Omnisend

4.7 (725)
Write a Review!
Marketing automation for smart ecommerce marketers

Overall rating

4.7 /5
(725)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.6/5

97%
recommended this app
Sort by

725 Reviews

Cristian
Cristian
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Seems very well build, has a lot of options

Reviewed on 27/04/2023

Pros

I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.

Cons

Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.

Alternatives Considered

MailerLite, Mailgun and Mailchimp

Switched From

Mailchimp
Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Omnisend review

Reviewed on 28/11/2022

My overall experiance is very good. I would recomende the product to other people or should i say i...

My overall experiance is very good. I would recomende the product to other people or should i say i already did. We are currently running 4 websites on it and we will be doing more. So in my book they have a loyal customer. And yes we have tried others.

Pros

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

Cons

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

Alternatives Considered

Klaviyo and Mailchimp

Reasons for Choosing Omnisend

Mailchimp is really awfull. I can't bare it.

Switched From

Mailchimp

Reasons for Switching to Omnisend

Best price/ performance
Julie
Overall rating
  • Industry: Wholesale
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

It's good for now

Reviewed on 28/11/2022

It's okay so far.

It's okay so far.

Pros

I like the design of the email templates.

Cons

The ease of creating and sharing link for landing pages could be more user friendly. There is currently no way to create a link for landing pages.

Alternatives Considered

Flodesk, MailerLite and Mailchimp

Reasons for Choosing Omnisend

I wanted to use a software with a better design.

Switched From

Mailchimp

Reasons for Switching to Omnisend

The design of the emails were fitting for fashion.
Hilik
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A whole in one - best email marketing solution for agencies and ecommerce

Reviewed on 29/11/2022

Excellent.

Excellent.

Pros

The customer support is excellent. The product itself is user-friendly and easy to use.The automation and segmentation options are advanced and provide great solutions for effective marketing.

Cons

Compared to other software, I'm all satisfied and have no issues.

Alternatives Considered

Constant Contact, Klaviyo and Mailchimp

Reasons for Choosing Omnisend

The other software did not have the same features, automation options, and personal support as I have with Omnisend.

Switched From

Constant Contact and Mailchimp

Reasons for Switching to Omnisend

I needed an ecommerce platform and also one that can support me as an agency with multiple customers from different industries.Omnisend had the best offer and the features were completing my needs. The intro meeting and demo answered all my questions positively.
Nuno
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Omnisend Competes with big names at a more affordable price

Reviewed on 12/12/2021

Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows....

Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use.

My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails

Pros

Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it.
It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

Cons

I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

Alternatives Considered

Klaviyo

Reasons for Switching to Omnisend

To be true it main reason was the pricing and the fact how Omnisend billed my account.
Nate
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

seamless marketing platform with Affordable pricing

Reviewed on 04/08/2019

Great experience and enjoy the consistent and reliable automated email marketing that frees up my...

Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

Pros

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Cons

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

Alternatives Considered

ClickFunnels and Mailchimp

Reasons for Choosing Omnisend

Omnisend's features are superior in quality and cost.

Switched From

Klaviyo

Reasons for Switching to Omnisend

Omnisend's features are superior in quality and cost. The seamless experience and its simplicity in the to design and automate email campaigns, and forms.
Kimberly
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Omnisend - A good alternative to Mailchimp

Reviewed on 03/08/2019

Our small business has been a paid user of Omnisend for 2 years now and I really love how everything...

Our small business has been a paid user of Omnisend for 2 years now and I really love how everything works well and get our mailers and abandoned cart emails delivered to customers' inboxes on time!

Pros

I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.

Cons

I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template.

Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.

Pearl
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I recommend this to all my clients

Reviewed on 30/11/2022

Easy to use, value for money email software for ecomm brands

Easy to use, value for money email software for ecomm brands

Pros

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

Cons

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

I needed something built for ecommerce that was affordable and easy to deploy for clients

Switched From

GetResponse and Mailchimp

Reasons for Switching to Omnisend

Pricing and the partner portal functionality.
Erika
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great email platform! Would recommend

Reviewed on 25/08/2022

Pros

It is very easy to use and I am able to drag and drop different sections into my email which allows for easy customization. I can easy duplicate previous emails to keep the template that I have used in the past. There are also new templates that I can choose from if I am stuck. Good price for everything that it offers and it links to my website.

Cons

being able to disable the SMS part for a slight discount and being able to sort contacts easier.

Alternatives Considered

WordPress

Reasons for Choosing Omnisend

This product seemed easier to use and allowed me to have more contacts in the system.

Switched From

Mailchimp
Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good Product for Price

Reviewed on 20/05/2021

We use it to send email campaigns to our following. Whether they are sales, updates, product...

We use it to send email campaigns to our following. Whether they are sales, updates, product information, etc. We break them into segments and make sure the information is applicable to each segment.

