EmailOctopus

4.8 (509)
Write a Review!
Easy-to-use, affordable email marketing tool.

Overall rating

4.8 /5
(509)
Value for Money
4.8/5
Features
4.5/5
Ease of Use
4.7/5
Customer Support
4.8/5

97%
recommended this app
Sort by

509 Reviews

Andre
Andre
Overall rating
  • Industry: Music
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Email Octopus is Worth It

Reviewed on 12/07/2023

Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build...

Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build my list.

Pros

I have only been using an email newsletter for 6 months, so I’m new to email marketing. Email Octopus has a straightforward list management tool that I find easy to use. I like that my dashboard gives me my recent campaign stats. For someone like myself who is just starting to build a list, the price is great and the functionality is simple and easy to understand and execute.

Cons

Now that I’m 6 months in with Email Octopus, I wish they had some deeper engagement tracking per subscriber - i.e. location, time of open. Some deeper engagement tracking would help in understanding how, when, and where subscribers are interacting with the campaign.

Alternatives Considered

Campaign Monitor by Marigold, Mad Mimi and Mailchimp

Reasons for Switching to EmailOctopus

Price was the determining factor. The ability to build a list inexpensively was a the deciding factor.
Ana
Overall rating
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple, straightforward, not overly complicated.

Reviewed on 16/08/2024

Pros

It's free for my needs, it was easy, and it has templates that were simple for me to figure out.

Cons

Making a template *before* starting a campaign almost hung me up, but now that I know, I know!

Response from EmailOctopus

Hi Ana, I'm really happy to hear you find our editor easy to use. Simplicity is one of our main goals, so it's great to see that it works out for you. Just to confirm: you don't actually need to create a template before setting up your campaign, but it's indeed an option ;) Thanks again for recommending us!

Harshit
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Cost Effective Email Marketing Tools

Reviewed on 11/03/2023

Pros

Used email octopus for more than two year. It is a cost effective email marketing tool which allows basic functionality of contact management along with email marketing setup.

Cons

Not much of the customization is possible in email octopus when it comes to email templates.

Danny
Overall rating
  • Industry: Events Services
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for events and mailing lists

Reviewed on 29/08/2024

Very easy to schedule and send emails, and a simple, user-friendly experience which I'd recommend...

Very easy to schedule and send emails, and a simple, user-friendly experience which I'd recommend to other organisations who use mailing lists.

Pros

It's user friendly, and it's free. I found out about EmailOctopus when Mailchimp started charging extortionate fees for having 1500+ subscribers. Email Octopus was a great alternative.

Cons

Some of the features are still a little basic, so I look forward to some new and improved design options in the future (fonts, shapes, etc)

Response from EmailOctopus

Hi Danny, I'm happy to hear that our price point and simplicity turned out to be a match for you! We're constantly working on improving our platform, so if you have any feature requests, please reach out to our support, and we'll be happy to add your +1 vote ;) Thanks for recommending us.

Matilde
Overall rating
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Newsletters tool

Reviewed on 12/09/2024

Pros

The creation of the newsletter is really intuitive, they offer good prices.

Cons

I had some troubles with multiple users feature.

Response from EmailOctopus

Thanks for reviewing us, Matilde! I'm glad you find our editor intuitive and our pricing affordable. If you need any help managing users on your account, feel free to contact our Customer Success team and we'll be happy to help ;)

Sal
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Sal's official review

Reviewed on 30/09/2024

10/10 barrier to entry is low with a very straightforward UI.

10/10 barrier to entry is low with a very straightforward UI.

Pros

Ease of access. I juggle 3 companies at once and EO helps easily navigate different campaigns!

Cons

One con is Embedded Videos. I'd love to see this option revamped down the road.

Also, I wish there was a support line even if I have to pay for a tiered service the option would be nice.

Alternatives Considered

Mailchimp

Reasons for Switching to EmailOctopus

Mailchimp is the most popular choice on the marketplace and their prices reflect that fact!

Response from EmailOctopus

Hi Sal,

Thanks for reviewing EmailOctopus! We're happy we can help you manage the email marketing for your three companies easily and efficiently. When it comes to adding videos into emails – is there anything specific you'd like us to change? Just to clarify, we don't allow embedding a video directly into your email just because most email clients don't support this option. However, if the support across ISPs increases, we'll definitely update this option. We're here if you need anything else along the way!

Thanks again for recommending us ;)

Susan Page
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

GREAT newsletter platform, alternative to pricey competitors

Reviewed on 13/09/2024

Great for sending out monthly newsletters. Will continue using for the foreseeable future and may...

