HubSpot CRM Reviews

HubSpot CRM

4.5 (3,955)
Everything you need to sell in one integrated suite

Overall rating

4.5 /5
(3,955)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.4/5

93%
recommended this app
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3955 Reviews

Shannel
Overall rating
  • Industry: Think Tanks
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A product worthy your time. Getting customer relations right with HubSpot CRM.

Reviewed on 14/11/2023

HubSpot CRM has allowed us to cultivate on our relationship with our customers by helping us offer...

HubSpot CRM has allowed us to cultivate on our relationship with our customers by helping us offer them the most effective and easy to access support services. With this product, we can easily receive customers issues, work on solving them and do follow ups to ensure their total satisfaction.

Pros

HubSpot CRM allows us to care and support the most important and the heart of our organization that is our customers. We have been able to achieve a very solid relationship with our customers thanks to HubSpot CRM interaction and customer management tools. It makes it easy to offer not just services but personal and professional support services at a very simple and cheap way yet very effective. Whether is meeting our customers virtually or communicating through live chats, HubSpot CRM has allowed us to reach our customers more effectively.

Cons

Am very grateful to HubSpot CRM for the experience am getting. For now, i have nothing to complain about it.

Verified Reviewer
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Hubspot is the best CRM for a startup

Reviewed on 13/10/2023

Pros

I love the ease of integration with other products, The lead to opportunity process is by far the easiest and the import of a contact list and mapping is the best compared to over 50 other crm's i have used in the past.

Cons

Nothing with the CRM but i did find it got a bit more expensive than other marketing platforms once we got to 100k subscribers.

Reasons for Choosing HubSpot CRM

Integration with our Website

Switched From

Pipedrive
Susan
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Hubspot review

Reviewed on 02/10/2023

It was ok we were able to add some additional features to make our workflow easier. However there’s...

It was ok we were able to add some additional features to make our workflow easier. However there’s still seems to be quite a bit of redundancy

Pros

It was inexpensive and has some features that we were interested in using it does feel clunky at times and we have to use many clicks to get a task done

Cons

I’m speaking from an end user perspective we used it and it was not a good experience. However I don’t know of too many CRM projects that are good

Ray
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hubspot is awesome: My review

Reviewed on 19/09/2023

My overall experience with HubSpot has been fantastic! In a time when it is difficult to get...

My overall experience with HubSpot has been fantastic! In a time when it is difficult to get consistent, quality services, it is refreshing to do business with a company/service that delivers.

Pros

I love the HubSpot platform. It's well designed, user-friendly and a very effective CRM tool. Pound-for-pound, dollar-for-dollar, HubSpot provides the most value of the business tools that I use.HubSpot is

Cons

I really don't have any major cons for the HubSpot CRM service. The only note I would share with is that I have to re-log in at times but is a very minor inconvenience.

Alternatives Considered

Pipedrive

Reasons for Choosing HubSpot CRM

After doing some research, I determined that HubSpot was better equipped to meet my needs.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

After doing some research, I determined that HubSpot was better equipped to meet my needs.
Juan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best and essential tool to boost your online business

Reviewed on 18/11/2023

HubSpot has made it possible to automate repetitive tasks, such as sending emails, scheduling...

HubSpot has made it possible to automate repetitive tasks, such as sending emails, scheduling social media posts, and segmenting contacts, with a built-in tool that allows you to easily manage contacts and monitor customer interactions, and provides useful metrics and analysis to evaluate the performance of marketing and sales strategies, helping to make data-driven decisions.

Pros

I like this tool for being an all-in-one tool designed to help businesses attract visitors, convert them into leads, and close sales. Offering a wide range of tools, such as CRM, marketing automation, data analysis, content management, social media and more. It offers its wonderful focus mainly on inbound marketing, which involves creating valuable and relevant content to attract customers naturally.

Cons

Despite being a robust platform, HubSpot may have certain limitations in terms of customization and specific adaptation to the needs of some companies, the cost and the value that HubSpot can bring to your company before choosing a plan Take advantage of the analysis tools to Continuously improve your marketing and sales strategies.

Jane
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

HubSpot CRM helps get creative in building customer relationships.

Reviewed on 23/10/2023

HubSpot CRM is valuable product in our organization and plays an important role in helping us...

HubSpot CRM is valuable product in our organization and plays an important role in helping us interact with our customers in a more mutually beneficial way. With HubSpot CRM, it has become an easy task for us to personalize our support services and ensure that every customer feels appreciated in our organization.