Pros

I love how easy it is to use. We were able to easily set up segments, sync it to our Shopify webstore and create lists based on user's website behaviors.

Cons

I wish it had more integrations with other platforms/softwares. We were actually sold on it having access to some softwares, but it was not the case. I know webhooks can be done, but just involves more cost of developers versus easier integration.

Jr
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product for scaling brands

Reviewed on 28/11/2022

It has always been great my clients see results and we can report on metrics.

It has always been great my clients see results and we can report on metrics.

Pros

It is a great product and a fantastic alternative to more expensive platorms.

Cons

The editor tool can sometimes feel very constrained but it gets the job done.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Choosing Omnisend

Klaviyo removed the clients brand because of the product they sell for no reason even though competitors sell the same product.

Switched From

Klaviyo

Reasons for Switching to Omnisend

Omnisend offers more scalability in my experience
Colin
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Surprised at the difference certain features have made

Reviewed on 24/08/2022

I use the product every week and it has proved to be a valuable marketing tool which has helped...

I use the product every week and it has proved to be a valuable marketing tool which has helped generate revenue

Pros

Until recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30%

Cons

I'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind.

Alternatives Considered

Campaign Monitor by Marigold and Mailchimp

Reasons for Choosing Omnisend

In this instance the costs were better and we liked the automation features

Switched From

Mailchimp

Reasons for Switching to Omnisend

Had the features we wanted at a price our small business could afford
Shubhanshu
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Omnisend has AMAZING potential and they hear you

Reviewed on 25/08/2022

I like whatever I've experienced and look forward to whatever the omnisend team is building towards.

I like whatever I've experienced and look forward to whatever the omnisend team is building towards.

Pros

It's relatively good and easy-to-use software. It'll handle all your basic email/sms marketing needs and maybe more. They're growing and evolving as we speak - like literally, they've added a new email builder and a new form builder in the last couple of months. They take feedback quite seriously.
THE CUSTOMER SUPPORT. They've got some amazing people behind the chatbox who go out of their way to resolve any and all of your queries.

PS. The new email builder is an amazing improvement over the last one. It provides you with way more control over your email - it still has space for more improvement.

Cons

A lot of things are missing at the moment. Since they switched to a new email builder, they lack the ability to edit your templates (built on the new system) after you've saved them. The forms from the old form builder are still a little volatile - for eg. we've had some major scaling issues on the website where the form wouldn't scale with the screen size. I personally design 60-70% of my emails in another software and import the images to omnisend; I would prefer more control over the layout and visuals as a designer.

Salma
Overall rating
  • Industry: Food Production
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very Useful for Various Needs on Run a Businesses

Reviewed on 13/05/2023

My experience with Omnisend has been positive, its recommend itby me even with minor issues.

My experience with Omnisend has been positive, its recommend itby me even with minor issues.

Pros

Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more. It has nicely user friendly interface, its easy to use. Drag-and-drop editor, and segmentation and automation capabilities really benefit.

Cons

Omnisends features can be buggy or slow to load. And its absoluetly lacks of great customer support.

Keith
Overall rating
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A Great Ecommerce Marketing Companion

Reviewed on 24/08/2022

I wouldnt complain about anything, specific. I have never had to reach out to their customer...

I wouldnt complain about anything, specific. I have never had to reach out to their customer support team, that I can remember.

Pros

THis software is intiutive and helps me gather data and launch campaigns at or above industry bencmarks.. This tools helps me really understand the power of email marketing and the risidual effects of the opt ins. FOr me, I love using sementation and building media audiences and connecting them directly to FB and Google.

Cons

The new email builder is tough to manage. It's clunky and you have to customize nearly everything before sending an email - and when you do an A | B test, it's just not efficient.

Alternatives Considered

HubSpot Marketing Hub, Yotpo and Mailchimp

Reasons for Switching to Omnisend

Pricing and Features matched my needs and the Shopify integration was very attractive feature.
Nick
Overall rating
  • Industry: Printing
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Screen Print Direct - Review

Reviewed on 28/11/2022

Again having email, sms and push notifications all in one platform is huge plus. That alone is why...

Again having email, sms and push notifications all in one platform is huge plus. That alone is why we have stuck with omnisend along with the amazing customer service and constant improvement of the platform

Pros

Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

Cons

The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Mailchimp no longer integrated with shopify and drip was not a good fit for ecommerce marketing.

Reasons for Switching to Omnisend

All in one platform. Email campaigns, automations, sms and push notifications.
Diana
Overall rating
  • Industry: Sporting Goods
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Is Omnisend right for you?

Reviewed on 03/08/2019

Omnisend has made my email marketing automated so I spend less time on the emails.

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Kat
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Keeping connected...

Reviewed on 24/08/2022

As mentioned in my review the most important aspect of Omnisend is keeping connected! Whether I use...

As mentioned in my review the most important aspect of Omnisend is keeping connected! Whether I use it once a week, once a month or once a quarter, it is an old friend waiting for me to reach out to those who I value in my business!