Great for sending out monthly newsletters. Will continue using for the foreseeable future and may upgrade to Pro!

Pros

Very customizable without forcing me to do HTML. Gives me everything my previous newsletter platform (MadMimi) did and more. Lots included with the Free version that most competitors charge an arm and a leg for.

Cons

There are many pages to each process, and the automation process specifically is quite confusing. Help articles are good but some portions could be better labelled.

Alternatives Considered

Kit, Flodesk, Constant Contact and Mailchimp

Reasons for Choosing EmailOctopus

No longer available--closed down by GoDaddy

Switched From

Mad Mimi

Reasons for Switching to EmailOctopus

They were far too complicated and pricey, EmailOctopus meets my needs and even Pro isn't outside of my price range.

Response from EmailOctopus

Thank you for reviewing us, Susan! We're happy to hear you've had a great experience since you switched. Regarding your comment on the automation – would you be able to tell us a bit more about what wasn't clear enough? We strive to make our features and documentation clear and easy to use, so any feedback would be super helpful. Thanks again for recommending us!

Paige
Overall rating
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy and professional

Reviewed on 26/09/2024

I have been using EmailOctopus for a couple years and love everything about this platform.

I have been using EmailOctopus for a couple years and love everything about this platform.

Pros

I love how easy EmailOctopus is to use. I can make a professional email in less than five minutes to draw in new customers. My clients have told me that they look forward to getting my emails. Thanks EmailOctopus!

Cons

I don't see any cons. I love EmailOctopus.

Alternatives Considered

Constant Contact

Reasons for Switching to EmailOctopus

Price and ease of use were the major considerations.

Response from EmailOctopus

Hi Paige,
Thank you for reviewing us! It's great to hear that our ease of use works out nicely for you – and what a nice piece of feedback from your clients! Thanks again for recommending us – we're here if you need anything ;)

Carmen
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

User-Friendly and Easy to Use

Reviewed on 31/08/2024

It's been great and I love how straightforward it is compared to MailerLite, which is the platform...

It's been great and I love how straightforward it is compared to MailerLite, which is the platform I was using before.

Pros

I love how easy it is to use and how user-friendly it is.

Cons

There are some instances where I'm not able to add content blocks where I need them, or where I'm not able to get images centered properly.

Alternatives Considered

Mailchimp

Reasons for Choosing EmailOctopus

They weren't validating my website domain (and thus my email address), although I did everything according to their specifications. After spending HOURS trying to get it to work, I decided to research alternatives and found EmailOctopus.

Switched From

MailerLite

Reasons for Switching to EmailOctopus

As of now, I have a small mailing list, and I couldn't justify paying for a subscription just yet.

Response from EmailOctopus

Hi Carmen,
Thank you for recommending EmailOctopus! I'm glad to hear our platform matches your email marketing needs. If you have any issues with our editor, please reach out to our Customer Success team, and we'll be happy to help ;)

Timothy
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great for Neighborhood Newsletter

Reviewed on 27/08/2024

Email octopus helped me get my neighborhood newsletter out to folks quickly and affordably.

Email octopus helped me get my neighborhood newsletter out to folks quickly and affordably.

Pros

Email Octopus is easy to get started and has useful DIY options for theming.

Cons

It took a little extra time to figure out what the required tags were when using a custom theme.

Response from EmailOctopus

Hi Timothy, thanks for taking the time to review EmailOctopus! I'm happy to hear your first steps with our platform were positive, and I noted your feedback about the required merge tags. We're planning some changes to the way they're handled so it's even easier for new users to get used to them ;) Thanks again for recommending us!

Marisa
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wish I found EmailOctopus Sooner!

Reviewed on 20/03/2024

It has been easy, simple, and amazing! If you're looking for a simplified and more user friendly...

It has been easy, simple, and amazing! If you're looking for a simplified and more user friendly experience, EmailOctopus checks all the boxes and more!

Pros

Easy to use: I love how easy it is to navigate! Our company works really hard to make our own solutions easy to use and intuitive to our clients, so we appreciate other companies/tools that value the same thing.

Support: The knowledge base is great, but the support emails are quick and personal. Again that is something our company strives for is personal customer support without going through 'robots' and I like that EmailOctopus has a dedicated support team that is super helpful if you have questions.

Cons

I don't dislike anything, though I wish for campaigns there were more video options supported like Loom. But I can easily get around that with some coding. Not enough to deter me at all.

