gambling & Casinos
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Fullstory- a complete story of what your customers are doing onsite

Reviewed on 15/09/2019

Help a lot in determining the specific market segmentation behavior, which helped us decide what...

Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better.

Pros

Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making.

Cons

It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one.

Angel
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Awesome tool for Exploring the Potential of User Experience Analytics

Reviewed on 28/06/2023

FullStory is a fantastic tool for analyzing user interactions with websites and apps. It is a...

FullStory is a fantastic tool for analyzing user interactions with websites and apps. It is a crucial tool for enhancing user experiences because to its powerful capabilities, user-friendly interface, and efficient analytics. To any company or group looking to improve their online presence and please their users, I heartily recommend FullStory.

Pros

The extensive session replay functionality of FullStory is one of its most notable features. Real-time user interaction analysis enabled us to comprehend the user's path, pain points, and places for improvement. This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature!

Cons

None so far. Enjoying the software so much!

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

FullStory is the leader in session replay on the web

Reviewed on 07/07/2021

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a...

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Pros

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

Prakhar
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Mind blowing product, but a little expensive

Reviewed on 29/09/2021

I use the free tier and sample data myself to work around the pricing. Would have loved if they...

I use the free tier and sample data myself to work around the pricing. Would have loved if they gave an option to decide whether to keep a recording or not, so that i can cut down on my number of recordings and still use them.

Pros

As a fast growing startup, we make a lot of decisions in an adhoc manner and go live. A lot of times this means no time for setting up analytics, and thus having no insights on google analytics etc. Fullstory acts as a catch-all analytics tool for me, where in I can restropectively go and see what impact my changes made. 0 effort needs to be spent on analytics since it is automatically collecting all data required to make a heatmap, session and what-not.

Cons

It is very expensive for a bootstrapped startup

Alternatives Considered

Hotjar

Reasons for Switching to Fullstory

Fullstory had many more features.
Verified Reviewer
Overall rating
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

FullStory allows me a window into the unknown. A must have for research!

Reviewed on 12/12/2018

I would recommend FullStory to anyone who is looking to understand their users and their issues and...

I would recommend FullStory to anyone who is looking to understand their users and their issues and take them seriously. It offers a window of insight few applications give.

Pros

Where to start! FullStory allows me to be able to look into a place and the mind of a user. It allows me to really dig deep without having to ask too many initial probing questions for customer support.

Seriously, being able to look at what someone is doing and how they may be misusing or simply misunderstanding something is a godsend. I am able to understand and help a user that much quicker by getting in their mindset!

Cons

The interface leaves a little bit to be desired and does have some quirks but overall this is a minor issue as the software really outshines this small issue.

Nikola
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great for understanding user behavior

Reviewed on 28/07/2020

FullStory is helping us immensely with UX/UI research and how to improve our app. It also helps us...

FullStory is helping us immensely with UX/UI research and how to improve our app. It also helps us with customer support because we can easily identify what a user did and where he ran into trouble. I recommend it for any SaaS company looking to better understand the behavior of their users.

Pros

It lets you view what your customers are doing on your website and how they interact with your product. It's great for learning which features and functions of a website make sense and which ones are poorly designed and confusing users. Really invaluable tool for UX/UI Research, but also for Customer Support, because you can easily see what problems a user had when using your tool, for example if you are a SaaS, and then quickly identify their problem.

Cons

Sometimes the software loads slowly, especially if you have a few other apps open at once. It probably takes up a lot of memory from the computer. Also, at times when watching a user's session, it will randomly pause at a point, we then have to refresh the page and start over. Probably related to the app loading slowly and taking up a lot of memory.

Verified Reviewer
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Live Replay of User Sessions - Great for CRO

Reviewed on 01/05/2019

We use fullstory to troubleshoot user experience issues with our site. It also guides us into...

We use fullstory to troubleshoot user experience issues with our site. It also guides us into making decisions on the design of the site, its great to have the video replays of multiple sessions that help to prove or disprove our hypothesis.

Pros

The ability to play back video sessions of your users using the site. The filters allow you to select users who rage clicked. It is a very powerful tool when making decisions for CRO and UX.

Cons

The paid plan comes with a premium price tag, however the free plan still gives a good level of functionality, especially for smaller sites.

Verified Reviewer
Overall rating
  • Industry: Consumer Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The must-have analysis tool

Reviewed on 18/09/2018

We needed a tool add another feedback channel to our product. This application gives you basically...

We needed a tool add another feedback channel to our product. This application gives you basically video testing of your product when you want.

Pros

It’s just perfect! You can do so many things with this application and the team keeps adding functionalities continuously.
What is different and is the real value added is that you have the events connected to the videos. In this way you don’t need to watch hours of videos, but you can directly go to the interesting point and also filter to show only the interesting videos.

