--- description: Learn more about Improvado. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Improvado Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Improvado](/software/112657/improvado) # Improvado Canonical: https://www.getapp.com.au/software/112657/improvado Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/112657/improvado?page=2) > Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis. > > Verdict: Rated **4.5/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Improvado Connect to more than 500 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, and more. Transform raw data into analysis-ready data across your channels in a snap. Track campaign compliance with pre-defined rules. Leverage pre-built dashboards and AI-powered insights. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 22 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Improvado - **Location**: San Francisco, US - **Founded**: 2013 ## Commercial Context - **Pricing Details**: Improvado pricing is volume-based and doesn't limit you by the number of data sources or how many team members need access. We tailor our pricing to fit your specific needs and analytics maturity, focusing on the real business value you'll receive. Ready to learn more? Book a quick demo, and our team will walk you through personalized pricing options that make sense for your business. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Czechia, Denmark, Finland, France, Germany, Iceland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway and 12 more ## Features - A/B Testing - AI/Machine Learning - API - API Design - API Lifecycle Management - Access Controls/Permissions - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Admissions Management - Advertising Management - Alerts/Notifications - Application Management - Architecture Governance - Attribution Modeling - Audience Targeting - Auto Extraction - Backup and Recovery - Batch Processing ## Integrations (113 total) - ActiveCampaign - AdRoll - Adobe Analytics - Adobe Commerce - Adobe Workfront - Adthena - Ahrefs - Algolia - Amazon DSP - Amazon Redshift - Amazon S3 - AppTweak - AppsFlyer - Authoritas - Awin ... and 98 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software) - [ETL Tools](https://www.getapp.com.au/directory/1303/etl/software) - [Marketing Attribution Software](https://www.getapp.com.au/directory/1317/marketing-attribution/software) - [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software) - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) ## Alternatives 1. [monday.com](https://www.getapp.com.au/software/91734/monday-com) — 4.6/5 (5726 reviews) 2. [Lebesgue](https://www.getapp.com.au/software/2052208/lebesgue) — 4.9/5 (43 reviews) 3. [Salesforce Marketing Cloud](https://www.getapp.com.au/software/607/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 4. [SAS Customer Intelligence 360](https://www.getapp.com.au/software/2058372/sas-customer-intelligence-360) — 4.9/5 (8 reviews) 5. [Ortto](https://www.getapp.com.au/software/100396/autopilot) — 4.6/5 (112 reviews) ## Reviews ### "Easy To Pick Up" — 4.0/5 > **Stephen** | *7 April 2020* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. > > **Cons**: When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. > > Being able to pull various different platform datas into one solution without having to do too much heavy lifting. ----- ### "Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it." — 5.0/5 > **Terry** | *13 March 2018* > > **Pros**: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better. > > **Cons**: Would love to get some data preparation and transformation functionality to take things to the next level. ----- ### "Tried to Get Info But Rep Did Not Call as Scheduled" — 1.0/5 > **Laurie** | *28 November 2019* | Health, Wellness & Fitness | Recommendation rating: 0.0/10 > > **Pros**: I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms. > > **Cons**: The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls. > > Given that a call was scheduled for a set day and time and was not followed thru did not impress me. ----- ### "Quality ETL Service With Outstanding Support" — 5.0/5 > **Tyler** | *4 October 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result > > **Cons**: The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion > > I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner ----- ### "Great Time Saving Client Pleasing Partner" — 5.0/5 > **Scott** | *29 March 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands. > > **Cons**: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled. > > The entire team from start to finish has been great to work with and they address problems quickly and effectively. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/112657/improvado?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/112657/improvado) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data