Pros

HubSpot CRM features are very clear and simple to interact with. We find it very valuable when offering our customers with support services as it allows us to simplify ticketing and live support through live chatting and meetings. It has super interactive dashboards and reports which gives us visibility on every single customer interaction and with this information, we are able to do follow ups in order to ensure every customer case is solved and they are all satisfied.

Cons

HubSpot CRM has been answering all our calls and has at its best performance when it comes to helping us maintain our customer relationships.

Ruth
Overall rating
  • Industry: Machinery
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Valuable partner for improving customer relations.

Reviewed on 14/11/2023

The overall experience with HubSpot CRM has been prospering. It has allowed us to give our...

The overall experience with HubSpot CRM has been prospering. It has allowed us to give our customers the care they deserve by offering them a very simple and efficient way to reach out to us. We have seen great improvements on our customers relationship and this has been of great benefit to the continued growth and flourishing of our organization.

Pros

A notable impact we have seen with HubSpot CRM is how it allows us to bring together and unify our customer service systems into a single platform which is easy to manage and control. With this, it becomes easy to do follow up on customer tickets and requests to ensure that all our customers get the support services they are looking for. It allows us to speed up our response time and the live chatting function gives our customers an easier and faster option to reach out for assistance.

Cons

It has all been gains with HubSpot CRM and nothing have fallen short to amaze and satisfy me.

Alwanga
Overall rating
  • Industry: Publishing
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bringing customers, new and old, closer with HubSpot CRM.

Reviewed on 06/11/2023

We are now keeping our customers, the old and the new ones, more closer to us through more...

We are now keeping our customers, the old and the new ones, more closer to us through more efficient and easy to access engagement services and this has all been possible thanks to HubSpot CRM. It has made such an impact on our customer services delivery that even our customers are appreciating us for it.

Pros

Better customer engagement results to more beneficial relationship with customers and HubSpot CRM has been the product helping us achieve this. It offers us with the most reliable link up with our customers allowing us to interact through meetings and live chatting and other ways. For better follow ups on customer requests and tickets, HubSpot CRM gives us access to very insightful reports containing all the details about a customer who has reached out for our services.

Cons

Am getting quality time with HubSpot CRM and it has been so good i cannot find anything to like least about it.

Gabriele
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best CRM for simple sales cycles

Reviewed on 16/10/2023

Very good!

Very good!

Pros

It's easy to setup , it doesn't cost much and it forces me to follow a sales procedure with pipeline management etc that makes my job easier.

Cons

The fact that you can't create email marketing campaign on the company level but just on the contact level.

Simon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A CRM with great bang for the buck

Reviewed on 05/10/2023

It has been great so far, with everything from automations, integrations, email templates etc...

It has been great so far, with everything from automations, integrations, email templates etc working like a charm.

Pros

The simplicity, user interface and the wide range of functionality in the free tier

Cons

Their ability to experiment a lot recently with the user interface. Feels like some color have changed or a button moved every time I enter now a days.

Alternatives Considered

Pipedrive

Reasons for Switching to HubSpot CRM

Ease of use
Leandro
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

A potentially excellent business suite that is hobbled by its numerous pay walls.

Reviewed on 25/03/2021

Hubspot has a great starter plan that resembles the software mechanics of "free to play" games. ...

Hubspot has a great starter plan that resembles the software mechanics of "free to play" games. The user interface, integrations, email marketing, contact tracking are all top-notch. As long as your contact list is small, your email marketing frequency is sparse, and you don't need automations, you are good to go.

However, as your business grows, your contact list will swell up, your email marketing frequency will increase, and the sheer scale will make automations a must. So what is the problem? Let me give you a quick rundown of the costs involved, using 2000 contacts as a baseline:

1) You can start with Free CRM (0$ per month)
2) Once you need a few features, then you upgrade to Growth Starter suite, which is $67 per month, or $804 per year.
3) However, once you need automations, you must upgrade to professional growth suite, which is currently at $1253 a month, with a 12-month commitment, and a $3500 onboarding fee, which means your yearly costs balloons to $18536.

I do not think there is any startup or early business that can afford to increase its marketing and CRM suite costs by 2300%. Most businesses must make the painful decision to abandon Hubspot and find new CRM suites which much more reasonable cost escalations. By then, you lost 1 to 2 months migrating, learning the new tools and onboarding your team.