Alternatives Considered

MailerLite

Reasons for Choosing EmailOctopus

Mailchimp was slow, not easy to navigate, and took forever just to manage my campaigns. EmailOctopus solved all of those issues for me.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

MailerLite had lots of fancy tools and settings like Mailchimp, but we needed something much simpler and easier to navigate. EmailOctopus was the obvious choice for us.
Koen
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Would recommend this to my friends

Reviewed on 31/07/2024

great support and link clicks analytics works well

great support and link clicks analytics works well

Pros

the freedom in free plan allows you to explore all features in EO

Cons

I mean the interface is great but could use some refreshment. Like Manychat's automation interface

Alternatives Considered

Systeme.io and Mailchimp

Reasons for Choosing EmailOctopus

It's cheaper and the interface of EO is better. ActiveCampaign may have more feature but it was overwhelming to me. And their automation workflow builder isn't super intuitive. EO is also not extremely intuitive but was easier to understand

Switched From

ActiveCampaign

Reasons for Switching to EmailOctopus

Systeme.io had a bug i believe - couldn't login, then i found EO email octopus Mailchimp too expensive and limited

Response from EmailOctopus

Thanks for your review, Koen. Happy to hear our support and analytics work well for you. I noticed you mentioned you'd like a refreshed editor – we're actually working on revamping many parts of our interface, so hopefully, it'll be more intuitive to use ;) Thanks again for recommending us!

Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The Best Free Plan Around!

Reviewed on 13/08/2024

Fantastic! We switched from Mailchimp when they raised prices and have been very pleased!

Fantastic! We switched from Mailchimp when they raised prices and have been very pleased!

Pros

It's easy to use and the free plan is quite generous

Cons

Sometimes the blocks get a bit wonky when I am trying to move them. It's never been an issue ongoing, but can be frustrating at times.

Response from EmailOctopus

Hi Michael,

Thanks for reviewing us and for raising the editor issue. I might have some good news for you – we're implementing a brand new editor, which will soon be available to all our users. Hopefully it'll make your designing experience even more enjoyable ;)

Sharon
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy, Efficient and Most Importantly - it works!

Reviewed on 04/08/2024

I think this is one of the best-kept secrets in email marketing.

I think this is one of the best-kept secrets in email marketing.

Pros

Easy to work with, easy to add an opt-in form

Cons

It has been very easy for me here. Could be because I have worked through kinks in other similar programs.

Response from EmailOctopus

Hi Sharon, thank you for reviewing EmailOctopus! Glad to hear you're happy with our simplicity and features. We'd love to help more users like you, so please don't keep it a secret ;)

Kirsten
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent customer service

Reviewed on 18/05/2024

I have been very pleased with my experience with EO, so much so that I have recently opened a...

I have been very pleased with my experience with EO, so much so that I have recently opened a second account for a charity I'm involved with. I love the ethos of this company - happy to help and support all businesses and organisations, no matter the size, with a big emphasis of excellent customer service.

Pros

Because of the number of subscribers I have, I am on EO's free plan. However, EO's customer service is brilliant, and I find the design interface and admin dashboard very easy and intuitive to use.

Cons

Nothing - I have been very happy with the service provided.

Lynne
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

very satisfied

Reviewed on 13/07/2024

Pros

EmailOctopus is flexible in their pricing. Instead of suddenly breaking into an expensive category because of additional subscribers, EmailOctopus has a gentler system. They even reduce the charge if you lose subscribers! Perfect for someone like me with a modest budget.

Cons

The dashboard was a little bit difficult to negotiate at first, and the emails hard to design until I got the knack--now it's not hard at all.

Response from EmailOctopus

Thanks for taking the time to leave us a review, Lynne. We strive to cater to many different use cases, but our main goal is to make email marketing accessible for teams with big ambitions, but smaller budgets. So I'm really happy to hear our pricing works out well for you ;) It's also great that you got a hang of our editor, but feel free to contact our Customer Success team if you need a hand in the future! Thanks again for recommending us.

Hrvoje
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love EmailOctopus

Reviewed on 10/05/2024

Pros

Simplicity of use, and yet it is extremly reliable and feature rich.

Cons

Reliabilitiy and sticking with formula that works. Over the years there are constant improvements... but general forumla of being very simple and practical to use always stays. Kudos!

Marc
Overall rating
  • Industry: Entertainment
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good, inexpensive competitor to larger players

Reviewed on 20/06/2024

Pros

Very reasonably priced and decent features for basic newsletters and list building.