Pros

Omnisend has had a huge impact on keeping connected with my customers and potential customers. Not only does it interface with my POS, but I can also add contacts easily from a simple sign-up I have inside my shop. My patrons are excited to sign-up and receive new information regarding my classes, products, and services. I am able to get, virtually, instant feedback on interest levels by viewing my report on opens and opt-outs. The Omnisend platform gives me peace of mind and a sincere, personal way to stay connected to current and future customers in a world that is sometimes distant! thank you Omnisend. You are truly a vital part of my business.

Cons

I am very pleased with all the features of this software and have no cons to list at this time.

Alternatives Considered

Mailchimp

Reasons for Choosing Omnisend

The interface with Shopify made my decision to switch easy. Finding the ease of use after the switch...priceless!

Reasons for Switching to Omnisend

The interface with Shopify and I stayed with it because of it's ease of use.
Dolores
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Value for money

Reviewed on 07/12/2022

It has been good so far.

It has been good so far.

Pros

Forms, automation rules, creating segments

Cons

There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Mailchimp stopped supporting Shopify integration

Switched From

Mailchimp

Reasons for Switching to Omnisend

Cheaper than Klaviyo and offers similar features
Iain
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A good and inexpensive CRM with lots of easy to use features.

Reviewed on 01/09/2022

Omnisend has helped us grow our mailing list and has made it easy for me to make engaging and good...

Omnisend has helped us grow our mailing list and has made it easy for me to make engaging and good looking email newsletters. Our open rate is around 45% which has been way better than expected. Also, some of the automation (which I need to work more on) has brought in significant extra revenue which we wouldn't have had otherwise.

Pros

The updated email builder functionality is great and makes adding and saving templates much easier. The stats are clear and laid out well in graphs and charts to compare to previous months. Plus, compared to some other CRM providers the cost is reasonable, especially for the functionality provided.

Cons

Some segmentation can be tricky. Also, we had an issue where one bounce from a newsletter we sent resulted in a lot of our emails subscribers being automatically unsubscribed, despite many of them having opened ALL of our previous emails. We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters.

Alternatives Considered

Mailchimp and AWeber

Reasons for Choosing Omnisend

Better functionality and compatibility with our website.

Reasons for Switching to Omnisend

It seemed easier to use with better support and better ability to scale without making the price become ridiculous.
Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

You're in for some billing surprises...

Reviewed on 03/12/2021

Pros

The software itself is really intuitive and useful. I enjoyed it very much.

Cons

This billing issue has really soured my feeling about this company. The monthly price that they show on their account page is wrong. They changed pricing over the years that I have been with them - which is absolutely fine. What isn't okay, however, is that where the pricing is shown on the account page is calculated completely wrong. That means, their website was showing that I would be billed $540 per month, and when the bill came in, it was $690. It's very upsetting to not know what to expect. I reached out to omnisend about this and spoke with [SENSITIVE CONTENT], but they showed me their pricing page, which still has a different number ($640). Their own team couldn't figure out what I should have been paying! Now they are not taking responsibility for updating their own website to match the real bill. If you value knowing how much something costs every month and transparency, I would not go with this company.

Alternatives Considered

Klaviyo and Drip

Switched From

Mailchimp
Dan
Overall rating
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent

Reviewed on 29/11/2022

Everything Klaviyo has to offer only with better support, don't overlook Omnisend!

Everything Klaviyo has to offer only with better support, don't overlook Omnisend!

Pros

Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.

Cons

The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.

Alternatives Considered

MailerLite and Dotdigital

Reasons for Choosing Omnisend

Pricing, support, features

Switched From

Klaviyo

Reasons for Switching to Omnisend

Pricing, support, features
Richard
Overall rating
  • Industry: Food Production
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

My review

Reviewed on 26/08/2022

Very good

Very good

Pros

Easy to set up, and learning curve is not too steep

Cons

The cost is a bit high for learners - especially as your database grows and may not be utilizing it to its full value

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Yours looked better

Switched From

Mailchimp
Amir
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best ESP hands down

Reviewed on 29/11/2022

overall i love the experience, customer service and pricing is perfect for what we need it for.

overall i love the experience, customer service and pricing is perfect for what we need it for.

Pros

the ease of use, mobile friendliness and the way it allows me to customize and modify each slice

Cons

wish the website was a little more mobile friendly when having to edit/schedule an email send on the road

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Mail chimp was overrated, expensive and not friendly to work with with minimal options

Reasons for Switching to Omnisend

The price was much better for Omnisend
Adam
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Email Marketing Tool with CDP Features

Reviewed on 02/05/2024

Email marketing, lead capture and naturing.

Email marketing, lead capture and naturing.

Pros

Omnisend unify customer data in one place which help make informed decisions.

Cons

Omnisend is a perfect shot, it barely let me down.