---
description: Learn more about SalesWings. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: SalesWings Reviews, Cost & Features | GetApp Australia 2026
---

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# SalesWings

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> Lead scoring for Salesforce Marketing Cloud has arrived. Automate your lead qualification, ensure leads’ quality, and timely handover to sales with SalesWings B2B Studio for Marketing Cloud.
> 
> Verdict: Rated **4.8/5** by 19 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of SalesWings

• Understand your leads' digital behavior.&#10;&#10;• Quickly identify your hottest leads.&#10;&#10;• Ensure timely handover to sales.&#10;&#10;• Flexible tagging and scoring model.&#10;&#10;• Native integration in Salesforce Marketing Cloud and Sales Cloud.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 19 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SalesWings
- **Founded**: 2014

## Commercial Context

- **Starting Price**: USD 7,499.00
- **Pricing model**: Usage Based
- **Pricing Details**: Contact Saleswings for pricing information.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Contact Management
- Customer Segmentation
- Customizable Fields
- Customizable Scoring
- Data Enrichment
- Deal Management
- Email Tracking
- Event Triggered Actions
- Field Sales Management
- For Sales Teams/Organizations
- Interaction Tracking
- Lead Assignment
- Lead Capture
- Lead Distribution

## Integrations (11 total)

- Braze
- Gmail
- Google Tag Manager 360
- Salesforce Customer360
- Salesforce Data Cloud
- Salesforce Einstein
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesforce Tool Suite
- Unbounce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Lead Management Software](https://www.getapp.com.au/directory/339/lead-management/software)

## Related Categories

- [Lead Management Software](https://www.getapp.com.au/directory/339/lead-management/software)
- [Predictive Lead Scoring Software](https://www.getapp.com.au/directory/678/predictive-lead-scoring/software)
- [Sales Force Automation Software](https://www.getapp.com.au/directory/338/sales-force-automation/software)

## Alternatives

1. [HubSpot CRM](https://www.getapp.com.au/software/102533/hubspot-crm) — 4.5/5 (4451 reviews)
2. [Marketo Engage](https://www.getapp.com.au/software/990/marketo-lead-management) — 4.3/5 (710 reviews)
3. [Salesforce Sales Cloud](https://www.getapp.com.au/software/90378/salesforce) — 4.4/5 (18768 reviews)
4. [Seamless](https://www.getapp.com.au/software/2051061/seamless-ai) — 4.5/5 (487 reviews)
5. [AWeber](https://www.getapp.com.au/software/20402/aweber-email-marketing) — 4.4/5 (322 reviews)

## Reviews

### "Saleswings allows us to focus our business on hot leads and increase our conversion rate." — 5.0/5

> **Philippe** | *14 December 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: Have real-time visits to our site of our prospects and customers. This allows us to meet our target at the right time, with the right information
> 
> **Cons**: The integration of LinkedIn would be a plus for our activity in b2b. &#10;Unfortunately, LinkedIn's commercial policy does not provide this added value
> 
> Saleswings allows me to have a richer information about my business relationships and to be able to adapt my speech according to their real needs

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### "Saleswings Makes Lead Scoring Easy and Scalable" — 5.0/5

> **Mark** | *12 November 2024* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Simple to use&#10;Powerful and scalable&#10;Visible indicators make it easy for Sales to see most engaged leads&#10;CSM has been an incredible resource
> 
> **Cons**: Offline scoring runs only occur every hour, I'd like to be able to increase that frequency.
> 
> Saleswings has been an excellent addition to our sales toolkit. It’s remarkably easy to use and impressively robust, making lead scoring both straightforward and effective. The platform’s simplicity belies its power, allowing us to set up a scalable lead scoring model that drives real results. What really stands out is the exceptional support network—responsive, knowledgeable, and proactive, they make sure any question or issue is addressed promptly. If you’re looking to streamline your lead scoring with confidence, Saleswings is a great choice

-----

### "SalesWings - Tracking" — 4.0/5

> **Tamara** | *20 May 2022* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: It is really easy to use and implement. &#10;Tracking is working really well. We gather more info trough Saleswings than other tools (for example&#10;gclid or utm data) we use.  And the integration to Salesforce is really helpful.
> 
> **Cons**: Lead search in cockpit could be improved.

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### "Easy Set Up, Great Support" — 4.0/5

> **Duane** | *19 June 2020* | Construction | Recommendation rating: 9.0/10
> 
> **Pros**: Easy setup (like really easy) and you can see data right away. I like the tagging which we use to create a holistic view of all the touch points of a customer. Integration with Salesforce is seamless and has some great pre-built reports. Looking forward to working with their fit scoring feature.
> 
> **Cons**: Lead scoring is not as flexible as I would like (compared to Marketo) and I have not had a chance to dive into the newly released fit scoring so perhaps that will get me over the hump there. The UI needs some tweaks like a search function and tag/segment/lead scoring grouping options to make it tidy and organized but at the rate they seem to push out features and fixes, I'm sure it will be addressed.&#10;&#10;So really, I'm just nitpicking. There is nothing I would really say that I "dislike".
> 
> We transitioned from Marketo to Marketing Cloud about 6 months back. Marketing Cloud is great but has some strange shortcomings that Marketo offers out of the box like activity tracking and lead scoring. SalesWings was really the only viable solution to fill the gap and it performs the job perfectly.We also have multiple sites and a big selling point for us was the fact that we could deploy it to all of our sites without incurring additional costs unlike Marketo.&#10;&#10;Setup was really easy. Just drop the code on your pages and SalesWings starts collecting data. We had a couple of glitches but \[SENSITIVE CONTENT HIDDEN\] and his team addressed them quickly and to our satisfaction.

-----

### "Excellent tool to help lead management" — 5.0/5

> **Shannon** | *26 September 2022* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: We have been able to make use of our CRM data and visitor activities together to streamline our lead prioritisation. The toolbox is highly customisable and has been further enhanced since we began working with the SalesWings platform giving us the tools we need to categorise our leads significantly better. The visitor interaction recording is good and we are able to allocate points and tags intuitively which is essential in a dynamic environment.
> 
> **Cons**: The Toolbox is powerful but has needed a few improvements to make it really work for us. SalesWings have been fantastic at taking feedback on board and enhancing the product even in the short time we have been working together. If you have particularly complex needs, you are better served using SOQL but this is not a requirement for every business. There are a few fields I would like to have passed through as standard rather that having to define these via SQL in SFMC, but I know the SW team are looking at these too.
> 
> We have been very pleased with our SalesWings implementation. It has brought visibility to our lead visitor interactions and helped us define and implement new lead management processes. Lead scoring is a fantastic tool for our business. The customer service from the team at SalesWings has been second-to-none. If ever we have encountered an issue, they have been at the ready to support us and always with a professional and friendly demeanour.

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## Links

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| en | <https://www.getapp.com/sales-software/a/saleswings/> |
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| pt | <https://www.getapp.com.br/software/111567/saleswings> |
| pt-PT | <https://www.getapp.pt/software/111567/saleswings> |

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