--- description: Learn more about Vero. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Vero Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Vero](/software/111659/vero) # Vero Canonical: https://www.getapp.com.au/software/111659/vero Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/111659/vero?page=2) > Vero is a data-driven customer engagement platform built for B2C and B2B product-led teams. Segment your users and send automated journeys using email, iOS and Android push and SMS. > > Verdict: Rated **4.4/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Vero • Track and store event streams in real time using Vero's API or integrations including Segment, Rudderstack, Hightouch, Census and more. • Enable your marketing and product teams to turn real time, event-driven customer activity data into segments and complex customer journeys, without touching code. • Segment using demographic and activity data synced from your core product experience using Vero's APIs and SDKs. • Design personalized, multi-channel customer journeys using email, iOS and Android push and SMS. • Get detailed reporting on every messaging campaign, including conversion tracking. • ETL message sends, opens, clicks, conversion and other interaction data to data warehouses included Snowflake, BigQuery and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 30 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Vero - **Location**: Sydney, Australia - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 54.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Vero is priced based on your usage, including number of customer profiles stored, number of messages sent per month on each channel including email, SMS and iOS and Android push notifications and events tracked per month (customer activity tracked). The plans included here are our standard pricing tiers. We can provide custom pricing based on exact usage to better fit our customers' needs. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, France, Germany, Ireland, Japan, Netherlands, Norway, Sweden, United Kingdom, United States ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - App Notifications - Automated Scheduling - Autoresponders - Behavior Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Click Tracking - Contact Management - Content Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation ## Integrations (18 total) - Amazon Simple Notification Service (SNS) - Branch - Freshpaint - Google Analytics 360 - Hightouch - InnerTrends - Lexer - Mailgun - Mailjet - Make - Panoply - RudderStack - Segment - Snowplow BDP - Stitch ... and 3 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) - [Push Notifications Software](https://www.getapp.com.au/directory/1297/push-notifications/software) - [All-in-One Marketing Tools](https://www.getapp.com.au/directory/310/online-marketing/software) ## Alternatives 1. [Omnisend](https://www.getapp.com.au/software/112199/omnisend) — 4.7/5 (836 reviews) 2. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2256 reviews) 4. [Salesforce Marketing Cloud](https://www.getapp.com.au/software/607/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Spotler CRM](https://www.getapp.com.au/software/20468/really-simple-systems-cloud-crm) — 4.4/5 (453 reviews) ## Reviews ### "Comprehensive Customer Messaging Tool" — 5.0/5 > **Verified Reviewer** | *8 January 2020* | Computer & Network Security | Recommendation rating: 8.0/10 > > **Pros**: The workflow is very clean and easy to setup. You can leverage multiple options to push your messaging. > > **Cons**: Nothing so far, but price may not fit for small companies. It should offer a free version for companies with limited use. > > Vero is rich in its features, a single platform designed to offer push notification, workflow management and other cool things for better customer messaging experience. ----- ### "Best customer support - an amazing team" — 5.0/5 > **Georgia** | *24 January 2019* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: - The focus on data-driven email marketing and prioritisation of HTML email as opposed to drag and drop builders - The dedication of the incredible Vero team to providing 24/7 customer support through Slack > > **Cons**: - Some features missing, particularly in regards to flexible segmentation > > We love Vero\! Incredible email marketing software that has had a great impact on our online sales ----- ### "Steep learning curve, limited templating, robust testing features" — 3.0/5 > **Corey** | *25 February 2019* | Military | Recommendation rating: 3.0/10 > > **Pros**: The A/B testing options are robust and pretty easy to use. The UI is clean. The software is fast, I never experienced any lag. > > **Cons**: Difficult to learn the software. Data compilation can be very complicated and difficult to configure. The templates options are limited, it would be nice to have more out-of-the-box templates. It's difficult to configure and track journey marketing emails. > > It's taken over a year to configure Vero correctly, to work with our data back-end and send correctly. We still have issues but when it works, it's good for testing segments. It's been a headache most of the time. ----- ### "Great tool with amazing customer support" — 5.0/5 > **Beau** | *15 August 2019* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Vero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable > > **Cons**: Learning curve can be a bit steep when first using and is not super intuitive, but this is solved fairly quickly by Vero's excellent customer support. In some ways feel like we are not using the full options of what's available. ----- ### "Really powerful platform" — 5.0/5 > **Melanie** | *8 June 2017* | Import & Export | Recommendation rating: 10.0/10 > > **Pros**: When it comes down to it Vero is a really powerful platform for transactional or behavioral campaigns. While it may have a higher learning curve at the end of the day it's a key part of our business. > > **Cons**: Sometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay. But it's okay and usually just a small delay. Well worth it. > > We use this for all our automated campaigns, it has helped us for marketing and sales. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/111659/vero?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/111659/vero) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data