--- description: Learn more about Instagram. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Instagram Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Instagram](/software/107131/instagram) # Instagram Canonical: https://www.getapp.com.au/software/107131/instagram Page: 1 / 208\ Next: [Next page](https://www.getapp.com.au/software/107131/instagram?page=2) > Instagram is a social networking app which lets users share photos \& videos from their mobile phones, like posts, comment, send private messages, and more > > Verdict: Rated **4.7/5** by 5180 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Instagram Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post. Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects. Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another. Users can add locations and hashtags to their posts, enabling other users to find their content through searches. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5180 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Email Marketing ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) ## Related Categories - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) - [Social Networking Tools](https://www.getapp.com.au/directory/105/social-networking/software) - [Community Software](https://www.getapp.com.au/directory/585/online-community/software) - [Social Media Management Tools](https://www.getapp.com.au/directory/927/social-media-management/software) - [Photo Editing Software](https://www.getapp.com.au/directory/3775/photo-editing/software) ## Alternatives 1. [Twitter/X](https://www.getapp.com.au/software/1535/twitter) — 4.5/5 (1802 reviews) 2. [Meta for Business](https://www.getapp.com.au/software/91327/facebook) — 4.4/5 (2374 reviews) 3. [monday.com](https://www.getapp.com.au/software/91734/monday-com) — 4.6/5 (6063 reviews) 4. [NiceJob](https://www.getapp.com.au/software/110189/nicejob) — 4.9/5 (203 reviews) 5. [Snapchat for Business](https://www.getapp.com.au/software/109331/snapchat) — 4.6/5 (1136 reviews) ## Reviews ### "Instagram - A necessity in today's business world" — 5.0/5 > **Michael** | *15 April 2026* | Music | Recommendation rating: 7.0/10 > > **Pros**: What I like most about Instagram is how easy it is to get your work in front of people quickly. As a musician, it’s one of the few platforms where you can post something and actually get real engagement right away, especially with reels. It’s also great for finding and connecting with other artists in your scene. > > **Cons**: What I like least is how inconsistent and unpredictable the reach can be. It feels like you can do the same type of post twice and get completely different results for no clear reason. It also pushes you to constantly create content just to stay visible, which can take time away from actually making music. > > Overall, Instagram has been a really useful tool, especially for getting my music out there and connecting with other artists. It’s definitely helped with visibility and building a network. At the same time, it can be a bit frustrating with how inconsistent the algorithm is and how much it pushes constant content creation. Still, it’s one of the most effective platforms for what I do, so it’s worth using — you just have to learn how to work with it. ----- ### "Great Social Media Platform" — 5.0/5 > **Rylie** | *5 May 2026* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Instagram is a great advertising tool. This social media platform is great for content posting, communicating to our audience, and managing our social media presence. It is easy to use. > > **Cons**: I least like reel limit. I think reels should be promoted to audiences even if they are longer than the time frame allowed. It would also be helpful be able to post different-sized content in the same carousel post. > > Overall, Instagram has been very useful to my company. I use it daily to communicate and keep our audience informed about the institution. ----- ### "Insta Break Glass" — 3.0/5 > **Verified Reviewer** | *16 December 2025* | Entertainment | Recommendation rating: 6.0/10 > > **Pros**: At first the fact that u could post multiple pics or videos quickly and easily and do it all in one area > > **Cons**: It was by far way n to easy to get hacked like myself i was hacked and now can't even use the account and lost all my pictures of my son. > > My over all experience with Instagram is honestly the middle ground area almost the perfect in between. ----- ### "Addicted to Instagram" — 5.0/5 > **Vanessa** | *15 April 2026* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The engagement and the way I can run ads to obtain new clients. I like the stories and also how affordable it is to run ads > > **Cons**: I don’t negative to say. I really enjoy Instagram. I would say the cons is I spend too much time on it > > I use it mainly for business and o have been able to grow my brand and obtain new clients. It’s also a good information line. ----- ### "Creative and useful." — 5.0/5 > **Trisha** | *14 May 2026* | Individual & Family Services | Recommendation rating: 9.0/10 > > **Pros**: It is a good way to connect with people and businesses. It is also a nice way to use creativity to make posts that are more than just a photo. > > **Cons**: It is less intuitive than other sites that I am used to and I find switching between business and personal accounts to be a hassle. > > Overall I find Instagram to be a good platform for multiple reasons. I feel like it has gained in popularity and many more businesses and people are active on it. ----- Page: 1 / 208\ Next: [Next page](https://www.getapp.com.au/software/107131/instagram?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/107131/instagram) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data