--- description: Learn more about Price Optimization. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Price Optimization Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Business Intelligence (BI) Tools](/directory/318/business-intelligence/software) > [Price Optimization](/software/105333/incompetitor) # Price Optimization Canonical: https://www.getapp.com.au/software/105333/incompetitor Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/105333/incompetitor?page=2) > An automated, AI-led pricing solution that helps retail businesses benchmark against competition and optimizes prices in real-time. > > Verdict: Rated **4.8/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Price Optimization Complete benchmarking of competitor websites Category and brand insights One-to-one matching of SKUs for exact and similar matches Product Life Cycle (PLC) analysis Advanced analytics in the form of relationship charts Product and attribute level details covering in-stock, out-of-stock items Product rank (SERP \& Visibility) optimization ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 12 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Intelligence Node - **Location**: Mumbai, India - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 12,000.00 - **Pricing model**: Other - **Pricing Details**: The pricing for Incompetitor is scope-based and depends on various parameters like frequency of refresh, no. of competitors, no. of categories, no. of SKUs to be tracked, translation, etc. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, English, French, German, Irish, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Singapore, Spain, Switzerland, United Arab Emirates, United Kingdom, United States ## Features - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automatic Adjustments - Benchmarking - Competitive Analysis - Competitor Monitoring - Competitor Price Tracking - Cost Analysis - Custom Pricing Rules - Dashboard - Data Import/Export - Data Mapping - Data Visualization - Discount Management - Dynamic Pricing - Historical Reporting - Inventory Management - Key Performance Indicators ## Support Options - Email/Help Desk - FAQs/Forum - 24/7 (Live rep) ## Category - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) ## Related Categories - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) - [Price Optimisation Software](https://www.getapp.com.au/directory/723/pricing-optimization/software) - [Competitor Price Monitoring](https://www.getapp.com.au/directory/3878/competitor-price-monitoring/software) ## Alternatives 1. [NetSuite](https://www.getapp.com.au/software/9137/netsuite) — 4.2/5 (2003 reviews) 2. [Price Observatory](https://www.getapp.com.au/software/2079582/price-observatory) — 4.8/5 (50 reviews) 3. [Multiply](https://www.getapp.com.au/software/2048040/multiply) — 4.9/5 (41 reviews) 4. [PriceLabs](https://www.getapp.com.au/software/111835/pricelabs) — 4.9/5 (245 reviews) 5. [SmapraTracker](https://www.getapp.com.au/software/2082627/smapratracker) — 5.0/5 (2 reviews) ## Reviews ### "An excellent price matching and price optimization solution" — 5.0/5 > **Haarshal** | *2 September 2021* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: Intelligence Node’s price matching and optimization solution has changed the online pricing game for us. We are now able to monitor and compare prices against 10,000+ exact competitor products on a daily basis. Its smart price recommendations and dynamic rules help us make data driven pricing and promotions decisions and negotiate better deals with our suppliers. Its easy-to-use, comprehensive dashboards and alerts ensure that we get all the key insights in one place and in real-time. > > **Cons**: None to report - its pricing is in line with other solutions and we are happy with its seamless and easy-to-use offerings. > > Intelligence Node’s solution has delivered what it promised by helping us monitor thousands of competitor products in real-time. We were impressed with the quick set-up time and the responsiveness of its product team. The technology behind its price optimization and rule based price recommendations is robust and cutting-edge and delivers quick and precise insights everytime. We started seeing a positive impact on our conversions and revenue within months of going live with the solution. I would recommend Intelligence Node to all the digital retail businesses who are trying to accelerate their eCommerce growth. ----- ### "Flexible easy to integrate API for the website plug-in" — 5.0/5 > **Daniel** | *14 December 2021* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: We were not able to collect the pricing data we needed using our own crawlers and we needed to find a highly accurate, reasonably priced service provider that could help us. Intelligence Node’s API was the answer for us. We were onboarding and up and running in days. Excellent customer support and we are happy with the data insights we are getting from the solution. Great solution\! > > **Cons**: No major dislikes as such but if I have to think of something, I feel we could be made aware of product updates more often through weekly/monthly email communication. ----- ### "Data Analytics driving business results" — 4.0/5 > **Ashish** | *30 November 2016* > > What I have seen about InCompetitor, I would say it is true use of data analytics to get insights about competitor products, pricing and concepts on real time bases to formulate the entry strategy for new products / concept launch or even synchronizing the existing concepts and strategy to stay relevant at market place This would eb a paradigm change from classical way of engaging an agency for research , defining the scope and geography and then getting conclusions after days and week ----- ### "Incompetitor showed us how to stay ahead of our competitors" — 5.0/5 > **Frida** | *24 November 2016* | Furniture | Recommendation rating: 9.0/10 > > We needed a clear insight into the market, and this is where Intelligence Node helped us. With efficient analytical tools, we were able to understand how competitive we've priced our products and how many products we needed to have in each category to be a market leader. ----- ### "Great product for pricing but needs better customer support" — 5.0/5 > **Rachna** | *3 October 2016* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Real time tracking, no tech integration required > > **Cons**: No user manuals or customer support > > We were using the Incompetitor tool to check catalog gaps and movements of our competitors, and using this tool made us so much more efficient. It also helped save us time and money because we were planning our assortment according to what was moving in our competitor's catalog or where they had gaps. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/105333/incompetitor?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/105333/incompetitor) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data