In all, a great tool for enterprises. Small businesses and startups, just stay way. You will end up regretting it just as your business begins to take off.

Pros

The email marketing tool is very robust, almost as good as Mailchimp (but falling short in design options). The ability to upload PDFs and other documents brings two benefits: not having to re-edit permalinks when you do file changes and, most important of all, tracking. Hubspot allows you to track document opens, which is useful to measure lead engagement and segment further.

The service ticket is very good and allows and admin to track the team. The CRM app is as good as any other. The Gmail add-on is great for tracking, as is the Outlook plug-in. However, at my time of use, the outlook plugin was only available for Windows.

Customer support was top-notch, too. The few times I had some issues, I had access to a huge library of FAQs sites, and the chat support was quick as well. They do tend to try to upsell you some features while they help you, but it is not too naggy.

Cons

The amount of emails you can send is directly related to how many contacts you have. If you send a lot of them per month, you will need to increase your contact list to twice of what you have, just to be able to send more marketing campaigns. Business who send heavily segmented mails depend on this for dear life.

Alternatives Considered

ActiveCampaign

Reasons for Switching to HubSpot CRM

Recommendation from a Inbound marketing expert.
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Probably the best free cRM on the market

Reviewed on 28/06/2020

absolutely perfect if goals are price point and only track contact info, and realize will want to...

absolutely perfect if goals are price point and only track contact info, and realize will want to manage actual deal flow through some task management tool.

Pros

Hubspot is absolutely great as a CRM so long as you plan to use another tool for actual deal flow -- if your goal is to track names, contact info, notes, and docs, along with email traffic, Hubspot is perfect.

Hubspot also has about the best import and export capability, and the auto-linking to external domain logos is wonderful -- really great job of minimizing contact updates.

Cons

Like almost every other CRM, Hubspot *lacks* the capability to drag and drop tasks to plan your day or week -- so managing deals is next to impossible and salesforce too expensive.

Pipedrive has some ability to do so, however, only across stages of the deal and not within the stage; if you don't mind shelling out a few dollars, Pipedrive also has better Trello and other integrations, e.g., looking up a contact in Trello to manage the deals.

Alternatives Considered

Zoho CRM, Pipedrive and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

we needed to conserve dollars

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

tracks contact info and email traffic; if Hubspot made it possible to easily drag & drop tasks, would be home run at almost any price point
Rudolph
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

You will be spot on if you use HubSpot.

Reviewed on 17/04/2023

I used to hate CRM software. I would make my own CRM from Microsoft One Note. However once I...

I used to hate CRM software. I would make my own CRM from Microsoft One Note. However once I started using this I liked it so much better than salesforce. I love the interface, how it keeps me on top of clients, the notifications. I like to set reminders months in advance and I never lose track of any customers. It helped me personally manage a campaign of hundreds of leads and few hundred more of existing clients.

Pros

The email campaigns, customer management, sales campaigns and customization.

Cons

The price you need to pay to put together an email sequencing campaign. Last I checked it was $400 a month to enable that feature. That's my only issue with the software. Other than that I love it.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

This was a much better platform. The value is also incredible. It staggering how many features you get for free. It's nuts. You can run a company's marketing, sales, and lead generation campaigns effectively for FREE.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

In my opinion this is THE BEST CRM you can use. Especially considering what you get for free. In this time of financial insecurity you need to use what you can get for free to keep your overhead low.
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Basic plan is best value

Reviewed on 21/01/2020

Overall, HubSpot is our go-to, all day every day. The most important aspect to us is that it allows...

Overall, HubSpot is our go-to, all day every day. The most important aspect to us is that it allows us to keep all of our information and updates in one place easily organized and accessible across our organization.

Pros

We've had both the premium and basic plans of HubSpot and for what we need/use, the basic level is more than sufficient. It's a fantastic value and gives lots of options with a very clean interface and usability.

Cons

The single only premium feature we would utilize for our structure would be having multiple pipelines, however, for something this relatively small I couldn't justify the huge cost difference of upgrading just for that essentially.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Better features on HubSpot, better value for what you get

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

Hands down we chose HubSpot over Salesforce because of the cost/value, really no other reason as I'm a huge Salesforce fan...just not a fan of the price tag for a small organization.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

HubSpot Review

Reviewed on 26/09/2022

Use it every day and it's so easy to use and keeps us on track with everything we do from Lead...

Use it every day and it's so easy to use and keeps us on track with everything we do from Lead management and deal tracking.

