--- description: Learn more about Sumo. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Sumo Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Sumo](/software/102139/sumo) # Sumo Canonical: https://www.getapp.com.au/software/102139/sumo Page: 1 / 4\ Next: [Next page](https://www.getapp.com.au/software/102139/sumo?page=2) > Easy to install on any website or CMS, Sumo is a suite of free app-like tools for growing website traffic, email subscriber lists and monitoring engagement > > Verdict: Rated **4.2/5** by 66 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Sumo Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement. Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more. List Builder app offers customizable prompts for growing email subscription lists. Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages. Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg. Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more. Optimized for use across desktop and mobile devices, equally at home within smartphone or browser. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 66 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Sumo group - **Founded**: 2010 ## Commercial Context - **Starting Price**: USD 49.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Free: FREE Starter: $10/month Pro: $100/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - A/B Testing - Campaign Management - Conversion Tracking - Customisable Branding - Customizable Templates - Drag & Drop - Email Marketing - Mobile Access - Promotions Management - Shopping Cart - Social Media Integration - Subscriber Management - Templates ## Integrations (20 total) - AWeber - ActiveCampaign - Campaign Monitor by Marigold - Constant Contact - Emma by Marigold - GetResponse - HubSpot Marketing Hub - Keap - Kit - Klaviyo - Mad Mimi - Mailchimp - MailerLite - Mailjet - Marketo Engage ... and 5 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software) - [eCommerce Software](https://www.getapp.com.au/directory/744/ecommerce/software) ## Alternatives 1. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2912 reviews) 2. [Omnisend](https://www.getapp.com.au/software/112199/omnisend) — 4.7/5 (836 reviews) 3. [Squarespace](https://www.getapp.com.au/software/91132/squarespace) — 4.5/5 (3384 reviews) 4. [Keap](https://www.getapp.com.au/software/90372/infusionsoft) — 4.1/5 (1298 reviews) 5. [Kajabi](https://www.getapp.com.au/software/106147/kajabi) — 4.4/5 (227 reviews) ## Reviews ### "Best Tool for Non-Technical Marketers Like Myself" — 5.0/5 > **Xand** | *17 November 2015* | Marketing & Advertising > > **Pros**: Free for most things. Amazingly easy to install. > > **Cons**: So expensive to get the better features. You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future. > > Fabulous tool that I'm so, so happy to have discovered. I hesitated on installing for a long time, because I didn't want to destroy my website (hosted on HubSpot COS) but it was super easy to get set up and running. Super smart automated lead gen. Capture leads where you hadn't before. Templates get you up and running instantly. ----- ### "Sumo Review" — 5.0/5 > **Anthony** | *7 October 2019* | Religious Institutions | Recommendation rating: 9.0/10 > > **Pros**: After looking for a simple tool to increase my website's traffic and collect emails for marketing I found "sumo." It is very simple to integrate into my website. The settings are so simple with many preferences of your choice. It helped me add social share buttons to my website and helped me grow my email lists at a faster rate. The attention of any visitor is easily caught to interact more with me and my website. Sending emails to a bunch of subscribers in my chosen groups look simple when using sumo. The pop-up subscription box and the social share buttons are not intrusive and it has an automatic welcome message for all my new subscribers which saves my time of welcoming them with messages all the time. > > **Cons**: I haven't been able to send emails to individual subscribers. It allows me to send marketing emails to only those added to my groups and I don't know why. I therefore believe because I am using the free version that is why I have been limited to that. I would like to be a premium member soon. > > Sumo has helped me double my email subscribers which helps me convert them into customers. I have been able to share my own content with my audience on all my various social platforms like facebook, twitter, etc. to make them aware of new contents. This increases the engagement of my contents hence increasing my traffic as well. ----- ### "bad product with a nice pack" — 1.0/5 > **Verified Reviewer** | *11 April 2018* | Internet | Recommendation rating: 0.0/10 > > **Pros**: They know how to market themselves. They know how to convert users to pay. They are a profitable company. > > **Cons**: UNUSABLE product. we only wanted to use ONE popup and couldnt Horrible customer support with limited knowledge about their own product. The popups simply work only 30% of the times. Our website loading time sky high with Sumo script. Sumo added popup in the footer without letting us know (ON A PAID SUBSCRIPTION\!) We lost days to enable the implementation, and yet, the product isnt function. Bad user experience. Not enough documentation. Product simply wont work. ----- ### "Connects Email Marketing Effortlessly" — 5.0/5 > **John** | *7 June 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: - easy to use- easy interface- cheap/free > > **Cons**: - some features hidden behind paywall- can suffer from option paralysis > > Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products. ----- ### "Great, easy pop-up tool" — 5.0/5 > **Emily** | *12 March 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Sumo was a great addition to our company website to help gather email addresses through a pop-up when someone comes to the site. The pop-ups are easy to create with either custom imagery and their wizard, or using their basic templates. There are many options for the type of pop-ups that they offer. Implementation is immediate and was something that I could do without needing an HTML programmer. The pop-ups do not interfere with any other tracking or plug-ins on our site, and I like that I can set the frequency to not overwhelm frequent visitors. > > **Cons**: I like the reporting functions, but I would like to see more data as it relates to the success. You get the impressions and actions taken, but I would like to know how many times an individual sees the popup before finally entering their email, if more than once, as an example. Otherwise, I'm very happy with this tool. > > We have had a great experience with SUMO. We use it on multiple sites as an email capture tool, and our email subscriptions have tripled since adding this pop-up on our site as the first thing people see when coming to the site. ----- Page: 1 / 4\ Next: [Next page](https://www.getapp.com.au/software/102139/sumo?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/102139/sumo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data