Cons

I really struggle to find problems. Maybe sometimes the speed of the platform is a bit slow and takes time to load a video but as said, it’s really a minor thing.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Can't Imagine Not Having It

Reviewed on 25/09/2020

One major benefit is debugging. It makes the process way faster because we don't always have to...

One major benefit is debugging. It makes the process way faster because we don't always have to re-create the scenario to see what happened. Another major benefit is that it helps us understand the psychology of our customers. What makes sense to them, what doesn't, what frustrates them, etc. FullStory has a neat "RageClick" tracking feature. 10/10 would recommend.

Pros

Once my company got FullStory, I couldn't imagine a world without it. How can you *really* tell what your customers are doing? Reviewing at a list of events is just not adequate, and FullStory solves this problem. It's extremely intuitive and flexible. You can change the speed, skip inactivity, leave comments inside the videos, and much more. Plus, they have integration with a variety of analytical platforms, like Heap.

Cons

Occasionally, the reconstructed videos of user behavior are misleading. One serious issue is the inability to see iframes, but there's probably nothing anyone can do about that. I've also noticed that dropdowns don't always appear as they should. This makes it difficult to determine which options the user is actually seeing. The way they portray the user zooming-in is also a little disorienting.

Verified Reviewer
Overall rating
  • Industry: Oil & Energy
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Better User Insight Made Easy

Reviewed on 05/02/2019

This is a great tool that I recommend for every website large or small. It can help you better...

This is a great tool that I recommend for every website large or small. It can help you better understand users and identify frictions points that lead to more conversions.

Pros

FullStory makes it extremely easy to find specific sessions from Google Analytics, or other analytics platforms.

You can dig through page flows in Google Analytics or you can just watch the users actual interactions to better understand how and why they converted (or didn't)

Cons

For whatever reason, the email lookup can spotty. Sometimes I can find someone's email in the search function easily other times, not so much.

Kristen
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

FullStory is a must have if you have a website. It’s the best for web behavior monitoring!

Reviewed on 11/07/2021

Everything has been top quality and fun for me to use! A great overall experience!

Everything has been top quality and fun for me to use! A great overall experience!

Pros

I really love that they offer a free plan! The free plan give me all the functionality that I need! And as our company grows we can upgrade to get even more features! The website recordings are my very favorite feature and I’m always checking and watching to see what can be improved. It’s a really great app and it doesn’t slow my site down. That’s a huge plus! It’s a really great website tool!

Cons

I love everything! It’s one of my favorite apps and I think I might be addicted to the insights and recordings it give me.

Ganesh
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Capture user feedback and perspective of a product

Reviewed on 03/04/2019

Helps understand the user behavior and steps on the product, by analyzing activities performed by...

Helps understand the user behavior and steps on the product, by analyzing activities performed by users across the globe.

Easier integration to cloud based solutions and manage subscriptions

Can be used with specific flows in product.

Pros

Ease of access
Storage options
understand user behavior and steps to replicate a problem scenario
avoid multiple screen capture techniques as video is captured by the full story integration
search feature based on timestamp and region

Cons

storage needs to be cleared based on subscription
at times new screen recordings cannot be recorded when storage is full

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Amazing insights

Reviewed on 08/01/2019

Pros

This tool is wild. I never knew something like this existed. Our software has some problems and we often rely on clients reporting to find little bugs. This tool has revolutionized how we see what they see. Makes it a lot easier for us to prove user error over product error

Cons

Getting the product integrated with our site was not an easy goal. Our development team was able to get this integrated and going, but the regular guy off the street would not be able to.

MANAS
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Tracking the user session of your web product, to further analyse on the data collected

Reviewed on 19/12/2020

FullStory has been a great tool that helps in collecting the user session data on our web product,...

FullStory has been a great tool that helps in collecting the user session data on our web product, it has been a great experience with the tool

Pros

Fullstory tracks the user sessions and useful datas such as time duration place of use and many useful infos, these data that it collects can be customised , they have a clear documentations which helps in setting up and integration, fullstory has server that holds these datas and offers some analysis on them , and they also have some use-full api's from integration , such as data extraction and data retrieval

Cons

it could have offered more analytical front and custom analyses scope like tableau, and the data storage is for a short period i think 12 months, if you have to retain the data then you have to extract it and store it in some place else

Verified Reviewer
Overall rating
  • Industry: Construction
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One of a Kind

Reviewed on 12/04/2019

Pros

It provides insight into traffic and user behavior unlike any product I've seen before. My favorite feature is being able to search and segment sessions based on clicks and sequences of events.

Cons

The limited window of time that sessions are available for review, and it is quite expensive.