--- description: Learn more about Alexa. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Alexa Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [Alexa](/software/111717/alexa-marketing-stack) # Alexa Canonical: https://www.getapp.com.au/software/111717/alexa-marketing-stack Page: 1 / 5\ Next: [Next page](https://www.getapp.com.au/software/111717/alexa-marketing-stack?page=2) > Alexa Marketing Stack is a keyword research \& site ranking platform which offers various SEO \& competitive analysis tools including a competitor keyword matrix > > Verdict: Rated **4.4/5** by 86 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Alexa Keyword research tools include site keyword analysis, share of voice, keyword difficulty, and a competitor keyword matrix which allows users to identify keywords that multiple competitors receive traffic from. Competitive analysis allows users to benchmark their site against competitors for a range of metrics, including monthly unique visitors, estimated visits and pageviews, traffic sources, historic traffic trends, audience overlap, and more. Site audits assess each page of a site for usability, performance, and SEO, and provide users with downloadable reports and checklists of improvements to be made. With the site screener, users can identify sites matching specific search criteria to discover partnership opportunities, perform market research, and more. The workspace allows users to save sites, keywords, and site lists to be reviewed or worked on at a later time. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 86 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Alexa - **Location**: San Francisco, US - **Founded**: 1996 ## Commercial Context - **Starting Price**: USD 99.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: 7-day free trial, requires credit card. Essentials: $99/month Advanced: $149/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - Audit Management - Backlink Monitoring - Benchmarking - Campaign Management - Competitive Analysis - Content Management - Dashboard - Data Visualization - Engagement Tracking - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Management - ROI Tracking - Real Time Comparisons - Reporting & Statistics - SEO Management - Tagging - Trend Analysis - Web Traffic Reporting ## Support Options - FAQs/Forum - Chat ## Category - [SEO Software](https://www.getapp.com.au/directory/312/search-marketing/software) ## Related Categories - [SEO Software](https://www.getapp.com.au/directory/312/search-marketing/software) - [Competitive Intelligence Software](https://www.getapp.com.au/directory/305/competitive-intelligence/software) ## Alternatives 1. [Semrush](https://www.getapp.com.au/software/91634/semrush) — 4.6/5 (2316 reviews) 2. [Similarweb](https://www.getapp.com.au/software/100382/similarweb-pro) — 4.6/5 (251 reviews) 3. [Ahrefs](https://www.getapp.com.au/software/102405/ahrefs) — 4.7/5 (581 reviews) 4. [Google Alerts](https://www.getapp.com.au/software/131703/google-alerts) — 4.7/5 (315 reviews) 5. [Hermix](https://www.getapp.com.au/software/2069378/hermix) — 4.7/5 (99 reviews) ## Reviews ### "A must have tool to keep up with the competition" — 5.0/5 > **Jamey M.** | *17 December 2018* | Internet | Recommendation rating: 10.0/10 > > **Pros**: If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game. > > **Cons**: There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price. ----- ### "Not my first choice for Market Intelligence" — 4.0/5 > **Verified Reviewer** | *8 March 2023* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi. > > **Cons**: Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence ----- ### "Convenient Toy, but not much more than that" — 3.0/5 > **Verified Reviewer** | *11 April 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc. > > **Cons**: The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings ----- ### "It allows to check the background of the domain, but the data can be misleading" — 4.0/5 > **Verified Reviewer** | *10 October 2017* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use. > > **Cons**: For more advanced use cases this tool is too simple - there are better solutions out there. Data behind it isn't really accurate also, especially when you dig deeper. ----- ### "Marketing platform that gives you lots of insights" — 4.0/5 > **Verified Reviewer** | *23 April 2018* | Newspapers > > **Pros**: Gives you both market and audience analysis that can help inform your keyword choices and content style > > **Cons**: The software can be buggy and the mobile app needs some improving, it isn't very good. Better for SEM purposes than SEO ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.com.au/software/111717/alexa-marketing-stack?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/111717/alexa-marketing-stack) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data