---
description: Learn more about PathFactory. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: PathFactory Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/607/content-marketing/software) > [PathFactory](/software/103165/lookbookhq)

# PathFactory

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> PathFactory is a Content Insight \& Activation Platform that delivers the on-demand experience for B2B by enabling buyers with the most relevant information at every step of their unique journey.
> 
> Verdict: Rated **4.4/5** by 7 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of PathFactory

\-Content Tracks - connect buyers with bingeable content journeys that help accelerate their purchase decisions—whenever and wherever they click.

-Website “Guide” \& “Concierge” - give buyers the best micro-personalized content recommendations on your website, all powered by individual content consumption data, and robust content meta data.

-Website Tracking - see how much time every lead and account in your Marketo database spends your assets and web pages, showing you exactly how sales-ready they are.

-Account-Based Content - easily curate personalized content journeys for specific accounts, and see content consumption data on the account level.

-Intelligent Conversion - remove the need for landing pages and produce the highest quality leads by always serving the right Marketo form to the right person at the right time.

-Path Analytics - get a level of insight and decision support that you’ve never had before so you can optimize your campaigns and deliver the right messages.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 7 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: PathFactory
- **Founded**: 2012

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Pricing Details**: Pricing is available on inquiry.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- Audience Targeting
- Campaign Personalization
- Categorisation/Grouping
- Contact Database
- Content Delivery
- Content Library
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Drag & Drop
- Engagement Tracking
- Lead Capture
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Verification/Validation
- Marketing Automation
- Multi-Channel Campaigns
- Personalization
- Recommendations

## Support Options

- Email/Help Desk
- Chat

## Category

- [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software)

## Related Categories

- [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software)
- [Personalisation Software](https://www.getapp.com.au/directory/609/personalization-behavioral-targeting/software)
- [Lead Generation Software](https://www.getapp.com.au/directory/1047/lead-generation/software)
- [Account Based Marketing Software](https://www.getapp.com.au/directory/1133/account-based-marketing/software)

## Alternatives

1. [Involve.me](https://www.getapp.com.au/software/2053765/involve-me) — 4.4/5 (67 reviews)
2. [Pipedrive](https://www.getapp.com.au/software/90507/pipedrive) — 4.5/5 (3042 reviews)
3. [Salesforce Marketing Cloud](https://www.getapp.com.au/software/607/salesforce-marketing-cloud) — 4.2/5 (526 reviews)
4. [NiceJob](https://www.getapp.com.au/software/110189/nicejob) — 4.9/5 (202 reviews)
5. [WebEngage](https://www.getapp.com.au/software/90653/webengage) — 4.5/5 (32 reviews)

## Reviews

### "Great product, great team" — 5.0/5

> **Loren** | *14 March 2018* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. 

As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers\!

Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time\!
> 
> **Cons**: There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.

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### "Pathfactory is an amazing content marketing tool" — 4.0/5

> **Fábio** | *23 September 2022* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: We've been using pathfactory as our content marketing hub, it's a very complete tool as it empowers the marketing from IT resources
> 
> **Cons**: UX has many improvement points and the limited integrations with other tools

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### "PathFactory it's an amazing tool for your content library" — 4.0/5

> **Verified Reviewer** | *19 September 2022* | Information Services | Recommendation rating: 7.0/10
> 
> **Pros**: Pathfactory it's a very nice tool if you want to organize your content all in one place, also pretty good if you need to release pages without any help from web teams.
> 
> **Cons**: It can be a bit confusing and it's not easy to use for new users

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### "Overall great product." — 4.0/5

> **Verified Reviewer** | *11 January 2019* | Computer & Network Security | Recommendation rating: 8.0/10
> 
> **Pros**: I like how easy it is to use and all of the data you get with the tool.
> 
> **Cons**: Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.
> 
> I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.

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### "spin up microsites and custom content packs quickly and easily" — 5.0/5

> **julia** | *7 June 2019* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless.
> 
> **Cons**: PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.
> 
> Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/103165/lookbookhq)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/customer-management-software/a/lookbookhq/> |
| en-AE | <https://www.getapp.ae/software/103165/lookbookhq> |
| en-AU | <https://www.getapp.com.au/software/103165/lookbookhq> |
| en-CA | <https://www.getapp.ca/software/103165/lookbookhq> |
| en-GB | <https://www.getapp.co.uk/software/103165/lookbookhq> |
| en-IE | <https://www.getapp.ie/software/103165/lookbookhq> |
| en-NZ | <https://www.getapp.co.nz/software/103165/lookbookhq> |
| en-SG | <https://www.getapp.sg/software/103165/lookbookhq> |
| en-ZA | <https://www.getapp.za.com/software/103165/lookbookhq> |
| es | <https://www.getapp.es/software/103165/lookbookhq> |
| es-CL | <https://www.getapp.cl/software/103165/lookbookhq> |
| es-CO | <https://www.getapp.com.co/software/103165/lookbookhq> |
| es-MX | <https://www.getapp.com.mx/software/103165/lookbookhq> |

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