Pros

Ease of use, and UI is fantastic. The deal management and simple UI of this make it so easy to use and keep on top of.

Cons

Calling from it can be hit and miss. Sometimes you just get an error and other times the numbers are blocked because of spam, so have to then turn to the mobile version and there are no issues. I know it's a network thing but still, not very productive to have to switch between desktop & mobile versions to make calls

Alternatives Considered

Zoho CRM and Pipedrive

Reasons for Choosing HubSpot CRM

Recommended by a Peer group and the replacement of Marketing tools, CRM and Deal management all in one pain of glass made making the change easy.
Josh
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great free tools, with great additions in Sales Starter

Reviewed on 18/08/2019

Using Sequences has saved a huge amount of time when it comes to following up leads. We can set an...

Using Sequences has saved a huge amount of time when it comes to following up leads. We can set an automated sequence of 5 personalised emails to send at different times if that customer doesn't get back in touch with us. This has increased our sales success and potential for sales, whilst saving time due to the automated process. The free knowledge transfer and recommendations from HubSpot are also really influential, especially for inbound marketing.

Pros

Keeping track of the customers that we deal with is the best thing in Hubspot for us. Each customer has a contact card created where we can add all their details, but also customise our own fields like the product prospects we have (what we are trying to sell to them), then the products they have bought (hopefully). This helps us to better understand our clients and keep on top of current users and potentials. In the Sales Starter, being able to use sequences saves a huge amount of time with email follow ups and has lead to more sales as it can automate different messages going back out to the customers if they don't reply.

Cons

The full integration with calendars and email is simple if you have a Gmail account, but is trickier if you have independant emails. We can get our emails synced up and use the Outlook integration well, but you can only get the Calendar integration to work if you create a full Gmail account.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

The free tool offering of HubSpot gave a lot more features than others on the market. We then got comfortable with the tool and expanded to Sales Starter to benefit from Sequences.
Tanner
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Worth the price if you need it all

Reviewed on 26/09/2022

It has been good, it was a smooth transition from Keap.

It has been good, it was a smooth transition from Keap.

Pros

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives Considered

ActiveCampaign

Reasons for Choosing HubSpot CRM

The email sending capabilities at Keap had become limited and the general customer service was not great.

Switched From

Keap

Reasons for Switching to HubSpot CRM

HubSpot had more sales and calendar booking options than ActiveCampaign.
Nisarg
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Using it for more than 2 years

Reviewed on 10/06/2019

- Overall experience is better than any other CRM available in the market. if you are a small scale...

- Overall experience is better than any other CRM available in the market. if you are a small scale company than the works better than Salesforce.

Pros

- Easy to implement
- Automated our sales process
- You can customize the fields as per your requirements
- The system is not that buggy except for last month couple of issues for the software

Cons

- Marketing automation is a little faulty as you can not get accurate data from Hubspot. Hubspot data and google analytics data shows the difference.

- Customer Services is not that trained, most of the time I ended up with finding a solution with my self

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

- The functionality and user interface is better here.

Switched From

Zoho CRM

Reasons for Switching to HubSpot CRM

-Easy to implement and easy to use. Not much change management is required.
KEVIN M
Overall rating
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

HubSpot nails the basics of CRM

Reviewed on 03/10/2019

Email Marketing (5x growth in influenced customers in year 1)
Lead Management (built scalable...

Email Marketing (5x growth in influenced customers in year 1)
Lead Management (built scalable process for lead management with complex sales channel)
Pipeline Management (increased pipeline process adoption)

Pros

CRM software is generally cumbersome for sales reps. HubSpot software focused on UX and adoption over being able to be customized to handle every possible use case.
Mobile app is also solid.
Workflows are easy to use and powerful.

Cons

-Reporting capabilities are very limited (easy to get data in, difficult to summarize well to drive process adherence)
-Company to customer relationship hierarchy lacks ability to support more complex business models - and B2B companies.

Alternatives Considered

Zoho CRM, Dynamics 365 and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

better UX, speed and mobile capabilities

Reasons for Switching to HubSpot CRM

Price / Value. HubSpot better match our current needs and organizational maturity. Also the benefits of running Marketing Automation and CRM from single platform.
Renato
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Awesome CRM for Small Business

Reviewed on 20/07/2021

Overall good experience with lots of features that I use to keep track of different lists of...

Overall good experience with lots of features that I use to keep track of different lists of contacts and touch points.