Cons

Some processes are convoluted compared to others in this category. Templates aren't as pretty as Constant Contact or Flodesk, and the template design process can be a little buggy and frustrating.

Alternatives Considered

Brevo

Reasons for Choosing EmailOctopus

Pricing and not too happy with their support.

Switched From

Flodesk and Constant Contact

Reasons for Switching to EmailOctopus

Mostly pricing. On a transactional monthly basis, EO will save us thousands per year.
Kehinde
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Email Octopus Review

Reviewed on 09/06/2024

Excellent email software service. Would always recommend them

Excellent email software service. Would always recommend them

Pros

The ease of use of the interface, the email testing capability before sending and delivery analytics.

Cons

I would have loved the integration of AI into their email writing canvas

Sydni
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

EmailOctopus is an Essential Tool for Indie Authors

Reviewed on 18/06/2024

Pros

What I like most about EmailOctopus is its ability to integrate Payhip, the website that houses my e-Books. This feature has helped me to simultaneously build my contact email with each order processed.

Cons

So far, I have not experienced any cons with incorporating EmailOctopus into my business.

Alternatives Considered

Mailchimp

Reasons for Switching to EmailOctopus

EmailOctopus seemed to be the easiest and most cost-effective option for my needs.
Jaime
Overall rating
  • Industry: Fine Art
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

EmailOctopus makes it easy to stay connected with my art collectors

Reviewed on 25/06/2024

So far, EmailOctopus has been a good experience for me and my art business.

So far, EmailOctopus has been a good experience for me and my art business.

Pros

I find it easy to use EmailOctopus. It reminds me of using blocks in my website provider. It's basic but does everything I need.

Cons

I haven't found anything yet that I don't like about EmailOctopus.

Alternatives Considered

Kit

Reasons for Choosing EmailOctopus

I found EmailOctopus easier to create and send emails to my art collectors. I also received more functions under the free plan than I did with MailChimp.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

I chose EmailOctopus over ConvertKit because of the cost.

Response from EmailOctopus

Hi Jaime,

Thank you for your review! We're delighted that EmailOctopus turned out to be easy to use, cost-effective, and overall beneficial for your art business. We're happy we can support you in your growth!

Magdalena,
Customer Success Manager

Katrina
Overall rating
  • Industry: Political Organization
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Quick and Easy Mailing List Management

Reviewed on 09/05/2024

Pros

It was super easy for us to upload our list of contacts, and to update that list using spreadsheets. We love the value of our monthly subscription, which was almost half the cost of MailChimp, but provides us with plenty of emails for the size of our contact list, and allows us to do segmentation and have multiple users. The campaign/email creator tool is easy to use.

Cons

Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to content, for example.

Adegboyega
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Views on EmailOctopus Utilization for 5+ Yos

Reviewed on 25/06/2024

Pros

EmailOctopus automates the entire process of marketing by creating and customizing high volume outbound marketing emails.

Cons

EmailOctopus has few free templates for creating landing pages.

Response from EmailOctopus

Hi Adegboyega,

Thanks for reviewing EmailOctopus! It's great to hear that you're making good use of our automation feature. And thanks for suggesting that we add more landing page templates – I'll make sure to pass it on to the team and add it as a feature request. If you'd like to see any other features on our platform, please reach out to our support – we'd love to hear from you!

Magdalena,
Customer Success Manager

Rory
Rory
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good via console and API

Reviewed on 04/06/2024

They have been good to work with and their product is of very good quality. The end result of the...

They have been good to work with and their product is of very good quality. The end result of the emails produced is clearly the most important and these are very good. There has been one price increase during the few months that I have been with them.

Pros

We use the Connect features to use our own sending infrastructure, whilst Email Octopus handles list management for us. The API is just about enough for what we need from it but has been very quick to integrate with our applications. The email design features are good, and the end result of mails to customers is great.

Cons

Unlike some of the larger providers, there is no first party API SDKs available for PHP/Laravel. However, there is enough community engagement to make 3rd party ones which work well, and looking at the underlying API it would be straightforward to make your own.

Alternatives Considered

Mailchimp
Charles
Overall rating
  • Industry: Religious Institutions
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great experience with emerging options!

Reviewed on 10/06/2024

I really enjoy this platform and am excited to see it grow.

I really enjoy this platform and am excited to see it grow.

Pros

Low price with the capability to send mass emails and campaigns.

Cons

The reports are limited. There are some design options that are minimal and restrict a user from taking their campaign to the next level.