---
description: Learn more about Flurry. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Flurry Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/1041/mobile-analytics/software) > [Flurry](/software/103025/flurry)

# Flurry

Canonical: https://www.getapp.com.au/software/103025/flurry

> Flurry from Yahoo is a mobile app analytics platform capable of estimating user age \& gender, and splitting users into personas based on their app usage habits
> 
> Verdict: Rated **4.0/5** by 4 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Flurry

For apps that do not collect demographic data, Flurry can estimate user age and gender.

User actions can be segmented by app usage, version, install date, language, geography, age, or gender.

Flurry identifies distinct user personas, in categories including sports, travel, business, entertainment, and lifestyle, based on their recent app usage patterns.

User acquisition analysis allows performance to be measured for specific campaigns.

Flurry’s language metrics show a breakdown of users’ region and preferred language.

Flurry automatically notifies users when app metrics go up or down by a preset amount.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 4 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 3.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Flurry

## Commercial Context

- **Pricing model**: Per User (Free version available)
- **Pricing Details**: Flurry is available free to all users.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- Ad hoc Analysis
- Alerts/Notifications
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Multiple Data Sources
- Push Notifications
- Trend Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Mobile Analytics Software](https://www.getapp.com.au/directory/1041/mobile-analytics/software)

## Related Categories

- [Mobile Analytics Software](https://www.getapp.com.au/directory/1041/mobile-analytics/software)
- [Data Analysis Software](https://www.getapp.com.au/directory/1129/data-analysis/software)

## Alternatives

1. [Zoho Analytics](https://www.getapp.com.au/software/10049/zoho-analytics) — 4.4/5 (360 reviews)
2. [Microsoft Power BI](https://www.getapp.com.au/software/102847/power-bi) — 4.6/5 (1870 reviews)
3. [Google Analytics 360](https://www.getapp.com.au/software/90997/google-analytics) — 4.7/5 (8089 reviews)
4. [wetracked.io](https://www.getapp.com.au/software/2080874/wetracked-io) — 5.0/5 (193 reviews)
5. [Tableau](https://www.getapp.com.au/software/90797/tableau-software) — 4.6/5 (2348 reviews)

## Reviews

### "A classic on analytics. Miss a bit on the real time but it's Free\!" — 5.0/5

> **Ernesto** | *6 August 2022* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Value for money. It's free. That is great for any startup.
> 
> **Cons**: Some features are not so evolved and nowadays real time is a must and they are not so great at that.
> 
> I'm really happy.

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### "Nous apprécions le logiciel Flurry" — 4.0/5

> **Laureine Claire** | *29 September 2023* | Farming | Recommendation rating: 8.0/10
> 
> **Pros**: La fonctionnalité pour la source des données multiples est notre préféré
> 
> **Cons**: L'alerte sur Flurry n'est pas complète pour notre staff

-----

### "BEST Mobile App Usage Analysis tool" — 3.0/5

> **Verified Reviewer** | *6 September 2022* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Best part of flurry is that it actually gives you the information about the user journeys and you can segment this information by countries, devices etc. This helps alot in app building and scaling decisions
> 
> **Cons**: Sometimes it is not actually picking up all the events, And it's integration with iOS devices is becoming tougher with all the restrictions.

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### "Track events in your apps" — 4.0/5

> **Ryan** | *14 November 2017* | Accounting | Recommendation rating: 7.0/10
> 
> **Pros**: I used Flurry before Yahoo purchased it and it was a great way to track and optimize mobile apps. I'm sure it's only absorbed more features since then.
> 
> **Cons**: You need  to be careful to track what you want to track. When speed is the name of the game, it's hard to get new baselines with data.

## Links

- [View on GetApp](https://www.getapp.com.au/software/103025/flurry)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/flurry/> |
| en-AE | <https://www.getapp.ae/software/103025/flurry> |
| en-AU | <https://www.getapp.com.au/software/103025/flurry> |
| en-CA | <https://www.getapp.ca/software/103025/flurry> |
| en-GB | <https://www.getapp.co.uk/software/103025/flurry> |
| en-IE | <https://www.getapp.ie/software/103025/flurry> |
| en-NZ | <https://www.getapp.co.nz/software/103025/flurry> |
| en-SG | <https://www.getapp.sg/software/103025/flurry> |
| en-ZA | <https://www.getapp.za.com/software/103025/flurry> |

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