Pros

Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.

Cons

Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.

Alternatives Considered

ConvertKit

Reasons for Choosing HubSpot CRM

More features in hubspot to connect with landing pages and emailing.

Switched From

Mailchimp
Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Easy and cost efficient way to get started - solid functionality

Reviewed on 11/08/2021

Overall HubSpot was an easy and free way to get started with a CRM. Salesforce is expensive and may...

Overall HubSpot was an easy and free way to get started with a CRM. Salesforce is expensive and may not be necessary at the outset, HubSpot is a way to address all issues a salesperson needs when getting started without having to worry about cost, a key issue at the time of your company formation.

Pros

Cost is great, free to get started with a low number of users. It actually delivers high value overall regardless of cost. The system has a wide variety of functionality, yet is well thought out.

The way the deal pipeline is constructed allows for the flexibility in how you can label and name your deal stages and how many you want to create. The drag and drop interface is intuitive, but a little slow.

Fields for individual users were customizable and overall HubSpot allows for a lot of flexibility.

Cons

Managing the deal pipeline can be cumbersome, difficult to read the titles of the deals when there are many of them, and the responsiveness of the platform could be improved a bit. The drag and drop isn't always responsive and can be very slow.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

GoldMine is terrible, antiquated, and unbelievable that my previous company even used it. Something Cloud based is obviously required for so many reasons, and the fields and everything about Goldmine were not flexible.

Reasons for Switching to HubSpot CRM

Salesforce is expensive, and HubSpot not only is free but also it has a lot of enterprise level features.
Yann
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A solid tool to get started with CRM

Reviewed on 29/04/2021

Using HubSpot CRM in my business has been crucial because it has enabled me to have a better...

Using HubSpot CRM in my business has been crucial because it has enabled me to have a better understanding of what's happening.

There's a database of contacts I can nurture, a sales pipeline that shows me what's happening and tasks that make sure that no more leads fall through the cracks and that no more deal opportunities are lost because they aren't being pursued.

I highly recommend HubSpot CRM to someone who's just getting started with Customer Relationship Management or even a small business owner that want to leverage a sale to manage leads and the sales pipeline and who wants to do so on a shoestring budget (since the tool is mostly free).

Pros

I really liked the fact that HubSpot CRM is relatively easy to use. The navigation between its different sections and features is smooth.

The sales pipeline section lets you visualize what's happening at each of your stage pipeline, while sale forecasting shows you how much you'd be making if you were to close X deals.

Plus, there's the smartphone app: an excellent way to keep track of things and carry out tasks even when you're on the go.

Cons

The main con of HubSpot CRM, which is also true to other "freemium" tools, is the fact that certain features are only available in the paid plan(s).

That's not an issue itself but the fact that the paid plans don't cost $10 or so each month but much more than that, may lead a user facing the question 'Do I want to invest that kind of money or should I look for a more inexpensive option?'

Alternatives Considered

Pipedrive
Stefano
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Lightweight, straight-forward CRM solution

Reviewed on 25/11/2019

Overall, the ease of setup and use make HubSpot the perfect solution for our early-stage start-up....

Overall, the ease of setup and use make HubSpot the perfect solution for our early-stage start-up. It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on.

Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag.

If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.

Pros

Without a doubt, the ability to have unlimited free users was incredibly useful. We have a number of freelancers who work with us on a part time basis and we were able to give them all access to the CRM for free. This gives HubSpot a considerable edge over it's per-license competitors.

HubSpot's lightweight ecosystem allows you to link all sales, marketing and service information in one place, all with a very straightforward and easy to understand user interface (another of HubSpot's benefits).

On the Marketing side, HubSpot's email builder is simple, yet powerful, and allows us to create great emails to send out to our customer base. On the Sales side, the Outlook Add-in allows us to make sure all sales activity by all team members is being tracked and logged in the CRM, so we are able to track performance and customer interactions quickly and easily. The Service functionality has allowed us to build out a fully fledged help centre for our customers.

Cons

Some aspects of the software are a little incomplete and/or suffer from inexplicable lacks of functionality. Sadly HubSpot CRM is yet to completely separate itself from its past as solely a marketing automation tool. It is obvious that the entire system architecture has been built around the contact record object type, with several frustrating quirks arising as a result. For example, a lot of the workflow functionality differs depending on the object type in use; contact based workflows allow you to use future dates as a trigger (e.g. run workflow x days before y date), whereas Company and Deal based workflows do not.

