--- description: Learn more about mParticle Analytics. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: mParticle Analytics Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Business Intelligence (BI) Tools](/directory/318/business-intelligence/software) > [mParticle Analytics](/software/114779/indicative) # mParticle Analytics Canonical: https://www.getapp.com.au/software/114779/indicative Page: 1 / 3\ Next: [Next page](https://www.getapp.com.au/software/114779/indicative?page=2) > Indicative is a cloud-based behavioral analytics platform for marketers, product managers and analysts that connects data sources in order to synthesize them into a complete view of the customer journey and provide actionable insights for optimizing customer acquisition, engagement, and retention. > > Verdict: Rated **4.5/5** by 32 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of mParticle Analytics • Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience. • Indicative offers a data limit of 50 million events (user actions) per month while retaining data securely for at least 6 months (see our pricing page), with the ability to create custom events and access an event stream for analyzing historical event data. • Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc. • Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics. • The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an intuitive online interface accessible by your entire team. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 32 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: mParticle - **Founded**: 2013 ## Commercial Context - **Starting Price**: USD 950.00 - **Pricing model**: Per Feature (Free version available) (Free Trial) - **Pricing Details**: Standard: Free Pro: $950 per month Enterprise: Contact Indicative directly for Enterprise pricing - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Germany, United States ## Features - A/B Testing - API - Ad hoc Reporting - Behavior Tracking - Benchmarking - Campaign Management - Cohort Analysis - Collaboration Tools - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Dashboard - Dashboard Creation - Data Connectors - Data Import/Export - Drag & Drop - Engagement Tracking - Funnel Analysis - In-App Events Tracking - Key Performance Indicators ## Integrations (6 total) - Firebase - Google Analytics 360 - Google Cloud - Segment - Snowplow BDP - Stripe ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) ## Related Categories - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) - [Mobile Analytics Software](https://www.getapp.com.au/directory/1041/mobile-analytics/software) - [Data Analysis Software](https://www.getapp.com.au/directory/1129/data-analysis/software) - [Product Management Software](https://www.getapp.com.au/directory/991/product-management/software) ## Alternatives 1. [Lucky Orange](https://www.getapp.com.au/software/112955/lucky-orange) — 4.7/5 (260 reviews) 2. [Heap](https://www.getapp.com.au/software/105295/heap) — 4.5/5 (42 reviews) 3. [Lebesgue](https://www.getapp.com.au/software/2052208/lebesgue) — 4.9/5 (43 reviews) 4. [TapClicks](https://www.getapp.com.au/software/102021/tapanalytics) — 4.3/5 (175 reviews) 5. [Matomo](https://www.getapp.com.au/software/2053481/matomo) — 4.7/5 (62 reviews) ## Reviews ### "Excellent for showing value to partners" — 5.0/5 > **Verified Reviewer** | *6 December 2018* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: It's easy to program to get the graphs required. It's really helpful and visually easy to understand as we managed different partners data and we sent them these graphs. > > **Cons**: It takes some time to upload/ calculate the existing dashboards. > > Via Indicative, we can easily get graphs from data without deep coding knowledge, any analyst can do it. ----- ### "Good alternative to SQL Workbench" — 4.0/5 > **Abby** | *8 March 2019* | Fine Art | Recommendation rating: 7.0/10 > > **Pros**: I like the UI and I think it's just a friendlier alternative to SQL Workbench. I also think that the schema exploration, graphing functionality, and sharing ability are really cool. > > **Cons**: I think that the auto-suggest isn't very good. I'd also love to see more functionality to help us organize queries. ----- ### "Indicative Review" — 4.0/5 > **Sam** | *1 July 2019* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: Indicative is useful for looking at trends over time and we're able to pull in many different data sources and gather them in one place. > > **Cons**: Indicative is limited in ways to look at data. The ease of use is not great. ----- ### "Intuitive" — 4.0/5 > **Krystal** | *21 September 2018* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It’s very simple to learn, you don’t need a specialisation or long intro. Most of the features are self-explanatory drag and drop. > > **Cons**: The cohort analysis isn’t as powerful as I’d like. Sometimes there’s ‘magic’ happening behind the scenes and I question whether I can trust the data. ----- ### "\#Titlereview" — 5.0/5 > **Verified Reviewer** | *24 September 2018* | Internet | Recommendation rating: 8.0/10 > > **Pros**: The queries are pretty simple and attributes are documented. The types of visualisation and the speed to get results is satisfying. > > **Cons**: That it does not show real-time data, actually I believe our newest is at least one day old. > > We analyze impact of bugs by querying data and that is easier to interpret with visuals. ----- Page: 1 / 3\ Next: [Next page](https://www.getapp.com.au/software/114779/indicative?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/114779/indicative) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data