There are also a number of fundamental functions that require the Professional tier license to access. These include but are not limited to calculated fields, multiple currencies, lead rotation automation and A|B testing on emails. Clearly I understand that you get what you pay for, but given that these are all indispensable functions of a CRM, it seems to render the 'Starter' tier entirely useless, forcing you to pay the higher price. That being said, I am grateful that calculated fields are now a Professional rather than a higher Enterprise feature.

One last frustration is the inability to have multiple users on different tiers within the same Hub. I would greatly appreciate the ability to give Starter licenses to some of my free users, to give them a little more functionality, however, I am only allowed to purchase more Pro licenses, which I can't afford.

Alternatives Considered

Salesforce Sales Cloud
Pat
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A user-friendly and efficient CRM

Reviewed on 23/12/2019

Having been in both an admin and sales role in this tool, HubSpot really is a great product...

Having been in both an admin and sales role in this tool, HubSpot really is a great product overall. As mentioned, when comparing with Salesforce (it's hard not to), HubSpot misses some functionality that is more powerful.

This being said, the efficiency gains from such a clean UI for sales are probably worth it over Salesforce. When evaluating this platform, keep in mind if your team has complex process needs or integrations with ERP systems for finance. If so, it might be worth looking elsewhere. This being said, HubSpot can TOTALLY handle being an enterprise level CRM, but you're going to want to configure appropriately and keep in mind some very minor platform limits.

Pros

The UI HubSpot's worked on here is incredibly intuitive, which can't be said for most CRMs. They've made huge strides in the past few years on the functionality as well.

The fact that the CRM is tied so closely with their marketing automation platform makes sales enablement a breeze. Sales automation features like meetings links and email integrations built right in are super convenient.

Cons

HubSpot CRM still has some work to do in order to get to the granularity of reporting that is expected for enterprise-level customers. It's the only reason I didn't give 5 stars to the functionality piece. There are some basic SDR type reporting needs that take a little bit of finessing in HubSpot CRM, and nuances from an admin perspective like comparing date fields can be tricky. At times, the user friendliness may have come at a cost of greater complexity, but sometimes it's better to keep it simple anyway.

Laci
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An Overly Honest Review

Reviewed on 03/10/2019

Overall, Hubspot is an incredible software with more to offer than I originally thought possible in...

Overall, Hubspot is an incredible software with more to offer than I originally thought possible in one system. While there's a lot of room for improvement, they make weekly updates to software. It's continually growing and getting better and it was already very impressive. I have become the cheerleader in my company for Hubspot and if they were a football team, they'd be the team that consistently beats their more talented rivals but doesn't always score against the easy wins. It's frustrating but knowing their talent and that they're truly better than that, you realize that they'll figure it out sooner or later. Go team, go!

Pros

I like the overall ease of use within Hubspot. Tasks like building a landing page or setting up an automation workflow are not longer complicated pieces of code. They're truly user friendly to build, change, and report on. There are so many resources to help you if you do get stuck on anything. Between the blogs, learning academy, ask the community, and actual support... you can find the answer to any question. Sometimes the answer is simply that it cannot be done and then you're prompted to leave your idea in the community to vote on. This feature is another one that I appreciate a lot as we've been told that the communities top voted ideas are the ones the engineers work to bring to light first. If this is true or not is unknown by me, but I do greatly like the idea.

Cons

Hubspot is a wonderful software however, the worst headache a user will have is Hubspot missing many key and often basic features regardless of the level you purchase. They simply don't exist. A couple examples, you cannot schedule reoccurring tasks. This means if you have daily Tasks that you want to add to your Task Queues (another absolute favorite feature) you will have to manually add each daily task. Tasks also don't sync to your Google Calendar. The Conversation Inbox is their most limited feature in my opinion. This is meant to serve as your email system however there are so many holes in it that we were not able to navigate away from our existing email platform. You cannot have folders or multiple inboxes in the same view unless they are the default folders. You cannot make your own at this time. You have to manually add your signature if you are working from the inbox but it will automatically populate if you are working from a contact's page. Hubspot form submission notifications come into your separate email platform visually appealing and easy to read, however this email does not show up on the contacts timeline but instead the information gather is presented in a hard to find expandable note that is not user friendly. More so that pretty Hubspot email does come into Hubspot, it just gets automatically marked as spam due to Hubspots none-changeable rule that anything coming from [email protected] gets marked as spam.